About

Deserve provides credit card solutions tailored for different market segments, including college students and businesses wanting to offer co-branded credit cards. Their main product is the "Credit Card as a Service" (CCaaS) platform, which allows businesses to quickly launch customized credit card programs. This platform is flexible, enabling partners to create cards that fit their branding and specific needs. For individual consumers, especially college students, Deserve offers credit cards designed to help them build credit history, with features like immediate digital wallet integration upon approval. Deserve earns revenue through interest charges, annual fees, and interchange fees for consumer cards, while businesses pay for the use of the CCaaS platform through setup fees and service fees. The company's goal is to provide efficient, technology-driven credit solutions that cater to both consumers and businesses, making it a competitive player in the fintech market.

Simplify's Take

What believers are saying

• Deserve's recent $250 million credit facility from Goldman Sachs, Cross River, and Waterfall Asset Management provides significant financial backing for expansion and innovation.
• The launch of new digital processing capabilities leveraging Mastercard technologies positions Deserve as a leader in modern digital card issuance, attracting more financial institutions and fintechs.
• Deserve's ability to quickly integrate with digital wallets upon approval offers immediate usability for consumers, particularly benefiting college students building their credit history.

What critics are saying

• The competitive fintech landscape requires Deserve to continuously innovate to maintain its market position.
• Reliance on partnerships with major players like Mastercard and Visa could pose risks if these relationships were to change or dissolve.

What makes Deserve unique

• Deserve's 'Credit Card as a Service' (CCaaS) platform offers a highly configurable, turnkey solution for businesses to launch customized credit card programs, setting it apart from traditional credit card issuers.
• The company's focus on digital-first, mobile-centric, and API-driven solutions ensures quick and efficient service delivery, appealing to tech-savvy consumers and businesses.
• Deserve's strategic partnerships with major players like Mastercard and Visa enhance its platform capabilities and market reach, providing a competitive edge.