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About Deserve
Industries
Fintech
Financial Services
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$445.4M
Headquarters
Palo Alto, California
Founded
2013
Overview
Deserve provides credit card solutions tailored for different market segments, including college students and businesses. Its main product is the "Credit Card as a Service" (CCaaS) platform, which allows businesses to quickly launch customized credit card programs. This platform is flexible, enabling partners to create co-branded cards that fit their branding needs. For individual consumers, especially college students, Deserve offers credit cards designed to help them build credit history, with features like immediate digital wallet integration upon approval. Deserve generates revenue through interest charges, annual fees, and interchange fees for consumer cards, as well as setup and service fees for its CCaaS platform. The company's focus on digital-first, mobile-centric, and API-driven solutions sets it apart from competitors, aiming to provide quick and efficient service in the financial services market.
Simplify's Take
What believers are saying
- Intuit's acquisition may expand Deserve's market reach and technology offerings.
- Partnership with Mastercard enhances digital processing capabilities for banks and credit unions.
- $250 million credit facility from Goldman Sachs supports Deserve's operational scaling.
What critics are saying
- Intuit's acquisition may disrupt existing partnerships or alter Deserve's business model.
- Competition from other co-branded cards may impact AMC Entertainment Visa Card's success.
- Reliance on Mastercard technologies poses risks if partnership terms change.
What makes Deserve unique
- Deserve offers a mobile-first credit card platform with cloud-native, API-enabled architecture.
- The company provides a turnkey 'Credit Card as a Service' platform for businesses.
- Deserve's platform allows immediate digital wallet integration for approved credit card users.
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Funding
Total Funding
$445.4M
Above
Industry Average
Funded Over
6 Rounds
AccelBenefits
401k program
Tuition assistance
electronics allowance
Comprehensive medical, dental & health coverage
Flexible PTO
Parental leave
Growth & Insights and Company News
6 month growth
↑ 10%1 year growth
↑ 8%2 year growth
↑ 6%The acquisition spree: In April, Intuit announced plans to acquire Deserve, a mobile-first credit card platform, and also signed an agreement to acquire HR platform GoCo.
Intuit is set to acquire mobile-first credit card platform Deserve, as announced on April 14. The acquisition includes key technology and team members from Deserve, aligning with Intuit's strategy to enhance its money management offerings. This move aims to address critical business challenges like cash flow management and real-time financial visibility, with over 80% of business failures linked to cash flow issues.
Intuit has signed an agreement to acquire key technology and welcome talented team members from Deserve, a mobile-first fintech company. This directly supports Intuit’s connected business platform strategy to help customers run and grow their business all in one place. This agreement aligns to our strategy to further invest in and expand our money offerings
Launch of new service will help clients report business tradelines to the major credit bureaus to enhance business profiles and mitigate risk for lenders . .
Deserve, a mobile-first credit card issuing platform, launched new digital processing capabilities that aim to help banks and credit unions transform digital payment experiences. The capabilities, built using Mastercard technologies, provide direct connectivity to the Mastercard network for mobile apps or software development kits, Deserve said in a Tuesday (Oct. 24) press release. They are intended to deliver modern digital card issuance experiences to banks, FinTechs and cardholders. “This is the latest in a series of collaborations that we have had with Mastercard in advancing digital issuing,” Deserve CEO Kalpesh Kapadia said in the release. “These new platform features will enable regional banks and credit unions to use digital processing capabilities to enhance credit card offerings for their customers and members.”
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About Deserve
Industries
Fintech
Financial Services
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$445.4M
Headquarters
Palo Alto, California
Founded
2013
There are no jobs for Deserve right now.
Find jobs on Simplify and start your career today