Deserve

Deserve

Provides customizable credit card solutions

About Deserve

Simplify's Rating
Why Deserve is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Rating Differentiation

Industries

Fintech

Financial Services

Company Size

51-200

Company Stage

Debt Financing

Total Funding

$141.4M

Headquarters

Palo Alto, California

Founded

2013

Overview

Deserve provides credit card solutions tailored for different market segments, including college students and businesses. Its main product is the "Credit Card as a Service" (CCaaS) platform, which allows businesses to quickly launch customized credit card programs. This platform is flexible, enabling partners to create co-branded cards that fit their branding needs. For individual consumers, especially college students, Deserve offers credit cards designed to help them build credit history, with features like immediate digital wallet integration upon approval. Deserve earns revenue through interest charges, annual fees, and interchange fees for consumer cards, while businesses pay for the use of its CCaaS technology and services. The company's focus on digital-first, mobile-centric solutions sets it apart from competitors, aiming to provide quick and efficient service in the financial services market.

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for digital-first credit solutions among Gen Z benefits Deserve's mobile-centric approach.
  • Deserve's partnership with Mastercard enhances digital payment experiences for banks and credit unions.
  • The $250 million credit facility supports Deserve's expansion in the real-time credit card economy.

What critics are saying

  • Increased competition from companies like Bloom Credit could impact Deserve's market share.
  • Reliance on Mastercard technologies poses risks if service terms change or disruptions occur.
  • The $250 million credit facility increases financial obligations, potentially straining Deserve's resources.

What makes Deserve unique

  • Deserve offers a mobile-first credit card platform with cloud-native architecture.
  • The company provides immediate digital wallet integration for approved credit card users.
  • Deserve's CCaaS platform allows businesses to launch customized credit card programs quickly.

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Funding

Total Funding

$141.4M

Below

Industry Average

Funded Over

6 Rounds

Notable Investors:
Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

401k program

Tuition assistance

electronics allowance

Comprehensive medical, dental & health coverage

Flexible PTO

Parental leave

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

-1%
Newswire
Dec 11th, 2023
Bloom Credit Adds Business Credit Reporting To Platform

Launch of new service will help clients report business tradelines to the major credit bureaus to enhance business profiles and mitigate risk for lenders . .

PYMNTS
Oct 24th, 2023
Deserve Adds Digital Processing Capabilities To Credit Card Issuing Platform

Deserve, a mobile-first credit card issuing platform, launched new digital processing capabilities that aim to help banks and credit unions transform digital payment experiences. The capabilities, built using Mastercard technologies, provide direct connectivity to the Mastercard network for mobile apps or software development kits, Deserve said in a Tuesday (Oct. 24) press release. They are intended to deliver modern digital card issuance experiences to banks, FinTechs and cardholders. “This is the latest in a series of collaborations that we have had with Mastercard in advancing digital issuing,” Deserve CEO Kalpesh Kapadia said in the release. “These new platform features will enable regional banks and credit unions to use digital processing capabilities to enhance credit card offerings for their customers and members.”

PR Newswire
Oct 24th, 2023
Deserve Unveils Mobile-Integrated Issuer Processing Leveraging Mastercard Technologies To Help Banks And Credit Unions Transform Digital Payment Experiences.

The new processing capabilities were built using Mastercard's Cloud Edge, and open banking platform.PALO ALTO, Calif., Oct. 24, 2023 /PRNewswire/ -- Deserve, a mobile-first credit card issuing platform, announced today the launch of new digital processing capabilities on the Deserve platform that can provide direct connectivity for mobile apps or software development kits to the Mastercard network. Financial Institutions of all sizes, including credit unions and banks, can use these new capabilities to offer innovative products and experiences designed to reduce operational complexity and enhance outcomes.The Deserve platform is designed to eliminate the obstacles of traditional credit card issuing by offering a full-stack platform aimed at providing an exceptional mobile-first customer experience, top-of-wallet benefits, and advanced fraud protection. With the Deserve platform, regional banks and credit unions can issue consumer and small business credit cards with configurable modules in origination, underwriting, rewards, credit policies, and fraud. The new mobile-integrated, issuer processing capabilities are built with Mastercard's Cloud Edge, a single point of connectivity to Mastercard products and services, offering robust security features, and the potential for scalability as well as Mastercard's open banking solutions, delivered by Finicity, a Mastercard company.These platform features enable regional banks and credit unions to use digital processing capabilities for credit cards. Post this"We've had a long-standing relationship with Mastercard and are thrilled to be offering digital credit card processing capabilities," said Kalpesh Kapadia, CEO of Deserve Inc

California Consumer Banking
Oct 24th, 2023
Deserve unveils mobile-integrated issuer processing leveraging Mastercard technologies to help banks and credit unions transform digital payment experiences.

PALO ALTO, Calif. , Oct. 24, 2023 /PRNewswire/ -- Deserve, a mobile-first credit card issuing platform, announced today the launch of new digital processing capabilities on the Deserve platform that can provide direct connectivity for mobile apps or software development kits to the Mastercard network.

Business Wire
Dec 14th, 2022
Amc Theatres® Announces A Co-Branded Credit Card; Perfect For Amc Moviegoers And Amc Shareholders, The Amc Entertainment Visa Card Enables Amc Stubs Members To Earn Rewards Faster Through Everyday Purchases

LEAWOOD, Kan.--(BUSINESS WIRE)--AMC Theatres® (NYSE: AMC and APE), the largest theatrical exhibitor in the United States and the world, today announced it will launch the AMC Entertainment Visa Card – the only co-branded movie theatre credit card in the United States. In partnership with Visa, a world leader in digital payments, and Deserve, a modern credit card technology platform, the AMC Entertainment Visa Card is expected to be available in early 2023.The rewards-rich AMC Entertainment Visa Card is the only credit card that earns in-theatre rewards wherever it’s used. AMC Entertainment Visa cardholders earn AMC Stubs rewards points with every purchase. Plus, AMC Stubs points accelerate even faster for cardholders for purchases made with the card at gas stations, grocery stores, restaurants and at AMC Theatres. This is in addition to AMC Stubs points already earned at AMC Theatres as an AMC Stubs Insider, Premiere or A-List Member.AMC Stubs members can easily convert their points into AMC Stubs rewards, which can be used on all concession items like popcorn, Coca-Cola products, and AMC Dine-In & Feature Fare menu items. Additionally, AMC Stubs A-List and Premiere members can use their AMC Stubs rewards for free or discounted movie tickets, including for the latest blockbusters in premium formats like Dolby Cinema at AMC, IMAX at AMC, PRIME at AMC and Laser at AMC.To celebrate the launch of the AMC Entertainment Visa Card, new cardholders who spend at least $50 during the first three months will enjoy an extra $50 in AMC Stubs Bonus Bucks to spend on their next trip to the movies, within 90 days of receiving the reward.To accommodate the anticipated consumer demand for the card during the high-traffic holiday movie-going season at AMC locations, the Company is introducing a waitlist

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