DICK'S and Texas Athletics Ink Exclusive Multi-Year Sponsorship Featuring Student-Athlete NIL OpportunitiesPITTSBURGH, Jan. 30, 2025 /PRNewswire/ -- Today, The University of Texas at Austin Athletics and DICK'S Sporting Goods announced an exclusive multi-year brand sponsorship that names DICK'S as the "Official Sporting Goods Retailer of the Texas Longhorns."In addition to co-branding with the iconic Texas Longhorns logo in DICK'S marketing campaigns, the sponsorship includes prominent student-athlete influencer marketing activations through name, image, and likeness (NIL) collaborations, including game sponsorships across various Longhorns sports, and activations at Bevo Blvd. The agreement was secured on behalf of Texas Athletics by its multimedia rightsholder Longhorn Sports Properties, the locally-based team of Learfield – the leading media and technology company powering college athletics."We are really excited to sponsor The University of Texas Athletics," said Mark Rooks, VP of Creative, Entertainment & Sponsorships at DICK'S Sporting Goods. "Austin is home to one of the best fan bases and some of the most elite athletes in the country. We look forward to making meaningful connections within the community, celebrating with Longhorn Nation and working with Texas' student-athletes through a multitude of different NIL opportunities."With the agreement, Longhorn student-athletes from various men's and women's sports will have an opportunity to promote the DICK'S brand through in-store appearances and unique content on various social media channels and the Longhorn Network (LHN) streaming platform."DICK'S is the leading sporting goods store in Texas and the United States with a history of supporting collegiate merchandise programs through innovative retail concepts, best-in-class product assortments and creative national and local marketing programs," executive senior associate athletics director Drew Martin said. "Now through this sponsorship with The University of Texas, we are excited to enhance that relationship and deliver more Longhorns-branded product to our fan base locally here in Austin as well as throughout Texas and the United States."DICK'S will be featured as the game sponsor on numerous occasions for Longhorn men's and women's basketball, baseball, softball and volleyball throughout the remainder of the 2024-25 athletics year and beyond

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