Didomi

Didomi

Consent management platform for GDPR compliance

Overview

Didomi provides a privacy and consent management platform that helps businesses comply with GDPR and ePrivacy by collecting, storing, and managing user consents and preferences across digital channels. Its system integrates with websites, apps, and other touchpoints to support consent banners, preference centers, and data subject requests, all under a subscription model. Concretely, it works through tools and dashboards that track consent choices, store versioned records, and offer APIs/SDKs to embed consent collection and preference management into existing systems, ensuring regulatory compliance without hurting user experience. The company differentiates itself with easy integration across multiple channels, a focus on practical compliance workflows, and scalable pricing for different client needs, including media companies, e-commerce, and other online services. Its goal is to help clients meet data privacy laws while maintaining user trust and a smooth, respectful user experience.

About Didomi

Simplify's Rating
Why Didomi is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Cybersecurity

Company Size

51-200

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

$124.7M

Headquarters

Paris, France

Founded

2017

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Simplify's Take

What believers are saying

  • Q2 2026 added Event Consent Monitoring for server-side tagging, strengthening enterprise control.
  • Didomi reported G2 Summer 2026 leadership and G2 Fall 2026 strength.
  • Planity's 2026 rollout covered 10,000+ websites, validating Didomi at scale.

What critics are saying

  • Marlin's two 2025 acquisitions force a slow platform merge through 2027, distracting engineering.
  • Native privacy tools from Google, Amazon, and browsers compress CMP pricing and margins.
  • Delayed unification turns Didomi into a brittle roll-up, and customers migrate to simpler vendors.

What makes Didomi unique

  • Didomi combines consent, server-side tagging, and preference management after Addingwell and Sourcepoint acquisitions.
  • Google named Didomi a Gold Tier CMP partner again on August 28, 2026.
  • Didomi helped found ECMPA in May 2026, shaping European CMP standards.

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Funding

Total Funding

$124.7M

Above

Industry Average

Funded Over

3 Rounds

Growth Equity Non VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity Non VC Funding Comparison
Coming Soon

Benefits

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

↓ -1%

1 year growth

↑ 1%

2 year growth

↑ 0%
Marlin Equity Partners
Sep 20th, 2026
Marlin makes simultaneous growth investments in Didomi and Addingwell | News | Marlin Equity Partners

LOS ANGELES, LONDON and PARIS, April 22, 2025 – Marlin Equity Partners (“Marlin”) is pleased to announce that it has completed a majority growth investment in Didomi (the “Company”), a leading Global Data Privacy and Consent Management software solution. Serving over 1,500 clients, including some of the world’s largest corporations, Didomi enables businesses to comply with the latest Data Privacy regulations by collecting user consent for data collection and processing, and staying on top of the latest regulatory developments across the globe. Concurrently, Didomi completed the acquisition of EU-based server-side tagging platform Addingwell to fuel its ambition to become the go-to platform for privacy-preserving data collection and sharing. The combination with Addingwell marks a pivotal moment in the Didomi's evolution and the industry overall, as amidst major changes in the digital ecosystem, including the growing regulatory patchwork of privacy law and the shift away from the reliance on third-party cookies, server-side tagging is emerging as a critical solution for organizations to regain control of their data operations while optimizing performance and ensuring compliance. Didomi’s Co-Founders Romain Gauthier, Jawad Stouli and Raphaël Boukris, together with Addingwell’s Co-Founders Romain Baert and Julien Decroix, and financial investor Breega, will retain a minority stake in the business.

Didomi
Apr 24th, 2026
How Planity reached an 81.9% consent rate and scaled GDPR compliance across 10,000+ websites.

How Planity reached an 81.9% consent rate and scaled GDPR compliance across 10,000+ websites. Planity is an all-in-one platform for beauty and wellness professionals, operating in France, Belgium, and Germany. It combines an online booking system, a point-of-sale solution, and a suite of tools that help salons and barbershops manage and grow their business on a daily basis. Beyond its professional software, Planity also runs a consumer-facing booking marketplace where users can discover salons near them, browse services and reviews, and book appointments 24/7, via web or mobile app. Today, Planity counts more than 15 million users, 60,000 professional partners, and 500 employees across its three markets. Challenge: ensuring compliance at scale across a multi-market, multi-platform environment. As a software editor serving tens of thousands of professionals across three countries, Planity faces a consent management challenge that goes beyond the typical single-website use case. The company operates multiple digital environments: a B2C web platform and mobile app for end consumers, and a B2B portal and mobile app for professionals. On top of that, Planity recently launched a "Site Internet" offer, a white-label website solution for its professional clients (hair salons, barbershops, beauty institutes, etc.), which includes the Didomi CMP and the guarantee of a high-performing, adaptable consent management solution. Navigating this complexity required a solution that could: * Centralize consent management across all platforms * Adapting to the regulatory requirements of each country and the specific guidelines from the CNIL in France, the APD in Belgium, and the BFDI in Germany... * Be deployed at scale without adding operational burden for Planity's internal teams * Offer a smooth, transparent experience for end users These criteria clearly reflect the challenges that Lise Alméras, Lead Product Owner at Planity, had to face. Its main challenge was ensuring that consent management was compliant with regulatory requirements, while remaining simple to deploy and maintain for its teams. Didomi Inc. also needed a reliable solution to centralize user preferences, ensure transparency, and guarantee that third-party tools respected the consent choices expressed by users. - Lise Alméras, Lead Product Owner at Planity It was in this context that Planity turned to Didomi to find a solution tailored to each of these challenges. Solution: A native CMP integration powering Planity and 10000+ client websites. To address these compliance challenges, Planity implemented Didomi's Consent Management Platform (CMP) across its entire digital ecosystem. This deployment was structured around three key pillars: unified multi-market consent management, native integration into the "Website" offering, and UX choices designed to balance compliance with user experience. A unified, multi-market consent layer. Planity deployed the Didomi CMP on its main B2C and B2B web platforms, covering France, Belgium, and Germany. One of the key advantages that drove the decision was the automatic translation feature of the CMP, which greatly simplifies localization across markets, no need to manually manage translations for each country. The "site Internet" offer: compliance as a built-in feature. The most distinctive aspect of Planity's use of Didomi is the integration into its white-label website product. When a professional client subscribes to the "Site Internet" offer, the Didomi CMP is natively included in their website setup, seamlessly tied to their domain name, with a unified configuration shared across all sites. This mutualized approach means that each professional client benefits from fully compliant consent management without any technical effort on their part. As of today, more than 10,000 Planity clients across France, Germany, Belgium, Spain, and other markets benefit from this integrated solution. Its clients don't have to worry about these technical and regulatory topics. The CMP is there, correctly configured by its teams, and they are in compliance with the requirements of the CNIL and its equivalents in each country. - Lise Alméras, Lead Product Owner at Planity A thoughtful UX for the consent banner. Planity worked closely with its design team to craft a consent experience that balances compliance and brand consistency. The banner follows a centered modal format, on a white background with rounded corners, in line with Planity's clean, premium aesthetic. The CTA hierarchy is clear and deliberate: * "Accept & Close" a black primary button, front and center * "Learn more" a secondary, less prominent button for users who want granular control * "Continue without accepting" a discreet text link at the bottom, GDPR-compliant without being highlighted These UX choices, combined with Didomi's recommendations, are directly reflected in the performance achieved. Results: A 81.9% consent rate and compliance for an entire ecosystem. By following Didomi's best practices and recommendations, Planity has achieved strong consent performance across its platforms: * 81.9% consent rate (last 14 days) * 54.8% opt-in rate * CMP deployed on 10,000 websites including Planity's own platforms and client sites across multiple countries These results reflect both the quality of the banner design and the effectiveness of Didomi's guidance in helping Planity follow industry best practices. To go further and put these performance results into market context, explore all the 2026 privacy trends in its Data Privacy Benchmark 2026. Beyond the numbers, Planity highlights the value of compliance confidence, the peace of mind that comes from knowing their entire ecosystem, including thousands of client websites, is properly managed. Didomi allows Didomi Inc. to stay serene on these topics while focusing on its business priorities. - Lise Alméras, Lead Product Owner at Planity One of the aspects Planity values in its relationship with Didomi is the quality of the support and the proactive communication around regulatory changes. The support Didomi Inc. receive is very good and professional. The teams are responsive and bring clear answers to its questions. Didomi Inc. particularly appreciate being informed in advance of legal or regulatory developments, it allows Didomi Inc. to stay compliant without having to monitor all these changes ourselves. - Lise Alméras, Lead Product Owner at Planity If you want to learn more about how Didomi can support your organization, whether you're managing a single website or an entire ecosystem of platforms, get in touch: The author. Naëlle Van Moerbeke Marketing Manager at Addingwell by Didomi

Didomi
Feb 18th, 2026
Didomi named among the best software and industry leaders in the G2 2026 spring report.

Didomi named among the best software and industry leaders in the G2 2026 spring report. Paris, February 18, 2026 - Didomi is once again named in the latest G2 seasonal report as an industry leader, in addition to being highlighted as a G2 Best Software Awards winner. Didomi has been named in G2's 2026 Best Software Awards, placing #21 on the Best Data Privacy Software Products list and #33 on the Best French Software Companies list. As the world's largest and most trusted software marketplace, G2 reaches over 100 million buyers annually. Its annual Best Software Awards rank the world's best software companies and products based on authentic, timely reviews from real users. Didomi was also recognized in 15 categories in the G2 Spring 2026 seasonal report, spanning Consent Management Platform (CMP) and Data Privacy Management (DPM) and covering global, regional, and segment-specific grids. These achievements come as Didomi expanded its offering in 2025 by acquiring both Addingwell and Sourcepoint and by growing its G2 public reviews to 158 verified customer reviews. Customer satisfaction is at the heart of everything Didomi Inc. do. G2 reviews are incredibly valuable to Didomi Inc., not only do they validate what Didomi Inc. is building, but they remind Didomi Inc. why Didomi Inc. push ourselves every day to be there for its customers. Its team is fully dedicated and available to ensure every customer gets the support and results they deserve. This open feedback loop is what drives Didomi Inc. to continuously raise the bar. - Jerome Huret, Head of Customer Success at Addingwell by Didomi This series of recognition highlights the importance that the entire Didomi team places on customer satisfaction, a dedication reflected by public, verified reviews from actual customers on G2: I appreciate that Didomi is easy to use and set up, offering support every step of the way with regular review calls to introduce new features and see if Didomi Inc. need further assistance. If there is an issue, it's quickly resolved. Didomi Inc. switched from OneTrust to Didomi because of its easier implementation and better value for money, and Didomi Inc. is very happy with the switch. The initial setup was very easy and made sense from a technical perspective. - Veronika S., Business Analyst (Source: G2) Didomi facilitates the implementation of a server-side collection architecture. I appreciate the support from the teams and the ease of use thanks to their responsiveness and expertise. - Benjamin G. (Source: G2) Didomi manages its CMP, essential for tracking and data collection, simplifying the customization of banners by country. The tool is easy to use and facilitates compliance with local legislation, reducing its need for an external provider. - Thomas B. (Source: G2) Didomi helps Didomi Inc. address the critical challenge of complying with data protection and privacy regulations while continuing to run a digital media business. By centralizing consent management and controlling how cookies and trackers are activated, Didomi reduces legal risk and provides a clear, auditable framework for consent. For Didomi Inc., this means stronger regulatory compliance, greater transparency for users, and more confidence that its advertising and analytics systems operate within legal boundaries. Ultimately, Didomi lets Didomi Inc. stay focused on journalism and audience growth while maintaining full control over consent and its privacy obligations. - Marcos P., Product Manager (Source: G2) As privacy regulations evolve and market expectations rise, the role of consent management is becoming more strategic than ever. Didomi's recognition in the Spring 2026 report underscores product quality and trust, built through customer success and continuous improvement. The author. Naëlle Van Moerbeke Marketing Manager at Addingwell by Didomi

Broadband TV News
Feb 6th, 2026
Backscreen integrates Didomi CMP for unified OTT consent across web, mobile and CTV

Backscreen integrates Didomi CMP for unified OTT consent across web, mobile and CTV. Baltic OTT platform provider Backscreen has partnered with consent and preference management specialist Didomi to offer broadcasters and streaming operators a single consent layer across web, mobile apps and connected TV. The integration combines Backscreen's cross-generation OTT platform with Didomi's CMP, aiming to simplify deployment in multi-device environments where consent collection and user experience on TV apps can be difficult to standardise. The companies said the implementation supports IAB Europe's Transparency & Consent Framework, including TCF 2.3, and is Google-certified. Mikus Narvils, acting CPO at Backscreen, said consistency and compliance "across all devices" is non-negotiable for streaming platforms, while Didomi said connected TV has been a long-standing "blind spot" for consent management because of fragmented devices and limited UX options. Backscreen has been expanding its footprint with broadcaster and telco deployments across the Nordics and Baltics, including work with LNK in Lithuania and previous partnerships focused on OTT analytics and monetisation. Didomi has been building out its privacy stack through acquisitions, including Addingwell (server-side tagging) and Sourcepoint, to extend capabilities across consent, preferences and data activation.

Duga Digital
Dec 17th, 2025
Decoupling Data & Consent: Why This CMP is a Masterclass

Decoupling Data & consent: Why this CMP is a masterclass. A summary of what to expect in this post about its experience with the Didomi CMP: * Clean Data, Clear Conscience: Why Its New CMP is a Commercial Game-Changer * Stop Leaking Data: Didomi: The Shopify Integration That Actually Works * The ROI of Trust: How a Spectacular CMP Boosted Its Tech Credibility * How to Master the Privacy Paradox: Balancing UX with Ironclad Consent * There's more than just a Banner: How Didomi supported Duga to deliver a working CMP on Shopify * Technically very capable * Multi-platform support * Zero-to-live in minutes * Shopify capability * High quality support * Shoulda done it sooner! * Pay attention to your configuration to get the best performance At Duga, Dugadigital believe privacy is a key part of the data foundation, not a friction point. Dugadigital were motivated by a gnarly challenge: how to integrate tech stacks while ensuring every byte of data is ethically sourced. Dugadigital has seen "compliance-lite" solutions fail to integrate with complex data architectures. By partnering with Didomi, Dugadigital bridged this gap. Dugadigital now see a consent-first ecosystem that eliminates technical lag and race conditions. This spectacular success proves that, with the right orchestration, you never have to sacrifice commercial performance for regulatory integrity. While Dugadigital is celebrating the technical capabilities of the Didomi CMP, please note: I am a Technical Marketer, not an attorney/lawyer/legal expert. This article reflects its technical implementation and should not be taken as legal advice. Dugadigital think Dugadigital has got its moral compass pretty well aligned on the user privacy front but you do you. Implementing the Didomi CMP on dugadigital.com. This isn't an exhaustive run through of the setup process as it's largely intuitive. I'll call out key steps. Dugadigital started with a scan of the site. Dugadigital has minimal data collection so the consent challenge is trivial. Dugadigital went with a basic consent banner but made some minor wording and style changes. In the 'Customization' section, choose the notice format carefully - this is a key choice in the Shopify section discussed later. This can vary with each regulation in the "Specific Settings section. Implementing the CMP is a breeze - drop in the provided script before the GTM snippet. Dugadigital use Wix to host the site, not exactly a warm hug, but not exactly hostile. Easy enough so far. Now to address the Consent Mode functionality. The GTM tag template is available in the GTM gallery. Super straightforward to use. Nice touch, acknowledging the EU regulation with a simple checkbox. That is SO easy to miss as can totally hose your data. A CMP banner that's region aware but a CoMo solution that isn't is a great way to drop off a cliff. If your CMP banner is region aware, make sure the consent signals in the data are too. With zero drama, a few minutes of config, it's live and functional: BIIIIG elephant in the room. Doing basic analytics on Shopify is totally fine with the standard GA integration. Doing anything remotely sophisticated in the GMP space requires GTM. That needs a custom pixel solution to function across the site including the scary dark place called "The Shopify Checkout". GTM Preview mode for client side containers still doesn't function normally thanks to the sandboxing but the dataLayer is clearly working fine - checkout the nice early consent default and update events - more on those shortly. How hard can it be? Right, so you have the Addingwell app providing GTM capability - what about Didomi? Going through this experience was a superb example of how good the Didomi support was - thanks Clara! What's the big deal? From previous experience, if the CMP solution isn't properly integrated with Shopify, your data is toast. Say you hit the homepage to start a session, open the dev tools network tab, and filter for requests going to GA and you'll see the GA events firing. Take note of the sid value. Add a product to your cart, and hit the checkout with the console open in dev tools. This is where it gets challenging. The Shopify checkout is sandboxed so APIs that use event listeners to extract consent cookie data don't function as you'd expect. There's actually a console log about this - not exclusive to Shopify but common in sandboxed execution environments: In a sandboxed environment, addEventListener may not behave as expected. So, if no consents can be detected, _ga can't be read, so a new session starts and all the revenue is attributed to Direct. #Fail. That's bad for your data obvs. How does Didomi solve this? First, the standard implementation requires the line of script to be dropped in head, add a Didomi snippet and then add the render line below: Assuming you've got the Didomi tag in GTM, that pretty much takes care of the setup apart from the checkout. In the checkout, Dugadigital need to perform consent cookie functionality using code in the custom pixel. Handily, the Addingwell custom pixel code section is where the Didomi script lives too - happy partnerships work well like this. But there's a key detail to be aware of. The standard Didomi CMP uses a super efficient consent string to encode consents. You need to turn this off: With the didomi_dcs disabled, the older consent string, didomi_token, is used, and this can be easily parsed in the custom pixel code. Event with the best will and tech solution in the world, the Shopify checkout will not completely lay down and play nicely. If you land on the checkout without consent cookies/local storage, the banner cannot be injected. This can mean data loss. So, you might take the decision to adjust the banner style to a pop in: With the pop in, ya gotta make a choice - no getting round it. This pretty much seals the deal, if you get to the checkout, you're most likely carrying consent signals. Good: The Duga Shopify test site banner above has standard wording, and button position, but the custom JSON prevents banner dismissal: The result is spectacular. The GA session id is maintained through the checkout and your data quality is preserved. In closing. The "Shopify Sandbox" has long been the graveyard of accurate attribution, but this implementation proves that you don't have to choose between legal compliance and data integrity. By moving away from a "bolt-on" banner approach and treating consent as a core architectural requirement, we've managed to preserve the user journey from the first landing page right through to the final "Thank You" screen. The partnership between Didomi, Addingwell, and Duga has turned a notorious technical hurdle into a seamless, high-performance solution. For the data gurus, it means clean, reliable session data. For the privacy folks, it means ironclad regulatory peace of mind. And for the business, it means a commercial edge built on a foundation of trust. If you've been watching your Shopify revenue fall into the "Direct" bucket or struggling with race conditions in your tag firing, it might be time to stop patching and start orchestrating.

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