Dig Inn Restaurant Group

Dig Inn Restaurant Group

Fast-casual restaurant focusing on seasonal cuisine

About Dig Inn Restaurant Group

Simplify's Rating
Why Dig Inn Restaurant Group is rated
C
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Social Impact

Consumer Goods

Company Size

201-500

Company Stage

Series F

Total Funding

$132M

Headquarters

New York City, New York

Founded

2011

Overview

Dig Inn offers fast-casual dining with a focus on seasonal American cuisine, particularly vegetables, sourced from local farmers. It caters to health-conscious consumers who value sustainability and convenience, primarily operating through online orders for pickup and delivery. Dig Inn differentiates itself by engaging with the community through initiatives like "Dig Feeds," which allows customers to gift meals. The company's goal is to promote healthy eating while supporting local sourcing and community involvement.

Simplify Jobs

Simplify's Take

What believers are saying

  • The revamped app enhances digital ordering, aligning with modern consumer preferences for convenience.
  • Seasonal menus with unique flavors, like the signature romesco sauce, attract diverse customer bases.
  • Expansion plans and recent funding boost Dig Inn's growth potential in the fast-casual market.

What critics are saying

  • Increased competition from fast-casual brands entering grocery retail could impact market share.
  • Supply chain disruptions may affect the availability of fresh, local ingredients, central to Dig Inn.
  • Economic downturns could lead consumers to choose more budget-friendly dining options, affecting revenue.

What makes Dig Inn Restaurant Group unique

  • Dig Inn emphasizes local sourcing and sustainability, setting it apart in fast-casual dining.
  • The company offers a unique vegetable-centric menu, appealing to health-conscious consumers.
  • Dig Inn's community initiatives, like 'Dig Feeds,' strengthen its community engagement and brand loyalty.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$132M

Meets

Industry Average

Funded Over

5 Rounds

Series F funding comparison data is currently unavailable. We're working to provide this information soon!
Series F Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
PR Newswire
Mar 19th, 2025
Dig Launches Spring Menu With Herb-Forward Dishes And Signature Romesco

Brand's revamped app lets busy diners tap out of cooking and tap into chef-quality meals without kitchen hassleNEW YORK, March 19, 2025 /PRNewswire/ -- DIG, a fast-casual restaurant serving seasonal, scratch-cooked comfort food, has launched its new spring menu highlighting aromatic herb-infused dishes alongside a revamped mobile app experience.Available beginning March 26 at all locations, the menu showcases DIG's commitment to vibrant seasonal ingredients and distinctive flavor profiles. At the heart of the spring menu is DIG's signature romesco sauce — roasted red peppers blended with pumpkin seeds, garlic and olive oil — featured in several new dishes, including the Romesco Chicken Plate and Romesco Steak Plate.Other highlights on DIG's spring menu include:Green Bean & Romesco Frisee Salad with Seared Wild SalmonAvo Smash Sandwiches, with the option to add chicken or tofuFamily dinner packages including the Spring Chicken Family Dinner and Steak & Veg Family DinnerIn response to guest feedback, DIG has also made all tofu sandwiches completely vegan, partnering with a new vegan bun supplier and reformulating the signature DIG sauce to be plant-based while maintaining its distinctive flavor profile."Our spring menu celebrates the bright, fresh ingredients of the season with herb-forward profiles and our signature romesco sauce that adds depth and character to every dish," said Culinary Director Matt Weingarten. "Each offering is crafted from scratch daily in our kitchens, from our house-made sauces to our perfectly prepared proteins. Whether dining in or enjoying take-home dinners, busy customers can enjoy restaurant-quality meals without sacrificing their time or standards."The menu also marks the highly anticipated return of Cheesy Cauliflower, a guest favorite roasted with garlic, parmesan, lemon and chili flakes, topped with scallions.Two additional standout seasonal sides include fragrant couscous with spring herbs, garlic and lemon, and Herb Rice, cooked in a blend of cilantro, parsley and garlic."With our new spring entrees and sides, we're inviting our customers to tap out of the daily grind of meal planning, grocery shopping and cooking, and instead tap DIG in for chef-prepared, seasonal dishes that save time without sacrificing quality," said Chief Marketing Officer Jessica Serrano. "Our enhanced app makes it even easier to bring restaurant-quality meals into your daily routine, letting you reclaim your evenings while still enjoying nutritious, delicious food prepared with care."DIG is offering customers $5 off their first digital order, the ability to upload receipts to earn points on in-store purchases, monthly rewards, birthday perks and early access to new menu items.These digital enhancements reflect DIG's commitment to meeting modern consumers' needs for convenience without compromising on quality.To learn more about the new spring menu and find nearby DIG locations, visit diginn.com or download the DIG app.About DIGDIG is a fast-casual restaurant focused on elevating home cooking, doing things right and building a business around good food and great people. The brand serves seasonal, scratch-cooked plates, salads, sides and take-home family dinners in its more than 30 locations across the Northeast, with plans for expansion

PR Newswire
Jan 15th, 2025
Dig Debuts Steak Alongside New Winter Menu

The brand is raising the bar for fast casuals with steak, seasonal veggies and moreNEW YORK, Jan. 15, 2025 /PRNewswire/ -- DIG, a fast-casual restaurant serving seasonal, scratch-cooked comfort food, has launched its new winter menu featuring char-grilled sirloin steak alongside warm, seasonal dishes. Available through March 25, the menu showcases DIG's commitment to exceptional quality and culinary innovation in the fast-casual space, setting a new standard for protein innovation in the industry.At the heart of the winter menu is DIG's char-grilled sirloin steak, prepared medium to medium-rare on a 500-degree plancha, rested to lock in flavors and sliced to order for each guest. The steak is featured in several new dishes, including the Steak & Potatoes Dinner Plate, served with charred onion relish and chili lime brussels sprouts, and the Kale Caesar Salad with Char-grilled Steak."We're revolutionizing the quick-service dining experience for guests with the best expression of steak in the fast-casual space," said Chief Marketing Officer Jessica Serrano. "Our winter menu is perfectly timed for the new year, giving people the shortcuts to lunch and dinner with expertly crafted dishes that celebrate the season. By listening closely to our guests' preferences and feedback, we continue to deliver high-quality ingredients while maintaining our commitment to thoughtful preparation."In a recent DIG survey, more than half of respondents cite lack of time as their biggest barrier to cooking – a challenge DIG addresses with its new winter menu offerings.Other survey findings include:Kitchen relationship status – Over 53% identify their relationship status with their kitchen as on-again, off-again.– Over 53% identify their relationship status with their kitchen as on-again, off-again

PR Newswire
Jul 10th, 2024
Summer Is Served At Dig With New Bbq Menu

DIG is swinging into summer with limited-time menu items and a pickleball eventNEW YORK, July 10, 2024 /PRNewswire/ -- DIG, a fast-casual restaurant serving seasonal, scratch-cooked comfort food, is rolling out a new limited-time summer barbecue-inspired menu, available today through Sept. 17.DIG's summer menu features new sandwiches and sides reminiscent of backyard cookouts, beach days and picnics in the park. Pricing varies by market, with sandwich prices starting at $9.80-$10.50 and sides priced at $4.75. Menu items include:BBQ Crispy Chicken Sandwich – Charred chicken topped with house-made BBQ sauce.– Charred chicken topped with house-made BBQ sauce. BBQ Crispy Tofu Sandwich – Crispy tofu topped with house-made BBQ sauce.– Crispy tofu topped with house-made BBQ sauce. Nashville Hot Crispy Chicken Sandwich – Crispy baked chicken thigh served atop picnic slaw with dill pickles and house-made Nashville hot sauce on a potato bun.– Crispy baked chicken thigh served atop picnic slaw with dill pickles and house-made hot sauce on a potato bun

PR Newswire
Jun 6th, 2024
Spm Communications Expands Client Roster With 3 New Agency-Of-Record Wins

Growing Dallas agency adds better-for-you brands Philz Coffee, Skout Organics and DIGDALLAS, June 6, 2024 /PRNewswire/ -- SPM Communications, a nationally ranked public relations, crisis communication and franchise development agency, is growing its food and beverage practice as the new agency of record for three better-for-you brands.SPM has been named agency of record for Oakland, California-based Philz Coffee, which has nearly 70 locations throughout California and Chicago. Founded in San Francisco more than 20 years ago, Philz specializes in serving up customized coffee blends made to order, one cup at a time, and created from sustainably sourced green coffee beans from around the world.The agency also has added Austin, Texas-based Skout Organic, a better-for-you family snack brand that makes protein bars, kids snack bars and soft-baked cookies. The line is certified organic, gluten-free, vegan and kosher.Additionally, SPM has begun work with DIG, a growing, New York-based fast-casual restaurant focused on elevated, chef-prepared home cooking. DIG serves seasonal, scratch-cooked plates, salads, sides and take-home family dinners in its more than 30 locations across the Northeast."SPM turned 25 this year, and one of our goals for 2024 is to add more better-for-you brands to our roster as a nod to one of our first clients back in 1999, Chipotle Mexican Grill, which began redefining how people eat," said Suzanne Miller, SPM founder and president. "Our new Philz, Skout Organic and DIG clients are in a category we are passionate about and on which we built our business."The agency also recently took on pro bono client Gifting Brands as part of its mission to give back by spreading the word about organizations doing good. The Dallas-based nonprofit accepts excess inventory from brands and retailers and sells it at deeply discounted prices online at www.giftingbrands.com, donating 100% of proceeds to local and global charities that benefit families, women and children.SPM specializes in consumer brands in the food, restaurant, retail, apparel, franchise, lifestyle and wellness, and beauty categories

PYMNTS
Sep 28th, 2023
Chuck E. Cheese Enters Walmart Aisles As Restaurants Broaden Scope

Chuck E. Cheese is the latest restaurant brand to make a play for consumers’ grocery spending as, across the industry, eateries look to capture more of consumers’ day-to-day food budgets.The family restaurant and entertainment chain, which has more than 550 locations, announced Thursday (Sept. 28) the expansion of its licensed frozen pizza to Walmart locations across the United States, in partnership with consumer packaged goods (CPG) company Flatlander Foods.“Inspired by our famous pizza and created to be enjoyed at home, we’ve seen great response/demand from American families, and we are excited to see expanded distribution to even more neighborhoods with a Walmart near them,” Melissa McLeanas, vice president of global licensing, media and branded entertainment development for the chain’s parent company, CEC Entertainment, said in a statement.The company is using its grocery placement not only to create additional revenue but also to drive visits to its restaurant/entertainment locations, offering free digital tickets redeemable for prizes at these stores’ gift shops.The news of this expansion comes as restaurants look to extend their brands beyond the four walls of their stores and even beyond digital ordering occasions, targeting not consumers’ restaurant spending but their overall eating budget. In this effort, more brands are entering the grocery store and creating other non-restaurant occasions.Last week, for instance, Asian-style casual dining chain P.F. Chang’s announced a grocery partnership with Fresh Del Monte’s cut vegetable subsidiary Mann Packing Co. to launch two salad kits based on the restaurant’s menu.Over the summer, fast-casual giant Panera Bread, similar to Chuck E

There are no jobs for Dig Inn Restaurant Group right now.

Find jobs on Simplify and start your career today

💡
Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →