About

DISQO offers a customer experience platform that helps businesses understand consumer behavior and trends through market research. It utilizes a proprietary audience of real people who voluntarily share their experiences, providing high-quality insights for product innovation, creative testing, and campaign measurement. DISQO differentiates itself by focusing on these opted-in respondents, which enhances the quality of its data. The company's goal is to empower clients to make informed, data-driven decisions and stay ahead of market trends.

Simplify's Take

What believers are saying

• DISQO's recognition by Deloitte and Ad Age, along with awards from Digiday and Cynopsis, underscores its industry leadership and positive work environment.
• The promotion of David Karp to Chief Customer Officer highlights DISQO's commitment to customer-centric growth and internal talent development.
• Partnerships with major entities like Warner Bros. Discovery enhance DISQO's credibility and expand its market reach.

What critics are saying

• The market research industry is highly competitive, requiring DISQO to continuously innovate to maintain its edge.
• Consumer backlash against brands' social stances, as highlighted in DISQO's LGBTQ+ advertising report, could impact client campaigns and DISQO's reputation.

What makes Disqo unique

• DISQO's proprietary audience of opted-in users provides high-quality, deterministic data, setting it apart from competitors relying on less reliable data sources.
• The integration with Inscape’s ACR TV viewing data allows DISQO to offer comprehensive cross-media ad measurement, a unique capability in the market research industry.
• DISQO's full-cycle CX solutions, from product innovation to campaign lift measurement, offer a holistic approach that many competitors lack.

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