Vevo names DISQO as preferred brand outcomes measurement partner in the U.S. * 17 hours ago Partnership strengthens Vevo's ability to measure holistic, cross-platform brand impact and consumer behavior across CTV, mobile and desktop DISQO's deterministic measurement approach gives advertisers deeper insight into how Vevo drives outcomes beyond awareness NEW YORK, NY, May 20, 2026 - Vevo, the world's leading music video network, today announced an expanded partnership with DISQO, naming the advertising intelligence provider its preferred brand lift and outcomes partner in the U.S. The designation marks a significant evolution in the companies' collaboration and reflects a shared commitment to advancing measurement in an increasingly fragmented media landscape. Now, Vevo is deepening its use of DISQO's full-funnel, deterministic intelligence to capture the full impact of its premium music video network across connected TV, mobile and desktop. DISQO's solutions help bridge the gap between Vevo's high-impact media and consumer response, validating custom audience segments and demonstrating the incremental lift of premium sponsorships at scale. Together, the companies give advertisers a clearer view into how culturally relevant content drives engagement and conversion across the funnel. "As marketers look for greater clarity across an increasingly complex media landscape, our partnership with DISQO allows us to go deeper than traditional brand lift with out-of-the-box solutions," said Laura Vanison, VP, Research & Measurement at Vevo. "By connecting exposure on Vevo to real consumer behaviors like search, site visitation and purchase signals, we're giving our advertisers a more complete picture of how premium music video drives impact across the funnel. More importantly, our work with DISQO marks a shift from reactive reporting to proactive strategy - turning deep-funnel data into a competitive advantage for clients." Building on its role as an early beta partner for DISQO's Outcomes Lift solution, Vevo has expanded measurement beyond topline signals like search and site visitation to uncover deeper insights into messaging impact, seasonality, conversion windows and purchase intent. A holiday smartphone campaign, for example, drove measurable lifts in Add-to-Cart conversions, while a beauty campaign leveraging Vevo's Artist Franchise and Vevo Evolve Advanced Audiences translated strong upper-funnel engagement into meaningful lower-funnel action, including lifts in Store Locator page visits. Based on these learnings and recommendations, both brands expanded their partnerships with Vevo in 2026. Today, Vevo continues to tap into DISQO's growing suite of solutions to better support a broader range of campaign objectives and client needs. "The next generation of advertising intelligence requires trusted data connected to real people, real journeys, and real outcomes," said Armen Adjemian, Founder and CEO, DISQO. "With Vevo, we are delivering exactly that, connecting ad exposure to consumer attitudes and behaviors across every stage of the journey to capture the full behavioral impact of their premium content. DISQO is proud to be named Vevo's preferred measurement partner and to provide the clarity that moves brands from directional signals to actionable proof of outcomes."

DISQO, a provider of advertising intelligence, has appointed Terri Walter as Chief Marketing Officer. Walter will lead the company's marketing organisation and drive brand, communications and go-to-market strategy, reporting to CEO Armen Adjemian. Walter brings over 20 years of experience from companies including Microsoft Advertising, PubMatic, Kargo and Chartbeat. She has recently worked with AI startups, gaining insights into how artificial intelligence is reshaping marketing. The appointment follows a strong year for DISQO, which now provides brand and outcomes measurement for over 500 brands and 150 agency and media partners. The company measures campaign impact across digital, CTV, television, social, search and large language models whilst tracking behavioural outcomes like search lift and site visits.

DISQO, a provider of advertising intelligence, has partnered with Comcast Advertising to deliver advanced attribution capabilities within Comcast's newly launched Outcomes+ solution. The platform combines AI-powered tools with first-party data to provide targeting and attribution for traditional and streaming television. The partnership integrates DISQO's deterministic measurement platform with Comcast Advertising's data-driven TV capabilities, enabling advertisers to measure brand lift, incremental search and visitation outcomes across linear, addressable, streaming and connected TV platforms. DISQO's measurement solutions can launch studies in minutes with real-time reporting. Comcast Advertising's Outcomes+ leverages deterministic data from over 30 million households, representing more than 100 million authenticated viewers. Through publisher partnerships, the platform extends reach to over 300 million viewers across various viewing environments.