DISQO provides a customer experience platform that helps businesses gain insights into consumer behavior and trends. It operates by utilizing a proprietary audience of real people who voluntarily share their experiences, allowing DISQO to offer high-quality research respondents. These insights are valuable for various business needs, including product innovation, creative testing, campaign effectiveness measurement, and gathering customer feedback. DISQO's full-cycle solutions assist clients in making informed decisions and staying ahead of market trends. Unlike its competitors, DISQO's unique model focuses on leveraging opted-in users for accurate data, which enhances the quality of its research. The company's goal is to empower businesses to understand their customers better and make data-driven decisions.

Bonfire Ventures

Alpha Edison

Sageview Capital

March Capital Partners

ValueStream Ventures

Data & Analytics

Consulting

Disqo

DISQO gives advertisers deterministic, silo-free measurement of linear TV, CTV/OTT, digital, and social media, at scaleBrand experience platform DISQO is now connected to Inscape’s automatic content recognition (ACR) TV viewing data, strengthening DISQO’s Brand Lift and Outcomes Lift products that let advertisers measure the cross-media and full-funnel impact of ad campaigns. With DISQO, clients can connect brand metrics like awareness, favorability, and purchase intent to performance outcomes like search, site visits, and shopping – across their whole multimedia campaign.“Brands often spend more than 90% of their ad budgets on TV and digital, including social media, but have been forced to measure effectiveness in silos. Now, they have an objective way to measure each channel with granularity, and also the synergies between them,” said Armen Adjemian, CEO & Co-Founder, DISQO. “To demonstrate a return on ad spend, advertisers need to measure the brand and performance contributions from every channel, and more importantly, how they all work together to drive growth.”Marketing Technology News: Microsoft Unveils New Generative AI and Data Solutions Across the Shopper Journey, Offering Copilot Experiences Through Microsoft Cloud for RetailInscape is a leading provider of nationally representative, currency-grade smart TV data with more than 23 million opted-in devices. Inscape’s second-by-second ACR technology delivers the speed required for actionability. DISQO can now match members of its opted-in audience to Inscape’s data set to understand who has been exposed to TV advertising (on linear and CTV/OTT) and then accurately measure brand and performance outcomes for advertising campaigns comprehensively – across TV, digital, and social media.“With device-level viewing data across all inputs, including linear, streaming, and over-the-air (OTA), Inscape has become the go-to source for accurate TV audience intelligence,” said Ken Norcross, Vice President, Data Licensing and Strategy, VIZIO/Inscape

Disqo’S Cross-Media Ad Measurement Now Amplified By Inscape’S Smart Tv Viewing Data

DISQO, the leading brand experience platform, announces the promotion of David Karp to Chief Customer Officer.

DISQO Elevates David Karp to Chief Customer Officer

DISQO is recognized in Deloitte's Fast 500 and Ad Age's Best Places to Work, and has won ad measurement awards from Digiday and Cynopsis media.

New DISQO Insights: Customer Experience More Effective Than Influencers In Driving Social Shopping

55% of people say they've boycotted a brand due to social stance;65% of LGBTQ+ people think more positively of "woke" brandsLOS ANGELES, Sept. 11, 2023 /PRNewswire/ -- Customer experience (CX) platform DISQO and Do the WeRQ – a community increasing LGBTQ+ representation in advertising – released a new report, " LGBTQ+ Advertising: From Boldness to Backlash ," exploring consumer perspectives on boycotting and brand "wokeness." The third annual study about receptivity to LGBTQ+ inclusion in advertising underscores the need for brands to test messages, plan for boycotts, and consider the value of being seen as woke against their near- and long-term revenues.DISQO and Do the WeRQ release new consumer insights on brand wokeness and boycotting. Tweet this New CX insights from DISQO and Do the WeRQ"While consumer backlash is a real risk, our new insights suggest that today's culture wars are interwoven with purchase decisions in ways we can't ignore," said Kate Wolff, Do the WeRQ Co-Chair; CEO & Founder Lupine Creative. "Brands don't need to operate as political entities, but they must acknowledge that this environment doesn't allow them to sidestep conversations about social justice."What are consumers' boycotting behaviors?Boycotting has become common, but its nature is changing with every controversy. Some consumers punish (or reward) brands with their wallets, while others take their grievances to social platforms. Behaviors vary significantly by generation and self-identification as a member of the LGBTQ+ community or not.Boycott Validity: 85% of LGBTQ+ consumers (the fastest growing minority group in the U.S.) believe that boycotts are a valid way to express feedback, which is more than the general population (70%).85% of LGBTQ+ consumers (the fastest growing minority group in the U.S.) believe that boycotts are a valid way to express feedback, which is more than the general population (70%)

Disqo  Do The Werq: Lgbtq+ Advertising More Challenging Under Boycott Threats

Customer experience platform DISQO just released a booze consumption behaviors report called Alcohol & Non-Alcohol Advertising.

DISQO releases advertising consumption behaviors report with interesting insights on non-alcoholic beer

DISQO has released a free report containing data from more than 17,000 podcast listeners.

Study: Spotify skews younger than other platforms

Consumer experience intelligence platform Disqo unveils a new tool today — called Outcomes Lift — to help agencies, marketers and platforms measure whether their advertising generates business outcomes.

How much content is too much? Agencies are starting to ask that question – Alsosee

Advertisers to benefit from innovative campaign measurementwith cross-platform brand and outcomes liftLOS ANGELES, May 11, 2023 /PRNewswire/ -- CX platform DISQO today announced an agreement providing Warner Bros. Discovery with Brand Lift and Outcomes Lift measurement of linear, digital and advanced advertising campaigns across its premium entertainment, sports, news and lifestyle media brands. With digital transformation and fragmentation of consumption behaviors, Warner Bros. Discovery selected DISQO for its direct-to-consumer, consented, cross-platform measurement capabilities.Warner Bros. Discovery selects DISQO for its direct-to-consumer, consented, cross-platform measurement capabilities. Tweet this Warner Bros

Warner Bros. Discovery Selects Disqo As A Preferred Ad Effectiveness Measurement Provider

CX platform DISQO released " HI on AI: Human Intel on Artificial Intelligence," a new report exploring consumers' experiences with and perceptions of generative AI.

DISQO CX Study: Consumers More Concerned Than Excited About Brands' Use of AI

Women, Millennials, and Metaverse players are among the most engagedLOS ANGELES, March 13, 2023 /PRNewswire/ -- CX platform DISQO released " How Brands Can Get in the Game ," a new report exploring the growing in-game advertising opportunity. With over two-thirds of consumers already playing video games weekly, DISQO's insights reveal consumers' motivations for engaging with brands in gaming environments, and suggest that marketers should begin taking advantage of this burgeoning medium for experimentation.CX platform DISQO released a new report exploring the growing in-game advertising opportunity. Tweet this DISQO's new report on in-game advertising"It's early days for gaming as an advertising medium, but inventory is growing," said Patrick Egan, Director of Research and Insights, DISQO. "Our insights show that brands must keep the gamer experience (CX) top-of-mind. Interruptive brand exposure that is not additive to the gaming experience is out-of-step with contemporary audiences. However, when in-game brand experiences are tested and done well, they can propel customers down the marketing funnel toward meaningful outcomes."DISQO examined consumer attitudes toward in-game advertising along with digital behaviors that are indicative of gaming interest

Disqo Cx Study: In-Game Ad Opportunity Is Multigenerational, Multi-Gender And Massive

Customer experience platform for market research

Disqo

Customer experience platform for market research

Disqo

Customer experience platform for market research

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