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About Disqo
Industries
Data & Analytics
Consulting
Company Size
201-500
Company Stage
Series B
Total Funding
$98.7M
Headquarters
Glendale, California
Founded
2015
Overview
DISQO provides a customer experience platform that helps businesses gain insights into consumer behavior and trends. It operates by utilizing a proprietary audience of real people who voluntarily share their experiences, allowing DISQO to offer high-quality research respondents. These insights are valuable for various business needs, including product innovation, creative testing, campaign effectiveness measurement, and gathering customer feedback. DISQO's full-cycle solutions assist clients in making informed decisions and staying ahead of market trends. Unlike its competitors, DISQO's unique model focuses on leveraging a large pool of opted-in users, which enhances the quality of the data provided. The company's goal is to empower businesses to understand their customers better and make data-driven decisions.
Simplify's Take
What believers are saying
- Growing demand for cross-media ad measurement boosts DISQO's market position.
- Increased interest in in-game advertising presents new opportunities for DISQO.
- DISQO's insights on AI usage help brands enhance customer experience strategies.
What critics are saying
- Consumer skepticism towards AI may impact DISQO's data collection capabilities.
- Boycotts based on brand 'wokeness' could affect DISQO's clients' advertising strategies.
- Challenges in integrating in-game ads without disrupting gamer experience may limit effectiveness.
What makes Disqo unique
- DISQO offers a unique opt-in consumer data platform for high-quality insights.
- The platform provides cross-media ad measurement, integrating TV, digital, and social media.
- DISQO's proprietary audience model ensures high demand for its research respondents.
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Funding
Total Funding
$98.7M
Above
Industry Average
Funded Over
3 Rounds
Industry standards
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
401(k) Retirement Plan
401(k) Company Match
Company Equity
Paid Maternity/Paternity Leave
Travel Assistance Program
Mental Health Support
Commuter Benefits
Home Office Stipend
Wellness Program
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 1%2 year growth
↑ 0%DISQO gives advertisers deterministic, silo-free measurement of linear TV, CTV/OTT, digital, and social media, at scaleBrand experience platform DISQO is now connected to Inscape’s automatic content recognition (ACR) TV viewing data, strengthening DISQO’s Brand Lift and Outcomes Lift products that let advertisers measure the cross-media and full-funnel impact of ad campaigns. With DISQO, clients can connect brand metrics like awareness, favorability, and purchase intent to performance outcomes like search, site visits, and shopping – across their whole multimedia campaign.“Brands often spend more than 90% of their ad budgets on TV and digital, including social media, but have been forced to measure effectiveness in silos. Now, they have an objective way to measure each channel with granularity, and also the synergies between them,” said Armen Adjemian, CEO & Co-Founder, DISQO. “To demonstrate a return on ad spend, advertisers need to measure the brand and performance contributions from every channel, and more importantly, how they all work together to drive growth.”Marketing Technology News: Microsoft Unveils New Generative AI and Data Solutions Across the Shopper Journey, Offering Copilot Experiences Through Microsoft Cloud for RetailInscape is a leading provider of nationally representative, currency-grade smart TV data with more than 23 million opted-in devices. Inscape’s second-by-second ACR technology delivers the speed required for actionability. DISQO can now match members of its opted-in audience to Inscape’s data set to understand who has been exposed to TV advertising (on linear and CTV/OTT) and then accurately measure brand and performance outcomes for advertising campaigns comprehensively – across TV, digital, and social media.“With device-level viewing data across all inputs, including linear, streaming, and over-the-air (OTA), Inscape has become the go-to source for accurate TV audience intelligence,” said Ken Norcross, Vice President, Data Licensing and Strategy, VIZIO/Inscape
DISQO, the leading brand experience platform, announces the promotion of David Karp to Chief Customer Officer.
DISQO is recognized in Deloitte's Fast 500 and Ad Age's Best Places to Work, and has won ad measurement awards from Digiday and Cynopsis media.
55% of people say they've boycotted a brand due to social stance;65% of LGBTQ+ people think more positively of "woke" brandsLOS ANGELES, Sept. 11, 2023 /PRNewswire/ -- Customer experience (CX) platform DISQO and Do the WeRQ – a community increasing LGBTQ+ representation in advertising – released a new report, " LGBTQ+ Advertising: From Boldness to Backlash ," exploring consumer perspectives on boycotting and brand "wokeness." The third annual study about receptivity to LGBTQ+ inclusion in advertising underscores the need for brands to test messages, plan for boycotts, and consider the value of being seen as woke against their near- and long-term revenues.DISQO and Do the WeRQ release new consumer insights on brand wokeness and boycotting. Tweet this New CX insights from DISQO and Do the WeRQ"While consumer backlash is a real risk, our new insights suggest that today's culture wars are interwoven with purchase decisions in ways we can't ignore," said Kate Wolff, Do the WeRQ Co-Chair; CEO & Founder Lupine Creative. "Brands don't need to operate as political entities, but they must acknowledge that this environment doesn't allow them to sidestep conversations about social justice."What are consumers' boycotting behaviors?Boycotting has become common, but its nature is changing with every controversy. Some consumers punish (or reward) brands with their wallets, while others take their grievances to social platforms. Behaviors vary significantly by generation and self-identification as a member of the LGBTQ+ community or not.Boycott Validity: 85% of LGBTQ+ consumers (the fastest growing minority group in the U.S.) believe that boycotts are a valid way to express feedback, which is more than the general population (70%).85% of LGBTQ+ consumers (the fastest growing minority group in the U.S.) believe that boycotts are a valid way to express feedback, which is more than the general population (70%)
Customer experience platform DISQO just released a booze consumption behaviors report called Alcohol & Non-Alcohol Advertising.
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About Disqo
Industries
Data & Analytics
Consulting
Company Size
201-500
Company Stage
Series B
Total Funding
$98.7M
Headquarters
Glendale, California
Founded
2015
Disqo is Hiring for 0 Jobs on Simplify!
Find jobs on Simplify and start your career today