Dixon Schwabl + Company

Dixon Schwabl + Company

Full-service marketing agency with data analytics

Overview

DS+CO is an independent, full-service marketing and advertising firm that serves mid-sized companies and nonprofits with data-informed creative work. Its three pillars—Intelligence, Strategy, and Amplification—guide services like market research, brand strategy, media planning and buying, PR, video production, social, web, and data analytics. The firm blends data-backed insights with multi-channel execution to address B2B, education, financial services, telecommunications, and nonprofit needs, anchored in Rochester. It differentiates itself as a women-owned business with a collaborative culture and leadership continuity, aiming to drive measurable growth for clients with integrated marketing solutions.

About Dixon Schwabl + Company

Simplify's Rating
Why Dixon Schwabl + Company is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Town of Perinton, New York

Founded

1987

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Simplify's Take

What believers are saying

  • 2025 brought 22 ADDY awards, signaling creative momentum across campaigns and craft.
  • PRSA Rochester honored DS+CO with multiple 2025 awards for community, DEI, and social work.
  • Great Place To Work still lists DS+CO, supporting recruiting in a tight agency market.

What critics are saying

  • AI search is collapsing agency discovery, pressuring DS+CO's media, SEO, and strategy margins.
  • Small Rochester scale limits national client concentration; larger networks can outspend on talent and technology.
  • Founder-era goodwill and award wins won't offset commoditized execution if clients insource by 2027.

What makes Dixon Schwabl + Company unique

  • DS+CO combines Rochester roots with Buffalo presence and 2025 chief growth/AI leadership.
  • The firm organizes services into Intelligence, Strategy, and Amplification, simplifying integrated delivery.
  • Long-tenured leaders, including Jessica Savage and Mark Stone, drive continuity after 2024 succession.

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