Dixon Schwabl + Company

Dixon Schwabl + Company

Full-service marketing agency with data analytics

Overview

DS+CO is an independent, full-service marketing and advertising firm that serves mid-sized companies and nonprofits with data-informed creative work. Its three pillars—Intelligence, Strategy, and Amplification—guide services like market research, brand strategy, media planning and buying, PR, video production, social, web, and data analytics. The firm blends data-backed insights with multi-channel execution to address B2B, education, financial services, telecommunications, and nonprofit needs, anchored in Rochester. It differentiates itself as a women-owned business with a collaborative culture and leadership continuity, aiming to drive measurable growth for clients with integrated marketing solutions.

About Dixon Schwabl + Company

Simplify's Rating
Why Dixon Schwabl + Company is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Town of Perinton, New York

Founded

1987

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Simplify's Take

What believers are saying

  • November 2025 AI Readiness Check targets financial leaders before 2026 banking decisions.
  • 2025 PRism recognition and MCC honors for founders strengthen recruiting and community trust.
  • Updated 2026 website and active DS+CO News feed signal ongoing investment and visibility.

What critics are saying

  • Jessica Savage became CEO in May 2024; founder succession pressure persists through 2026.
  • 2025 awards still cluster locally; national brand differentiation against Omnicom and WPP remains weak.
  • AI readiness tools and banking reports expose DS+CO to fast-moving competitors and client in-sourcing.

What makes Dixon Schwabl + Company unique

  • 1987 Rochester agency, now DS+CO, still independently owned after 2024 leadership transition.
  • Three-pillar model, Intelligence, Strategy, Amplification, unifies research, media, creative, and analytics.
  • 2025 PRism wins show credible local execution across Springboard, Greater ROC, and DEI work.

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