doinstruct

doinstruct

Mobile-first video training for frontline workers

Overview

What Doinstruct does: Doinstruct provides a Training as a Service platform for onboarding, training, and certifying frontline and non-desk workers through mobile-first digital learning. How it works: Companies access a web app that delivers AI-generated video training in short formats, accessible on smartphones, with support for 25+ languages, role-specific content, and clear training progress dashboards. How it differs from competitors: It targets frontline and diverse workforces with a mobile-first, multilingual video training library that can be deployed quickly and tracked centrally, offering certification and compliance features designed for non-desk staff. What the goal is: To help businesses raise employee productivity, improve quality and safety standards, and ensure consistent certification across a distributed workforce.

About doinstruct

Simplify's Rating
Why doinstruct is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

AI & Machine Learning

Education

Company Size

51-200

Company Stage

Series A

Total Funding

$27.5M

Headquarters

Osnabrück, Germany

Founded

2021

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Simplify's Take

What believers are saying

  • March 2025 €16.5 million funding extended runway and validated the category.
  • 2025-09 Genius launch expanded doinstruct from training into operational-excellence software.
  • Customer proof from Goldschmaus and Frischpack shows faster onboarding and multilingual adoption.

What critics are saying

  • Docebo, Litmos, 360Learning, and WorkJam attack adjacent enterprise training budgets.
  • AI translation accuracy and auditability failures would wreck trust with compliance buyers.
  • A crowded frontline-training market commoditizes features; 400 customers won't protect against platform consolidation.

What makes doinstruct unique

  • AI-generated multilingual frontline training and compliance, now in 35+ languages by 2026.
  • Genius turns SOPs into role-specific modules, quizzes, and audits in minutes.
  • 400+ clients in regulated sectors value mobile-first training for non-desk workers.

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Funding

Total Funding

$27.5M

Above

Industry Average

Funded Over

3 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$18.1M
doinstruct
$30M
Kalshi

Benefits

Meal Benefits

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-1%

2 year growth

7%
NKP | M&A Insights
Mar 26th, 2025
Doinstruct secures EUR 16m funding

Berlin-based startup Doinstruct, which specializes in AI-generated training videos, has secured €16 million in funding to enhance its AI-driven training solutions.

deutsche-startups.de
Mar 18th, 2025
Doinstruct raises €16.5 million funding

Doinstruct, a Berlin-based startup, has raised €16.5 million in a funding round led by HV Capital, Creandum, and High-Tech Gründerfonds (HTGF), bringing total investment to €26 million. HV Capital now holds 12.8% and Creandum 18.9% of the company. Doinstruct, founded in 2021, has evolved from a training solution to an AI-driven compliance software, serving over 230 corporate clients.

UNITED NEWS NETWORK GmbH
Mar 17th, 2025
doinstruct Secures €16.5M to Enhance Compliance

doinstruct, an AI-powered compliance training platform, raised €16.5M Series A led by HV Capital, with participation from Creandum, HTGF, and others. The funding will expand its offerings in Europe, addressing skill gaps for 2.8 billion frontline workers. The platform boosts knowledge retention by 60% and cuts training costs by 53%, crucial for companies facing economic challenges. doinstruct supports multilingual training, aiding rapid integration of international workers. Total investment now stands at €26M.

Tech.eu
Jul 16th, 2024
doinstruct raises €7.6M for digital skills training

doinstruct raises €7.6M for digital skills training.

Tech.eu
Jul 16th, 2024
doinstruct raises €7.6M for training platform

doinstruct, a platform for frontline worker training, raised €7.6M from Creandum to scale its product and team. The funding round included HTGF, D11Z, Bastian Karweg, and Andreas Hettich. CEO Charlotte Rothert highlighted the need for efficient, multilingual, and compliant training solutions. Founded in 2021, doinstruct offers a mobile-first platform with content in over 16 languages, addressing the skills gap in critical sectors.

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