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Dollar General

Discount retailer supplying everyday essentials.

Overview

Dollar General is a discount retailer that sells a wide range of everyday items at low prices through a network of neighborhood stores. It works by stocking products like food, cleaning supplies, health and beauty items, apparel, and seasonal goods and selling them in small-format stores that are easy to reach in many communities. The company keeps prices low by using a lean supply chain and buying in bulk, which helps it offer a broad selection while keeping operating costs down. Its advantage over competitors comes from its extensive store footprint in both rural and urban areas, a focus on convenience, and efficient logistics that support frequent low-price offerings. Dollar General aims to provide value and convenience to budget-conscious customers while growing rapidly through more store openings, expanded product lines, and continued supply chain improvements.

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About Dollar General

Simplify's Rating
Why Dollar General is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Industrial & ManufacturingConsumer Goods

Company Size

10,001+

Company Stage

IPO

Headquarters

Goodlettsville, TN

Founded

1939

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What believers are saying

  • Second-quarter 2026 net sales rose 5.2% to $11.3 billion.
  • Same-store sales rose 3.5%, showing resilient traffic from budget-conscious shoppers.
  • Management raised 2026 EPS guidance to $7.80-$8.00 and plans $700 million buybacks.

What critics are saying

  • FTC and 20 states sued on October 26, 2026, over checkout overcharges.
  • The complaint cites 29,265 price complaints and seeks injunctions, penalties, and consumer restitution.
  • If courts rewrite pricing controls, Dollar General loses the low-price promise entirely.

What makes Dollar General unique

  • Dollar General owns 20,893 stores across rural towns, capturing low-income neighborhood demand.
  • Its 2026 plan pairs 450 U.S. openings with 4,730 remodels and relocations.
  • Project Renovate and Project Elevate modernize stores without abandoning the discount format.

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Funding

Total Funding

$3.8B

Above

Industry Average

Funded Over

2 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Paid Sick Leave
  • Paid Vacation
  • Parental Leave

Stock Price

Company News

Yahoo Finance
Nov 8th, 2026
Walmart, Dollar General and Church & Dwight eye gains as 22% Social Security cut looms

A possible 22% across-the-board Social Security benefit cut by 2032 is putting retirees' spending power under scrutiny. A Simply Wall St screen of US discount retailers and consumer staples names three companies that could benefit as seniors stretch fixed incomes. Church & Dwight, maker of Arm & Hammer, OxiClean, Waterpik and Trojan, has a market value near $25.8 billion. Its online channel accounts for roughly 25% of global consumer sales. Dollar General has $43.6 billion in sales and a market value around $29.5 billion. It draws low-income shoppers and customers trading down from higher incomes. Walmart has $736.8 billion in revenue and a market value near $995.8 billion. Its advertising arm, Walmart Connect, carries margins of about 70%.

Pittsburgh Post-Gazette
Nov 2nd, 2026
Dollar General sued for deceptive store pricing.

Dollar General sued for deceptive store pricing. Lawsuit calls the extent of the unlawful practice 'staggering' Kris B. Mamula Pittsburgh Post-Gazette Nov 2, 2026 The Federal Trade Commission and 20 states have filed a federal lawsuit alleging deceptive pricing practices against a convenience store chain that serves rural and impoverished pockets of America. The 29-count civil lawsuit was filed Oct. 26 in the U.S. Middle District Court of Tennessee, claiming that Dollar General had engaged in a practice of advertising prices for food, laundry detergent, toothpaste and other goods, while ringing up higher prices at the register. The FTC and the states are seeking a permanent injunction, unspecified monetary relief and other measures. The lawsuit called the extent of the unlawful practice "staggering." "Although Dollar General promises convenience, low prices and value, the company has routinely charged customers more at the register than the prices displayed on shelves, price tags and advertisements," according to the lawsuit. "This pattern of inaccurate pricing has persisted for years and affects millions of purchases across the country." Pennsylvania, which has more than 1,000 Dollar General stores, reached a $1.55 million settlement with the chain's Goodlettsville, Tenn.-based corporate parent in December after an investigation by the state Attorney General's office found that customers had been charged higher prices than those posted on store labels "on numerous occasions." In a statement Monday, Dollar General said it would defend itself vigorously against the allegations. "Although we respect the FTC's role in protecting American consumers and the state representatives' role in protecting the citizens of their respective states, we will defend this litigation vigorously," the company said. "We remain ready and willing to engage in reasonable, meaningful discussions to resolve this matter while keeping our focus on what has always been at the heart of Dollar General - serving our customers and the communities we call home." The Pennsylvania settlement was among seven agreements between 2019 and 2026 that Dollar General reached with authorities in six states involving inaccurate pricing, which resulted in more than $6 million in penalties, according to the lawsuit. "Despite repeated red flags, Dollar General has failed to correct the issue and continues to make false pricing statements," the lawsuit said. Dollar General has fielded at least 29,265 complaints of failing to honor the advertised price in all of the 48 states where it has stores. Dollar General, which trades on the New York Stock Exchange under the DG ticker symbol, has 20,893 stores in the U.S. and Mexico. "Dollar General continues to advertise one price while charging a higher price at checkout," the lawsuit alleges, which reflects "pervasive and systemic pricing inaccuracies, rather than isolated or accidental errors." Dollar Generals have become a feature of rural Pennsylvania in recent years, including nearly 50 stores in Fayette, Greene and Somerset counties alone. The lawsuit alleges that households earning $35,000 or less represent 60% of the company's total revenue and 80% of Dollar Generals are located in towns with 20,000 or fewer people. Although Pennsylvania was not a plaintiff in the lawsuit, undercover FTC investigators in March found that six out of 60 items rung up at a Dollar General in Sharpsburg had a different price than the ones listed, for an error rate of 10%, according to the lawsuit. In Ohio, consumers reported paying $4.25 for milk that had a shelf price of $3.95 and $6.35 for eggs that were advertised for $5.10. First Published: November 2, 2026, 6:25 a.m. Kris B. Mamula has been a health care business reporter for the Post-Gazette since 2015. A Carnegie Mellon University graduate, he was part of the team that won a Pulitzer Prize for coverage of the synagogue shooting in 2018. Join the Conversation If you would like your comment to be considered for a published letter to the editor, please send it to [email protected]. Letters must be under 250 words and may be edited for length and clarity. Charles Krupa/Associated Press LATEST business Create a free PG account. Already have an account?

The Financial District
Nov 1st, 2026
FTC, 20 states sue Dollar General over checkout prices.

FTC, 20 states sue Dollar General over checkout prices. 5 hours ago The US Federal Trade Commission (FTC) and 20 states have sued Dollar General, alleging that the discount retailer repeatedly charged customers more at checkout than the prices displayed on store shelves, price tags and advertisements, Shubhendu Vimal reported for Retail Insight Network. The complaint was filed in the US District Court for the Middle District of Tennessee. The FTC voted 2-0 to authorize the lawsuit, which accuses Dollar General of engaging in long-running deceptive pricing practices that allegedly cost consumers millions of dollars. According to the complaint, the company repeatedly failed to honor advertised prices despite being aware of recurring discrepancies identified through internal audits, customer complaints and government inspections. The FTC and state officials allege that Dollar General did not establish adequate safeguards to prevent customers from being charged more at checkout than the prices displayed on store shelves. The complaint cites tens of thousands of customer complaints nationwide, including reports that the retailer failed to honor marked prices. It argues that the discrepancies have caused widespread financial harm, particularly among lower-income consumers who rely on discount retailers for affordable household necessities. The lawsuit follows earlier enforcement actions involving Dollar General's pricing practices. The company has previously reached settlements with state authorities over similar allegations and paid penalties in connection with those cases. The latest legal action seeks to hold the retailer accountable for the alleged practices and obtain relief for affected consumers. Dollar General will have an opportunity to respond to the allegations in court.

Confederated Salish & Kootenai Tribes
Oct 29th, 2026
Dollar General store to open next to CSKT complex.

Dollar General store to open next to CSKT complex. * From Char-Koosta News * Oct 29, 2026 * 0 PABLO - Construction has begun on a Dollar General store in Pablo near CSKT and SKC offices. The 10,000 square foot store is part an effort by Neil and Patrick Fleming to subdivide their property to create 1.143 acre commercial lot and a 69,396 acre residential lot, however there are no plans currently to pursue residential development. The Flemings stated in DEQ permitting that farming and irrigation will continue on the larger property. Developers say the store is scheduled for completion by March.

WFIW Radio
Oct 29th, 2026
Llinois joins federal lawsuit against Dollar General over alleged customer overcharges.

Llinois joins federal lawsuit against Dollar General over alleged customer overcharges. By Mark Wells Oct 29, 2026 | 11:51 AM Illinois Attorney General Kwame Raoul has joined the Federal Trade Commission and 19 other states in a lawsuit accusing Dollar General of routinely charging customers more at checkout than prices advertised on store shelves and in advertisements. The lawsuit, filed Monday, October 26, in federal court in Tennessee, alleges the discount retailer engaged in deceptive pricing practices for years, resulting in millions of dollars in overcharges to customers nationwide. According to the complaint, Dollar General received tens of thousands of customer complaints involving differences between advertised prices and amounts charged at checkout. Investigators allege the company was aware of the problems but failed to take adequate steps to correct them. The complaint specifically identifies more than 29,000 complaints involving the failure to honor marked prices between January 2023 and March 2026. The allegations are of interest to shoppers throughout Southern Illinois, where Dollar General operates numerous stores serving rural communities. Raoul said the alleged pricing practices place an additional financial burden on families already struggling with the rising cost of basic necessities. The lawsuit alleges violations of federal consumer protection laws, including the Federal Trade Commission Act, along with applicable Illinois consumer protection laws. Federal officials and participating states are seeking monetary relief, civil penalties, and court-ordered changes to the company's pricing practices. Dollar General, which operates more than 21,000 stores nationwide, disputes the allegations. The company says its goal is complete accuracy between shelf prices and register prices. Dollar General acknowledges that occasional discrepancies can occur but maintains that employees are instructed to correct pricing errors when customers bring them to their attention. The retailer says it has strengthened its pricing procedures and intends to defend itself against the lawsuit. Consumers are encouraged to carefully review their receipts and compare prices charged at checkout with those advertised on store shelves. Customers who discover discrepancies can request corrections from store employees and retain receipts as documentation. The lawsuit does not establish that every Dollar General location engaged in improper pricing, and no specific Southern Illinois stores have been identified in the information released. The case remains pending in federal court.

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