Dollar General is rolling out an AI-enabled in-store audio network across approximately 6,000 stores in 48 states, doubling its existing audio presence to 12,000 locations by Q2 2026. The retailer has partnered with QSIC, a global in-store audio platform, to deliver localised, data-driven advertising and enhanced shopping experiences. The network integrates point-of-sale data, curated music and AI-generated audio advertisements to provide targeted messaging. QSIC's technology verifies ad delivery and offers closed-loop reporting to measure performance and incremental impact, exceeding Interactive Advertising Bureau standards. Dollar General operates over 20,000 stores nationwide, with approximately 75% of the US population living within five miles of a location. The expansion aims to help brand partners connect with customers, particularly in underserved rural communities.

DG Media Network to introduce ai-enabled in-store audio network across thousands of Dollar General stores. * 2 hrs ago Dollar General (NYSE: DG) today announced the planned rollout of an enhanced, AI-enabled in-store audio network across approximately 6,000 DG stores in 48 states. Through a new partnership with QSIC, Dollar General will deliver more relevant, localized and measurable audio experiences to customers while providing brand partners with accountable, data-driven advertising across one of the nation's most expansive retail footprints. This rollout will double DG's existing in-store audio presence and significantly increase measurement capabilities at scale, bringing the total number of DG stores with in-store audio capabilities to 12,000 in Q2 2026. "At DG Media Network, we're constantly looking for innovative ways to help brands meaningfully connect with our customers, and by introducing an AI-powered in-store audio network, we're unlocking an entirely new layer of relevancy and accountability in the shopping experience," said Austin Leonard, vice president and general manager of DG Media Network. "This platform allows us to deliver localized, real-time messaging at scale across the thousands of communities we serve - especially in underserved and often overlooked rural areas. It's a powerful way to create value for our brand partners while enhancing the in-store experience for the millions of customers who rely on Dollar General every day through more relevant, contextual messaging designed to add value, not noise, to their shopping trip." Dollar General operates more than 20,000 stores across the United States, with approximately 75% of the U.S. population living within five miles of a location. This uniquely dense footprint makes DG one of the most accessible retailers in the country, particularly in rural communities where Dollar General frequently serves as a primary destination for everyday essentials. QSIC, a global in-store audio platform that leverages AI and data intelligence to help retailers and brands unlock the value of in-store media, integrates point of sales (POS) data, curated music and AI-generated audio ads to deliver timely, targeted messaging. QSIC exceeds Interactive Advertising Bureau (IAB) standards through its proprietary technology that verifies ad delivery and its closed-loop reporting, helping brands understand performance and incremental impact. "We're thrilled to partner with Dollar General as they enhance their store experience and expand their in-store retail media capabilities," said Matt Elsley, Co-founder and CEO of QSIC. "Dollar General's unparalleled store base and deep reach into communities across the country make it an incredibly powerful opportunity for brands. With retail seeing approximately 85% of sales occurring in-store, physical locations remain the most valuable media channel. Our platform unlocks new value through intelligent automation, verified delivery and performance data that connects marketing investment to real-world results." About Dollar General Corporation Dollar General Corporation (NYSE: DG) is proud to serve as America's neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of January 30, 2026, the Company's 20,893 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from its high-quality private brands alongside many of the world's most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever. About QSIC: QSIC is the intelligent in-store audio platform that uses AI and first-party data to elevate and measure the impact of audio at the point of purchase. QSIC empowers retailers to create, manage and monetize in-store advertising that transforms spaces and delivers results. The company operates one of the largest retail audio networks in the U.S., reaching more than 350 million shoppers each month globally. Backed by the highest measurement standards in retail media, QSIC helps brands and retailers maximize their retail media networks quickly and effectively, turning physical stores into their most valuable asset. Learn more at www.getqsic.com. Media gallery

Dollar General announces leadership changes across key operational functions. The moves reflect a broader effort by Dollar General to align its leadership structure with its evolving business priorities March 31, 2026. 10:51 AM GOODLETTSVILLE, Tenn. - Dollar General on Tuesday announced a series of leadership changes spanning its supply chain, merchandising, real estate, and finance functions. These moves show the retailer's continuing focus on operational execution and infrastructure as it expands its store base and strengthens its merchandising. The company announced five executive appointments and promotions, highlighting internal talent development alongside an external finance hire. Kyle Gorman has been promoted to vice president of distribution, where he will oversee operations across multiple facilities in the Southeast and Texas, including locations in Florida, Alabama, and Longview, Texas. Gorman joined Dollar General in 2016 as a supervisor at its Marion, Ind., distribution center and has since held a range of leadership roles across the company's logistics network, most recently serving as senior director of continuous improvement. Heather Land has been named vice president and division merchandise manager for pOpshelf, Dollar General's newer retail concept focused on home décor, seasonal items, and beauty products. In her new role, Land will lead merchandising strategy for the banner's differentiated assortment. She joined the company in 2017 and has advanced through several merchandising roles, most recently as senior director of merchandising in the food category. Land was also recognized on Progressive Grocer's 2025 Top Women in Grocery list. Matt Lucas has transitioned to vice president of supply chain optimization, a role that will see him focus on network design, technology advancements and product flow improvements. Lucas, who joined Dollar General in 2013, previously served as vice president of distribution center operations and has held multiple senior leadership roles across distribution and perishables operations. In real estate and development, Trent Napier has been promoted to vice president of construction, where he will oversee store construction, refrigeration engineering and project management tied to new and remodeled locations. Napier, a long-tenured employee who joined the company in 2002, most recently served as senior director of field construction. Rounding out the leadership updates, Neal Norris has joined Dollar General as vice president of financial planning and analysis (FP&A). In this role, he will lead the company's global financial planning, budgeting and forecasting functions, supporting strategic decision-making and long-term growth initiatives. Norris brings more than 20 years of experience in financial strategy, including his most recent role as vice president of FP&A in the transportation and logistics sector. The appointments come as Dollar General continues to invest in its supply chain infrastructure, merchandising capabilities and store growth initiatives. The retailer, which operates more than 20,000 stores nationwide, has emphasized operational discipline and execution as key pillars of its strategy, particularly as it navigates a dynamic consumer environment and ongoing expansion plans. By elevating leaders with deep institutional knowledge alongside targeted external expertise, the company is positioning itself to enhance efficiency across its distribution network, refine merchandising strategies and support its aggressive real estate pipeline. The latest moves reflect a broader effort by Dollar General to align its leadership structure with evolving business priorities, particularly in areas such as supply chain optimization, data-driven decision-making and differentiated retail concepts like pOpshelf.