Overview

DotActiv is an AI-powered category management platform for retailers and suppliers that helps maximise return on shelf space. It combines category management know-how with smart automation to plan assortments, optimise shelf space, and improve in-store decisions. The product lets users build data-driven planograms, optimise assortments and store clusters, and automatically generate planograms with AI via Nova, plus Lola, an AI assistant. It also analyzes shelf performance and retail data to improve in-store execution and compliance. What sets DotActiv apart is the integration of rigorous category-management processes with automated tools and AI guidance, plus global consulting and training support to make category management faster and more precise. The goal is to make category management simpler, faster, and more effective so retailers and suppliers can make better shelf decisions and drive higher returns.