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Industries
Consumer Goods
Entertainment
Company Size
1,001-5,000
Company Stage
Series C
Total Funding
$15M
Headquarters
New York City, New York
Founded
1902
DotDash Meredith is the largest digital and print publisher in America, featuring well-known brands like PEOPLE, Better Homes & Gardens, Allrecipes, Investopedia, and Verywell. The company creates and distributes high-quality content across various platforms, including websites, magazines, and social media, covering categories such as health, finance, food, lifestyle, and beauty. This content attracts a large audience, which in turn draws advertisers looking to reach specific demographics. DotDash Meredith generates revenue through advertising, subscriptions for its print and digital publications, and partnerships with other businesses for co-branded content. The company's goal is to deliver trusted content to a diverse audience, thereby enhancing its market position and attracting more advertisers and subscribers.
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Total Funding
$15M
Below
Industry Average
Funded Over
2 Rounds
Industry standards
Former AdTheorent CEO to lead D/Cipher's evolution as the premier cookie-less ad targeting and buying solution for the open InternetNEW YORK, March 17, 2025 /PRNewswire/ -- Today Dotdash Meredith (DDM), the largest digital and print publisher in America, announced the appointment of Jim Lawson as President of D/Cipher, reporting directly to DDM CEO Neil Vogel, to accelerate the growth and development of its D/Cipher contextual ad-targeting solution across the open web.Jim was a co-founder of AdTheorent, a machine-learning powered DSP (media buying platform) not reliant on individual identifiers, and served as CEO from 2019 to 2024. Jim oversaw AdTheorent's growth from a startup in 2012 to a highly profitable, NASDAQ-listed publicly traded company, culminating in its sale to private equity firm Novacap and merger with Cadent, Inc. in June, 2024.D/Cipher, launched in May 2023, analyzes billions of consumer interactions and content signals across DDM's more than 40 iconic brands, and does not rely on cookies or personal identifiers to target audiences. Fueled by the first-party data of tens of millions of daily users, D/Cipher understands consumers' intent and context-based interests as they explore content, take action and make decisions.D/Cipher targeting is now used as part of a majority of DDM's premium ad deals, consistently and meaningfully outperforming cookies and individual-identifier targeting methods.Newly launched D/Cipher+ builds on the success of D/Cipher to create a new standard of targeting for the open Internet powered by the contextual first-party data of America's largest publisher. Using DDM's proprietary signals and data modeling solutions, enhanced by the company's partnership with OpenAI, D/Cipher+ identifies consumer intent across the premium open web – unlocking materially better ad performance, extended reach, brand-safe inventory, and unprecedented value for advertisers.And just as DDM provides a performance guarantee for scaled clients who use D/Cipher, the same guarantee will apply for those that use D/Cipher+."Nearly 200 million people connect with DDM brands monthly, so we know better than anyone that context is the strongest indicator of what consumers want," said Neil Vogel, CEO of DDM. "Simply, understanding consumer intent at a given moment drives ad performance way more effectively than personal data."Continued Neil, "We are incredibly excited to welcome Jim
Dotdash Meredith appoints Jim Lawson as President of D/Cipher.
Immediately following the 31st Annual SAG-Awards(R), Dotdash Meredith's PEOPLE and Audi hosted the post SAG-Awards(R) Gala on Sunday, February 23, at the Shrine Auditorium & Expo Hall in Los Angeles.
(Reuters) - IAC unit Dotdash Meredith will lay off 143 employees, or about 4% of its workforce, under a plan to focus on growing its advertising business, the publisher said on Thursday.
Dotdash Meredith announced Thursday it will eliminate 53 jobs, primarily in its print business, but did not respond to a question about how many of those jobs are in Des Moines, the center of its magazine publishing operation.
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Industries
Consumer Goods
Entertainment
Company Size
1,001-5,000
Company Stage
Series C
Total Funding
$15M
Headquarters
New York City, New York
Founded
1902
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