DotDash Meredith

DotDash Meredith

Largest digital and print publisher in America

About DotDash Meredith

Simplify's Rating
Why DotDash Meredith is rated
B
Rated B on Competitive Edge
Rated B on Growth Potential
Rated B on Rating Differentiation

Industries

Consumer Goods

Entertainment

Company Size

1,001-5,000

Company Stage

Series C

Total Funding

$15M

Headquarters

New York City, New York

Founded

1902

Overview

DotDash Meredith is the largest digital and print publisher in America, featuring well-known brands like PEOPLE, Better Homes & Gardens, Allrecipes, Investopedia, and Verywell. The company creates and distributes high-quality content across various platforms, including websites, magazines, and social media, covering categories such as health, finance, food, lifestyle, and beauty. This content attracts a large audience, which in turn draws advertisers looking to reach specific demographics. DotDash Meredith generates revenue through advertising, subscriptions for its print and digital publications, and partnerships with other businesses for co-branded content. The company's goal is to deliver trusted content to a diverse audience, thereby enhancing its market position and attracting more advertisers and subscribers.

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Simplify's Take

What believers are saying

  • D/Cipher+ offers superior ad performance and brand-safe inventory for advertisers.
  • Partnership with OpenAI enhances ad-targeting capabilities using advanced AI models.
  • Experienced leadership, like Jim Lawson, drives innovation in ad-targeting solutions.

What critics are saying

  • Recent layoffs may affect morale and productivity, impacting innovation.
  • AI model performance variability could pose risks to ad-targeting effectiveness.
  • Legal challenges with OpenAI may impact collaboration and ad-targeting solutions.

What makes DotDash Meredith unique

  • Dotdash Meredith is America's largest digital and print publisher with iconic brands.
  • The company excels in contextual ad-targeting with its D/Cipher and D/Cipher+ solutions.
  • It leverages first-party data and AI partnerships to enhance advertising performance.

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Funding

Total Funding

$15M

Below

Industry Average

Funded Over

2 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$12.2M
DotDash Meredith
$40M
Figma
$50M
Medium
$62M
SeatGeek
$100M
Oura

Company News

PR Newswire
Mar 17th, 2025
Dotdash Meredith Appoints Jim Lawson As President Of D/Cipher

Former AdTheorent CEO to lead D/Cipher's evolution as the premier cookie-less ad targeting and buying solution for the open InternetNEW YORK, March 17, 2025 /PRNewswire/ -- Today Dotdash Meredith (DDM), the largest digital and print publisher in America, announced the appointment of Jim Lawson as President of D/Cipher, reporting directly to DDM CEO Neil Vogel, to accelerate the growth and development of its D/Cipher contextual ad-targeting solution across the open web.Jim was a co-founder of AdTheorent, a machine-learning powered DSP (media buying platform) not reliant on individual identifiers, and served as CEO from 2019 to 2024. Jim oversaw AdTheorent's growth from a startup in 2012 to a highly profitable, NASDAQ-listed publicly traded company, culminating in its sale to private equity firm Novacap and merger with Cadent, Inc. in June, 2024.D/Cipher, launched in May 2023, analyzes billions of consumer interactions and content signals across DDM's more than 40 iconic brands, and does not rely on cookies or personal identifiers to target audiences. Fueled by the first-party data of tens of millions of daily users, D/Cipher understands consumers' intent and context-based interests as they explore content, take action and make decisions.D/Cipher targeting is now used as part of a majority of DDM's premium ad deals, consistently and meaningfully outperforming cookies and individual-identifier targeting methods.Newly launched D/Cipher+ builds on the success of D/Cipher to create a new standard of targeting for the open Internet powered by the contextual first-party data of America's largest publisher. Using DDM's proprietary signals and data modeling solutions, enhanced by the company's partnership with OpenAI, D/Cipher+ identifies consumer intent across the premium open web – unlocking materially better ad performance, extended reach, brand-safe inventory, and unprecedented value for advertisers.And just as DDM provides a performance guarantee for scaled clients who use D/Cipher, the same guarantee will apply for those that use D/Cipher+."Nearly 200 million people connect with DDM brands monthly, so we know better than anyone that context is the strongest indicator of what consumers want," said Neil Vogel, CEO of DDM. "Simply, understanding consumer intent at a given moment drives ad performance way more effectively than personal data."Continued Neil, "We are incredibly excited to welcome Jim

VPNGeo
Mar 17th, 2025
Dotdash Meredith Appoints Jim Lawson as President of D/Cipher

Dotdash Meredith appoints Jim Lawson as President of D/Cipher.

The 360 Magazine
Feb 27th, 2025
SAG Awards Gala Hosted by PEOPLE + Audi

Immediately following the 31st Annual SAG-Awards(R), Dotdash Meredith's PEOPLE and Audi hosted the post SAG-Awards(R) Gala on Sunday, February 23, at the Shrine Auditorium & Expo Hall in Los Angeles.

MarketScreener
Jan 16th, 2025
Investopedia owner Dotdash Meredith to lay off 4% of workforce

(Reuters) - IAC unit Dotdash Meredith will lay off 143 employees, or about 4% of its workforce, under a plan to focus on growing its advertising business, the publisher said on Thursday.

Des Moines Register
Nov 14th, 2024
Dotdash Meredith plans more layoffs but is mum on how many in Des Moines office

Dotdash Meredith announced Thursday it will eliminate 53 jobs, primarily in its print business, but did not respond to a question about how many of those jobs are in Des Moines, the center of its magazine publishing operation.

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