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DoubleVerify
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Digital advertising verification and analytics services
DoubleVerify
Work Here?
Digital advertising verification and analytics services
About DoubleVerify
Industries
Data & Analytics
Consumer Software
Company Size
1,001-5,000
Company Stage
IPO
Total Funding
$385.7M
Headquarters
New York City, New York
Founded
2008
Overview
DoubleVerify ensures the quality and effectiveness of digital advertising for major brands by providing verification and analytics services. They help brands confirm that their ads are seen by real people, are placed in safe environments, and effectively reach their target audiences. Their unique approach includes a strong focus on brand safety and performance analytics, utilizing advanced technology to identify fraud schemes. The goal is to help brands maximize their advertising budgets and achieve better returns on investment.
Simplify's Take
What believers are saying
- Growing demand for AI-driven ad verification boosts DoubleVerify's market position.
- Acquisition of Rockerbox expands capabilities in marketing attribution across multiple channels.
- Collaboration with EDO enhances CTV ad performance using AI, tapping into a growing market.
What critics are saying
- Integration challenges with Rockerbox may disrupt operations and service delivery.
- URL-level reporting could increase operational costs and regulatory scrutiny.
- GenAI-powered solutions may face competition from other tech companies investing in AI.
What makes DoubleVerify unique
- DoubleVerify offers unique GenAI-powered solutions for digital media measurement and analytics.
- The company provides URL-level reporting, enhancing transparency in digital advertising.
- DoubleVerify's Fraud Lab and Semantic Science teams lead in identifying fraud schemes.
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Funding
Total Funding
$385.7M
Above
Industry Average
Funded Over
6 Rounds
Tiger Global
First Round CapitalBenefits
401(k) Company Match
Performance Bonus
Company Equity
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%Impax Asset Management Group plc makes new investment in DoubleVerify Holdings, Inc. (NYSE:DV).
In today's ExchangeWire digest: Barb to start reporting YouTube viewing on TV screens; DoubleVerify acquires Rockerbox; and Schibsted Media acquires T4 and MTV Finland
NEW YORK - DoubleVerify (NYSE: NYSE:DV), a prominent software platform for digital media measurement and analytics with an impressive 82.42% gross profit margin and market capitalization of $3.71 billion, has announced an agreement to purchase Rockerbox, a marketing attribution company.
DoubleVerify also introduced new content categories - such as "Highly Illicit: Do Not Monetize" and "Peer-to-Peer Sharing and Streaming" - to help advertisers avoid high-risk placements.
Janney Montgomery Scott LLC makes new $475,000 investment in DoubleVerify Holdings, Inc. (NYSE:DV).
DoubleVerify is Hiring for 34 Jobs on Simplify!
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About DoubleVerify
Industries
Data & Analytics
Consumer Software
Company Size
1,001-5,000
Company Stage
IPO
Total Funding
$385.7M
Headquarters
New York City, New York
Founded
2008
DoubleVerify is Hiring for 34 Jobs on Simplify!
Find jobs on Simplify and start your career today