DoubleVerify

DoubleVerify

Ensures quality and effectiveness of digital advertising

About DoubleVerify

Simplify's Rating
Why DoubleVerify is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Data & Analytics

Consumer Software

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

New York City, New York

Founded

2008

Overview

DoubleVerify ensures the quality and effectiveness of digital advertising for major brands by providing verification and analytics services. They help brands confirm that their ads are seen by real people, are placed in safe environments, and effectively reach their target audiences. Unlike many competitors, DoubleVerify focuses on real-time analytics and comprehensive brand safety measures. Their goal is to help brands maximize their advertising budgets and achieve better returns on investment.

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven tools enhance targeting and engagement in digital advertising.
  • Investment in FirstPartyCapital could expand service offerings and market reach.
  • Acquisition of Rockerbox enhances outcome measurement and attribution capabilities.

What critics are saying

  • Ongoing investigation may lead to legal challenges and financial penalties.
  • Investment in FirstPartyCapital exposes risks of early-stage adtech ventures.
  • Acquisition of Rockerbox may present integration challenges and cultural clashes.

What makes DoubleVerify unique

  • DoubleVerify ensures ads are viewable, fraud-free, and brand-safe.
  • The company uses advanced technology like a dedicated Fraud Lab and Semantic Science teams.
  • DoubleVerify provides consistent and unbiased data for optimizing digital ad investments.

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Funding

Total Funding

$906.5M

Above

Industry Average

Funded Over

6 Rounds

IPO funding comparison data is currently unavailable. We're working to provide this information soon!
IPO Funding Comparison
Coming Soon

Benefits

401(k) Company Match

Performance Bonus

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Business Wire
Apr 3rd, 2025
DoubleVerify to Host Innovation Day 2025 at the New York Stock Exchange on June 11

DoubleVerify to host Innovation Day 2025 at the New York Stock Exchange on June 11.

Stock Titan
Apr 2nd, 2025
DoubleVerify Strengthens AdTech Ecosystem, Makes Strategic Investment in FirstPartyCapital to Drive Industry-Wide Innovation

LONDON-(BUSINESS WIRE)- FirstPartyCapital (FPC), an early-stage venture capital firm specialising in adtech, martech, and digital media, today announced a strategic investment from DoubleVerify, the leading software platform for digital media measurement, data, and analytics.

Markets Gone Wild
Mar 23rd, 2025
DV Alert: Levi and Korsinsky's Friendly Reminder to Investors: Don't Forget About That Ongoing Investigation!

It seems that law firm Levi & Korsinsky has recently announced an investigation into DoubleVerify Holdings, Inc. (DV) regarding potential securities law violations.

Mi3
Mar 21st, 2025
DoubleVerify unveils AI-driven tools to enhance news advertising

DoubleVerify (DV) has rolled out a suite of new AI-driven controls as part of its News Accelerator initiative.

MRWeb
Mar 14th, 2025
DoubleVerify Hires to Strengthen UK Commercial Team

Digital media measurement firm DoubleVerify has announced three senior UK appointments: Carl Kisseih as Lead Enterprise Sales Director, Owen Boyne as Enterprise Sales Director, and Chris Mort as Global Client Partner.

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