Overview

DoubleVerify ensures the quality and effectiveness of digital advertising for major brands by providing verification and analytics services. They confirm that ads are seen by real people, are placed in safe environments, and effectively reach target audiences. What makes DoubleVerify different from competitors is their comprehensive approach to verifying ad quality, utilizing advanced technology to prevent fraud and protect brand reputation. The company's goal is to help brands maximize their advertising budgets and achieve better returns on their digital advertising investments.

Simplify's Take

What believers are saying

• Growing demand for AI-driven advertising solutions boosts DoubleVerify's market potential.
• Rising ad fraud concerns increase demand for DoubleVerify's verification services.
• Strategic investment in FirstPartyCapital aligns with the growing importance of first-party data.

What critics are saying

• Ongoing investigation into potential securities law violations poses legal and financial risks.
• Integration challenges from Rockerbox acquisition could distract from core operations.
• Investment in FirstPartyCapital exposes DoubleVerify to risks of early-stage venture volatility.

What makes DoubleVerify unique

• DoubleVerify offers AI-driven pre-bid controls for Google's Search Partner Network.
• The company provides unique fraud prevention through its dedicated Fraud Lab and Semantic Science teams.
• DoubleVerify's acquisition of Rockerbox enhances its cross-platform measurement and attribution capabilities.

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Funding

Total Funding

$906.5M

Above

Industry Average

Funded Over

6 Rounds

Notable Investors:

Tiger GlobalFirst Round Capital

Notable Investors:

Tiger GlobalFirst Round Capital

$360,000,000

IPO

Apr 2021

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IPO Funding Comparison

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