Drift

Drift

AI-powered chatbots for customer engagement

Overview

Drift offers AI-powered tools for digital marketing and customer engagement to attract and convert website visitors. Its suite includes Conversational Landing Pages, Drift Engage, Bionic Chatbots, Real-Time ABM Notifications, and Prospector with an AI Engagement Score to identify visitors, start conversations, and deliver personalized playbooks that guide buyers toward a purchase. Drift stands out by providing an integrated, real-time conversational toolkit with AI-driven personalization and account-based marketing signals. The goal is to help businesses engage visitors more effectively and turn interactions into qualified opportunities to grow revenue.

Significant Headcount Growth

About Drift

Simplify's Rating
Why Drift is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

201-500

Company Stage

Series C

Total Funding

$138.5M

Headquarters

Boston, Massachusetts

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • Salesloft acquisition expands Drift's reach across full buyer journey via Revenue Orchestration.
  • Pesapal partnership delivers real-time inventory management to retail clients.
  • Forrester analysis shows Okta's 30% QoQ pipeline growth and 2x MQL-to-SQL conversions.

What critics are saying

  • Salesloft migration erodes Drift's brand as clients shift in 3-6 months.
  • Salesforce Einstein steals enterprise clients like Okta in 6-12 months.
  • HubSpot free chatbots drive SMB churn with lower pricing in 12-18 months.

What makes Drift unique

  • Drift's Bionic Chatbots enable human-like conversations for real-time lead qualification.
  • Conversational Landing Pages accelerate sales cycles with personalized playbooks.
  • AI Engagement Score and Prospector tools identify high-value website visitors instantly.

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Funding

Total Funding

$138.5M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$40M
Figma
$50M
Medium
$62M
SeatGeek
$100M
Oura

Benefits

Unlimited paid time off

Primary & secondary caregiver leave

Month-long sabbatical after 5 years

Generous home office stipend

Comprehensive health insurance package

Growth & Insights and Company News

Headcount

6 month growth

10%

1 year growth

10%

2 year growth

10%
Business Wire
Feb 13th, 2024
Salesloft Acquires Drift, Expanding its AI-Powered Revenue Orchestration Platform that Serves the Entire Buyer Journey

Salesloft, the provider of the first and only AI-powered Revenue Orchestration Platform, today announced the acquisition of Drift, the buyer experienc

Forrester
Feb 13th, 2024
What Salesloft's Acquisition Of Drift Means

What Salesloft's acquisition of Drift means.

Blockworks
Jan 24th, 2024
Magic Eden expands rewards program, starting with Solana users

The SocialFi upstart friend.tech employed a points program to incentivize usage, and the Solana-based exchange Drift announced Drift Points this week.

Jamaica Star
Nov 10th, 2023
Teejay 'Drifts' to Nigeria to collaborate with Davido

Drift has created many opportunities for him including a record deal with Warner Records and was debuted at No. 47 on the Billboard R&B/Hip-Hop Airplay chart.

EIN Presswire
Oct 31st, 2023
The Top Conversational Marketing Software Vendors According to the FeaturedCustomers Fall 2023 Customer Success Report

Top Performers - Exceed.ai, Haptik, Heyday, iAdvize, Qualified, and Zoovu were awarded "Top Performer" honors.

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