Overview

Drift focuses on enhancing customer engagement and conversion rates through AI-powered chatbots and digital marketing tools. Their products facilitate human-like conversations with website visitors, helping businesses identify and understand their audience. Drift offers a variety of tools, including Conversational Landing Pages, Drift Engage, and Bionic Chatbots, which provide personalized strategies to convert visitors into customers. Unlike many competitors, Drift emphasizes real-time engagement and personalized interactions, which have led to significant improvements in client conversion rates. The company's goal is to empower businesses of all sizes to effectively connect with their customers and drive sales.

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Simplify's Take

What believers are saying

• Growing demand for AI-driven customer engagement tools boosts Drift's market potential.
• Integration of AI chatbots with CRM systems enhances Drift's sales process efficiency.
• Expansion of AI capabilities in multilingual support increases Drift's global reach.

What critics are saying

• Integration challenges with Salesloft's platform may disrupt Drift's services.
• Intensifying competition in conversational marketing threatens Drift's market position.
• New executive appointments may lead to strategic shifts affecting Drift's operations.

What makes Drift unique

• Drift uses AI-powered chatbots for real-time customer engagement and feedback.
• Drift offers personalized playbooks to convert website visitors into customers.
• Drift's tools include Conversational Landing Pages and Real-Time ABM Notifications.

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Funding

Total Funding

$138.5M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:

General Catalyst

Notable Investors:

General Catalyst

$30,000,000

Series C

Mar 2021

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.

Series C Funding Comparison

Below Average

Industry standards

Ind Avg. $50M

$16M

$30M

$40M

$50M

$62M

$100M

View all funding stages