Drift excels in its ability to provide businesses with a comprehensive platform that integrates chat, email, and video, all powered by AI, to create personalized customer experiences at every stage of the buying journey. The company's competitive edge lies in its unique offerings such as AI-Powered Chatbots, Intel & Audiences for targeted website experiences, and Bionic Chatbots for personalized playbooks, which help businesses increase their quality pipeline, revenue, and customer retention. As one of the few unicorns led by Latino founders, Drift also stands out for its commitment to building an equitable, enduring company that is transforming the B2B buying experience.