D

Driscoll's

Global supplier of fresh berries

Overview

Driscoll’s is a global leader in growing and selling fresh berries, including strawberries, blueberries, raspberries, and blackberries, through hundreds of independent growers around the world. It combines long farming heritage with dedicated agronomists, breeders, sensory analysts, plant pathologists, and entomologists to grow high-quality berries on family farms. The company uses exclusive patented berry varieties developed through natural breeding methods (no GMOs), and its independent growers cultivate the seedlings and provide care so that the berries reach consumers as tasty, high-quality fruit. Compared with many competitors, Driscoll’s differentiates itself with its patented varieties, a strong emphasis on taste and quality, and a global, farmer-driven network that focuses on producing the finest berries under the Only the Finest Berries brand. The goal is to be the trusted source for the best-tasting fresh berries worldwide.

Work here?Claim your company

About Driscoll's

Simplify's Rating
Why Driscoll's is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & AgricultureConsumer Goods

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

null

Founded

1944

Get referred to Driscoll's

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Smith knows Chilean blueberry production and product quality, strengthening operational continuity immediately.
  • Driscoll’s still dominates global branded berries, preserving retailer relationships and category influence.
  • New flavor launches in 2026 keep consumer interest high and support premium shelf placement.

What critics are saying

  • A June 26, 2026 class action targets Driscoll’s PFAS pesticide claims and greenwashing.
  • David Harada’s whistleblower complaint alleges executives prioritized profits over pesticide compliance and oversight.
  • Sustained contamination findings or injunctions would damage Driscoll’s premium brand and family control.

What makes Driscoll's unique

  • Brie Reiter Smith, a Reiter family insider, took over as CEO on August 25, 2026.
  • Driscoll’s owns premium berry branding across strawberries, raspberries, blueberries, and blackberries globally.
  • Its proprietary flavor programs, like Tropical Bliss, support pricing power with retailers.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Sick Leave

Paid Vacation

Paid Holidays

Flexible Work Hours

Remote Work Options

Hybrid Work Options

Wellness Program

Mental Health Support

Gym Membership

Phone/Internet Stipend

Home Office Stipend

Professional Development Budget

Conference Attendance Budget

Tuition Reimbursement

Professional Certification Support

Mentorship Program

Employee Assistance Program

Sabbatical Leave

Adoption Assistance

Family Planning Benefits

Fertility Treatment Support

Parental Leave

Relocation Assistance

Pet Insurance

Employee Discounts

Performance Bonus

Profit Sharing

Stock Options

Company Equity

401(k) Retirement Plan

Company News

Yahoo
Sep 29th, 2026
California whistleblower suit alleges millions of Driscoll's berry trays exceeded pesticide limit.

California whistleblower suit alleges millions of Driscoll's berry trays exceeded pesticide limit. Vivian Tran Tue, September 29, 2026 at 9:26 PM PDT * A whistleblower lawsuit alleges that Driscoll's fruit sent to Canada between 2022 and 2024 had pesticide residues exceeding legal limits. A whistleblower case filed in California is casting a shadow over a berry brand that is a fixture in Canadian supermarkets. The suit alleges that millions of trays of Driscoll's fruit sent into Canada had pesticide and chemical residues beyond what Canadian law allows. Here's what to know. As reported by CBC News, David Harada, who previously oversaw food safety and regulatory compliance for Driscoll's in the U.S. and Canada, claims the company's own estimate was that about half of the shipments it sent to Canada between 2022 and 2024 were over Canadian safety limits. He is suing for unlawful retaliation and says he faced consequences after voicing those concerns inside the company. Harada said the problems he saw in 2022 involved both pesticide safety and over-application. "And it's something where you start seeing it so regularly and you know that something's not right that you have to speak up," he said. The Canadian Food Inspection Agency said that testing on Driscoll's berries sold in Canada from 2022 to 2024 detected residues above the legal maximums, including bifenthrin, iprodione, and captan. According to the agency, some files ended without recalls, and others were resolved after corrective measures were taken. More background. Harada's lawsuit further claims company choices inside Driscoll's may have made it more likely that fruit failing Canadian rules would still be shipped there. He said that, in his view, Driscoll's eliminated its Canadian food safety and compliance tracking program in 2022 to move more fruit into that market. Harada said that process was meant to preserve a buffer between pesticide use and picking so chemical residues had time to diminish. "I completely believe that I was part of a coverup because they chose not to disclose this information publicly," he said. McGill associate professor of food science and agricultural chemistry Stéphane Bayen said, per CBC News: "Exceedance one time of the maximum residue limit might not be translated as a risk for the health of consumers. That's where the discussion needs to happen and to make sure that this is not becoming a regular thing." Montreal toxicologist Daniel Green added that the concern is less about eating a handful of berries at once than about the build-up from repeated exposure. "It is the chemical lifetime exposure experience that has to be looked at," he said. What's being done? The CFIA said the steps it takes depend on how serious the potential health threat is. That can mean alerting producers or importers, contacting suppliers, and carrying out follow-up inspections. A recall happens when Health Canada concludes a product presents an unacceptable health risk. The agency said some of its investigations were opened after people reported a chemical taste or smell, as well as suspected illnesses linked to Driscoll's blueberries, although it said the illnesses were not conclusively connected to the fruit. Driscoll's denied the allegations. The company said it "remains confident that the complete factual record will demonstrate that it responded correctly to the concerns Mr. Harada raised, at all times acted in good faith, and at all times conducted itself appropriately," per CBC News. Driscoll's also rejected the allegation that it scrapped the tracking system and said it has never knowingly sent out products it considered unsafe. Meanwhile, Harada said becoming a whistleblower was costly personally, but he still thinks coming forward was important. "Canada as a whole deserves more and consumers of any products deserve to feel safe when consuming it," he said. When premium branding and "finest" claims clash with allegations of concealed safety problems, it can help to learn how to spot greenwashing and misleading corporate messaging. Questions about pesticide residues on berries also raise broader concerns about how often chemicals end up on produce and how regulators respond. The articles below cover residue findings on fruits and vegetables, pressure for tighter pesticide rules, and the limits of washing produce at home. - Consumer Reports found some popular fruits and vegetables still carry concerning pesticide residues. - In the UK, investigators found fruits and vegetables laden with pesticides, intensifying calls for tighter rules. - Researchers warned that washing may not remove pesticide dangers lingering on common fruits. Get TCD's free newsletters for easy tips, smart advice, and a chance to earn $5,000 toward home upgrades. To see more stories like this one, change your Google preferences here.

CBC
Sep 29th, 2026
Are the raspberries in my fridge OK to eat? What to know about chemical levels on Driscoll's berries.

Are the raspberries in my fridge OK to eat? What to know about chemical levels on Driscoll's berries. Whistleblower lawsuit against berry giant reveals details of excess chemicals on fruit sent to Canada. Nick Logan · CBC News · Posted: Sep 29, 2026 3:31 PM PDT | Last Updated: 2 hours ago Estimated 5 minutes You may be having second thoughts about eating the berries in your fridge after CBC News spoke with a whistleblower who made a startling claim about the amount of chemicals on fruit that a U.S. company allegedly shipped to Canada. David Harada, a former employee for California-based Driscoll's, alleged in a lawsuit that about half of the company's exports to Canada contained pesticide levels that exceeded Canadian Food Inspection Agency (CFIA) standards. Driscoll's supplies raspberries, strawberries, blueberries and blackberries that are largely grown in California and Mexico, but with some products coming from other places seasonally - including parts of Canada. Harada says the excess chemical levels were due to over-spraying and the removal of food safety compliance parameters for berries sent to Canada. The CFIA confirmed higher-than-permissible levels of pesticides on the company's berries. Driscoll's has said that it's amended its controls to comply with Canadian standards. But that may not be enough to put some Canadian consumers' minds at ease, especially parents. Meanwhile, food safety experts say this has prompted an important conversation about the chemicals used on the produce we eat. Are the berries in my fridge safe to eat? Harada's lawsuit alleges that millions of pounds of berries with chemical levels exceeding CFIA guidelines were imported between 2022 and 2024, so it's highly unlikely those would have survived in your fridge since then - and you certainly shouldn't eat them if they are still in there. Maria Corradini, an associate professor in the University of Guelph's food sciences department, says the chemical compounds sprayed on produce do degrade over time. But the issue, she says, is ensuring that the right amount is applied and that enough time has passed so that there isn't leftover residue come harvest time. WATCH | Driscoll's berries shipped to Canada with excess chemicals, lawsuit alleges: Driscoll's sent berries with excess chemicals to Canada: whistleblower September 26| 3:06 A whistleblower lawsuit in California alleges millions of trays of fruit containing non-compliant levels of pesticides and chemicals crossed the border between 2022 and 2024. The suit also accuses Driscoll's fruit company of trying to cover it up. Environmental toxicologist Daniel Green says that even if you actually consumed berries with higher than permissible levels of chemical residue, it probably wouldn't be enough to harm you. You would likely need to eat something like 19 kilograms of berries in a short period of time to really feel any adverse effects. "This issue isn't one serving of berries," he told CBC Montreal's Gloria Henríquez, explaining that it's like "one speck" of the chemicals to which people are exposed in their daily lives. What chemicals were found on the berries? The three chemicals found were bifenthrin, iprodione and captan. Iprodione is used to prevent and control mould, mildew and stem and root rot on a variety of crops. Captan is also a fungicide that is used on field, greenhouse and orchard crops. Bifenthrin is an insecticide that accounts for more than a quarter of commercially used pesticides globally. In addition to various produce, it is used on certain flowers, shrubs and trees. It attacks insects by targeting their nervous systems, eventually paralyzing them and causing death. A worker at an unidentified farm in Mexico's Guanajuato state sprays a field of strawberries that will be distributed to different states in Mexico and exported to the U.S. (Mario Armas/AFP/Getty Images) Bifenthrin is considered to be of low toxicity to humans, though large quantities can induce adverse effects, including headaches, dizziness or skin or nasal irritations when inhaled, or a sore throat, nausea and vomiting if ingested. The U.S. Environmental Protection Agency also classifies it as a possible human carcinogen, but only based on incidences of tumours in mice. However, Corradini says that workers on berry farms would be more likely to face any sort of health risks from acute exposure. Can I wash these chemicals off berries? It may not do much, Corradini says, especially when it comes to berries, because of how soft they are and all of the tiny crevices in their skin. She says there have been some studies showing that soaking them for a few minutes in a mixture of water and sodium bicarbonate (baking soda) may help, but that there's not enough evidence to conclusively say it's effective. Are organic berries better? Buying organic is your best bet in avoiding these chemicals, but it's not foolproof, Corradini says. "If you are in a facility that is having half of the production organic and half not, well, there is always a risk that there is a mistake," she said. Driscoll's also markets a line of organically grown berries, including strawberries, that it says adhere to U.S. Department of Agriculture standards. (Michael M. Santiago/Getty Images) She also pointed out that chemical pesticides are why fruits and vegetables can be grown so plentifully and at a relatively affordable cost. Organic crops, she says, may also be more prone to infestations. And like non-organic produce, organic foods are not immune to pathogens and parasites that can cause food-borne illnesses such as E. coli and norovirus. WATCH | The parasite that caused a nationwide outbreak in the U.S.: What is cyclospora? A diarrhea-causing parasite July 9| 2:37 A diarrhea-causing parasite has led to a growing outbreak in the United States that has sickened more than 1,000 people and sent dozens to hospital. As of Wednesday, multiple states had reported cyclospora infections, which can cause watery diarrhea, bloating, fever and nausea. While cases are common in the spring and summer, the current outbreak has led to an unusually high number, making it one of the largest the country has seen. No deaths have been reported. Is Driscoll's facing any sort of investigation? Driscoll's says that it "never knowingly shipped product that we believed to be unsafe." Harada's lawsuit is still in progress and the company wouldn't comment on it other than to deny his allegations. Driscoll's is also facing a separate class-action lawsuit filed earlier this year by six plaintiffs living in New York, New Jersey, Massachusetts and Illinois. SFGate reported that the suit accuses the company of consumer fraud and deceptive practices by allegedly "greenwashing" the amount of so-called forever chemicals, known as PFAS, on its strawberries. LISTEN | Driscoll's faces scrutiny, lawsuits over some of the chemicals on their berries: Let's Go9:44Did Driscoll's try to cover up chemicals in their products? Senior Writer Nick Logan is a senior writer with CBC based in Vancouver. He is a multi-platform reporter and producer, with a particular focus on international news. You can reach out to him at [email protected]. With files from CBC's Gloria Henríquez

Santa Barbara County Education Office
Sep 9th, 2026
From new educators to mentors: Honoring teaching excellence across Santa Barbara County.

From new educators to mentors: Honoring teaching excellence across Santa Barbara County. From new educators to mentors: Honoring teaching excellence across Santa Barbara County Six educators named Santa Barbara County's 2027 Distinguished New Educators and Mentors FOR IMMEDIATE RELEASE September 9, 2026 Santa Barbara County, CA - The Santa Barbara County Education Office (SBCEO) is proud to announce its county's six outstanding 2027 Distinguished Mentors and Distinguished New Educators. Recognized for their leadership and care for students and their school communities, these honorees represent the skills and dispositions of the talented educators who make a difference in Santa Barbara County's public schools. Each school year, school administrators and teachers from across Santa Barbara County public schools are invited to nominate established teachers who demonstrate exceptional instructional practices, leadership, and invaluable support to new educators through mentorship. Nominations are also submitted for new teachers who demonstrate early career success and strong teaching skills. The selected awardees are participants in their local district's or SBCEO's Teacher Induction Program, which pairs experienced mentor teachers with new teachers to ease the transition into the profession, accelerate instructional effectiveness, and support teacher retention. The 2027 Distinguished New Educators are: * Laurie Geronimo - Pioneer Valley High School, Santa Maria Joint Union High School District * Wendy Marin - Fairlawn School, Santa Maria-Bonita School District * Stephanie Rosas - Battles School, Santa Maria-Bonita School District The 2027 Distinguished Mentors are: * Becki Naranjo-Gonzales - Cold Spring School, Cold Spring School District * Savannah Schindele - Lompoc Valley Middle School, Lompoc Unified School District * Billy Silvola - Santa Ynez Valley Union High School, Santa Ynez Valley Union High School School District The educators will be recognized at its 13th annual A Salute to Teachers gala in November, hosted by SBCEO with support from many generous sponsors. The evening will also recognize the 2027 Santa Barbara County Teacher of the Year, Alejandra Navarro of El Camino Elementary School, and the 2027 Santa Barbara Bowl Performing Arts Teacher of the Year, Selyn Harwin of Pioneer Valley High School. "Our Distinguished New Educators and Mentors represent both the promise of the teaching profession and the power of experienced educators," said Santa Barbara County Superintendent of Schools Susan Salcido. "Congratulations and thank you to this year's honorees for the skill and heart you bring to your students and school communities every day." SBCEO is grateful for its partnership with its generous sponsors, including Chevron, Driscoll's, Melfred Borzall, the Santa Barbara Bowl, and the many partners who make the A Salute to Teachers event possible. Media Contact: Camie Barnwell Director, Communications & Public Information Officer Santa Barbara County Education Office (805) 964-4710 x5282 | 805.696.0064 (cell) [email protected] | www.sbceo.org

The Sacramento Bee
Sep 3rd, 2026
Sacramento Natural Foods Co-op has reputation for being expensive. But is it?

Sacramento Natural Foods Co-op has reputation for being expensive. But is it? September 3, 2026 11:00 AM Gift Article When I moved to Sacramento three months ago, I was in the midst of a new grocery world. I was no longer surrounded by Midwestern chains such as Jewel-Osco and Mariano's but instead was seeing names such as Raley's and Jewel's sister company, Safeway. One spot that stood out upon arrival was Sacramento Natural Foods Co-op. I stopped by the store during my first week in town. Some of the prices immediately raised the hair on the back of my neck. While I knew the Co-op is not a typical grocery store model given that it is member-owned and tends to work with local growers, I wanted to find out more about how it sources and prices its goods. I spoke with Brian Munn, president and general manager of the Co-op, to better understand how the store prices its products, how its groceries are different from regional and national chains and what market changes might mean for future prices. I also reviewed the costs of similar products at regional and national chains located in the Sacramento area. After concluding my reporting, I realized that some of the Co-op's prices are not that different from the same or similar products carried by Trader Joe's or Raley's. And many of the groceries, particularly in the produce aisle, are a lot different from those at regional and national chains. Here's a look at how the Co-op operates and what it means for consumers: Strawberries. Product: One pound of organic strawberries. * Sacramento Natural Foods Co-op: $5.99 on sale from $7.99 * Raley's: $5.99 * Trader Joe's: $5.49 Established in 1973, the Co-op has longstanding relationships with the farms it buys its produce from directly. All produce is organic, and most of that product is from California, with about 50% sourced locally - which, according to Munn, is defined as within 200 miles of the store. They aim for and pull the majority of their produce from within 50 miles. The store also owns a 20-acre farm in Yolo County. When not buying directly from farms, the Co-op relies on organic produce suppliers. Co-op produce might be labeled "various local growers, CA" when it comes from a supplier as opposed to directly from a farm. Consumers also might see produce from neighboring Arizona, Nevada and Mexico. Products from Mexican are shipped in when a fruit or vegetable is in demand and is out of season in California, Munn said. On recent trips to the Co-op, watermelons were sourced from nearby Terra Firma Farm in Winters and organic red fingerling potatoes came from the well-known Fully Belly Farms in Guinda. A pound of organic strawberries were on sale, marked down from $7.99 to $5.99, from Monterey County's JSM Organics - the same price as Raley's and not that much more than Trader Joe's $5.49 organic strawberries. JSM Organics provides strawberries to the Co-op every summer, Munn said, and is preferred over its neighbor, berry giant Driscoll's. "It's a lot more sustainable model and something we like to support," even if the Co-op's strawberries are likely going to be a dollar or two more per pound, Munn said. For the Co-op's produce, Munn said a customer is guaranteed they are getting a product that is "grown in soil that was taken care of, picked by farmworkers that are being taken care of." Peanut butter. Product: organic peanut butter. * Sacramento Natural Foods Co-op: $5.49 (18 oz) * Raley's: $6.89 (16 oz) * Trader Joe's: $4.49 (16 oz) Peanut butter is a staple in many American pantries, a big reason being that it's so affordable. When a consumer arrives at the nut butter section of the Co-op, there are some eye-popping numbers at first glance. That's because the store highlights local producers in the middle of its shelves. As of this week, El Dorado County's Riverview Orchard almond butter takes center stage at $21.99. The Co-op added labels next to the price indicating that it is a women-owned and California brand. Unlike most grocery stores, the Co-op does not charge for product placement and, as a result, makes its own decision to place local items on the middle shelf, Munn said. "We give them a (prominent place) right in the middle, even though people are going to see that and say 'Sac Co-op is expensive.' It's a perception," Munn said. "And you go to other stores, they are going to put the sale items... right in front of you." Most of the other nut butter products are significantly cheaper and from bigger brands that some consumers may be familiar with such as Justin's and Once Again. The bottom row had organic peanut butter priced at $5.49, with no jars left in the aisle before afternoon hit on Tuesday. Customers won't find Jif or Skippy at the Co-op because the store does not consider those products "clean," Munn said. For the Co-op, clean means a product meets the store's particular standards, which include a long list of items that "are not something we want you to put in your body," Munn said. He named "bad oils" for nut butter as an example. Ground beef. Product: one pound of ground beef, regenerative agriculture label and organic. * Sacramento Natural Foods Co-op, regenerative agriculture label: $10.99 * Sacramento Natural Foods Co-op, organic: $18.49 * Raley's, regenerative agriculture label: $11.49 * Raley's, organic: does not stock item * Trader Joe's, organic: $8.99 Ground beef has been in the news a lot lately because prices have been skyrocketing - but not at the Co-op. In the last week of August, a shopper could get organic ground beef at Trader Joe's for the same price as the Co-op's regenerative agriculture labeled ground beef: $8.99 a pound. Regenerative agriculture is a sustainable farming practice focused on soil health. Some of the goals of regenerative agriculture include capturing carbon in soil and improving water use efficiency. This week, the Co-op's regenerative agriculture labeled beef was no longer on sale and back up to $10.99 a pound. Its organic ground beef is much pricier. The organic product is from a California farm, whereas the regenerative agriculture product is from a Minnesota company sourcing from farms in the West, Midwest and Northeast. "In the meat department, we are really looking for the best product out there. We are looking for agriculture that is a sustainable business, taking care of the animals and taking care of the land as well," Munn said. "That's really where a lot of our focus has been lately, on regenerative agriculture." Because the Co-op's supply chain is more diversified compared to some other grocers and the store tends to work with smaller producers, it is not as vulnerable to disruptions such as the war in Iran and the COVID-19 pandemic. The Co-op's ground beef prices have risen due to inflation, especially with gas prices increasing, Munn said, but, for the most part, the product's prices have been steady. Future prices, growth. As with beef, because the Co-op's focus is on a wide variety of local suppliers, prices tend to go up with regular inflationary costs and less so with the big swings from national and global events that customers may see at a more traditional grocery store. One example of how the Co-op's suppliers are more immune from some of the recent price hikes seen by larger companies: Products are often delivered by a pickup truck instead of an 18-wheeler, which relies on diesel. Diesel costs have risen much more steeply compared to gasoline prices since Iran closed the Strait of Hormuz following conflict with the United States and Israel. Even if the Co-op sees sharp price increases from its suppliers, Munn said the store tends to hold its prices and eat the margin until costs level out - or, he said, it gets to the point where they have to keep the lights on and, in turn, raise prices. Unique to co-op grocery models, all profits are invested back in members and the store. If the Co-op has a profitable year, members are issued refunds. For next year, Munn expects a roughly 3% inflation rate on the store's products. "We definitely are seeing things kind of level out and steady a bit," Munn said. "It was really volatile over the last two to three years, where we were seeing really sharp increases on a lot of products." He cited eggs as an example, which were affected by the bird flu. Beyond prices, the Co-op wants to expand in an effort to reach other Sacramento-area markets. Its flagship will remain, Munn said, but the business hopes to spread the cooperative model. "This model, being able to be owned by the community, should be in every area of America," Munn said. Business & Real Estate August 23, 2026 6:00 AM Business & Real Estate August 26, 2026 11:55 AM The Sacramento Bee Lizzie Kane covers California's agriculture sector as the Farm-to-Fork Reporter for The Sacramento Bee. Previously, she reported on housing for the Chicago Tribune and the Chicago Sun-Times. Her work has also appeared in Bloomberg, The Indianapolis Star, The Atlanta Journal-Constitution and The Charlotte Observer.

The Financial District
Aug 30th, 2026
Driscoll's CEO Soren Bjorn steps down as Brie Reiter Smith takes over.

Driscoll's CEO Soren Bjorn steps down as Brie Reiter Smith takes over. California berry giant Driscoll's is changing leadership as CEO Soren Bjorn steps down and Brie Reiter Smith, the company's board vice chair, takes over as chief executive. Driscoll's announced Aug. 25 that Smith would assume the CEO position effective immediately. Bjorn, who joined Driscoll's in 2006 and became CEO in 2023, will remain with the company during the transition and assist with key strategic priorities. Smith is a member of the Reiter family, which co-founded Driscoll's. She previously served as vice chair of the company's board and has held several positions within the business, including work involving blueberry production in Chile and product and quality leadership. The leadership change comes amid criticism and legal scrutiny involving allegations concerning pesticide and PFAS contamination in Driscoll's strawberries. A consumer lawsuit alleges deceptive marketing and claims laboratory testing found pesticide residues, including chemicals described as PFAS. Those allegations remain claims in litigation and should not be presented as established contamination by Driscoll's products.

Recently Posted Jobs

Sign up to get curated job recommendations

Driscoll's is Hiring for 28 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs