Driscoll's

Driscoll's

Global supplier of fresh berries

Overview

Driscoll’s is a global leader in growing and selling fresh berries, including strawberries, blueberries, raspberries, and blackberries, through hundreds of independent growers around the world. It combines long farming heritage with dedicated agronomists, breeders, sensory analysts, plant pathologists, and entomologists to grow high-quality berries on family farms. The company uses exclusive patented berry varieties developed through natural breeding methods (no GMOs), and its independent growers cultivate the seedlings and provide care so that the berries reach consumers as tasty, high-quality fruit. Compared with many competitors, Driscoll’s differentiates itself with its patented varieties, a strong emphasis on taste and quality, and a global, farmer-driven network that focuses on producing the finest berries under the Only the Finest Berries brand. The goal is to be the trusted source for the best-tasting fresh berries worldwide.

About Driscoll's

Simplify's Rating
Why Driscoll's is rated
B
Rated A on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Consumer Goods

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

null

Founded

1944

Simplify Jobs

Simplify's Take

What believers are saying

  • Soren Bjorn's leadership drives global scaling with new COO Wyard Stomp.
  • Wadih Khayat's Coca-Cola finance expertise strengthens global capital deployment.
  • Jiunn Shih as Global CMO builds marketing structure for purpose-led growth.

What critics are saying

  • Watsonville hunger strikes trigger boycotts, eroding brand trust in 3-6 months.
  • C-suite reshuffles delay expansion execution, shaking investor confidence in 6-12 months.
  • Sweetest Batch rollout strains growers, causing quality failures and delistings in 6-12 months.

What makes Driscoll's unique

  • Driscoll's pioneers proprietary berry varieties using traditional breeding for superior flavor.
  • Independent network of 900+ growers spans 20 countries for year-round supply.
  • Holds #2 retail food brand position in U.S. through flavor-first focus.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Sick Leave

Paid Vacation

Paid Holidays

Flexible Work Hours

Remote Work Options

Hybrid Work Options

Wellness Program

Mental Health Support

Gym Membership

Phone/Internet Stipend

Home Office Stipend

Professional Development Budget

Conference Attendance Budget

Tuition Reimbursement

Professional Certification Support

Mentorship Program

Employee Assistance Program

Sabbatical Leave

Adoption Assistance

Family Planning Benefits

Fertility Treatment Support

Parental Leave

Relocation Assistance

Pet Insurance

Employee Discounts

Performance Bonus

Profit Sharing

Stock Options

Company Equity

401(k) Retirement Plan

Company News

Grocery Insight Magazine
Mar 31st, 2026
Driscoll's names Wadih J. Khayat chief financial officer.

Driscoll's names Wadih J. Khayat chief financial officer. Driscoll's, the world's leading fresh berry company, announced Wadih J. Khayat has joined the company as chief financial officer. Reporting to Driscoll's CEO Soren Bjorn, Khayat will oversee global finance, technology and strategy. He will work closely with regional and functional leaders to ensure disciplined capital deployment and the long-term success of the company's global network of independent growers. Khayat is a strategic finance executive and transformational change leader with deep global experience and a strong record of delivering results at scale. He joins Driscoll's from The Coca-Cola Co., where he spent more than two decades leading major finance organizations worldwide. Most recently, he served as senior vice president and CFO for Coca-Cola's Europe business, overseeing operations across 38 countries. He previously held senior leadership roles within Coca-Cola, including CFO for the Asia Pacific Group and CFO and head of strategy for Coca-Cola Global Ventures at the company's global headquarters in Atlanta. He began his career in audit at Ernst & Young. "Wadih joins Driscoll's at an important moment for our company," said Soren Bjorn, CEO of Driscoll's. "As we prepare to launch our next long-term strategic plan, his strategic financial expertise, disciplined execution and caring leadership will strengthen our financial foundation, support our global teams and position us for the future." "Driscoll's has a century-long legacy of exceptional berries, strong partnerships with growers and a deep commitment to the communities where we live and work," Khayat said. "That legacy drew me to the company and it's a responsibility I take seriously. I was especially struck by the strength of the brand, the trust it has earned globally and the unique network of independent growers and teams delivering berries every day. I'm excited about what lies ahead." Khayat was born in Lebanon and educated in France and speaks English, French and Arabic fluently. After relocating from Ireland, he is based at Driscoll's global headquarters in Watsonville, Calif... About Driscoll's Driscoll's is the global market leader of fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage, Driscoll's is a pioneer of berry flavor innovation and the trusted consumer brand of Only the Finest Berries(TM). With more than 900 independent growers around the world, Driscoll's develops exclusive patented berry varieties using only traditional breeding methods that focus on growing great-tasting berries. A dedicated team of agronomists, breeders, sensory analysts, plant pathologists and entomologists help grow baby seedlings that are then grown on local family farms. Driscoll's berries are grown in more than 20 countries and are available for consumers in more than 40 countries across North America, Australia, Europe and China.

Business Wire
Mar 31st, 2026
Driscoll's appoints Wadih J. Khayat as CFO to oversee global finance and strategy

Driscoll's, the world's leading fresh berry company, has appointed Wadih J. Khayat as chief financial officer. Khayat will oversee global finance, technology and strategy, reporting to CEO Soren Bjorn. Khayat joins from The Coca-Cola Company, where he spent over two decades in senior finance roles. Most recently, he served as senior vice president and CFO for Coca-Cola's Europe business, managing operations across 38 countries. He previously held positions including CFO for the Asia Pacific Group and CFO for Coca-Cola Global Ventures. Based at Driscoll's headquarters in Watsonville, California, Khayat will work with regional leaders to support the company's network of independent growers and guide strategic planning. Driscoll's operates in over 20 countries with more than 900 independent growers worldwide.

Phoenix Media Network
Mar 24th, 2026
Driscoll's launches The Berry Patch Book Club, offering families 4 free digital children's books.

Driscoll's launches The Berry Patch Book Club, offering families 4 free digital children's books. March 24, 2026 | 2 min to read WATSONVILLE, Calif. - Driscoll's, the world's leading fresh berry company, launched The Berry Patch Book Club, a free children's storytelling platform that extends the brand's focus on shared moments from the family table into story time. The inaugural collection of four original books for early readers ages 5-6 is available now as free digital downloads on Driscolls.com. Building on the success of its first children's book, "A Sofia Special" (2023), available with a free read-along video, The Berry Patch Book Club expands into a growing library of original stories. Each story explores themes of imagination, friendship, generosity and discovery, reflecting the everyday moments families share. The inaugural collection includes: * "Me & Spot" celebrates the power of imagination, transforming a simple stain into a magical adventure that shows how creativity can turn everyday moments into extraordinary experiences * "The Last Bee" highlights the importance of teamwork and cooperation, demonstrating how even the smallest helpers need others to bring real sweetness to life * "Clara's Berries" explores themes of generosity and kindness, showing how life can be sweeter when shared with others * "The Lost Berries" follows an unexpected adventure that reframes feelings of loss into opportunities to create beautiful new friendships "The Berry Patch Book Club is another way Driscoll's brings families together," said Ashley Capurro, senior manager of digital marketing at Driscoll's. "These four stories celebrate the joy found in ordinary moments, whether that's reading together, using imagination, or sharing delicious berries. Each book reinforces our belief that life is sweeter when shared with someone special." The Berry Patch Book Club builds on Driscoll's focus on the moments that bring families together, at the breakfast table, in the kitchen and at bedtime. Through original stories rooted in imagination and togetherness, the company is creating a collection families can return to over time. Future releases will continue to grow the collection with new stories centered on family, friendship, imagination and the small moments that make life sweeter. About Driscoll's Driscoll's is the global market leader of fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage, Driscoll's is a pioneer of berry flavor innovation and the trusted consumer brand of Only the Finest Berries(TM). With more than 900 independent growers around the world, Driscoll's develops exclusive patented berry varieties using only traditional breeding methods that focus on growing great-tasting berries. A dedicated team of agronomists, breeders, sensory analysts, plant pathologists and entomologists help grow baby seedlings that are then grown on local family farms. Driscoll's berries are grown in more than 20 countries and are available for consumers in more than 40 countries across North America, Australia, Europe and China.

Grocery Insight Magazine
Jul 17th, 2025
Driscoll's Sweetest Batch Blackberries Selected as a Good Housekeeping 2025 Snack Awards Winner

In addition to winning Good Housekeeping Snack Awards in 2024 and 2025, Driscoll's has been recognized as a Fast Company Most Innovative Company and received other accolades for the flavor innovation of its Sweetest Batch berries.

PRWeek
May 23rd, 2025
Driscoll's names Frances Dillard as first global chief communications officer

WATSONVILLE, CA: Driscoll's, a California-based seller of strawberries, blueberries, raspberries and blackberries, has appointed Frances Dillard as its first global chief communications officer.

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