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DuckDuckGo

Non-tracking search engine prioritizing privacy

Overview

DuckDuckGo provides a search engine focused on online privacy. It does not track users or collect search history, offering a private and secure browsing experience. The product works by delivering search results and monetizing through non-tracking ads and affiliate partnerships with e-commerce sites, plus educational content via SpreadPrivacy to help users learn about privacy. This approach differentiates it from competitors that monetize through tracking and personalized ads, by prioritizing user anonymity and transparency. The company aims to give people control over their personal information online and establish trust through privacy-focused search and education.

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About DuckDuckGo

Simplify's Rating
Why DuckDuckGo is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer SoftwareCybersecurity

Company Size

501-1,000

Company Stage

Series C

Total Funding

$72M

Headquarters

Tredyffrin Township, Pennsylvania

Founded

2008

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What believers are saying

  • June 2026 no-AI search traffic ran 84% above baseline after Google's AI overhaul.
  • DuckDuckGo's November 2026 help pages show active model expansion and subscriber monetization.
  • Privacy backlash keeps driving users toward DuckDuckGo's tracker-blocking browser and shared-link cleanup.

What critics are saying

  • Google's October 2026 antitrust win weakens rival pressure and preserves search distribution power.
  • Duck.ai depends on OpenAI, Anthropic, and Mistral models DuckDuckGo does not control.
  • If Google absorbs privacy demand into Chrome and Search, DuckDuckGo loses its core wedge.

What makes DuckDuckGo unique

  • DuckDuckGo still owns the clearest mainstream no-tracking search brand in November 2026.
  • Its browser bundles tracker blocking, email protection, VPN, and Duck.ai in one product.
  • Help pages show privacy-first AI access with GPT-6 Luna and paid advanced models.

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Funding

Total Funding

$72M

Above

Industry Average

Funded Over

5 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
$59M
$62M
$100M

Benefits

  • Paid Parental Leave
  • Home Office Stipend
  • Stock Options
  • Flexible Work Hours

Growth & Insights and Company News

6 month growth

0%

1 year growth

1%

2 year growth

0%
Original Duckhead
Oct 13th, 2026
DuckDuckGo x Original Duckhead: Two ducks, One limited-edition umbrella.

DuckDuckGo x Original Duckhead: Two ducks, One limited-edition umbrella. Original Duckhead and DuckDuckGo have teamed up to create something a little unexpected: a limited-edition umbrella bringing together thoughtful design, online privacy and two rather iconic ducks. Known for its privacy-focused browser and search engine, DuckDuckGo believes that online privacy should be simple and accessible to everyone. It's an outlook that feels naturally at home with Original Duckhead: making thoughtful everyday choices easier, without compromising on design. The result? A limited-edition Original Duckhead umbrella made for keeping you covered, online and off. Two ducks. One shared outlook. Some collaborations almost write themselves. DuckDuckGo has spent years making it easier for people to take greater control of their privacy online, with easy-to-use privacy protections built into its browser and search experience. At Original Duckhead, Original Duckhead approach another everyday essential with a similar spirit: taking something familiar and rethinking it through considered materials, distinctive design and a little personality. Two very different worlds, connected by a shared belief that thoughtful everyday choices should be accessible to everyone. And, of course, there was the small matter of the ducks. A DuckDuckGo umbrella, naturally. The collaboration transforms its signature Duck Umbrella with a design created especially for DuckDuckGo. Against the black canopy, DuckDuckGo's unmistakable green footprint creates a bold graphic statement, while its signature birch wood duck-head handle completes a meeting of two icons. Look a little closer and you'll find details from both brands throughout, including the DuckDuckGo x Original Duckhead branding on the wrist strap. Playful without being loud, it's a design made to be recognised from across the street - even on the greyest of days. Less of a footprint. Thoughtful design goes beyond how something looks. The umbrella's canopy is made from SCS Recycled Content certified fabric, bringing the collaboration's playful duck footprint to a material designed with a lighter impact in mind. It's an approach that reflects something both brands believe in: making more considered choices part of everyday life. Naturally iconic. At the heart of the umbrella is its signature birch wood duck-head handle. Crafted for a natural finish and comfortable hold, the wooden handle has become one of Original Duckhead's most recognisable details and feels particularly fitting for a collaboration involving not one, but two ducks. Built to weather it. Designed for much more than good looks, the limited-edition DuckDuckGo umbrella features a strong, flexible steel and fibreglass frame made for everyday showers. The classic Original Duckhead silhouette keeps things compact and practical, while the distinctive black and green canopy makes sure it doesn't disappear into a sea of ordinary umbrellas. Rain forecast? Original Duckhead has got that covered. Covered, wherever you go. DuckDuckGo believes online privacy should be simple, accessible and part of everyday life. Whether you're browsing online or heading out into the rain, this collaboration brings together two different approaches to making the everyday a little more considered. Or, as DuckDuckGo Brand Designer Andy Barker puts it: "DuckDuckGo already blocks trackers. Now it blocks the rain too." Get yours before it rains. The DuckDuckGo x Original Duckhead Umbrella is a limited-edition collaboration and is available worldwide exclusively through Original Duckhead. Two ducks. One umbrella. Get yours while you can. DuckDuckGo x Original Duckhead FAQs. What is the DuckDuckGo x Original Duckhead collaboration? DuckDuckGo and Original Duckhead have teamed up to create an exclusive limited-edition Duck Umbrella. The collaboration brings together DuckDuckGo's privacy-first approach with Original Duckhead's distinctive design and signature duck-head handle. What does the DuckDuckGo umbrella look like? The umbrella features a black canopy with a bold green DuckDuckGo footprint, its signature birch wood duck-head handle and DuckDuckGo x Original Duckhead collaboration details. What is the DuckDuckGo umbrella made from? The canopy is made using SCS Recycled Content certified fabric, paired with a strong, flexible steel and fibreglass frame and its signature birch wood duck-head handle. Is the DuckDuckGo umbrella limited edition? Where can I buy the DuckDuckGo umbrella? The limited-edition DuckDuckGo x Original Duckhead Umbrella is available worldwide from Original Duckhead.

MakeUseOf
Aug 24th, 2026
DuckDuckGo's free AI chat now rivals ChatGPT - no account required.

DuckDuckGo's free AI chat now rivals ChatGPT - no account required. Published Aug 24, 2026, 11:35 AM EDT Hamed holds a B.A. in English Literature, graduating cum laude. He loves music, tech gadgets, and exploring the latest in the world of LLMs. He also enjoys tinkering with creative software such as Logic Pro, Final Cut Pro, and Photoshop. A lifelong musician, Hamed plays multiple instruments, including guitar, bass, and oud. He is equally fascinated by smart-home technology and can happily spend hours geeking out over connected lights, speakers, sensors, and automations that make everyday life a little more interesting. When he isn't covering the latest tech news, he explores more creative topics on his Medium blog, works on his music, or clears his head by riding his motorcycle. Summary. * Duck.ai now offers GPT-5.6 Luna as its default free model, with no account or login required. * DuckDuckGo anonymizes prompts and lets users switch between models including Claude Haiku 4.5, Mistral Small 4, and Gemma 4. * Duck.ai offers greater model variety than privacy-focused rivals, although Lumo or Confer may be safer for highly sensitive conversations. Using a big-name AI model normally means creating another account and trusting its developer with whatever you type. Duck.ai has offered a convenient way around that for a while, but its older free models made privacy come with a fairly noticeable performance compromise. Thankfully, that compromise is now easier to accept. DuckDuckGo has added OpenAI's GPT-5.6 Luna to Duck.ai and made it the default LLM for free users, giving you access to one of OpenAI's latest models without having to create an account or sign in. Duck.ai now offers several major AI models anonymously. GPT-5.6 Luna is the new default for free chats, but there's more. DuckDuckGo hasn't formally announced the change, but opening the official Duck.ai model selector now presents GPT-5.6 Luna as the recommended option for everyday use. The free selection also includes Claude Haiku 4.5, Mistral Small 4, GPT-5.4 mini, gpt-oss-120b, and Gemma-4-31B. OpenAI's GPT-5.6 has different models, and Luna is the smallest and most cost-efficient member of that family. Therefore, it shouldn't be confused with the more powerful Sol model that went shoulder to shoulder with Fable 5 in its test. DuckDuckGo also hasn't disclosed how much reasoning time Luna receives, so I wouldn't assume it matches the deeper reasoning configurations available elsewhere. Still, it should be more than capable enough for everyday questions and lightweight research. The important part is how Duck.ai handles your prompts. As MakeUseOf found when using DuckDuckGo's Windows browser, DuckDuckGo acts as an intermediary between you and the AI provider. It removes identifying metadata such as your IP address, making requests appear to come from DuckDuckGo instead of you. You don't need an account, DuckDuckGo doesn't store your chats on its servers by default, and its agreements prohibit providers from training their LLMS on your conversations. (I would like to believe that Johnny Silverhand from Cyberpunk 2077 would also use DuckDuckGo for everyday searches and inquieries.) In some cases, that gives Duck.ai a considerable advantage over visiting ChatGPT or Claude directly. More importantly, it lets you switch between models inside the same conversation. If Luna struggles with a writing prompt, for example, you can hand the conversation to Claude Haiku without copying everything into another chatbot. Can Duck.ai beat the competition? For highly sensitive conversations, Proton's Lumo is arguably the best option out there, which can also be considered as Duck.ai'ssest competitor. It offers guest access, keeps no logs, and uses zero-access encryption for saved chats (which does require a free Proton account). The downside is that Lumo relies on open-source models hosted by Proton. It doesn't let you jump between OpenAI and Anthropic models. Therefore, if a balance of privacy and answer quality is what you're looking for, Duck.ai can be a more versatile option. Confer is another compelling alternative. It protects conversations with end-to-end encryption and confidential computing. It also supports useful features such as web search, image generation, and memory. But again, it is designed around its own models rather than a menu of recognizable third-party LLMs. It's also recommended for people who don't want to deal with ads in ChatGPT. Duck.ai is a compelling private AI sampler, but it isn't a vault. Duck.ai now occupies an appealing middle ground: it is anonymous enough for ordinary questions, requires no account, and offers more model choice than its privacy-focused rivals. However, anonymity doesn't erase personal details that you include inside a prompt. For confidential documents or genuinely sensitive conversations, Lumo's encryption or a completely local model remains safer. For everything else, getting Luna and Claude in the same private interface is tough to beat.

PiunikaWeb
Aug 24th, 2026
DuckDuckGo quietly adds GPT-5.6 Luna and makes it the default option on the browser.

DuckDuckGo quietly adds GPT-5.6 Luna and makes it the default option on the browser. The latest version of DuckDuckGo has made OpenAI's GPT-5.6 Luna model the standard one in Duck.ai. It's the fastest tier that the company offers and is also the most affordable. Heading over to the Duck.ai chat box, you'll find that GPT-5.6 Luna is now selected by default. For those unaware, Duck.ai is a privacy-focused chat platform that the company offers for free (base models), and you don't even have to log in to use it. It also provides multimodal access and strictly emphasizes that no metadata is collected. If you want to use better models such as Claude Sonnet or Opus, you'll need to pay for the subscription. Under the options for AI models in the browsers, you'll also find Gemma 4, which is in beta. It also includes GPT-5.4 mini, but you'll run into rate limits faster if you use that. Claude Haiku 4.5 is also offered for free, but that one doesn't have as many free-use tokens as GPT-5.6 Luna either. DuckDuckGo describes the default Luna model as the best one for everyday use. GPT-5.6 Sol is unavailable at the time of writing in the given list of options. Since DuckDuckGo hasn't officially announced this change, people were taken aback and were quick to point this out on social media. It's a silent update, and the model appeared out of nowhere a few days ago. However, it's worth noting that PiunikaWeb don't know the exact thinking level the company has selected, so it may not suit complex tasks well. In other DuckDuckGo news, a recent update for the iOS app has added more shortcut options to the address bar and toolbar. More on that here. PiunikaWeb stand out from the tech-media crowd because PiunikaWeb break news stories; PiunikaWeb mainly bring you stuff that you won't find anywhere in the mainstream tech media. Its stories have been picked up by some of the world's most popular websites and media outlets - more info is available here. I have been a consumer technology enthusiast for over 5 years. Thanks to my experience in software beta testing and product reviews, I've understood and learnt a lot about what bugs and issues bother people, and I spend time trying to simplify their solutions. I cover smartphones, software, social media, apps, AI, and most consumer tech gadgets. Actively pursuing a Computer Science bachelor's degree. I'm mostly active on Twitter/X (@TechWhirlUlt), drop a DM or tag me if you want to share info or connect!

Digital Trends
Aug 4th, 2026
DuckDuckGo's new iPhone feature stops tracking IDs from hitching a ride in shared links.

DuckDuckGo's new iPhone feature stops tracking IDs from hitching a ride in shared links. Copy Clean Link removes unnecessary URL parameters before you paste a page into a message, email, or post. By Paulo Vargas Published August 4, 2026 3:38 AM DuckDuckGo has added a small iPhone feature that can stop tracking identifiers from following links into your chats, emails and social posts. The browser's new Copy Clean Link option strips unnecessary parameters before placing an address on the clipboard. It arrived in a July iOS update and appears when users hold the address bar. The supplied report shows it working with pages from X, Reddit and YouTube. Recommended Videos Some of that URL clutter can be used for link decoration, a tracking technique that carries identifiers from one website to another. How tracking IDs follow a click. Tracking parameters usually appear after a question mark in a web address. Some support ordinary analytics, while others carry a unique click ID that can connect activity across sites. When the destination page loads, its scripts may read that identifier and save it alongside other browsing data. Apple's WebKit team has described these click IDs as a way for trackers to establish an identity across websites. Brave has identified examples including Meta's fbclid, Google's gclid and Microsoft's msclkid. Removing known tracking parameters can interrupt that handoff without treating every long URL as suspicious. What DuckDuckGo removes before sharing. DuckDuckGo cleans the address when it leaves the browser. Selecting Copy Clean Link places a stripped-down version on the clipboard instead of copying the full URL with its added parameters. That can stop a click identifier from being forwarded to another person and read when the destination opens. The resulting address is also shorter and easier to inspect before it's pasted into a chat or email. The protection is modest but practical. Users don't need to recognize individual tracking parameters or manually delete a long string of characters. What the feature can't clean up. Copy Clean Link doesn't undo tracking that may already have happened when the page loaded. It also won't block cookies, scripts or other tracking systems running within a website. Some URL parameters are needed for a page to work, while others support ordinary campaign attribution. DuckDuckGo's feature shouldn't be treated as a universal privacy filter. Its purpose is narrower. When sharing a page from the iPhone browser, choosing Copy Clean Link can keep unnecessary identifiers from travelling with it. News Writer Paulo Vargas is an English major turned reporter turned technical writer, with a career that has always circled back to...

Digital Trends
Jul 31st, 2026
DuckDuckGo's new smart glasses come with zero AI and 100% shade.

DuckDuckGo's new smart glasses come with zero AI and 100% shade. No camera, no mic, no AI, just glass that blocks the sun the way sunglasses always have. By Rachit Agarwal Published July 31, 2026 12:29 AM Smart glasses have quietly morphed into tiny surveillance cameras that people willingly wear on their faces. Every other week, a new pair promises to record video, listen to conversations, and feed it to an AI model somewhere in the cloud. They are causing such havoc that they have earned a new name: "pervert glasses." Not only are these glasses a privacy nightmare for people being recorded but also for people using them. A recent investigation by Swedish newspaper Svenska Dagbladet showed that Meta Ray-Ban glasses were uploading intimate and private recordings for training its AI. DuckDuckGo, the search engine that built its entire reputation on staying out of your business, decided to poke fun at that trend the best way it knows how, by launching sunglasses that do nothing at all. Recommended Videos Teaming up with sunglasses brand Knockaround, DuckDuckGo has released the Paso Robles frame in a matte black finish with a glossy DuckDuckGo logo on the side. The company even had to clarify online that yes, these are real and you can buy a pair right now. What do you get for $35? You get a proper pair of sunglasses, nothing more and nothing less. Polarized lenses, full UV400 protection, and FDA-compliant impact-resistant lenses, all packed inside a custom hard case for storage. There is no battery, no charging port, and no chip hiding inside the frame. They are just a normal pair of glasses, and that's the point. Knockaround even lists the charge life as infinite, the camera count as zero, and the notification count as zero, which might be the most honest spec sheet on the market right now. Why would anyone want glasses that do less? Because doing less is the entire joke, and also the entire feature. You can wear these to the beach, a coffee shop, or a family dinner, and nobody has to wonder whether you are quietly filming them or feeding their conversation to an AI. DuckDuckGo is calling it the world's most innovative anti-surveillance eyewear. No camera, no microphone, no AI, just a pair of sunglasses doing the one job sunglasses were always meant to do. If you want a pair, they are currently listed on Knockaround's website for $35. It is a small, funny product, but it makes a real point about where wearable tech is headed, and clearly, not everyone is comfortable with that direction. Rachit is a seasoned tech journalist with over ten years of experience covering the consumer technology landscape.

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