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Dynamic Planner

SaaS risk-based financial planning for advisers

Overview

Dynamic Planner provides a risk-based financial planning SaaS platform for UK wealth and financial planning firms, delivering an end-to-end financial advice journey. It offers onboarding, risk and sustainability profiling, cash flow planning, investment research, suitability reporting, and ongoing reviews, with CRM integrations and a white-label mobile app (Tram) for secure client engagement, powered by a proprietary asset risk model and now enhanced by Generative AI to automate and personalize assessments and reports. The platform differentiates itself by serving a large share of UK advisory firms (over 40%), offering a single integrated, scalable B2B SaaS solution with an established asset risk framework and automated workflows. Its goal is to help financial advisers deliver compliant, efficient, and personalized advice at scale, while expanding UK leadership and driving international growth for its platform.

Significant Headcount Growth

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About Dynamic Planner

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Industries

Enterprise SoftwareFintechAI & Machine LearningFinancial Services

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Reading, United Kingdom

Founded

2003

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Growth & Insights and Company News

6 month growth

4%

1 year growth

6%

2 year growth

6%
Incisive Media
Oct 13th, 2026
Plannr launches two-way integration with Dynamic Planner.

Plannr launches two-way integration with Dynamic Planner. Further enhancements expected over the coming months. Plannr has launched a two-way integration with Dynamic Planner in the first step in a long-term agreement between the two companies. With the integration, advisers and paraplanners can now move client data between Plannr and Dynamic Planner automatically. The firms set out that client details held in Plannr should flow straight into Dynamic Planner, and risk results from Dynamic Planner flow back into Plannr. Plannr chief technical architect Gareth Thompson said: "Integrating with Dynamic Planner has been on our wishlist for a long time, so we're thrilled it's now live for all our users. "Plannr's mission is to give advisers and their teams one place to work from the moment they log in each morning, with client... To continue reading this article... Join professional adviser for free. Signup and gain exclusive members-only insights

Money Marketing
Oct 14th, 2025
AJ Bell Investcentre integrates with Dynamic Planner 'to enhance efficiency'

AJ Bell Investcentre integrates with Dynamic Planner 'to enhance efficiency'

Money Marketing
Jul 25th, 2025
Dynamic Planner launches podcast for advice professionals

Dynamic Planner is launching Connected, a new podcast series designed to inform, inspire and connect professionals across the investment and advice industry.

IFA Magazine
Mar 10th, 2025
Understanding The Fca’S Priorities: Key Insights For Advisers

The financial advice sector is no stranger to regulation, but the Financial Conduct Authority (FCA) has made it clear that firms must continuously adapt to its evolving expectations. The latest Dear CEO letter, along with recent thematic reviews, underscores the regulator’s intensified focus on key areas such as retirement income advice, ongoing advice services, firm deauthorisation, and the consolidation market. IFA Magazine’s Senior Financial Journalist, Jenny Hunter takes a look at how these areas reflect the FCA’s overarching commitment to consumer protection, transparency, and professionalism within the financial services profession.[i][ii]The evolution of financial regulationFinancial regulation in the UK has undergone significant evolution over the past several decades. Since the 2008 financial crisis, regulatory bodies like the FCA have placed greater emphasis on ensuring financial stability and consumer protection. The introduction of Consumer Duty in 2023 further strengthened these principles, compelling firms to reassess their approach to client service, product suitability, and market fairness.The financial services profession is at an inflexion point, where regulatory compliance is no longer just about ticking boxes but ensuring real, measurable outcomes for clients. The FCA’s stance on financial regulation aligns with broader global trends, particularly within the European Union’s MiFID II directive and the United States’ Dodd-Frank Act

IFA Magazine
Mar 5th, 2025
Iwd 2025: Breaking Down Barriers With Digital Innovation

Last autumn, I, Rowan Whittington, joined Dynamic Planner as Growth Director for its white-labelled financial planning app, Tram. I took on the role because I buy into the company’s mission: to make financial advice more accessible through technology.Before my move, I spent 10 years in insurance and, more recently, four years at Confused.com, which has revolutionised how people shop for car insurance. My mission at Dynamic Planner is to do the same for financial advice: bringing it into the digital 21st century for all. It’s something I’m passionate about for personal reasons, as well as professional.Government data puts the gender pension gap at 35% – meaning the average man saving into a private pension today has accumulated 35% more than the average woman. The reasons behind this gap are many – the gender pay gap, the types of work women traditionally take on, childcare breaks and some women returning to work part time – but also women historically haven’t always been a natural part of financial conversations and decisions. It’s important to me that we break that cycle and work towards financial inclusion for everyone.I’m in my early 30s, successful in my career and planning for my future. Some might say I’m financially ‘confident’

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