EBANX is expanding into Pakistan and launching native Apple Pay decryption across Latin America. The payments technology company will begin operations in Pakistan next semester, offering local wallets JazzCash and Easypaisa, each with over 50 million users, plus the Raast instant-payment rail. Pakistan's e-commerce spending is projected to grow 22% annually through 2030. Credit card ownership among Gen Z is below 10%, making mobile wallets crucial for market access. EBANX is also rolling out in-house Apple Pay token decryption across 11 Latin American and Caribbean markets. Early data shows tokenised wallet processing achieved 94.4% approval rates, an 11-percentage-point improvement over non-tokenised transactions. Average order values ran 23.5% higher than standard card purchases. The company, founded in Brazil in 2012, now processes over 4 million daily transactions across 400-plus payment rails.

EBANX, a payment services technology company specialising in emerging markets, has expanded its senior leadership team with new appointments across EMEA, APAC, Africa, and Latin America. The move aims to place executives closer to merchants and operational markets. The expansion follows a year in which EBANX achieved 48% growth in Total Payment Volume. The company now operates across 60-plus countries with teams in 22 countries. James Booth joins as Vice President of Commercial for EMEA, bringing over 15 years of cross-border payments experience. José Maurício Orsolini Filho has been appointed Vice President of Product, overseeing Financial Products, Payouts, and Product Marketing. EBANX CEO João Del Valle said the strategy aligns global operations with localised expertise to help businesses scale in emerging markets.

Global merchants adding Pix to their checkout in Brazil see revenue increase by up to 37% and reach 25% more customers within six months, according to EBANX data. The payment technology company has processed Pix payments for more than one-third of the system's users as of May. Pix is projected to move $187.3 billion in Brazilian e-commerce by year-end, capturing 44% of online purchases and surpassing credit cards' 40% share. By 2028, Pix's share is expected to reach 50%, processing $258.2 billion. Real-time confirmation, shorter settlement cycles, high approval rates, and no chargebacks drive the revenue growth. EBANX handles Pix payments for American merchants including Amazon Prime and Crunchyroll. The company processes 38% of all Pix Automático transactions, with 64% of users being first-time customers.