EDO and DoubleVerify launch groundbreaking ai-powered CTV advertising optimization.

NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, today launched the QSR Convergent TV Outcomes Report, the first in a series of quarterly category-level reports that deliver holistic linear and streaming ad performance across a range of categories to include retail, CPG, auto, health & beauty, and more. EDO’s report spotlights the brands that saw the biggest lift in engagement when advertising on streaming TV, as well as the states, metro areas, and audience demographics that engaged the most with the category’s Convergent TV ads in Q1 2024.The QSR market is estimated to reach a staggering $406B this year in the US alone. Since outcomes measurement is a proven, effective way of predicting market share, EDO created this report to help brands optimize their advertising spend by better understanding audience behavior and preferences.“To stand out in this competitive landscape, QSR brands need reliable data that empowers them to deliver authentic and memorable experiences,” said Laura Grover, SVP, Head of Client Solutions, EDO. “With a granular understanding of consumers' content consumption and ad engagement, QSR brands are harnessing the power of Convergent TV to optimize campaigns that drive performance.”Key insights from EDO’s QSR Convergent TV Outcomes Report include:Overall, consumers were 5% more engaged with QSR ads on linear than streaming. EDO also found that 83% of QSR ad exposures were on linear, while 17% were on streaming.than streaming. EDO also found that 83% of QSR ad exposures were on linear, while 17% were on streaming