EatClub

EatClub

Dynamic-pricing dining deals platform for restaurants

Overview

EatClub operates in the Australian food and beverage scene with a mobile app that connects diners to local restaurants offering exclusive deals. It uses dynamic pricing: restaurants post offers when they have spare tables or want to boost demand, and users can redeem these offers—up to 50% off the total bill, including drinks. A digital EatClub Card lets customers pay and have discounts automatically applied for a seamless checkout. The platform differentiates itself by combining a large network (over 2,500 restaurants) with a growing user base (around 2 million) and focusing on off-peak dining to fill empty seats while helping restaurants boost customer traffic and revenue. The goal is to create sustainable demand for restaurants during quieter hours and provide diners with discounted, easily redeemable meals.

About EatClub

Simplify's Rating
Why EatClub is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Consumer Software

Fintech

Company Size

201-500

Company Stage

Series B

Total Funding

$32M

Headquarters

Melbourne, Australia

Founded

2017

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Simplify's Take

What believers are saying

  • EatClub raised $27 million in February 2026, funding UK expansion and product development.
  • London launch in 2025 led to hundreds of venues and new Manchester listings by March 2026.
  • The company claims 10x off-peak uplift, giving restaurants a clear revenue incentive.

What critics are saying

  • OpenTable, SevenRooms, and TheFork can copy discounts faster than EatClub scales.
  • Manchester expansion from March 2026 stretches sales, venue onboarding, and local market density.
  • If restaurants reject discounting, EatClub's supply collapses and the marketplace dies.

What makes EatClub unique

  • EatClub's dynamic pricing model monetizes empty tables, not fixed reservation inventory.
  • Marco Pierre White-backed brand and 2026 Manchester rollout signal hospitality credibility.
  • EatClub Pay removes coupons, applying discounts automatically at checkout.

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Funding

Total Funding

$32M

Below

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Employee Discounts

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

-3%
Manchester TV
Mar 21st, 2026
Manchester, meet EatClub: the app unlocking exclusive restaurant deals.

Manchester, meet EatClub: the app unlocking exclusive restaurant deals. Manchester's buzzing food and drink scene is about to get even more exciting with the arrival of EatClub, the fast-growing dining app backed by Marco Pierre White that gives users access to exclusive prices at some of the city's favourite restaurants and bars. Designed by restaurateurs who understand the realities of running busy venues, EatClub helps restaurants make the most of quieter moments by offering smart, real-time pricing during off-peak hours. For diners, that means the chance to enjoy great food and drinks at exclusive prices with up to 50% off, all through a seamless in-app experience. The platform curates a mix of local favourites, hidden gems and much-loved brands, helping diners discover new spots while revisiting the restaurants they already love. There are no awkward coupon codes to show, no uncomfortable conversations at the table and no "let me check with the manager" moments. With EatClub Pay, everything is handled discreetly in-app, making it a smooth, easy way to dine out. Once users download the app, they unlock an EatClub Pay digital card that can be added to phone wallets. Diners simply select their chosen offer before they arrive, then pay their bill using their EatClub Pay card and the exclusive price is automatically applied...effortless. Since launching in London in spring 2025, EatClub has quickly become part of the capital's food culture, and is already driving meaningful incremental off-peak revenue for venues across the city. Diners using the platform increase their dining frequency by 70%, while restaurants see up to a 10x uplift in targeted off-peak windows, equating to roughly a 12% annual revenue lift. Originally founded in Australia by hospitality insiders including CEO Pan Koutlakis and legendary chef Marco Pierre White, EatClub is now expanding across the UK, following a $27 million AUD (£14m+) oversubscribed Pre-Series B funding round led by Marbruck, with continued support from EVP and CoAct. With Manchester the latest city to join the movement; the funding will continue to support rapid UK rollout, alongside continued investment in EatClub's AI-powered pricing technology and seamless in-app payments. The Manchester line-up reflects the city's diverse and dynamic dining scene. Italian favourites are strongly represented, from Ciaooo to Salvi's Mozzarella Bar, The Pasta Factory and Noi Quattro, all known for bringing authentic flavours and laid-back hospitality to the table. Fans of global flavours can explore everything from the bold South Asian dishes of Khau Galli and Wah Ji Wah to Japanese comfort food at Maki & Ramen and the vibrant, flavour-packed plates at Soul & Surf. Stylish social spots such as Avan Lounge Restaurant & Shisha Bar, Peppermints Bar & Lounge, Peppermints Cafe, TYGA Restaurant & Bar and On The Hush add everything from daytime coffee catch-ups to late-night cocktails to the mix. The city's contemporary dining scene is also well represented, with KAJI, Stan-M1, Arnero, Napoleons Restaurant, Chai Latte, Fress Restaurant & Bar and Doux Chanton among the venues now available on the app, offering everything from relaxed neighbourhood dining to elevated evenings out. Pan Koutlakis, CEO and Co-Founder of EatClub comments: "Manchester has such incredible energy when it comes to hospitality and we're so excited to be working with a fantastic range of venues from day one. EatClub is all about making it easier for people to dine out more often, discover new favourites and enjoy great value, all in a way that feels effortless." With hundreds of venues already live in London and strong momentum behind its UK growth, EatClub's arrival in Manchestergives the city's food lovers a new way to experience more of what they love, whether that's a spontaneous midweek dinner, after-work drinks or a weekend catch-up with friends. EatClub is now available to download, with participating Manchester venues live on the platform from 10th March.

Australian Financial Review
Feb 22nd, 2026
Celebrity chef-backed EatClub valuation soars past $200M after UK launch

EatClub, a Melbourne-based hospitality startup backed by celebrity chef Marco Pierre White, has raised $27 million in fresh funding, pushing its valuation above $200 million. The round was led by existing investors. The company's app allows restaurants to offer last-minute deals to fill empty tables. Following a successful launch in London last May, EatClub is accelerating its global expansion plans. The funding will support the startup's entry into Manchester and another international market this year. EatClub's rapid growth reflects strong investor confidence in its model of connecting diners with discounted restaurant reservations during off-peak times.

EatClub
Feb 3rd, 2026
Your complete guide to The Restaurant Festival in Hackney!

Your complete guide to the Restaurant Festival in Hackney! The Restaurant Festival in Hackney is here! EatClub Technologies Ltd has teamed up with Acme Fire Cult to bring you a month-long celebration of Hackney's incredible food scene - with up to 40% off at top local spots. Hand-curated by chef Andrew Clarke, the festival is your chance to explore old favourites and try exciting new restaurants all February long. This is your complete guide to participating venues: My Neighbours the Dumplings (Clapton). My Neighbours the Dumplings is a lively Clapton dumpling house and sake bar, known for its hand-made dumplings, bold flavours and relaxed share-plate dining. With creative drinks and a warm, eclectic atmosphere, it's a local favourite for both casual meals and group gatherings. Albers. Albers is a stylish neighbourhood restaurant, serving modern European and small-plate cuisine with seasonal flair in a light-filled, welcoming space. Named after the owner's dog, the venue blends unfussy yet creative cooking with a concise wine and cocktail list, making it a favourite for relaxed lunches and intimate dinners in East London. Papi. Papi is a small, seasonal restaurant and wine bar, known for its creative, low-waste small plates and relaxed, intimate vibe with an open kitchen and chef's table. The menu, designed for sharing, is paired with a low-intervention wine list and thoughtful drinks, making it a lively favourite for dinners and special evenings. Corrochio's. Corrochio's is a lively Mexican restaurant, taqueria and cocktail bar, serving regional Mexican dishes, vibrant tacos, shareable plates and creative agave-inspired drinks in a relaxed, fun setting. Open since 2021 and inspired by the founder's Guadalajara roots, it's known for bold, authentic flavours, and a buzzy atmosphere perfect for casual dinners, weekend brunches and late-night drinks. Lucia's. Lucia's is a popular Mexican taco restaurant, known for its vibrant, counter-style setting and charcoal-fired meats, grilled vegetables and creative tacos paired with mezcal and other drinks. With an intimate, unpretentious atmosphere and a focus on bold, smoky flavours, it's become a local favourite for casual meals and relaxed evenings out. Oren. Opened in October 2019, Oren is a neighbourhood restaurant-bar located on Shacklewell Lane in Dalston. Serving Mediterranean inspired sharing plates from a charcoal grill and low intervention wines from small growers. Oren has a weekly rotating menu, and has just received the prestigious Bib Gourmand Michelin award. Mambow. Mambow is a buzzy Malaysian restaurant, where chef-owner Abby Lee serves bold, heritage-driven sharing plates inspired by Malaysian heat and paired with natural wines and creative cocktails. Known for its vibrant flavours, open kitchen and lively communal vibe, it's earned wide acclaim for its punchy, seasonal menu and warm, relaxed atmosphere. Big Night. Big Night is a lively bar and restaurant, known for its fun, communal vibe and seasonal small plates cooked over charcoal with broad global influences, inspired by yakitori-style grilling. The menu features creative skewers, fermented sides and comfort dishes designed for sharing, paired with craft cocktails, natural wines and beers, all in a relaxed, buzzy atmosphere. Sune. Nestled canalside at Hackney's Broadway Market, Sune has the feel of a small wine bar, but the heart of a great neighbourhood restaurant. This Michelin-listed gem serves ambitious modern European sharing plates with bold Mediterranean flavours, paired with natural wines in a sun-drenched space that transforms from airy lunch spot to intimate candlelit haven. Berber & Q. Berber & Q brings the bold flavours of North Africa and the Eastern Mediterranean together with American barbecue techniques. This industrial-chic grill house specialises in live-fire cooking, serving slow-smoked meats and charred vegetables designed for sharing. Pair your feast with spice-forward cocktails and low-intervention wines, all enjoyed in an atmospheric arch space that invites you to linger with friends and family. Marksman public house. This historic corner pub made culinary history as the first in London to earn Michelin Pub of the Year. The Marksman pairs elevated British pub cooking with a warm atmosphere that honours its neighbourhood roots. Enjoy exceptional seasonal dishes in the upstairs dining room or settle into the ground-floor bar with local ales and carefully curated wines. Whether it's their celebrated Sunday roasts or inventive small plates, everything reflects a deep respect for British ingredients and tradition with a modern sensibility. Mangal 2. Mangal 2 finds itself offering a more refined dining experience influenced by their local environment and upbringing. EatClub Technologies Ltd provide spacious seating in a more detail-focused atmosphere. Respecting the traditions of the restaurant's past, the menu also reflects a modern palate that's receptive to London's position in the global culinary scene. Working with passionate and knowledgeable UK-based suppliers, its menu presents traceability and seasonality. All this is made possible with its dedicated team, and a little assistance from its beloved Ocakbaşı grill. Acme Fire Cult. Born as a pop-up in a Hackney car park, Acme Fire Cult has evolved into Dalston's cult-favourite live-fire restaurant. Chefs Andrew Clarke and Daniel Watkins have brought their entire kitchen outside, turning a converted courtyard into a theatre of smoke and flames where vegetables take centre stage on a plant-forward menu. Pair your charcoal-grilled feast with craft beers and settle onto the heated terrace for loud music, banging cocktails, and pure culinary fire. Elephant. Housed in a stunning Victorian pub with natural light flooding through a salvaged cinema skylight, Elephant champions generous family-style southern Italian dining with exceptional pasta, authentic sourdough pizzas, and crudo. Pair with affordable cocktails and Italian wines for elevated trattoria cooking that won't burn your pockets. Morito. Morito delivers tapas and mezze that transport you straight to the Mediterranean. This London institution serves vibrant small plates alongside cocktails and low-intervention wines in a space that buzzes with energy and joy. Morito captures the spontaneity of market eating with bold North African and Spanish flavours, where orange counters, blue walls, and a mad team create an atmosphere that hits you like a wall of pure happiness. The Restaurant Festival runs from the 1st February - 28th February, 2026 - don't miss your chance to try some of Hackney's finest venues with up to 40% off, powered by EatClub. Find out more here:

Forbes Australia
Oct 23rd, 2025
EatClub's $18M Comeback and Expansion

EatClub, co-founded by Pan Koutlakis, raised $18.2 million in a Series A round led by Co:Act Capital, with participation from Gandel Invest, Marbruck, and Les Szekely. Valued between $75 million and $100 million, EatClub plans global expansion, starting in the UK. Despite COVID-19 challenges, the company developed EatClub Pay, partnering with MasterCard. The app now serves 500 London restaurants, with further expansion planned in Europe, Canada, and the US.

Siliconindia
Jul 28th, 2025
EatClub Raises Rs 185 Crore Funding

EatClub, the parent company of Box8 and Mojo Pizza, has raised ₹185 crore (~$22 million) in a growth funding round led by Tiger Global, which contributed ₹126 crore. A91 Partners and 360 ONE Asset Management also participated, investing ₹37.5 crore and ₹21.2 crore, respectively. The funds were raised through the issuance of 11,830 preference shares, as per RoC filings.

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