EcoCart

EcoCart

SaaS calculates and offsets ecommerce emissions

Overview

EcoCart provides software for ecommerce brands to quantify and communicate the environmental impact of orders. Using machine learning, it calculates the ecological footprints of each order and offers integrated front-end experiences that allow customers to offset emissions during checkout. The platform is delivered on a subscription basis to ecommerce brands, simplifying the process and making sustainability an add-on value for merchants and their eco-conscious customers. EcoCart differentiates itself by embedding the offset option directly into the shopping experience and offering a scalable, ongoing service rather than a one-off tool. The company’s goal is to make sustainability accessible and affordable for ecommerce brands while helping reduce overall climate impact.

About EcoCart

Simplify's Rating
Why EcoCart is rated
D+
Rated D+ on Competitive Edge
Rated D+ on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Enterprise Software

Social Impact

AI & Machine Learning

Company Size

11-50

Company Stage

Series A

Total Funding

$17.2M

Headquarters

San Francisco, California

Founded

2019

Simplify Jobs

Simplify's Take

What believers are saying

  • Partners with Yoni Gem Stones, Fluevog Shoes, Lucyd Eyewear, Walmart Canada.
  • Expanded to bundled returns, shipping protection, climate contributions for profit.
  • Directs 100% offsets to certified projects like McCloud River forest management.

What critics are saying

  • Goulson v. EcoCart class action filed December 2025 alleges deceptive junk fees.
  • Shopify's 2025 native tools capture 70% of EcoCart's merchants in 6-12 months.
  • EU Green Claims Directive bans unproven offsets in 2026, halting European sales.

What makes EcoCart unique

  • EcoCart's ML algorithm calculates emissions using raw materials, production, weight, and shipping distance.
  • Provides Shopify app and API for one-week merchant integration.
  • Offers carbon dashboard, marketing toolkit, and real-time impact reports.

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Funding

Total Funding

$17.1M

Meets

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Meet Average

Industry standards

$15M
$8.2M
Discord
$14.2M
EcoCart
$15M
Canva
$30M
Kalshi

Benefits

Competitive salary & equity

Unlimited PTO

Full health insurance

Mental health benefits

Retirement planning

A seat at the table

Carbon neutral life

Remote working

Growth & Insights and Company News

Headcount

6 month growth

3%

1 year growth

3%

2 year growth

0%
Yoni GemStones
Oct 17th, 2024
Where Do Our Gemstones Come From?

Yoni Gem Stones has partnered with EcoCart to offer its customers the ability to offset the carbon footprint of their orders.

Detroit Sponge
Apr 11th, 2024
Get to Know your EcoCart System

The EcoCart is now a best seller at Detroit Sponge for the high-quality design, easy to use, filtration and ready to work!

John Fluevog Shoes
Mar 6th, 2024
A (Not So) Great Update on Shipping Rates

Another thing that isn't changing is its commitment to making a positive impact on the environment - in April 2023, Fluevog Shoes Australia Pty partnered with EcoCart to help reduce its carbon footprint by contributing to verified carbon offsetting initiatives with each web order placed!

Innovative Eyewear, Inc.
Feb 5th, 2024
Lucyd Eyewear's Green Initiative: Offsetting Carbon Footprint with EcoCart

In a groundbreaking move towards sustainability, Lucyd Eyewear has partnered with EcoCart to offset its carbon footprint, demonstrating a commitment to eco-friendly practice.

PR Newswire
Dec 6th, 2023
Plantbaby Shows Strong Growth As It Enters Third Year And Makes Way To Go International

The innovative nutrition company has shown strong earnings since its launch in 2021, alongside multiple new product launches and retail expansion.SISTERS, Ore., Dec. 6, 2023 /PRNewswire/ -- PlantBaby, the innovative nutrition company developing a portfolio of the purest plant-based products to support the nutritional journey from infancy into adulthood, has posted a highly successful fiscal year as it enters its third year while it gears up to go international.PlantBaby Unsweetened, MacNut, and Original Kiki MilksSince launching its flagship product Kiki Milk in December 2021, PlantBaby has experienced revenue growth that has exceeded all expectations, doubling year after year, accruing $6 million in the first two years with a continued estimated trajectory. The brand's commitment to delivering high-quality products has resonated with consumers nationwide and is poised to make waves internationally. Through a newly launched partnership with iHerb, Kiki Milk will have the capacity to become available in over 180 countries. Additionally, the brand's distribution is expanding in the U.S. to nearly 100 Wegman's Food Markets."We are dedicated to delivering high-quality products that resonate with people worldwide," said Alex Abelin, Co-Founder and CEO

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