Edelman Financial Engines

Edelman Financial Engines

Fiduciary financial planning and investment management

Overview

Edelman Financial Engines helps individuals and families manage money and plan for the future by providing fiduciary financial planning and investment management. They combine personalized advice with technology to create comprehensive financial plans and manage assets, charging fees as a percentage of assets under management. As a fiduciary, they are legally obligated to act in the client's best interests, aligning their goals with those of the client. Their approach focuses on retirement planning and diversified strategies beyond just stock investments, aiming to grow and protect clients' wealth over time. Their goal is to be a trusted partner that helps clients achieve long-term financial security through transparent, client-centric advice.

Significant Headcount Growth

About Edelman Financial Engines

Simplify's Rating
Why Edelman Financial Engines is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Financial Services

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Sunnyvale, California

Founded

1987

People at Edelman Financial Engines

People at Edelman Financial Engines who can refer or advise you

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Simplify's Take

What believers are saying

  • Acquired Hasenberg and Cahill to expand independent wealth planning footprint nationwide.
  • Warburg Pincus investment valued company at $7.3 billion, reinforcing top independent status.
  • Allocated $175 million equity stakes to advisors, enhancing retention and alignment with client growth.

What critics are saying

  • Private equity firms consider selling EFE within 6–12 months, risking forced liquidation or ownership change.
  • Rapid RIA acquisitions overwhelm integration capacity, increasing operational risk of client attrition.
  • SEC investigates fiduciary model conflicts, risking enforcement actions and forced business model changes.

What makes Edelman Financial Engines unique

  • Operates as a fiduciary legally obligated to prioritize client interests in all advice.
  • Combines advanced technology with human expertise for personalized financial planning solutions.
  • Serves 1.3 million clients across 140+ offices managing over $308 billion in assets.

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Benefits

Health Insurance

Dental Insurance

Wellness Program

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

7%

1 year growth

7%

2 year growth

7%
PlanAdviser
Oct 22nd, 2024
Alera Bolsters West Coast Team with Plan Adviser Sorensen

Joshua Sorensen, formerly of Edelman Financial Engines, joins Alera Group as it continues to grow its retirement plan practice.

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