Edelman Financial Engines

Edelman Financial Engines

Fiduciary financial planning and investment management

Overview

Edelman Financial Engines helps individuals and families manage money and plan for the future by providing fiduciary financial planning and investment management. They combine personalized advice with technology to create comprehensive financial plans and manage assets, charging fees as a percentage of assets under management. As a fiduciary, they are legally obligated to act in the client's best interests, aligning their goals with those of the client. Their approach focuses on retirement planning and diversified strategies beyond just stock investments, aiming to grow and protect clients' wealth over time. Their goal is to be a trusted partner that helps clients achieve long-term financial security through transparent, client-centric advice.

Significant Headcount Growth

About Edelman Financial Engines

Simplify's Rating
Why Edelman Financial Engines is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Financial Services

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Santa Clara, California

Founded

1987

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Simplify's Take

What believers are saying

  • September 2026 ADP launch opens small-business retirement plans beyond Edelman's large-employer base.
  • August and September 2026 leadership hires target acquisitions, advisor recruitment, and retirement-plan growth.
  • Rowan scholarship and employer partnerships reinforce the advisor talent pipeline and brand credibility.

What critics are saying

  • June 2026 Mariner loss exposed weak trade-secret protection and aggressive litigation tactics.
  • The Tenth Circuit appeal extends uncertainty while competitors recruit Edelman advisors.
  • Private-equity owners still seek growth after the 2025 sale process stalled, pressuring execution.

What makes Edelman Financial Engines unique

  • ADP partnership launched September 9, 2026 bundles fiduciary advice with payroll integration.
  • Tina Wilson and Christian Mango appointments deepen workplace-to-wealth retirement specialization in 2026.
  • Edelman still serves 10 million employees and manages $336 billion, scaling advice distribution.

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Benefits

Health Insurance

Dental Insurance

Wellness Program

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

↑ 7%

1 year growth

↑ 7%

2 year growth

↑ 7%
ROI-NJ
Sep 24th, 2026
Ausperity Private Wealth creates $25K scholarship fund for Rowan University financial field students.

Ausperity Private Wealth creates $25K scholarship fund for Rowan University financial field students. ROI-NJ Staff(Glassboro) September 24, 2026 Ausperity Private Wealth, a Moorestown-based wealth management firm, has committed $25,000 to establish a scholarship fund at Rowan University's School of Financial Planning, in partnership with Edelman Financial Engines, supporting students preparing for careers in financial planning and wealth management. Ausperity's commitment will provide a $5,000 annual scholarship to a Rowan University student pursuing a major or minor in financial planning, helping make a career in the profession more accessible to talented students. The investment comes as the Rowan University School of Financial Planning builds partnerships with financial planning and wealth management firms across the region and nation. Through scholarships, internships, mentoring, classroom engagement and other opportunities, these partnerships connect students directly with professionals and create pathways from the classroom to careers in financial planning. "At Ausperity, we believe the future of wealth management depends on developing professionals who understand that great financial advice is about much more than investments," said Rory O'Hara, founder and senior managing partner of Ausperity Private Wealth. "It's about helping people make better decisions, achieve their goals and live more fulfilling lives. Supporting Rowan's School of Financial Planning is an investment in the students who will carry that responsibility forward, and we're proud to play a role in helping develop the next generation of financial planning professionals." The scholarship is part of a growing group of investments from financial services organizations supporting Rowan University's efforts to expand financial planning education and prepare students for a profession facing increasing demand for highly trained, client-focused advisors.

PLANADVISER
Sep 23rd, 2026
Edelman names Tina Wilson chief retirement officer.

Edelman names Tina Wilson chief retirement officer. Kurt Fauerbach, the outgoing head of workplace business, is retiring after 18 years with the firm. Reported by Wealth planning and workplace investment advisory firm Edelman Financial Engines announced Wednesday that Tina Wilson is joining the company as chief retirement officer, a newly created role. Wilson will lead Edelman's enterprise retirement plan strategy and focus on growth through the combination of the firm's workplace retirement, advisory and comprehensive financial planning services. Wilson brings more than 25 years of experience in retirement, wealth management and investment. Most recently, she served as Empower's executive vice president and chief product officer. She also served as CEO of Empower Advisory Group, that company's registered investment adviser. In a LinkedIn post, Wilson wrote that she was "thrilled" to join Edelman, praising the company's "strong foundation" established by Kurt Fauerbach, Edelman's head of workplace business, who announced his retirement on Wednesday after 18 years at the firm. Fauerbach will serve in an advisory capacity to Edelman through early 2027 to "support a seamless transition," according to the company announcement. In a statement, Edelman CEO and President Ralph Haberli said, "under Tina's leadership, we are positioning Edelman Financial Engines to serve more workplace savers, innovate faster and create lifelong advice relationships that extend well beyond retirement planning." Haberli added that Fauerbach had "strengthened our role as a strategic partner to plan sponsors" and left behind "a stronger business, a lasting legacy and a foundation that will support our continued growth for years to come." Last month, Edelman appointed Christian Mango as a senior vice president and leader of its retirement advisory practice. He had most recently served as senior vice president for mergers and acquisitions at OneDigital. Wilson posted on LinkedIn back on January 23 that she left Empower in the fall of 2025 and took "two months of intentional downtime" that included "traveling, reading, reconnecting, and rediscovering the joy of creativity outside of a calendar." PLANADVISER reached out to Empower and is awaiting comment on how the company is handling Wilson's former responsibilities. As of June 30, Edelman managed more than $336 billion in assets.

InvestmentNews
Aug 11th, 2026
Edelman Financial Engines taps OneTrust alum as first retirement advisory chief.

Edelman Financial Engines taps OneTrust alum as first retirement advisory chief. Christian Mango, senior vice president and retirement advisory practice leader at Edelman Financial Engines. Christian Mango is joining the PE-backed RIA giant to grow retirement plan services as it deepens its workplace-to-wealth strategy AUG 11, 2026 Edelman Financial Engines has named Christian Mango as senior vice president and retirement advisory practice leader, tapping a nearly 30-year veteran of the retirement plan business to scale one of the firm's most closely watched growth bets. The newly created role announced Tuesday puts Mango in charge of growing Edelman's Retirement Plan Services business through acquisitions, advisor recruitment and organic growth, while tightening the link between workplace retirement plans and individual financial planning. Retirement plan advisory is not new territory for Edelman. The business traces back to Financial Engines, founded in 1996 by Nobel laureate economist William Sharpe specifically to help workers manage 401(k) plans, and it has operated under the Edelman name since the 2018 merger with Edelman Financial Services. Mango arrives from OneDigital, where he most recently served as senior vice president of mergers and acquisitions, helping steer dealmaking for the insurance broker's retirement plan advisory and work-to-wealth businesses. Before that, he ran the Retirement Plan Services division at Alera Group as executive vice president and national practice leader, a stint credited with turning that unit into a nationally recognized retirement plan advisory platform. His arrival lands squarely in the middle of a trend independent-minded advisors have watched play out for years: insurance brokers and RIA aggregators buying their way into retirement plan advisory work. OneDigital itself built much of its retirement business through acquisition, breaking into the retrement plan business with its 2020 acquisiton of $45 billion RIA Resources and some of its affiliates. Building the workplace-to-wealth pipeline. For Edelman, the hire helps flesh out a broader thesis it has been building for more than a year: that a 401(k) participant today can become a full financial planning client tomorrow. "For millions of Americans, their financial journey begins in the workplace," said president and CEO Ralph Haberli. "Retirement Plan Services is an important extension of our mission - helping employers deliver exceptional retirement programs while creating more pathways for individuals to engage with fiduciary advice throughout their financial lives." Haberli added that Mango "has built and scaled retirement businesses throughout his career," and that his relationships across the industry would help Edelman build "one of the country's leading retirement advisory platforms." The Santa Clara, California-based firm manages roughly $308 billion in client assets across 1.3 million clients and more than 430 advisors. As of June 2025, it reportedly provided 401(k) advice to more than 10 million employees and partners with over 600 large employers. A leadership team taking shape. Mango's hire is the latest in a string of senior appointments at Edelman since Haberli took over as acting CEO in October last year, following Jay Shah's decision to step down after two years running the firm. Haberli, who had joined a few months prior as president after leading the Institutional and Retirement Client Group at Capital Group, was elevated to the top job as Edelman Financial Engines works to reshape its executive bench under owners Hellman & Friedman and Warburg Pincus. In May, Edelman announced its hiring of chief financial officer Steve Gaven from SageView Advisory, alongside three newly appointed senior vice presidents focused on wealth clients, planner growth and wealth strategy. Industry observers have noted that Edelman's private equity backers have pushed for faster organic growth after the firm pulled back from a reported $8 billion sale process last fall.

InvestmentNews
Aug 6th, 2026
Edelman and Prime Capital end legal battle with advisor transition rules.

Edelman and Prime Capital end legal battle with advisor transition rules. From left: Prime Capital Financial CEO Glenn Spencer and Edelman Financial Engines CEO Ralph Haberli A settlement between the two RIAs requires 14 days' resignation notice and bans solicitation of former clients for a year after departure. AUG 06, 2026 Edelman Financial Engines and Prime Capital Financial have reached a settlement in their legal battle over alleged advisor poaching and client data theft, establishing terms for future advisor transitions between the two RIAs. Court filings submitted August 4, 2026, in the U.S. District Court for the District of Delaware show the two firms have agreed to a joint stipulated permanent injunction governing the movement of financial planners. The settlement is conditioned on the court's entry of the injunction, after which the parties have agreed to file a stipulation of dismissal. "We are pleased to have reached a resolution that reflects the importance of protecting client relationships and the confidential information entrusted to our business," Edelman Financial Engines wrote in a statement to InvestmentNews. "Our focus remains on investing in our planners, empowering them to do their best work, and helping more people achieve their financial goals through trusted, long-term relationships." Edelman, a mega-RIA aggregator with nearly $330 billion in assets, filed suit in November 2025 that claimed Kansas-based Prime Capital deployed a "playbook" to successfully recruit a dozen of its advisors and steal confidential client information on clients totaling $1.5 billion in assets. This week's settlement follows a previous temporary restraining order granted to Edelman in March that prevented two Prime advisors from soliciting clients they previously worked with at Edelman. "The matter, including all of the underlying cases between Prime Capital Financial Advisors and Edelman, have been resolved to our satisfaction including a stipulated process for hiring in the future," said a spokesperson for Prime Capital Financial, which manages about $40 billion in client assets. Transition rules now locked in. The injunction establishes a transition protocol that applies any time an Edelman financial planner departs to join Prime Capital. Departing planners must deliver written resignation notice to both their Edelman regional director and the firm's HR department at least 14 business days before their last day of employment. During that window, the planner remains bound by all contractual obligations to Edelman, including confidentiality and non-solicitation duties. Edelman retains the right to manage the transition period as it sees fit - including placing planners on leave, restricting system access, or reassigning client accounts. The injunction also requires Edelman to send a joint client notice to each affected client no more than seven business days before a planner's departure date. Prime Capital must reimburse Edelman for the cost of sending those notices by overnight mail. "The permanent injunction was negotiated between the parties and applies only to those two firms. It does not create a generally applicable hiring protocol for the industry," Max Schatzow, partner at RIA Lawyers, told InvestmentNews regarding the settlement between Edelman and Prime. "The settlement is interesting, but it does not establish any meaningful legal precedent and is unlikely to affect how firms recruit advisors, how advisors depart RIAs, or how attorneys counsel their clients," added Schatzow. Non-solicitation terms. For 12 months following a planner's departure, the injunction bars them from soliciting or initiating contact of any kind with former Edelman clients - by phone, email, text, social media, or through any third party. Prime Capital is prohibited from encouraging, facilitating, or acquiescing in any such contact, and assumes responsibility for ensuring advisors who join comply with those obligations. The settlement includes carve-outs for family members of departing planners and for advisors whose principal office, client base, and tax residence were all in California in the 12 months preceding their resignation - reflecting that state's limits on non-compete enforcement. The Delaware court will retain jurisdiction over both firms to enforce the injunction going forward. "For firms seeking a more structured framework for recruiting advisors and reducing risk and ambiguity, the Broker Protocol already exists for both RIAs and broker-dealers," said Schatzow. "Firms can continue to recruit advisors, but they should independently review applicable employment agreements, prohibit the taking, transfer, or use of confidential information, and avoid conduct that could support a tortious interference claim."

Wealth Management
Jun 2nd, 2026
Bluespring Wealth launches RIA channel with centralized compliance.

Bluespring Wealth launches RIA channel with centralized compliance. Texas-based Bluespring Wealth Partners is adding a compliance option to its existing legal, billing and HR support, aimed at easing operational burdens for independent advisory firms. Alex Ortolani, Senior Reporter, Wealth Management June 2, 2026 Bluespring Wealth Partners, the Austin, Texas-based hybrid registered investment advisor arm of Kestra Holdings, has launched the Bluespring RIA, a new channel that gives partner RIAs the option to access centralized compliance services, along with existing legal, billing and human resources functions. Partner RIAs that join the Bluespring RIA channel will be added to the Bluespring RIA's Form ADV and take on the Bluespring Wealth brand name, according to the RIA. The goal is to give firms a way to hand off back-office compliance work so advisors can focus on clients and growth, said President Pradeep Jayaraman. "We've invested heavily in practice management, and this was just the next evolution," Jayaraman said. "This was feedback that we consistently heard from firms wherein they wanted help with compliance, both from an efficiency perspective as well as the advisors spending time thinking about compliance." Five Bluespring partner firms will be among the first to transition into the Bluespring RIA in 2026: Bedell Frazier Investment Counselling, Capital Planning Advisors, Joule Financial, Ritter Daniher Financial Advisory and Vector Wealth Management. Rochelle Levy, Bluespring's chief compliance officer, will lead the expanded compliance function. Levy joined the firm in October 2025 from her role as chief compliance officer for wealth management at City National Bank, according to her LinkedIn profile. She had previously spent more than three years as the head of compliance for investment management in North America for BNY Mellon. Compliance has been a crucial area for acquisitive RIAs as they seek to attract firms by promising to take such back-office burdens off their plates. This year, Hightower Advisors poached Bob Lavigne from Edelman Financial Engines to be CCO. Similarly, Atlanta-based Aprio hired CCO Courtney Holt from Compound Planning for its $5.5 billion Aprio Wealth Management RIA subsidiary. Jayaraman said Bluespring began considering the setup in the middle of 2025, following discussions with partner RIAs. "A lot of firms started raising their hands and saying, 'You're helping with all these other things, can you help with compliance?'" he said. The new channel is optional for existing partners to consider, Jayaraman said, though he anticipates more will join in the coming months and sees the addition as a recruiting driver. "We will continue to invest significantly in practice management and organic growth capabilities, compliance, infrastructure and technology," Jayaraman said. "These are things that will make us a very differentiated wealth management platform, and one that people will come to us and see the value because we put our advisors and their clients' needs first." Bluespring hit a high mark for acquisitions in 2025 with nine transactions totaling $6 billion in assets. This year, the firm has made several more acquisitions, including a $1.1 billion New Jersey-based practice this May. It has 33 partner firms to date. Private equity firm Stone Point Capital is the majority owner of Bluespring, and Oak Hill Capital also owns a minority stake in the firm. Senior Reporter, Wealth Management Alex Ortolani is a New York-based senior reporter with Wealth Management with a focus on deals, moves and trends in the registered investment advisor space. In addition to financial and business reporting, he has worked in media relations and corporate communications for tech firms and Fortune 500 companies.

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