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Edra

Enterprise AI automating ITSM with playbooks

Overview

Edra builds Living Playbooks, an enterprise AI platform that turns a company’s own support tickets, emails, logs, and chat into structured, human-editable rules that automate IT service management (ITSM), technical support, and related operations. The platform quickly connects to enterprise tools like ServiceNow, Jira, Zendesk, and Salesforce, and continuously learns from employee behavior to improve automation. Unlike many AI assistants, Edra provides white-box, auditable instructions that are easily edited by humans, helping teams reduce handoffs and keep control over automation. The company is led by former Palantir Forward Deployed AI Engineering leaders and is already in production with customers such as HubSpot, ASOS, and Cushman & Wakefield. The goal is to expand Living Playbooks across more operational functions and industries, scaling deployment as it grows its customer base, supported by funding rounds including a $6.5 million seed and a $30 million Series A in 2026.

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About Edra

Simplify's Rating
Why Edra is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareAI & Machine Learning

Company Size

11-50

Company Stage

Series A

Total Funding

$30M

Headquarters

New York City, New York

Founded

2024

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Simplify's Take

What believers are saying

  • Sequoia led Edra's March 2026 Series A, validating the category and team.
  • HubSpot, ASOS, and Cushman & Wakefield in production prove enterprise traction.
  • ASOS saw 30% projected ticket auto-resolution after Edra analyzed 20,000 tickets and 400 articles.

What critics are saying

  • ServiceNow's May 2026 AI Platform and Otto target the same automation budget.
  • Zendesk's June 2026 automation potential report and agentic AI compress Edra's wedge.
  • Edra's 21-open-role hiring spree suggests heavy burn before durable revenue visibility.

What makes Edra unique

  • Former Palantir operators Eugen Alpeza and Yannis Karamanlakis launched Edra in 2026.
  • Edra's Living Playbooks turn support tickets, logs, emails, and chat into white-box automation.
  • The product plugs into ServiceNow, Jira, Zendesk, Salesforce, and Outlook within minutes.

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Funding

Total Funding

$30M

Above

Industry Average

Funded Over

1 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
$15M
$30M
$30M

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Home Office Stipend

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

0%

2 year growth

0%
SuperbCrew
Mar 21st, 2026
Edra raises $30 million in Series A funding round.

Edra raises $30 million in Series A funding round. Edra, a New York-based workflow automation startup, has raised $30 million in a Series A funding round led by Sequoia Capital, marking its emergence from stealth mode. Edra's $30 million Series A round was led by Sequoia Capital, with participation from 8VC, A* (the venture firm founded by serial entrepreneur Kevin Hartz), and HubSpot Ventures. This brings Edra's total funding to more than $30 million, following an earlier seed round of approximately $6.5 million co-led by 8VC and A*, with HubSpot Ventures also participating in both rounds. The company was founded by CEO Eugen Alpeza and CTO Yannis Karamanlakis, who met at university 13 years ago and spent several years at Palantir Technologies. Alpeza led major commercial client acquisition and the launch of Palantir's AI platform, while Karamanlakis served as the company's first forward deployed AI engineer, focusing on moving AI models from prototypes into production environments. Their combined enterprise AI deployment expertise forms the foundation of Edra's approach. How Edra works? Edra builds AI agents that automatically learn how a business actually operates by ingesting existing operational data (such as support tickets, logs, emails, chat histories, and messages) from systems like ServiceNow, Jira, Zendesk, Salesforce, and Outlook. Using what the company calls "agentic learning," thousands of specialized AI agents explore the data, surface gaps, simulate decision paths, and synthesize findings into a transparent, white box library of executable knowledge expressed in plain English instructions. These agents then execute business processes reliably and verifiably on top of the customer's existing tools, without requiring interviews, workshops, or manual process mapping. Deployment typically takes as little as one week, delivering immediate visibility and automation. The platform targets IT service management (ITSM) and technical support initially but is positioned for horizontal expansion across enterprise workflows. Real world results include ASOS expanding automated knowledge coverage from 30% to 90%, and live deployments at customers such as HubSpot (which is both a user and strategic investor), Cushman & Wakefield, and Ergeon. Revenue generation has already begun through these enterprise implementations. Sequoia partner Luciana Lixandru highlighted the dual opportunity: dominating the ITSM vertical first, then scaling into a broader enterprise platform. The investment underscores confidence in Edra's ability to solve a core enterprise AI challenge, grounding agents in proprietary operational data to eliminate hallucination risks and deliver auditable, self improving automation. Proceeds from the Series A will fuel team expansion (Edra is actively hiring AI engineers and full stack talent in New York and London), accelerated product development, and go to market efforts. With top tier backing, Palantir proven founders, early customer traction, and a differentiated "data to knowledge" flywheel, Edra is positioned as a leader in the emerging category of operational AI agents that learn and execute real business processes autonomously. The round reflects strong market validation in a competitive landscape where reliable enterprise automation remains a high barrier opportunity. Please email Superbcrew your feedback and news tips at hello(at)superbcrew.com

Web Technify
Mar 19th, 2026
Two Palantir veterans just came out of stealth with $30 million and a Sequoia stamp of approval.

Two Palantir veterans just came out of stealth with $30 million and a Sequoia stamp of approval. Edra, a New York-based startup that says it helps companies automate workflows by turning their existing operational data into a living knowledge base, just picked up a meaningful vote of confidence: a $30 million Series A led by Sequoia, with participation from 8VC and A*, the venture firm founded by serial entrepreneur Kevin Hartz. The founders are worth paying attention to. Eugen Alpeza and Yannis Karamanlakis say they met at university 13 years ago and spent years at Palantir before going out on their own - Alpeza building out major commercial accounts and leading the launch of Palantir's AI Platform; Karamanlakis as the company's first Forward Deployed AI Engineer, focused on getting AI models out of demos and into actual production. The problem they're tackling is straightforward. Companies are sitting on loads of useful operational data - emails, logs, support tickets, chat histories - but have no good way to act on it. Edra says it analyzes that data automatically, builds a knowledge base from it, and keeps it updated. Current use cases center on IT service management and customer support. Customers already include HubSpot, ASOS, Cushman & Wakefield, and easyJet.

Axios
Mar 18th, 2026
Exclusive: Former Palantir execs raise $30M

Sequoia is leading the forward deployed engineering startup's Series A.

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