Edward Jones Financial

Edward Jones Financial

Fintech venture capital for wealth management

Overview

Edward Jones Ventures is the corporate venture capital arm of Edward Jones that backs fintech ideas and early-stage startups focused on wealth management and financial wellness for North Americans. It identifies and invests in external opportunities, helps startups through research, prototyping, incubations, and pilots, and acts as a design partner to guide product-market fit and growth. It differentiates itself by being backed by a large financial services firm, pursuing founder-centric collaborations, and forming strategic partnerships (notably with SixThirty) to provide mentorship and access to a global ideas pool and advisor networks. The goal is to improve client outcomes and advisor capabilities by integrating innovative technologies and services into Edward Jones’s ecosystem—through investments, partnerships, and pilot programs with portfolio companies like Porch Software, Waterlily, Vanilla, and Goalsetter.

Launched Recently

About Edward Jones Financial

Simplify's Rating
Why Edward Jones Financial is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Fintech

AI & Machine Learning

Financial Services

Company Size

10,001+

Company Stage

Late Stage VC

Total Funding

$86.7M

Headquarters

St. Louis, Missouri

Founded

1922

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Simplify's Take

What believers are saying

  • Portfolio expanded to 15 companies with 10 commercialization efforts.
  • Over 70% of U.S. advisors engaged via pilots since January 2025.
  • Dedicated team scales portfolio via advisor network distribution.

What critics are saying

  • Waterlily's $7M round dilutes stake, accelerates AI competition.
  • Addition Wealth rollout fails advisor adoption beyond pilots.
  • SEC scrutiny halts Aboon 401(k) commercialization for 18,000 advisors.

What makes Edward Jones Financial unique

  • Founder-centric CVC partners with startups for product-market fit.
  • GP-capital model uses partners' personal funds alongside firm.
  • Incubates companies from scratch using startup rules.

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Funding

Total Funding

$86.7M

Above

Industry Average

Funded Over

0 Rounds

Company News

Business Wire
Feb 6th, 2026
Accrual Launches with $75 Million to Bring AI-Native Automation to Accounting

Accrual today announced its launch and $75 million in funding to bring AI-native automation to accounting firm preparation and review workflows.

Rocky Mount Telegram
Nov 15th, 2025
Financial advisor, former banker joins Edward Jones

Financial advisor, former banker joins Edward Jones. The financial services firm Edward Jones has hired Kristeena McBride Beasley as the new financial advisor for Sherlon Belk's branch office located at 4061 Capital Drive in Rocky Mount. The branch is just off Sunset Avenue in the suite of business offices across from Ample Storage Center. Beasley, a Rocky Mount native and former banker, said she is enthusiastic about taking over the office. "I joined this firm because I was impressed with its commitment to individual investors," she said. "Now I'm looking forward to meeting with the individuals here to help them meet their financial goals." Beasley has 25 years of experience in the financial services industry. She received a bachelor's degree from N.C. Wesleyan University, and her professional experience includes working in private banking, wealth management and business banking all focused in eastern North Carolina. Teach Beasley and senior branch office administrators Alison Bradley and Sara Perdue at 252-937-6997. Beasley's website is edwardjones.com/kristeena-beasley. Edward Jones is a leading North American financial planning firm in the U.S. and through its affiliate in Canada. The firm's more than 20,000 financial advisors throughout North America serve more than 9 million clients with a total of $2.4 trillion in client assets under care as of Sept. 26. Edward Jones' purpose is to serve as a partner in improving the lives of its clients and colleagues. The firm is committed to helping people achieve financially what is most important to them.

WealthTech Strategy Partners
Oct 17th, 2025
Aboon Secures $17.5M in seed funding to Redefine Retirement Plan Management for Advisors

Aboon secures $17.5M in seed funding to redefine retirement plan management for advisors. Aboon, an artificial intelligence-powered third-party administrator built for financial advisors, has raised $17.5 million in seed funding led by Bain Capital Ventures, with participation from Altai Ventures, Runyon, Edward Jones Ventures, Outpost Ventures, and EJF Ventures. Founded in 2023 by CEO Nick Gavronsky and COO Amy Ouellette, Aboon's platform streamlines how advisors help business-owner clients design, launch, and manage 401(k) plans. By automating plan setup, pricing, participant onboarding, and compliance, the firm reduces what can be a months-long process to as little as a day, while integrating with record keepers such as Capital Group, Empower, and Manulife John Hancock. The company's growth comes as the U.S. enters "Peak 65," when a record number of Americans reach retirement age each year. With more small businesses seeking cost-effective retirement options, Aboon's advisor-focused model positions firms to meet rising demand efficiently and at scale.

WealthManagement.com
Oct 16th, 2025
Aboon Raises $17.5M to Streamline 401(k) Plans

AI-powered Aboon secures funding to help advisors create 401(k) plans for business clients in minutes instead of weeks.

FinSMEs
Sep 3rd, 2025
Grantd Raises Funding

Grantd, a Denver, CO-based provider of an AI-powered equity compensation planning platform, raised an undisclosed amount in funding

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