Work Here?
Overview
Eko creates interactive video experiences where viewers choose outcomes in original comedy, drama, and music series. Viewers navigate branching narratives, and the platform delivers interactive videos that adapt to user choices. Eko monetizes through advertising, brand partnerships, and potential subscriptions, distributing content with partners like BuzzFeed Tasty and FBE. The goal is to deepen engagement, learn from viewer choices with data analytics, and build sustainable revenue through data-informed content.
About Eko
Industries
Data & Analytics
Consumer Software
Entertainment
Company Size
501-1,000
Company Stage
Series A
Total Funding
$41.5M
Headquarters
New York City, New York
Founded
2011
Simplify's Take
What believers are saying
- Walmart and Sequoia Capital backing fuels Bentonville facility expansion.
- Capture Factory creates 200 jobs, scaling AI-ready product data production.
- Partnerships with retailers position Eko for AI-driven commerce dominance.
What critics are saying
- Eko Health's cardiac AI dominance confuses brands, diverting investors now.
- Amazon's automated 3D capture obsoletes Eko's manual process in 12 months.
- Pivot erodes entertainment partnerships, collapsing ad revenue in 6 months.
What makes Eko unique
- Eko produces interactive videos for ecommerce, enabling hands-on product exploration.
- Brooklyn-based Capture Factory photographs millions of products for Walmart and Best Buy.
- AI-optimized product catalogs from manual shoots enhance retailer AI shopping accuracy.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$41.5M
Below
Industry Average
Funded Over
4 Rounds
Industry standards
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life and Disability Insurance
Mental Health and Wellness Resources
12 Paid Holidays
PTO
HSA/FSA
Premium health, dental and vision insurance
Daily Lunch
Growth & Insights and Company News
6 month growth
↑ 5%1 year growth
↑ 3%2 year growth
↓ -3%In a warehouse in Bentonville, Arkansas, Eko is building what it calls a "capture factory" to create AI-ready product catalogues for major retailers including Walmart and Best Buy. Hundreds of employees photograph millions of products from every angle on studio-style stages, manually perfecting each shot. The Brooklyn-based company, backed by Walmart, Sequoia Capital and Intel Capital, aims to improve online listing accuracy and make product data easily digestible for artificial intelligence platforms. President Ben Kaufman said quality input is essential for AI output. The effort comes as retailers prepare for AI-driven shopping through platforms like ChatGPT and Google's Gemini, both of which have partnered with major retailers. Morgan Stanley analysts note that precise product features and descriptions become crucial as AI chatbots use these details to suggest products to shoppers.
Eko said in a news release on Thursday that it will open a "Capture Factory" in Bentonville that will create 200 new jobs.
Alongside the announcement, Eko has appointed Ben Kaufman as President and Chief Commercial Officer.
Smart stethoscope company Eko received a $2.7 million grant from the National Institutes of Health, and Halo raised $2.6 million for its research and development collaboration tool.
Digital health company Eko has received $2.7 million in grant funding to develop a machine learning algorithm that detects and stratifies pulmonary hypertension (PH) using phonocardiogram (PCG) and electrocardiogram (ECG) data provided by Eko’s smart stethoscopes.
Eko is Hiring for 5 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Eko
Industries
Data & Analytics
Consumer Software
Entertainment
Company Size
501-1,000
Company Stage
Series A
Total Funding
$41.5M
Headquarters
New York City, New York
Founded
2011
Eko is Hiring for 5 Jobs on Simplify!
Find jobs on Simplify and start your career today