Orgill partners with Elastic Path and The Data Group to revolutionize B2B2C commerce.

BOSTON--(BUSINESS WIRE)--Elastic Path, the leader of the composable commerce movement, today announced Orgill, the fastest-growing independent hardware distributor, has implemented Elastic Path Composable Commerce, hosted on AWS, to power their industry-leading B2B2C eCommerce solution. This B2B2C solution enables Orgill to offer dealers – many of which are launching their first shoppable online site – commerce experiences that are fast to launch, efficient to maintain, and flexible to customize for individual stores. “We’ve wanted to pursue this B2B2C initiative for more than a decade, and our ambitions go beyond what a typical provider could support,” said Grant Morrow, Director of eCommerce at Orgill. “Our dealers need flexibility and customization, and we need support, scalability, and the ability to manage all stores within a controlled, centralized environment. The only way to bring this program to life was with composable commerce and Elastic Path.”. With Elastic Path, Orgill is able to centrally manage integrations and product data while enabling individual distributors to customize their stores