Elastic Path

Elastic Path

E-commerce solutions for revenue growth optimization

About Elastic Path

Simplify's Rating
Why Elastic Path is rated
C+
Rated D+ on Competitive Edge
Rated A on Growth Potential
Rated C on Rating Differentiation

Industries

Consumer Software

Enterprise Software

Company Size

51-200

Company Stage

Late Stage VC

Total Funding

$157.4M

Headquarters

Vancouver, Canada

Founded

2000

Overview

Elastic Path offers e-commerce solutions that help businesses improve their online presence and increase revenue. Their services enable brands to create personalized catalogs and promotions, using a combination of APIs and business tools. Unlike competitors, Elastic Path focuses on user-friendly tools for business teams and flexible options for developers, all built on a scalable MACH architecture for fast performance. The company's goal is to empower businesses to innovate and optimize their e-commerce strategies without heavy reliance on IT.

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Simplify's Take

What believers are saying

  • Composable Commerce is increasingly preferred, boosting Elastic Path's market relevance and adoption.
  • Partnerships with Twilio and Constructor enhance Elastic Path's service offerings and customer loyalty.
  • Orgill's successful implementation showcases Elastic Path's scalability and flexibility in managing multiple stores.

What critics are saying

  • Brands face challenges in launching integrations, affecting Elastic Path's seamless solution delivery.
  • Dependence on third-party partnerships could pose risks if disruptions or misalignments occur.
  • High demand for customization and scalability may strain Elastic Path's resources if not managed.

What makes Elastic Path unique

  • Elastic Path leads the Composable Commerce movement, offering unmatched flexibility and scalability.
  • Their MACH architecture ensures fast API response times, enhancing user experience and innovation.
  • Elastic Path's integration with Twilio and Constructor enhances personalized and discovery-driven commerce.

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Funding

Total Funding

$157.4M

Above

Industry Average

Funded Over

4 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

2%

2 year growth

1%
Digital Commerce 360
Mar 24th, 2025
Report: Outdated technology stifles ecommerce growth

The 2025 Digital Commerce Landscape Report, released by Elastic Path in partnership with research firm Vanson Bourne, highlights the business challenges tied to outdated technology.

EIN News
May 16th, 2024
Orgill Partners with Elastic Path and The Data Group to Revolutionize B2B2C Commerce

Orgill partners with Elastic Path and The Data Group to revolutionize B2B2C commerce.

Business Wire
May 1st, 2024
Orgill Launches B2B2C Ecommerce Powered By Elastic Path

BOSTON--(BUSINESS WIRE)--Elastic Path, the leader of the composable commerce movement, today announced Orgill, the fastest-growing independent hardware distributor, has implemented Elastic Path Composable Commerce, hosted on AWS, to power their industry-leading B2B2C eCommerce solution. This B2B2C solution enables Orgill to offer dealers – many of which are launching their first shoppable online site – commerce experiences that are fast to launch, efficient to maintain, and flexible to customize for individual stores. “We’ve wanted to pursue this B2B2C initiative for more than a decade, and our ambitions go beyond what a typical provider could support,” said Grant Morrow, Director of eCommerce at Orgill. “Our dealers need flexibility and customization, and we need support, scalability, and the ability to manage all stores within a controlled, centralized environment. The only way to bring this program to life was with composable commerce and Elastic Path.”. With Elastic Path, Orgill is able to centrally manage integrations and product data while enabling individual distributors to customize their stores

Retail Dive
Nov 7th, 2023
Retail Dive and Elastic Path Survey Reveals Composable Commerce is Widely Embraced, But Brands Still Struggle To Launch Integrations

Elastic Path, the leader of the Composable Commerce movement, has released findings from a new survey conducted in collaboration with Industry Dive's studioID.

Elastic Path
Nov 7th, 2023
Increase Conversions with the Elastic Path + Twilio Segment Integration

In fact, Elastic Path integrates with Twilio Segment, one of the leading CDPs, so merchants can act on the data they collect in a way that builds trust and loyalty among customers.

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