Electric Kiwi

Electric Kiwi

Online energy retailer leveraging smart technology

Overview

Electric Kiwi is a New Zealand online energy retailer that uses smart technology to offer low, everyday electricity prices. It is part of The Energy Collective, a global retail energy and technology business that builds digital brands and uses a proprietary technology platform to disrupt retail markets on cost and service. Electric Kiwi operates online, building its systems from scratch for efficiency and to exploit smart-meter data, and it offers strategies like Hour of Power, a daily free 60 minutes of off-peak usage to boost savings. The company differentiates itself by heavy use of proprietary technology, a direct-to-consumer online model, and a focus on providing lower prices and better service to customers while extending energy transition goals. Its goal is to challenge large power retailers by delivering cheaper, smarter electricity and helping customers shift usage to reduce costs and support the energy transition.

About Electric Kiwi

Simplify's Rating
Why Electric Kiwi is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Energy

Consumer Software

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Auckland, New Zealand

Founded

2014

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Simplify's Take

What believers are saying

  • 3-month free mobile promotion until May 31, 2026 drives bundling adoption and customer acquisition.
  • Sweet As Fibre at $99/month captures premium segment as gaming and streaming demand grows.
  • 2degrees network covers 98.5% of New Zealand with 5G readiness and international roaming.

What critics are saying

  • 2degrees network dependency causes service outages, driving churn to Spark and One NZ.
  • Fibre-only model excludes 20-30% of rural households still on ADSL/VDSL infrastructure.
  • Competitors undercut Sweet Fibre at $70-80/month, eroding Electric Kiwi's price advantage.

What makes Electric Kiwi unique

  • Daily broadband billing with no contracts, exit fees, or notice periods differentiates Electric Kiwi.
  • Integrated power-broadband-mobile bundles with time-of-use pricing optimize customer savings across services.
  • Fibre-only infrastructure nationwide delivers 853Mbps peak speeds without legacy ADSL/VDSL constraints.

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Benefits

Hybrid Work Options

Flexible Work Hours

Parental Leave

Company Equity

Paid Vacation

Company News

Electric Kiwi
Mar 26th, 2026
Fair and flexible broadband.

Fair and flexible broadband. 26 March 2026 A few years back, Electric Kiwi Ltd launched Electric Kiwi Broadband. Yeah, lots of companies have launched their own too, but Electric Kiwi Ltd wanted ours to be better. Electric Kiwi Ltd saw the sneaky stuff out there and thought, nah, let's keep it fair, flexible, and simple. Electric Kiwi charges daily for broadband, so you only ever pay for the days you actually use. No surprise bills, no paying a month in advance, no sneaky notice periods, and no exit fees. Want to switch? Go for it. You can leave whenever, and Electric Kiwi Ltd won't slug you with an extra month's bill. That's just how it should be. Its three fibre plans all have unlimited data, simple prices, and no tricks or expiring discounts. Everyone gets the same great rate - no loyalty tax here. And because Electric Kiwi Ltd is customers too, Electric Kiwi Ltd know contracts and exit fees are ancient history. That's why you won't see them on any Electric Kiwi plan: broadband, mobile, or power. After a sweet broadband plan? If you ever have a question, its local team's here to help. And if you do leave? No hard feelings (but come back any time!).

StopPress
Feb 8th, 2024
Electric Kiwi pitches 'broadband breakup' via NZME

Setting the stage for a broadband breakup this Valentine's Day, Electric Kiwi has launched an integrated print and digital audio campaign across NZME's NZ Herald, Weekend Herald and nationwide radio network.

Auckland University of Technology
May 24th, 2023
View all news

Electric Kiwi has joined forces with Auckland University of Technology to make a tangible step in closing the gap in STEM diversity.

The Spinoff
May 9th, 2023
The easy way to spend less on hot water | The Spinoff

To encourage customers to shift their power off-peak, Electric Kiwi introduced Time of Use pricing with their MoveMaster plan, which means customers pay cheaper rates for power used during the day and overnight.

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