Electrify America expands white-label EV charging program for US retailers. The Powered by Electrify America package allows retailers to operate branded charging networks while using Electrify America's technical and operational support. Prefer on Google Electrify America is expanding its white-label charging offering for US retailers through a turnkey package called Powered by Electrify America. The program is designed for retail businesses that want to operate branded electric vehicle charging stations at their locations while accessing Electrify America's technical expertise and operational support. Under the white-label model, participating retailers can customize elements of the charging experience, including branding, pricing and loyalty programs. Electrify America provides the underlying charging expertise and operational capabilities. Retailers can customize charging experience. The Powered by Electrify America package is intended to give retailers greater control over how EV charging is presented and managed at their sites. According to Electrify America, the model can help retailers increase customer dwell time, generate additional revenue and strengthen customer loyalty by turning charging locations into destinations for electric vehicle drivers. The company's existing Powered by initiative already supports more than 100 stations and nearly 600 chargers across its network. Participating retail chains include Wawa and Costco. White-Label sites join Electrify America network. For EV drivers, charging stations operated under the white-label program become additional charging destinations alongside Electrify America's own branded network. Electrify America currently operates more than 5,600 chargers across approximately 1,080 stations spanning the United States, providing the infrastructure platform behind the company's broader charging operations. Discover more Compare Cars Electrified electric vehicles The white-label program allows retailers to build their own charging presence while benefiting from the experience and operational capabilities of a major DC fast-charging network. Electrify America targets retail charging expansion. Electrify America will showcase the Powered by Electrify America program at the National Association of Convenience Stores (NACS) Show in Las Vegas from October 6 to 9. The company will use the event to engage with retailers interested in adding EV charging to their locations and provide guidance on deploying branded charging infrastructure. The initiative reflects the growing role of retail locations in EV charging, particularly where businesses can combine vehicle charging with shopping, dining and other customer activities.

Electrify America targets retailers with white-label EV charging. Electrify America says its Powered by Electrify America white-label program now supports more than 100 stations and nearly 600 chargers, letting retailers run their own branded EV charging networks. Electrify America's white-label charging program now supports more than 100 stations and nearly 600 chargers for businesses running their own branded EV charging networks. Under the Powered by Electrify America model, retailers control branding, pricing, and loyalty programs, while Electrify America supplies technical expertise and operational support. Aaron Young, director of sales and business development at Electrify America, outlined the offering this week ahead of the company's appearance at the NACS Show in Las Vegas. Highlights. * More than 100 stations and nearly 600 chargers now run under the white-label program, according to the company. * Launched in 2020, the offering counts deployments with convenience and retail brands including Wawa and Costco. * White-label stations are accessible to drivers alongside Electrify America's broader network of more than 5,600 chargers across 1,080 stations. * An education session on Wednesday, October 7, 2026, at the NACS Show will review charging business models for retailers. How does white-label EV charging work? Electrify America describes Powered by Electrify America as a turnkey offering that lets businesses own and operate their own branded charging networks without building and managing the infrastructure themselves. Retailers design the charging experience their customers see. That includes the brand on the station, the price per session, and how charging ties into loyalty programs. Electrify America works behind the scenes. The company says it draws on its experience operating one of the largest DC fast charging networks in North America to provide technical and operational support. Why retailers are weighing charging ownership. The company positions ownership as part of a broader retail growth strategy rather than a standalone amenity. According to Electrify America, owning the charging experience can help retailers: * Increase dwell time at their locations * Drive incremental revenue * Strengthen customer loyalty * Position stores as destinations for EV drivers Young framed the program's growth as evidence of a wider change in retail thinking. "For many retailers, the decision has evolved beyond whether to simply add chargers at their stores," he wrote. He added that retailers are now evaluating how charging supports their long-term strategy and whether owning the experience advances those goals. White-Label network growth since 2020. Electrify America reports significant growth in the model since its 2020 launch. Current deployments include stations with Wawa and Costco. Drivers can use the white-label stations along with Electrify America's coast-to-coast network, which the company puts at more than 5,600 chargers across 1,080 stations. Electrify America at NACS Show 2026. The Electrify America team will exhibit at the NACS Show, the annual convenience and fuel retailing event, in Las Vegas next week. Young will participate in an education session on charging ownership versus hosting on Wednesday, October 7, 2026, reviewing charging business models to help retailers determine which fits their strategy. How this story was produced: drafted with AI assistance from company announcements and public sources, then reviewed, edited and approved by publisher Brian Hagman. Its editorial standards The EV Report staff. The EV Report is the trade publication of record for vehicle electrification. Published by Hagman Media and edited by founder Brian Hagman, it covers battery electric vehicles, plug-in hybrids, hydrogen fuel cell vehicles, charging infrastructure, and battery technology for an audience of automotive engineers, fleet managers, and clean-mobility investors.

Wawa partners with Electrify America to launch fast EV charging across Pennsylvania. Wawa will install self-branded electric vehicle chargers at eight Pennsylvania stores this year. The convenience store chain announced the expansion on Wednesday through a partnership with Electrify America. Five sites... Published Aug 24, 2026 10:50 AM EDT Wawa will install self-branded electric vehicle chargers at eight Pennsylvania stores this year. The convenience store chain announced the expansion on Wednesday through a partnership with Electrify America. Five sites will have both NACS and CCS connectors with charging speeds up to 400 kW. The other three will have CCS chargers capable of reaching 350 kW, C-Store Dive reports. The three 350 kW stations will be at 5900 Bristol Pike in Bristol, 7572 Schantz Road in Allentown, and 1960 John Fries Highway in Quakertown. The five 400 kW stations with dual connectors will be at 8240 West Chester Pike in Upper Darby, 1600 Egypt Road in Phoenixville, 1242 West Baltimore Pike in Media, 164 Maynard Street in Williamsport, and 413 Lancaster Avenue in Reading. Electrify America is providing its white-label charging platform. This lets the retailer run the stations under its own brand while the charging network provides equipment, software, and network support. "By owning Wawa branded chargers, we are always striving to deliver a more seamless, reliable, and consistent experience and this allows us to provide more options throughout 14 states for our customers," said Rich Makin, senior vice president and chief fuel and development officer at the company. Makin described the Pennsylvania rollout as a test of company-owned charging. "The Electrify America white label offering helps retailers establish and operate a charging network that reflects their brand, customer experience and business goals," said Rachel Moses, senior director of sales and marketing for Electrify America. The retailer has more than 280 locations with EV charging across its footprint. The company has been offering EV charging solutions since 2017. The new stations don't replace existing relationships with Tesla and IONNA. The chain launched self-branded Tesla Superchargers earlier this year and also hosts IONNA fast chargers at some locations. The retailer has about 1,100 locations open in eight states: Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida, North Carolina and Alabama, as well as in Washington, D.C. Enjoy the latest Country music & entertainment news, Philly happenings you need to know, plus exclusive contests, games, and more!