Element TV Company LP

Element TV Company LP

Assembles televisions domestically with quality checks

Overview

Element TV Company LP designs and sells televisions and other home electronics. The company has a U.S. assembly facility in Winnsboro, South Carolina, where TVs are hand-assembled and subjected to thorough quality checks before distribution. Its products are offered at accessible prices through major retailers like Amazon, Costco, Target, and Walmart, with regional offices in South Carolina, Minnesota, and Arkansas. The goal is to provide customers with the latest TV and home electronics technology at affordable prices, supported by domestic manufacturing and a broad retail network while expanding its product range and community impact.

About Element TV Company LP

Simplify's Rating
Why Element TV Company LP is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Hardware

Consumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Winnsboro, Texas

Founded

2007

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Simplify's Take

What believers are saying

  • September 17, 2026 TiVo partnership expands Element into a fresh smart-TV lineup.
  • August 2026 Element sold Xumo TVs, showing multi-platform merchandising across major retail channels.
  • TiVo claims millions of users, giving Element immediate platform credibility and shopper conversion.

What critics are saying

  • Xperi and TiVo own the platform; Element lacks software control and margin leverage.
  • Chinese component tariffs still threaten Element's U.S. assembly economics, reviving 2018 closure pressure.
  • TCL, Hisense, Samsung, and Roku TV intensify price competition; Element risks commoditization and insolvency.

What makes Element TV Company LP unique

  • September 17, 2026 TiVo TVs pair Element's value pricing with TiVo OS discovery.
  • Element still markets U.S.-assembled televisions, a rare positioning in mass-market TVs.
  • Retail distribution spans Amazon, Walmart, Best Buy, Target, and BrandsMart nationwide.

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Company News

Advanced Television
Sep 18th, 2026
Advanced television ltd.

Advanced television ltd. September 18, 2026 TiVo, a wholly-owned subsidiary of Xperi, and Element have announced the availability of new Element smart TVs Powered by TiVo, expanding consumer access to the TiVo OS platform across the US. TiVo OS brings together live television, streaming apps and personalised content recommendations into a single, intuitive experience that helps viewers spend less time searching and more time enjoying the entertainment they love. By organising content across entertainment sources and putting discovery at the center of the viewing experience, TiVo helps consumers quickly find something worth watching. "The smart TV experience should revolve around content, not complexity," commented Geir Skaaden, chief products and services officer at Xperi. "TiVo OS is being used by millions of consumers who spend less time searching and more time enjoying entertainment, and our partnership with Element expands access to that experience for households across the US." "Consumers shouldn't have to choose between value and a great entertainment experience," added Vlad Kazhdan, president of Element. "With Element smart TVs Powered by TiVo, we're bringing together trusted quality, affordability and an intuitive content-first platform that helps viewers quickly find what they love to watch." The televisions are available with 4K in 50-inch and 65-inch screen sizes through major online retailers including Amazon, Walmart, BestBuy and Target, as well as exclusively at BrandsMart retail locations.

Blythewood Online
Nov 30th, 2023
Merry and Bright

Above, Element Electronics, whose float featured a TV playing 'Home Alone', was named Best Themed entry.

The Desk
Jan 9th, 2023
Element to manufacture Xumo-powered TV sets

“Element is proud to partner with Xumo to bring an advanced streaming platform to market and offer another smart TV solution to our customers and consumers,” Vlad Kazhdan, the president of Element, said in a statement.

Business Wire
Jan 5th, 2023
Xumo Expands Smart Tv Portfolio With Element Line Of 4K Ultra Hd Tvs In 2023

PHILADELPHIA & WINSBORO, S.C.--(BUSINESS WIRE)--Xumo and Element Electronics today announced plans to launch a new line of 4K Ultra HD smart TVs, across the U.S. in 2023.Xumo, a streaming platform joint venture between Comcast and Charter (NASDAQ: CHTR), was formed to develop and offer a next-generation streaming platform on a variety of branded 4K streaming devices and smart TVs. The new Element Xumo TVs will offer consumers an affordable and innovative smart TV with an integrated interface and voice remote to access their favorite live and on-demand streaming content from hundreds of apps and services.“ Element is proud to partner with Xumo to bring an advanced streaming platform to market and offer another smart TV solution to our customers and consumers,” said Vlad Kazhdan, President, Element Electronics. “ We look forward to building our brand partnership and providing consumers access to amazing technology and content at an incredible value.”“ Element and Xumo share a common vision of delivering consumers premium, innovative entertainment experiences at a tremendous value,” said Marcien Jenckes, President, Xumo. “ With the addition of Element to the lineup of Xumo-powered streaming devices and smart TVs later this year, we will provide consumers across the country another great, affordable way to enjoy all their favorite entertainment within our award-winning experience.”Element Xumo TVs will be built on and powered by Comcast’s flexible and scalable global technology platform, which currently powers tens of millions of entertainment devices. The smart TVs will join a growing portfolio of products soon to be made available under the new Xumo brand, including XClass TV and Flex, a 4K streaming device Xfinity offers to its broadband customers.Element Xumo TVs will launch in select U.S

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