Element TV Company LP

Element TV Company LP

Assembles televisions domestically with quality checks

Overview

Element TV Company LP designs and sells televisions and other home electronics. The company has a U.S. assembly facility in Winnsboro, South Carolina, where TVs are hand-assembled and subjected to thorough quality checks before distribution. Its products are offered at accessible prices through major retailers like Amazon, Costco, Target, and Walmart, with regional offices in South Carolina, Minnesota, and Arkansas. The goal is to provide customers with the latest TV and home electronics technology at affordable prices, supported by domestic manufacturing and a broad retail network while expanding its product range and community impact.

About Element TV Company LP

Simplify's Rating
Why Element TV Company LP is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Hardware

Consumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Winnsboro, Texas

Founded

2007

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Simplify's Take

What believers are saying

  • Element’s 2026 shop lists many refreshed Xumo and Google models, signaling active merchandising.
  • The 2025-2026 product mix moved upmarket into mini-LED QLED and giant-screen TVs.
  • Xumo integration keeps Element aligned with Comcast-Charter’s streaming ecosystem and app expansion.

What critics are saying

  • China component exposure still crushed Winnsboro in 2018 and threatens margins again.
  • TCL, Hisense, and Amazon undercut Element’s commodity TVs at big-box retailers.
  • If Xumo demand weakens, Element loses its clearest differentiation and retail shelf leverage.

What makes Element TV Company LP unique

  • Element sells U.S.-assembled TVs with Xumo and Google smart-platform integration.
  • Element’s 2026 lineup spans portable, outdoor, mini-LED, and 98-inch Xumo sets.
  • Element pairs cheap hardware with Comcast-Charter Xumo’s unified app and voice interface.

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Company News

Blythewood Online
Nov 30th, 2023
Merry and Bright

Above, Element Electronics, whose float featured a TV playing 'Home Alone', was named Best Themed entry.

The Desk
Jan 9th, 2023
Element to manufacture Xumo-powered TV sets

“Element is proud to partner with Xumo to bring an advanced streaming platform to market and offer another smart TV solution to our customers and consumers,” Vlad Kazhdan, the president of Element, said in a statement.

Business Wire
Jan 5th, 2023
Xumo Expands Smart Tv Portfolio With Element Line Of 4K Ultra Hd Tvs In 2023

PHILADELPHIA & WINSBORO, S.C.--(BUSINESS WIRE)--Xumo and Element Electronics today announced plans to launch a new line of 4K Ultra HD smart TVs, across the U.S. in 2023.Xumo, a streaming platform joint venture between Comcast and Charter (NASDAQ: CHTR), was formed to develop and offer a next-generation streaming platform on a variety of branded 4K streaming devices and smart TVs. The new Element Xumo TVs will offer consumers an affordable and innovative smart TV with an integrated interface and voice remote to access their favorite live and on-demand streaming content from hundreds of apps and services.“ Element is proud to partner with Xumo to bring an advanced streaming platform to market and offer another smart TV solution to our customers and consumers,” said Vlad Kazhdan, President, Element Electronics. “ We look forward to building our brand partnership and providing consumers access to amazing technology and content at an incredible value.”“ Element and Xumo share a common vision of delivering consumers premium, innovative entertainment experiences at a tremendous value,” said Marcien Jenckes, President, Xumo. “ With the addition of Element to the lineup of Xumo-powered streaming devices and smart TVs later this year, we will provide consumers across the country another great, affordable way to enjoy all their favorite entertainment within our award-winning experience.”Element Xumo TVs will be built on and powered by Comcast’s flexible and scalable global technology platform, which currently powers tens of millions of entertainment devices. The smart TVs will join a growing portfolio of products soon to be made available under the new Xumo brand, including XClass TV and Flex, a 4K streaming device Xfinity offers to its broadband customers.Element Xumo TVs will launch in select U.S

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