Elevate Labs

Elevate Labs

Cognitive skills and mental wellbeing apps

Overview

Elevate Labs builds mobile apps that improve cognitive skills and mental well-being. Its products include Elevate, an app that helps users improve reading, writing, and math through personalized exercises and activities, and Balance, an app that provides personalized meditation to reduce stress, improve sleep, and sharpen focus. The company makes money through app subscriptions and in-app purchases and serves a global audience. Elevate has won Apple’s App of the Year and Balance was named Google’s Best App of 2021, reflecting recognition for real user value. Elevate operates as a fully distributed team, emphasizing a healthy company culture and strong employee experience. The goal is to help millions of people build cognitive abilities and better mental health while providing sustainable, user-friendly tools for ongoing practice.

About Elevate Labs

Simplify's Rating
Why Elevate Labs is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Education

Healthcare

Company Size

51-200

Company Stage

Series B

Total Funding

$21.3M

Headquarters

San Francisco, California

Founded

2014

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Simplify's Take

What believers are saying

  • The Mind Company says Elevate served 100 billion vocabulary and 80 billion math questions.
  • Balance pricing reached $11.99 monthly and $399.99 lifetime, improving monetization optionality in 2026.
  • Apple and Google featured the apps recently, signaling enduring platform visibility and demand.

What critics are saying

  • Consumer subscriptions depend on app-store algorithms; Google Play and Apple rankings can shift overnight.
  • Rebrand to The Mind Company risks confusing loyal Elevate and Balance users during 2026.
  • Spark's launch adds execution risk; a weak third app dilutes focus and raises churn.

What makes Elevate Labs unique

  • Rebranded as The Mind Company in October 2025, unifying Elevate, Balance, and Spark.
  • Only company claiming App of the Year wins from both Apple and Google.
  • Elevate and Balance address cognitive training plus meditation, spanning skills and stress reduction.

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Funding

Total Funding

$21.3M

Below

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Competitive salary and equity

Medical, dental, and vision insurance for you and your family

Distributed team flexibility, with a home-office stipend and co-working reimbursement

Annual learning, wellness, and travel stipends

Generous PTO, flexible sick leave, and paid parental leave

Growth & Insights

Headcount

6 month growth

0%

1 year growth

8%

2 year growth

1%

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