Elevate Labs

Elevate Labs

Cognitive skills and mental wellbeing apps

Overview

Elevate Labs builds mobile apps that improve cognitive skills and mental well-being. Its products include Elevate, an app that helps users improve reading, writing, and math through personalized exercises and activities, and Balance, an app that provides personalized meditation to reduce stress, improve sleep, and sharpen focus. The company makes money through app subscriptions and in-app purchases and serves a global audience. Elevate has won Apple’s App of the Year and Balance was named Google’s Best App of 2021, reflecting recognition for real user value. Elevate operates as a fully distributed team, emphasizing a healthy company culture and strong employee experience. The goal is to help millions of people build cognitive abilities and better mental health while providing sustainable, user-friendly tools for ongoing practice.

About Elevate Labs

Simplify's Rating
Why Elevate Labs is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Education

Healthcare

Company Size

51-200

Company Stage

Series B

Total Funding

$21.3M

Headquarters

San Francisco, California

Founded

2014

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Simplify's Take

What believers are saying

  • Corporate wellness partnerships: B2B mental health app contracts grew 300% from 2022-2025.
  • Neuroscience validation: Peer-reviewed efficacy claims drive 2.5x higher retention versus unvalidated competitors.
  • Wearable integration: Syncing with Apple Watch and Oura Ring improves retention by 45%.

What critics are saying

  • Meditation market saturation: Calm commands 40%+ share; Balance faces displacement within 12-24 months.
  • App store economics: Apple and Google promote first-party wellness features, threatening Elevate's distribution.
  • AI commoditization: ChatGPT, Claude, and Duolingo's AI offer cheaper cognitive skill development alternatives.

What makes Elevate Labs unique

  • Award-winning apps: Elevate won Apple's App of the Year; Balance won Google's Best App 2021.
  • Dual cognitive-wellness focus differentiates from single-category competitors like Duolingo or Calm.
  • Fully distributed team cultivates unique remote-first culture and operational efficiency versus traditional competitors.

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Funding

Total Funding

$21.3M

Below

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
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$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Competitive salary and equity

Medical, dental, and vision insurance for you and your family

Distributed team flexibility, with a home-office stipend and co-working reimbursement

Annual learning, wellness, and travel stipends

Generous PTO, flexible sick leave, and paid parental leave

Growth & Insights

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

1%

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