Emotive

Emotive

SMS marketing and advertising tools for eCommerce

About Emotive

Simplify's Rating
Why Emotive is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Consulting

Consumer Software

Company Size

51-200

Company Stage

Series B

Total Funding

$56.6M

Headquarters

Los Angeles, California

Founded

2018

Overview

Emotive.io offers tools for eCommerce businesses to enhance their revenue through SMS marketing, advertising, and first-party attribution software. The platform allows brands to engage in two-way SMS conversations, which can improve conversion rates, and includes a first-party pixel tool to track advertising effectiveness. Operating on a subscription model with a 14-day free trial, Emotive.io guarantees a 5x return on investment for its clients. The company also provides resources and training to support clients in their marketing efforts, emphasizing strong customer support throughout the process.

📈
Significant Headcount Growth
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Simplify's Take

What believers are saying

  • Emotive's acquisition of Bloom Digital enhances their omnichannel marketing capabilities.
  • The rise of AI-driven chatbots can enhance Emotive's conversational SMS platform.
  • Subscription-based business models are trending, benefiting Emotive's service model.

What critics are saying

  • Increased competition from platforms like Postscript and Attentive.
  • Potential backlash from privacy-conscious consumers due to first-party pixel tracking.
  • Economic downturns may challenge Emotive's high ROI promises.

What makes Emotive unique

  • Emotive offers a unique first-party attribution tool post-iOS 14 changes.
  • Their platform scales two-way SMS conversations, boosting conversion rates significantly.
  • Emotive's NLP capabilities provide personalized marketing solutions in fashion and fitness.

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Funding

Total Funding

$56.6M

Meets

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$50M
Emotive
$65M
Substack
$100M
ClickUp

Growth & Insights and Company News

Headcount

6 month growth

↑ 5%

1 year growth

↑ 15%

2 year growth

↓ -2%
Mediaweek
Dec 13th, 2024
Altos Tequila teams up with Courtney Act for Lazy Xmas Guide via Emotive

Pernod Ricard's Altos Tequila and Emotive has unveiled The Alto Lazy Xmas Guide, featuring some of the country's hardest working identities.

Mi3
Nov 19th, 2024
Emotive and Deep Rising launch global campaign to halt deep sea mining

Creative agency Emotive, in partnership with Deep Rising, has launched a global campaign titled 'The World's Largest Ocean Dispute'.

B&T
Aug 8th, 2024
Emotive Lures Ashleigh Bruton To Coogee From Digitas And Publicis Groupe

Ashleigh Bruton, former Head of Content and Social at Digitas and Publicis Groupe and National Director, Integration at Thrive PR has joined Emotive as Head of Fame.

AdNews
Aug 6th, 2024
Optus' 'No Catch' via Emotive

Creative agency Emotive, in collaboration with the Optus marketing team, have created the 'No Catch' campaign as part of the telco's initiative allowing customers to try the Optus network free without any commitments or payment details.

Campaign Brief
Jan 31st, 2024
Emotive appoints former Poem co-founder/ECD Matt Holmes as head of PR and earned creative

Matt Holmes, former co-founder and ECD of Poem, has joined Emotive in the new position of head of PR and earned creative, providing extra creative firepower and a unique and genuinely integrated 'fame' offering for brands.

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