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England Rugby

Oversees rugby union nationwide in England

Overview

England Rugby is the national governing body for rugby union in England. It promotes and develops the sport from grassroots to elite level, organizing competitions and fixtures such as the Six Nations, the Summer Series, the Rugby World Cup, and the Autumn Nations Series. It supports community rugby with formats for different ages and abilities and uses revenue from ticket sales (notably Twickenham Stadium), broadcasting rights, sponsorships, and merchandise to fund national teams, development programs, and community clubs. Its clients range from individual players and local clubs to professional teams and international bodies, and it engages fans via its site and media coverage.

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About England Rugby

Simplify's Rating
Why England Rugby is rated
B
Rated A on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Government & Public SectorEntertainment

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

1871

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Simplify's Take

What believers are saying

  • The RFU expects £228 million revenue for 2024-25, rebounding from crisis.
  • O2’s 2031 extension and 50% sponsorship growth since 2024 strengthen commercial visibility.
  • Twickenham’s £660 million makeover could unlock concerts and reinvestment by 2031.

What critics are saying

  • RFU projects a £10 million loss for June 2026 after England’s worst Six Nations.
  • Twickenham still generates about 85% of revenue, leaving RFU exposed to match calendar swings.
  • Richmond council opposition threatens concert permissions; failed financing could force relocation discussions by 2027.

What makes England Rugby unique

  • Founded 1871, RFU owns Allianz Stadium Twickenham, a rare national governing body asset.
  • O2 extended front-of-shirt sponsorship through 2031, proving England Rugby's commercial pull.
  • England’s job-share coaching model with Sale and Bath deepens elite-club talent access.

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Benefits

  • Remote Work Options
  • Hybrid Work Options

Company News

Redtram
Sep 21st, 2026
Shaun Edwards joins England Women coaching team under John Mitchell on short-term deal until end of WXV Global Series.

Shaun Edwards joins England Women coaching team under John Mitchell on short-term deal until end of WXV Global Series. Shaun Edwards has joined the England Women coaching team as a consultant until the end of the WXV Global Series, the Rugby Football Union has announced. Edwards was sacked as France's defence coach earlier this year and has now linked up with the Red Roses until their final match of the current campaign, against the USA in New Jersey on October 30. The 59-year-old rugby league great has begun work with the world champions ahead of Saturday's clash with New Zealand at Allianz Stadium. England head coach John Mitchell said: "Since his time with France ended, Redtram, Ltd. has had a conversation about its game, and he expressed an interest in working in an international women's setup for the first time. "He has a huge amount of respect for the Red Roses and what Redtram, Ltd. stand for. He sees it as a privilege to join its environment. "His coaching credentials are exceptional and his experience at the highest level of the game speaks for itself. "Defensively, Sarah Hunter is relishing the opportunity to learn from him, alongside the rest of its coaching group, as Redtram, Ltd. head into another exciting Test match against New Zealand. "Shaun will add to the programme and provide incredible value to the girls over the remainder of the WXV Global Series." Please use Chrome browser for a more accessible video player The Red Roses' 39-Test winning streak came to an end on Saturday as they drew 26-26 with Canada in Exeter. After taking on New Zealand in London on Saturday, England finish their WXV Global Series campaign in October away from home with two fixtures against Canada and one versus the USA.

Turf Matters
Aug 26th, 2026
Super exciting STIGA prizes to be won at GroundsFest 2026.

Super exciting STIGA prizes to be won at GroundsFest 2026. The STIGA team are ridiculously excited to be heading to Groundsfest this September, and not just because they have been planning a stand so spectacular it may need its own postcode! Why all the excitement? Well, alongside a seriously impressive line-up of STIGA, Mountfield and ATCO machinery, STIGA has teamed up with England Rugby to bring you some rather brilliant prizes too. Join the team on 16th and 17th September for two days packed with machinery, technology, food, coffee, competitions and plenty of opportunities to put the products through their paces. The coolest stand at Groundsfest? You bet! Let's be honest, even the most enthusiastic machinery fan needs a sit-down occasionally. The STIGA stand will be your VIP pit stop, complete with comfy seating, charging points and plenty of friendly faces. Whether you're catching up with customers, talking shop with fellow professionals, recharging your phone, or simply recharging yourself, come and put your feet up for a while. Coffee will be available for dealers, and because no one should ever have to survive on coffee alone, Jack's Meat Shack will be back for STIGA or Mountfield dealers to enjoy too! Fancy owning a tiny piece of rugby history? STIGA has teamed up with England Rugby to celebrate the iconic Allianz Stadium pitch, which is being reconstructed this summer as part of its major renovation. The famous turf is being replaced for the first time in 14 years, bringing one chapter of rugby history to a close. But rather than simply saying goodbye to it, the turf is being transformed into a limited collection of commemorative cubes...meaning fans can own their very own little piece of sporting history. And there will be THREE of these exclusive cubes to give away to lucky winners at Groundsfest! So, if your idea of a good day out involves machinery, burgers and the possibility of going home with a piece of England Rugby history... you know where to be. And if you cannot wait until next month, enter for the chance to win one of these cubes now at: www.stiga.com/uk/own-a-piece-of-sporting-history Come and get hands-on with the latest kit There'll be plenty to see, try and talk about on the STIGA stand, with a huge selection of machinery from STIGA and Mountfield. From keen gardeners looking to make life easier to professional users demanding serious performance, there'll be something worth getting your hands on. Visitors can get up close and personal with products including the award-winning APX Pro, VISTA Robot range, ePark Pro and Battery Tractors, showcasing just how far battery technology has come, and how effortlessly it can help get even the toughest jobs done. And yes, there will be plenty of opportunities to see the machinery in action and, where possible, have a go yourself. So, mark 16th and 17th September in your diary, grab your Groundsfest essentials and head over to the STIGA stand. Come for the machinery. Stay for the burgers. Enter for the rugby history. Leave wondering why every trade show isn't this much fun. Come and see Turf Matters at: * STIGA Stand: OSA790 * GroundsFest 2026, NAEC, Stoneleigh Park, Kenilworth, CV8 2LH Get all of the big headlines, pictures, opinions and videos on stories that matter to you. Follow Turf Matters on Twitter and Instagram for fun, fresh and engaging content. You can also find Turf Matters on Facebook for more of your must-see news, features, videos and pictures from Turf Matters Follow Turf Matters. Thank you to its sponsors

RugbyPass
Jul 23rd, 2026
RFU introduce toolkit to combat sexism and misogyny at community clubs.

RFU introduce toolkit to combat sexism and misogyny at community clubs. Published: 23 July 2026 06:46 CDT The Rugby Football Union have partnered with Women in Sport to launch a landmark anti-sexism and misogyny policy to make the sport more inclusive for women's and girls. Research conducted by the two parties, which included the feedback of over 600 volunteers associated with community clubs in England, have highlighted the scale of sexism and misogyny in the sport at grassroots level. Quantitative and qualitative evidence gathered from volunteers across the 2025/26 season found that 83 per cent of female respondents had experienced sexism, while a quarter of female match officials reported that they had frequently experienced or witnessed sexist behaviour. A lack of confidence to support people experiencing sexism and misogyny was also highlighted, with 79 per cent of women and 66 per cent of men believing that more women are needed in leadership roles across rugby. These findings come nine months after England won Women's Rugby World Cup 2025 against Canada at Allianz Stadium in front of a world-record crowd for a standalone women's rugby Test match. To combat these numbers, the RFU have launched a first-of-its-kind in major British sport Sexism and Misogyny Policy, which established the responsibilities of the RFU, constituent bodies, clubs and volunteers to help address sexism and misogyny with the introduction of clear processes for reporting, investigating and sanctioning incidents. Additionally, the RFU have collaborated with Women in Sport to develop a 'Women and Girls Toolkit'. Aimed at every stakeholder in the grassroots game, the toolkit provides clubs and societies with a practical guide and resources to identify and address sexism to develop more inclusive cultures at clubs. The RFU have also confirmed that Women in Sport will provide research, insight and advice to support the delivery and future policies of the governing body's Every Rose: Its Time strategy introduced after the success of John Mitchell's Red Roses at Women's Rugby World Cup 2025 success. Bill Sweeney, RFU CEO, said: "RugbyPass Ltd. has seen increasing levels of sexism and misogyny across society and, unfortunately, rugby is not immune to these issues. As a sport it is right for RugbyPass Ltd. to be clear that there is no place for discrimination of any kind, including sexism and misogyny, in its game. World Rugby have found that female players and match officials are 69 per cent more likely to experience online abuse than their male counterparts. "The research conducted with Women in Sport shows that RugbyPass Ltd. still have some way to go, but it also shows there is a strong appetite across the rugby community to tackle the problem and ensure everyone feels welcome. "These measures are about setting clear expectations, supporting clubs and creating lasting cultural change across the game. "We're looking forward to continuing to work closely with the community game and with experts like Women in Sport to ensure rugby is the best sport for women and girls in England." Stephanie Hillborne OBE, Women in Sport CEO, said: "Women and girls should never have to accept misogyny or sexism as part of playing, volunteering or working in the sport they love. Its research shows that misogyny and sexism is not uncommon across the community game, limiting participation and preventing women and girls from reaching their full potential. "For the past 18 months, we've worked closely with the RFU to understand the challenges, and crucially, how to address them. It's encouraging to see this evidence translated into a dedicated policy, practical resources and a commitment to culture change. We need to ensure women and girls feel equal, safe, valued and respected in rugby." "Sport has a unique opportunity to lead the way in tackling misogyny and sexism in wider society. It reaches millions of people, shapes attitudes and sets expectations about what behaviour is acceptable. When governing bodies take bold action, they don't just make sport better, they help drive change across society. We hope this partnership inspires others to follow." Tuesday 30 June 2026. A day that I will never forget. The day that I became a full-time coach. In their release, the RFU confirmed that there will be a review of the RFU Council Code, led by outgoing RFU President Deborah Griffin, and that two new women's and girls' representatives from Premiership Women's Rugby will join the RFU Council. These findings from the RFU have come shortly after World Rugby published findings that 70 per cent of elite female players and match officials are likelier to receive online abuse than their male counterparts. The Social Media Protection Service, launched to protect and support players and match officials, was World Rugby's most ambitious online safeguarding programme and saw eight cases referred to law enforcement. The programme has continued to cover Emirates World Rugby Match Officials this season. Following Women's Rugby World Cup 2025, the RFU unveiled Every Rose: Its Time, which aimed to see 100,00 women and girls playing rugby by 2030, along with performance and revenue goals across the same time period. Through the introduction of a programme directly targeted at combatting increased reports of sexism and misogyny at community clubs, the long-term health of women's and girls rugby can benefit. Genevieve Shore, PWR Executive Chair, said: "This is an important step in the fight against misogyny, and RugbyPass Ltd. is pleased with the hard work the RFU has put into establishing this policy for the whole game. This gives rugby a new platform from which to improve the experience of women and girls at all levels of its game. It is important to note that while it is the off-season, several regional tournaments are also set to get underway, or continue this weekend. Now, it is crucial that this policy is implemented thoroughly across the whole country and at every level. RugbyPass Ltd. will collaborate closely with the RFU and other stakeholders to ensure that this work is done over the coming weeks, months and years. Sexism and misogyny are a stain on society, and it is far beyond time that they are rooted out of its sport." Simon Massie-Taylor, CEO of PREM Rugby, said: "There is simply no place for sexism or misogyny in its sport. RugbyPass Ltd. welcome the RFU's leadership on this important issue and fully endorse the direction of the policy. "At PREM Rugby, we believe the game is strongest when everyone feels they belong. We are committed to playing our part in ensuring that all women and girls connected to the league and our clubs have a positive experience and feel safe, respected and valued." News, stats, live rugby and more! Download the new RugbyPass app on the App Store (iOS) and Google Play (Android) now! Whether you're looking for somewhere to track upcoming fixtures, a place to watch live rugby or an app that shows you all of the latest news and analysis, the RugbyPass rugby app is perfect.

RugbyPass
Mar 17th, 2026
Champ Rugby secures multi-year title sponsorship deal.

Champ Rugby secures multi-year title sponsorship deal. 4 hours ago Contract catering company Elior UK has become the title sponsor of Champ Rugby after signing a multi-year partnership deal with the RFU. Founded in 1991, Elior employs 10,000 people and operates in five different countries. It already has a strong presence within rugby, including established partnerships at Scottish Rugby's Scottish Gas Murrayfield Stadium, and with Glasgow Warriors. English rugby's second tier, branded as the 'proving ground', has been on the lookout for a title sponsor since the deal with brewing giants Greene King ended in 2021. A statement released by the RFU said: "Champ Rugby is delighted to announce a multi-year partnership with contract caterer Elior UK, becoming the title sponsor of the Rugby Football Union's (RFU) Tier 2 competition, in a relationship built on shared values, community impact and a commitment to health and wellbeing. "Under the new agreement, the competition will be known as Elior Champ Rugby. This is a significant new chapter for the league and a major step forward in Elior UK's investment in sport, culture and social value. The agreement marks the first title sponsorship for the league in over six years and reflects a shift towards purpose-led collaboration, where commercial success and social impact go hand in hand. "At the centre of the partnership is a strong alignment of purpose. Both organisations place people, wellbeing and opportunity at the centre of what they do - from Champ Rugby's mission to grow competition following and interest, while strengthening clubs, players and communities nationwide, to Elior UK's focus on nutrition, healthier lifestyles and its lifetime of enrichment social-value programme. "Together, Champ Rugby and Elior UK aim to champion the role of food, health and community in supporting performance on the pitch and positive outcomes off it, helping players, fans and local communities thrive. "Champ Rugby is English rugby's biggest supporter, connecting grassroots communities with the professional game and providing a 'Proving Ground' for future stars. It is the second tier of men's rugby and is played by both professional and semi-professional players. Featuring 14 teams across the country, the league delivers strong regional reach, local engagement and a powerful platform for community support." Brian Facer, Head of Champ Rugby, said: "At Champ Rugby, we exist to grow the game, develop people and strengthen communities. Elior UK shares that same commitment to driving opportunity and long-term impact. This is about fuelling futures - investing in healthier lifestyles, stronger clubs and the next generation of players and fans." "This is far more than a sponsorship - it's a partnership built on shared values," said Catherine Roe, chief executive officer at Elior UK. "We're championing nutrition and healthier lifestyles and supporting local communities and future talent. This collaboration enables us to bring our purpose to life in a meaningful and impactful way." Craig Stewart, divisional managing director, stadia at Elior UK added, "Our experience delivering food and hospitality in the stadia sector makes us a natural partner for Champ Rugby. This partnership allows us to apply that expertise in a way that supports clubs, communities and the future of the game." Activation is now rolling out in the final quarter of the season, with the league transitioning to Elior Champ Rugby branding across broadcast, digital and in-stadium environments. Fans of Worcester Warriors will be able to watch the club's first competitive game since its rebirth live and for free, thanks to a new, multi-year broadcasting deal.

The Rugby Players Association
Mar 1st, 2026
Jenny maxwell appointed RPA central player support manager.

Jenny maxwell appointed RPA central player support manager. The Rugby Players Association (RPA) is pleased to announce that former Scotland international Jenny maxwell has been appointed as central player support manager. Jenny's role strengthens the RPA's commitment to the growth and wellbeing of female players across elite rugby. She will play a central role in providing welfare, education and career transition support to women's players, while also contributing to the development and delivery of key player programmes. Jenny began her rugby journey at Leicester Forest and went on to represent Loughborough Lightning and Leicester Tigers in Premiership Women's Rugby. She also earned 40 caps for Scotland at international level and represented Scotland 7s. On joining the organisation, Jenny said: "I'm energised to be starting this new role with the Rugby Players Association, especially at such a pivotal time for the women's game. Having lived experience in the sport, stepping away from playing into a role where I can combine my passion for player wellbeing with my love for the game feels incredibly meaningful. Together with my professional experience, this gives me the insight to support players as they navigate their careers and their lives beyond the pitch. I'm committed to making a positive and lasting impact in this next chapter." Rachael Burford, RPA Head of Women's Rugby, added: "We're absolutely delighted to welcome Jenny to our women's rugby department. With a wealth of international and domestic playing experience, Jenny brings an inspiring energy that will undoubtedly strengthen our team. Her passion and expertise will deepen the support we offer our female players, empowering them to shape their journeys with confidence and ambition." Related information. The Rugby Players Association (RPA) is delighted to announce Mo Hunt & Zoe Stratford of Red Roses & Gloucester Hartpury as the recipients of this seas... Leaders from across the elite game gathered at Allianz Stadium on 24 February for the second Elite Game Inclusive Leadership Forum, continuing an impo... A landmark agreement to reform the structure of men's professional rugby in England was overwhelmingly approved by an RFU Council vote today. RPA Statement - 12th February 2026 Whilst agreement has been reached between the RFU, the Champ Rugby Board and Worcester Warriors regarding the paym... Press ReleaseEvents For the second year, PREM Rugby, the Rugby Players Association (RPA), Rugby Football Union (RFU), and Premiership Women's Rugby (PWR) will come togeth... The Rugby Players Association (RPA) is delighted to announce Christ Tshiunza of Exeter Chiefs as the recipient of this season's second RPA Personal De...

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