Enhanced, an elite sports competition and consumer products company, has launched its personalised performance medicine and supplement platform, beginning with its proprietary Stronger and Longer supplement lines alongside hormone replacement therapy and longevity protocols. The company plans to expand into peptides following recent indications that 14 peptide compounds may move from the FDA's restricted Category 2 to Category 1, allowing licensed pharmacies to compound them. The global peptide therapeutics market is valued at approximately $52 billion today, projected to reach $87 billion by 2035. Enhanced is conducting an IRB-approved clinical trial with 40 elite athletes ahead of its inaugural Enhanced Games on 24 May. The company is pursuing a business combination with A Paradise Acquisition Corp to access US public markets.

Enhanced, a sports competition and performance products company, has appointed Emily Tabak as chief legal officer and Jordan Schlachter as chief partnership officer. Craig Tello has been named senior vice president of content. Tabak joins from Vivid Seats, where she served as general counsel. She previously held legal leadership roles at Datto, Coupang, and Nielsen Holdings. She is leading Enhanced's move to public markets through a business combination with A Paradise Corporation, currently under SEC review. Schlachter, formerly executive vice president at Big3, brings experience from Major League Table Tennis, the XFL, and the National Basketball Players Association. Tello, a New York Times bestselling author, previously led content at WWE and Hydrow. Enhanced will host its inaugural games on 24 May 2026 at Resorts World Las Vegas.