Enigma

Enigma

Provides financial data for SMBs

About Enigma

Simplify's Rating
Why Enigma is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Data & Analytics

Financial Services

Company Size

51-200

Company Stage

Series C

Total Funding

$158.8M

Headquarters

New York City, New York

Founded

2011

Overview

Enigma offers detailed insights into the financial health and identity of small and medium-sized businesses (SMBs) by analyzing data from millions of them. Their proprietary panel covers nearly half of all U.S. card transactions, providing real-time data on revenues and financial trends that is updated monthly. Companies use this data to enhance their sales and marketing strategies, onboard clients, and monitor risks, which helps improve targeting and customer retention. Enigma generates revenue by selling access to its comprehensive data, allowing clients to identify ideal prospects and grow their customer base.

Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Databricks enhances data delivery and customer engagement capabilities.
  • Growing demand for AI-driven insights boosts Enigma's market relevance and potential.
  • Open banking initiatives create new opportunities for Enigma's data services.

What critics are saying

  • Shadow banking surge complicates SMB financial health assessments, impacting accuracy.
  • Google's cookie policy reversal increases competition in digital marketing strategies.
  • Rapid AI evolution pressures Enigma to continuously innovate and integrate new solutions.

What makes Enigma unique

  • Enigma provides real-time, accurate data on SMB financial health and identity.
  • Their proprietary panel covers nearly half of all U.S. card transactions.
  • Enigma's data is easily integrated into workflows, enhancing client acquisition and retention.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$158.8M

Above

Industry Average

Funded Over

5 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$95M
Enigma
$100M
Oura

Benefits

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-1%
PYMNTS
Dec 14th, 2024
Report: Databricks Close To Raising Record $9.5 Billion Amid Ai Boom

Databricks reportedly is close to raising $9.5 billion in a funding round, a feat that would create one of the largest-ever venture capital funding rounds. The final number could still go up before the round is finalized next week, Reuters reported Friday (Dec. 13), citing unnamed sources. The deal would value the company at over $60 billion, according to the report

PYMNTS
Nov 19th, 2024
Enigma And Databricks Partner To Deliver Financial Health Intelligence

Enigma and Databricks are collaborating to deliver data on small- to medium-sized business (SMB) financial health signals to customers.With this data, customers can access financial health intelligence about more than 33 million businesses, based on a panel of more than 40% of U.S. card transactions, the companies said in a Monday (Nov. 18) press release.“The combination of Databricks’ zero-copy integration, Delta Sharing, and Enigma’s data empowers teams to effortlessly enhance their customer, prospect and supplier lists with a comprehensive, timely and accurate understanding of business identities and financial health,” David Kulwin, director of technology partnerships at Databricks, said in the release.Databricks, a data and artificial intelligence (AI) company, offers the Databricks Marketplace that is powered by its open-source Delta Sharing standard and allows users to discover, share and access data products, according to the release.With the companies’ collaboration, Enigma, a data science company that provides data insights into businesses, will deliver its data via the Databricks Marketplace, the release said. The data includes monthly and annual card revenues, revenue growth, average transaction size, payment technologies used and sub-industry classifications.Sample data sets from Enigma that are now available on the Databricks Marketplace include salons, retail and restaurants, per the release.“As longtime users of Databricks, we’ve benefited from the platform’s major evolution in capabilities over the years,” Enigma CEO Hicham Oudghiri said in the release. “Delta Sharing is a great example of that: it has reduced the cost and complexity of securely exchanging data.”Enigma is investing heavily into AI while also continuing “back to basics,” Oudghiri wrote in the December 2023 PYMNTS Intelligence eBook, “2023: The Year of Strategic Shifts in Business.”“We build data products for the hungry algorithms powering this next-generation economy, from sales and marketing insights to risk analytics and compliance screens,” Oudghiri wrote. “Our business is run lean with a maniacal focus on the quality of insight we deliver to our customers.”As for Databricks, it collaborated with Mastercard to help that company build its new in-house capability for building and deploying knowledge agent tools, including a new generative AI-powered digital assistant that is designed to simplify the customer onboarding process

PR Newswire
Nov 18th, 2024
Enigma Launches Small Business Financial Health Data On Databricks Marketplace

Databricks customers gain secure, shareable access with Delta Sharing to Enigma's card revenue and growth data to better identify and engage businesses.NEW YORK, Nov. 18, 2024 /PRNewswire/ -- Enigma, a data science company that provides comprehensive data insights into the identity and financial health of businesses, today announced a collaboration with Databricks, the data and AI company, to seamlessly deliver Enigma's data on small and medium business card revenues, growth rates, and other financial health signals via Databricks Marketplace

PYMNTS
Aug 20th, 2024
Shadow Banking’S Surge Demands Fis Beef Up Know Your Business, Risk Monitoring

There used to be an old radio show that asked about the evil that lurked in peoples’ hearts. “The Shadow knows,” intoned the narrator. We’ll bend that verbiage a bit – who knows what risks lurk at the fringes of the financial sector?

PYMNTS
Jul 24th, 2024
B2B Marketers Avoid ‘Cookiepocalypse’ As Google Reverses Third-Party Data Plans

Google’s years-long effort to remove third-party cookies on Chrome was once termed the “Cookiepocalypse.”. Third-party cookies are small data files that track users across various websites, and have been a cornerstone of digital marketing campaigns and inbound and outbound sales. These cookies have enabled businesses to gather detailed user information and serve personalized ads, as well as measure their impact. But with the news Monday (July 22) that Google is pulling a U-turn entirely and will no longer be phasing out third-party tracking cookies in Chrome, the continuity of marketing plans is back on the agenda for businesses, particularly those in the B2B space

Recently Posted Jobs

Sign up to get curated job recommendations

Enigma is Hiring for 0 Jobs on Simplify!

Find jobs on Simplify and start your career today

💡
We update Enigma's jobs every 8 hours, so check again soon! Browse all jobs →