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Entain is a global sports betting and online gaming company with brands such as bwin, Coral, Ladbrokes, PartyPoker and Sportingbet. It operates online and retail betting and gaming and makes money from sports betting, online casino games, and B2B technology services, powered by its proprietary platform. It differentiates itself through a large multi-brand portfolio, scale in both digital and physical channels, a focus on regulated markets, and its BetMGM joint venture in North America, along with a strong ARC responsible-gaming program. Its goal is to grow its presence in regulated markets worldwide while maintaining responsible gaming practices and using technology to offer a broad, compliant gaming experience.
Industries
Entertainment
Gaming
Company Size
10,001+
Company Stage
IPO
Headquarters
London, United Kingdom
Founded
2004
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Total Funding
$2.7B
Above
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Funded Over
3 Rounds
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Stifel: Flutter promo spending could pay dividends for investors. Posted on: August 28, 2026, 01:22h. Last updated on: August 28, 2026, 01:22h. Key points. * The FanDuel owner is planning $385 million in second half promotional spending * Investors were spooked by that number and the shares have suffered as a result * Analyst says Flutter has a track record of making increased marketing expenditures work in its favor Shares of Flutter Entertainment (NYSE: FLUT) are off nearly 8% over the past month with one of the culprits being plans to spend up to $385 million on customer acquisition and retention incentives in the second half of this year. The company telegraphed those expenditures when it lowered 2026 guidance earlier this month, unnerving investors in the process. If there's a silver lining for beleaguered Flutter investors it's that there's precedent for the company turning promo-heavy eras in its favor. In a new report to clients, Stifel analyst Jeffrey Stantial highlights a pair of examples from Flutter's international business in which the operator spent big on the marketing front, later realizing significant payoffs. He rates shares of the FanDuel parent "buy" with a $133 price target, implying potential upside of 40% from the Aug. 27 close. Flutter spending track record. In the U.S., Flutter is primarily known to investors as the owner of FanDuel, and while that's accurate, some market participants in this country overlook the operator's dominant perches in mature sports wagering markets such as Australia, continental Europe and the U.K. As Stantial points out, the 2017-18 period in which Flutter spent mightily on Paddy Power in the U.K. and Sportsbet in Australia could prove instructive regarding the aforementioned $385 million spending program. At an industry conference earlier this month, Flutter CFO Rob Coldrake hinted that the spending regime could linger into 2027, but he made clear largesse of the levels seen today will not be a permanent fixture for the company. Flutter stock looks inexpensive. Flutter is off 54% year-to-date, a decline that has the stock appearing inexpensive relative to rival DraftKings (NASDAQ: DKNG) and trading in-line with slower-growth competitor Entain. Stantial notes there are other potential catalysts for Flutter shares, including FanDuel market share stabilizing, positive indicators in the online sports betting (OSB) arena and the possibility of legal clarity on prediction markets' ability to continue offering sports event contracts. "FLUT remains an execution story, though risk/reward skews attractive, in our view, with several potential catalysts for sentiment improvement in the coming months including FanDuel share stabilization, U.S. OSB TAM re-acceleration, and potential predictions legal clarity," concludes the analyst. Todd Shriber is a senior news reporter covering gaming financials, casino business, stocks, and mergers and acquisitions for Casino.org. Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019. Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com. He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better. Contact Todd at [email protected].
Entain faces potential downgrade from FTSE 100 following share price pressure. Key moments: * FTSE Russell's indicative review lists Entain for removal from the FTSE 100, with the final decision to be made after the market closes on 2 September 2026 * Entain's market capitalization fell to approximately £3.3 billion in late August 2026, following a rise in UK remote gaming duty to 40% * Analyst 12-month share price targets average 992p, well above the current price of 517p as of 27 August 2026 FTSE 100 membership under review. Entain is positioned to potentially drop out of the FTSE 100 and join the FTSE 250 according to the indicative review released by FTSE Russell on 25 August 2026. The confirmation of index changes, guided by data as of Friday, 21 August, is pending and will be finalized after the market closes on 2 September 2026, following a formal review based on closing prices from 1 September 2026. The indicative reshuffle also lists housebuilder Persimmon as a possible FTSE 100 deletion, while easyJet and Ithaca Energy are suggested as entrants. Under FTSE UK Index Series rules, an FTSE 100 constituent is removed if it falls below 110th place in terms of full market capitalization. Market performance and factors behind the decline. On the morning of 27 August, Entain shares traded at 517p, a decrease of 2.3% for the day, placing the company's valuation around £3.3 billion. This valuation falls short of the blue-chip threshold required for FTSE 100 membership. The decline in share price comes in the wake of the UK remote gaming duty increase from 21% to 40%, effective from 1 April 2026. In its H1 2026 results, Entain reported a 5% rise in net gaming revenue in constant currency, but a 2% drop in underlying EBITDA as a result of the higher remote gaming duty. Additional challenges include slower-than-anticipated US market growth and expectations for further fiscal tightening in the upcoming Autumn Budget. Morningstar's Ollie Smith and Christian Mayes noted: 'Entain, which faces high UK gambling taxes and slower-than-expected US growth, faces possible additional pressure at the Autumn Budget in October, where new chancellor John Healey may target gambling companies to shore up the UK government's finances.' Analyst sentiment remains optimistic. Despite the stock's underperformance, sell-side analysts remain largely positive. All seven analysts monitored by MarketBeat currently rate the stock as a buy, with none assigning a hold or sell. The average twelve-month price target stands at 992p, ranging from 750p to 1,145p, representing a potential 92% increase from the current price of 517p. However, these targets have declined over time; the consensus was at 1,013p a month prior and 1,170p a year earlier. On 17 August, there were two notable adjustments, with JPMorgan raising its target to 1,050p and Deutsche Bank reducing its target to 914p. FTSE index changes - timeline and criteria. | Date/Event | Details | | 21 August 2026 | Data used for indicative FTSE index changes | | 25 August 2026 | FTSE Russell releases indicative FTSE 100 deletions and additions | | 1 September 2026 | FTSE Russell conducts the formal review using market close data | | 2 September 2026 | Confirmed rebalance results to be announced after market close | Analyst Target Price summary. | Analyst/Institution | Target Price | Comment/Timing | | JPMorgan | 1,050p | Raised target on 17 August | | Deutsche Bank | 914p | Reduced target on 17 August | | MarketBeat consensus | 992p | Twelve-month average target | Daniel Williams has started his writing career as a freelance author at a local paper media. After working there for a couple of years and writing on various topics, he found his interest for the gambling industry. Casino Guardian covers the latest news and events in the casino industry. Here you can also find extensive guides for roulette, slots, blackjack, video poker, and all live casino games as well as reviews of the most trusted UK online casinos and their mobile casino apps.
Entain awarded for impressive leadership development support. August 25, 2026 Read time 3 min Looking to work for a company that provides a culture where talented people can grow, thrive and reach their potential? Top employer Entain has been awarded the Brandon Hall Gold HCM Excellence Award for Best Leadership Development Programme in recognition of its Elevate programme. "At Entain, we believe great leadership doesn't happen by chance. That's why we invest in developing leaders who can inspire teams, navigate change, embrace new challenges and make a real impact on our business and customers," said Entain. Elevate is more than a leadership programme. It's an immersive experience that brings leaders together from across Entain's global business to learn, connect, challenge themselves and grow. Through coaching, peer learning, practical business challenges and plenty of fun along the way, participants build the confidence, skills and network they need to lead at their best. Unlocking potential and driving growth. It's easier to put in a performance when you have enhanced support - innovative learning, more empowering rewards and dedicated wellbeing resources. Development isn't a sideline at Entain. Energy, ambition and constant progress is built into every role. That's how the company unlocks employee potential to drive business growth. Entain goes above and beyond to invest in the best learning experiences, which is why the company offers a world of opportunities: from diverse skills building and cutting-edge topics to curated courses and transformative events. Entain's aim is to empower employees to follow new passions or delve deeper into expert territory, anywhere, on-the-go. Knowledge can be a constant pursuit and bigger goals even more achievable, with resources at their fingertips. Entain's leadership development approach focuses on four different areas: * Strategic Leadership: A global business needs a global mindset. This is about seeing the bigger picture, making those all-important connections, simplifying complexity, and shaping decisions that drive progress throughout the organisation. * Operational Leadership: This is about making things happen - not just as an individual, but by powering up and bringing out the best in your team. Planning with precision, directing with clarity and ensuring every action delivers real impact. * People Leadership: The focus is on realising the potential of others. Nurturing individual talent, building strong teams and creating the connections that help people grow, perform and succeed together. * Personal Leadership: This is where employees turn the lens back on themselves. It's about showing courage, curiosity and consistency - building trust, learning from experience and setting the standard for others to follow. Powering up employee leadership skills. Entain believes leadership potential exists at every level, not just at the top, so the company doesn't reserve it for the select few. Entain invests in world-class development, meaningful opportunities and real exposure for its people, which is mindset the company nurtures right across the organisation. Entain helps employees power up their leadership with Elevate, its signature global leadership experience - an immersive, scenario-based journey designed for those who want to make a bigger impact and never stop growing. Elevate is not just learning, it's learning by doing, where employees tackle real-world challenges, exchanging bold ideas and building meaningful connections with peers across the globe. Together, colleagues push boundaries, spark innovation, and bring out the best in each other, because Entain knows leadership isn't a destination, it's a continuous adventure. Accelerating workforce transformation. Host of the award, Brandon Hall Group, envisions a world where every HR organization drives business transformation through human capital excellence. For more than 30 years, the company has helped organisations improve business performance through evidence-based insights, proven practices, and expert guidance. Its HCM Excellence Awards(R) help organizations strengthen capability, reduce execution risk, and accelerate workforce transformation. There's nothing like a career at Entain. Entain welcomes top talent into its squads As home to gaming and sports betting's biggest brands, millions of people enjoy Entain's products at their fingertips every day. Entain empowers its people to celebrate who they are, who they love, what they believe in, and how they show up for work. Explore Entain's talent and development programmes, and search latest job vacancies with this top employer. Stay connected by subscribing to our monthly newsletter and following us on LinkedIn, X, Instagram and Facebook. Disclosure: Where Women Work researches and publishes insightful evidence about how its paid member organizations support women's equality.
Somewhere to run, nowhere to hide: Europe's biggest iGaming operators facing major transition. ANALYSIS: Europe's biggest gambling operators built their empires at home. But as taxes climb, regulation tightens and growth slows across the continent, home is becoming a much harder place to do business. Is Entain's push into Latin America, for example, simply another growth strategy, or the clearest sign yet that Europe's largest operators are looking elsewhere for their future? Entain's FY25 results, published in March 2026, showed underlying EBITDA of £1.16 billion (US$1.57bn), up eight percent on a constant-currency basis, a genuine recovery story on paper. But the underlying picture is more complicated. Statutory pre-tax losses reached around £557 million (US$754.89m), driven largely by impairments and legacy charges rather than day-to-day trading, and the company's own FY26 guidance flags online NGR growth of just five-to-seven percent, modest for a group with global scale. Pressure Point The biggest pressure point is UK tax. From April 2026, Entain absorbed an increase in Remote Gaming Duty, which nearly doubled from 21 percent to 40 percent, alongside a rise in General Betting Duty. The company has guided that it can only mitigate around 25 percent of the incremental cost this year, rising to over 50 percent from 2027 through its "Project Romer" that aims to save some £100 million (US$135.5m). In July, that pressure translated into headcount: Entain confirmed it is cutting 500 jobs globally, citing both UK tax changes and, notably, growing competition from prediction market platforms eating into traditional sportsbook volume. In its FY25 results, the company said its "global scale, diversity and strong UK market position sees us well placed to navigate regulatory and tax changes, with short-term challenges providing strategic opportunities". That suggests management sees the current regulatory environment not simply as a headwind to manage, but as a catalyst for accelerating its international strategy. Wider Euro Tax Squeeze Entain's UK problem is part of a wider European trend. The Netherlands, for example, has increased gambling taxes three times since 2024, France has pushed GGR taxation above 59 percent, Italy has introduced €7 million licence fees for online concessions (£5.99m/US$8.12m), while Germany continues to tax turnover rather than gross gaming revenue. Together, these measures have significantly increased operating costs across Europe's largest regulated markets. A major unintended consequence is growing concern over channelisation. Dutch gambling industry association VNLOK has warned that repeated tax increases are pushing customers towards unlicensed operators rather than increasing government revenues. And across Europe, regulators are now investing heavily in coordinated enforcement as the illicit market continues to expand. Global Shift James Kilsby, Chief Analyst at regulatory intelligencers Vixio, believes the balance of global growth is already shifting: "Prior to 2018, the regulated online gambling market was highly euro-centric but legalization of sports betting and iGaming in various U.S. states as well as the major markets of Ontario and Brazil has coincided with stricter regulations in European countries that has restricted growth in a number of cases," he says. Vixio forecasts regulated online gambling markets in the U.S., Canada and Latin America will generate US$56.3 billion (£42.2bn) by 2028, drawing level with Europe or potentially surpassing it depending on currency fluctuations. Set against that backdrop, Entain's footprint tells its own story. The group has already reduced its exposure to markets that are still transitioning towards full regulation, from five in 2023 to two by 2024, while pushing into markets further from Europe entirely. Entain describes Brazil, which regulated online sports betting in January last year, as a "must-win" market, and the group's Q2 2026 earnings call reiterated confidence in sustained growth momentum there. Diversification Paying Off BetMGM, its U.S. joint-venture with MGM Resorts, has also just delivered its first cash distribution back to its parent companies - evidence that geographic diversification is beginning to pay for itself, not just spread risk. It's a meaningful shift in Entain's own language and the company that once defined itself primarily through its UK and European market share now gives equal weight to global scale - and cash generation from newer markets. But the transition to Latin America-and other emerging markets-carries its own volatility, currency swings and political jeopardy. Yet for an operator facing a 40 percent UK tax rate and a shrinking, hyper-competitive domestic customer base, growing, newly-regulated markets look considerably more attractive than they might have five-years-ago. And Entain is far from alone. Flutter estimates the UK's tax changes will reduce adjusted EBITDA by around £240 million (US$320m) in FY26, rising to £405 million (US$540m) the following year. Revenue Driver At the same time, FanDuel has become the group's largest revenue driver, highlighting how much of Flutter's future growth now comes from outside its traditional European base. The company has also launched FanDuel Predicts, reflecting the growing pressure traditional sportsbooks face from prediction markets. Latin America delivered record quarterly revenue in Q2 2026, for the Swedish-origin iGaming operator, growing 32 percent year-on-year and accounting for more than one-third of total group income. Betsson CEO Pontus Lindwall happily asserts: "We are investing in several B2C markets that are not yet profitable," reinforcing a wider industry view that "today's pressure is tomorrow's growth". Improving Regulation Markets such as Nigeria, Kenya and South Africa continue to attract operator interest because they combine large, mobile-first populations with gradually improving regulation. While regulatory uncertainty and inconsistent enforcement remain significant challenges, the continent is increasingly viewed as the industry's next long-term growth frontier. According to Vixio, Africa's regulated online gambling market is projected to grow by around 48 percent between 2025 and 2028, making it one of the fastest-growing regulated gambling regions globally. Industry leaders point to regulation, rather than demand, as the biggest constraint on growth. Protecting Consumers "Regulation must protect consumers and uphold integrity, but it must also create an enabling environment for sustainable investment and innovation," Peter Emolemo Kesitilwe, CEO of the African iGaming Alliance, told iGamingFuture. The current focus on LatAm and Africa doesn't mean that the established operators are abandoning Europe. Entain's UK and Italian operations, for instance, remain central to the business, and leadership under CEO Stella David has been notably stable compared to the group's turbulent recent history. Yet the direction of travel is difficult to ignore. Most meaningful growth initiatives announced over the past year point outward and beyond. By contrast, most of the company's cost-cutting and margin-defence measures have been driven by mounting pressures at home. And it appears that expansion into newer jurisdictions is no longer just a strategic option but a commercial necessity.
Entain revenue tops £2.54 billion in strong first-half performance. 13th August 2026 10:01 am Entain has reported a 7 per cent increase in net gaming revenue to £2,545.3 million for the first-half of 2026, Subscribe for full access to Gaming Intelligence including premium news content, feature articles, news archive, company profiles and more. Includes subscription to the print edition of GIQ magazine and postage. Already a subscriber or registered user?
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Industries
Entertainment
Gaming
Company Size
10,001+
Company Stage
IPO
Headquarters
London, United Kingdom
Founded
2004
Find jobs on Simplify and start your career today