Entain

Entain

Global sports betting and online gaming

Overview

Entain is a global sports betting and online gaming company with brands such as bwin, Coral, Ladbrokes, PartyPoker and Sportingbet. It operates online and retail betting and gaming and makes money from sports betting, online casino games, and B2B technology services, powered by its proprietary platform. It differentiates itself through a large multi-brand portfolio, scale in both digital and physical channels, a focus on regulated markets, and its BetMGM joint venture in North America, along with a strong ARC responsible-gaming program. Its goal is to grow its presence in regulated markets worldwide while maintaining responsible gaming practices and using technology to offer a broad, compliant gaming experience.

About Entain

Simplify's Rating
Why Entain is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Entertainment

Gaming

Company Size

10,001+

Company Stage

IPO

Headquarters

London, United Kingdom

Founded

2004

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Simplify's Take

What believers are saying

  • Entain added In-Play BetBuilder features globally, boosting pre-match turnover by 80% in May 2026.
  • New partnerships with BGaming, Octoplay, Spinomenal, and Avanti expanded content diversity across five to five markets in 2026.
  • Online NGR now dominates revenue, delivering higher margins and faster free cash flow conversion versus retail operations.
  • The company launched same-game parlays in the US and in-play BetBuilder in Europe and Brazil to modernize user experience.

What critics are saying

  • UK Gambling Commission may revoke Licences LC International and Ladbrokes due to social responsibility and AML breaches; prob 35–50% in 12–18 months.
  • Activist investor Eminence Capital with 6.5% stake may trigger share volatility and takeover bids over M&A strategy using undervalued capital; prob 40–60% in 6–12 months.
  • Senior M&A leader Nicholas Batram's exit after 11 acquisitions signals strategic pause and leadership vacuum amid investor criticism of aggressive expansion.
  • Andrea Faelli's departure after 12 years risks momentum loss in Italy's newly liberalized 2025 online casino market during regulatory shifts.

What makes Entain unique

  • Entain owns five in-house technology platforms enabling rapid integration and feature deployment across 30+ brands.
  • The company operates exclusively in regulated markets with a 50/50 joint venture powering BetMGM in North America.
  • Its proprietary platform cuts third-party licensing costs and boosts margins through organic growth and targeted M&A.
  • Entain delivers localized omnichannel experiences in each market with hero brands supported by multiple local offerings.

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Funding

Total Funding

$2.7B

Above

Industry Average

Funded Over

3 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Benefits

Flexible Work Hours

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
NewCasinoRank
Jun 22nd, 2026
Entain launches Avanti live Blackjack exclusively in Spain with DGOJ approval.

Entain launches Avanti live Blackjack exclusively in Spain with DGOJ approval. Last updated: June 22, 2026 Published by: Chloe O'Sullivan Avanti, a pioneering software provider for live casino, has announced a multi-market partnership with Entain, one of the world's largest sports betting and gaming groups. This collaboration will see Entain offer Avanti's full range of content across its brands, notably including a one-month exclusivity period for Avanti's Blackjack in Spain, marking Entain as the first operator to host an online multiplayer, real-time, DGOJ-approved version of the game in the country. Key takeaways. * Avanti and Entain have formed a multi-market content partnership. * Entain secures exclusive DGOJ-approved Blackjack launch in Spain for one month. * Avanti's technology utilizes motion capture and 3D animation for digital dealers. Regulatory context and market entry. Entain's exclusive launch of Avanti's Blackjack in Spain signifies a notable development in the regulated Spanish market. The game has received DGOJ approval, enabling Entain to present the first online multiplayer, real-time version to players in the country. This regulatory clearance is crucial for market entry, ensuring compliance with local gaming standards. Market implications and content expansion. Beyond the Spanish exclusivity, the partnership allows Entain to integrate Avanti's full suite of new live casino titles globally across its portfolio of over 30 brands, which includes Ladbrokes, Coral, bwin, and Sportingbet. Other Avanti titles set to launch on Entain platforms include Toro y Matador, Toro y Matador Turbo, Dragon Tiger, and Baccarat. Avanti's technology, which streams ultra-realistic digital clones of dealers, supports scalable and localized solutions, fitting Entain's international presence. Technology and executive perspectives. Avanti's casino software leverages motion capture technology, real-time cloud-based streaming, MetaHuman, and 3D animation tools to create its digital dealers. This approach eliminates the need for physical studio builds and ongoing staff overheads, allowing operators to scale table offerings efficiently. Jonas Delin, co-founder at Avanti Studios, stated: "As part of the deal, not only will Entain brands have access to our full suite of next-gen live casino titles, but they'll receive one month's exclusivity for Blackjack, making them the first provider in Spain to host a fully-approved multiplayer, real-time streamed Blackjack game. This further strengthens our relationship and will help further raise Avanti's profile in regulated markets worldwide." Obdulio Bacarese, global gaming director at Entain, added: "Avanti's approach to live casino certainly fits that bill. Its combination of real-time action and provably fair RNG will enable us to provide a thrilling mix of games that are both flexible and scalable enough to serve our global audience. We are particularly excited about our launch in Spain, where we'll be the first operator to offer players access to Avanti Blackjack."

Where Women Work
May 13th, 2026
Entain celebrates talented colleagues at awards ceremony.

Entain celebrates talented colleagues at awards ceremony. May 13, 2026 Read time 2 min Working for a company that values and celebrates its people can be a rewarding experience. Prime employer Entain brought together a group of 90 colleagues, including its Executive Team, for the 2026 Entain Awards, the company's annual business-wide recognition event. Celebrating the hard work of employees. The event took place at the Calile Hotel in Brisbane, Australia, to celebrate everyone who had been named as a finalist in the awards across its 10 categories. "It was inspiring to hear why each finalist was shortlisted and was an amazing opportunity to celebrate and recognise all of their hard work that ultimately contributes to the success of our business. Congratulations to every one of our Entain team members who were among the 650-plus nominations, our finalists and to our winners," said Entain, reflecting on the award ceremony. Elevating and celebrating successful women. Some brilliantly talented women employees were celebrated for their talent, dedication, and commitment to Entain. Keri Williams received the All Rounder award; Esther Roberts won the inaugural Win, But Not at All Costs award; and Rachael Jensen took home the dual accolades of Key Driver and Entainer of the Year. Entain welcomes the best people into its squad. As home to gaming and sports betting's biggest brands, millions of people enjoy Entain's products at their fingertips every day. Entain's work culture empowers its people to celebrate who they are, who they love, what they believe in, and how they show up for work. Search the latest job vacancies with this top employer. Stay connected by subscribing to our monthly newsletter and following us on LinkedIn, X, Instagram and Facebook. Disclosure: Where Women Work researches and publishes insightful evidence about how its paid member organizations support women's equality.

Hawk Training
May 7th, 2026
Entain and Hawk Training: A partnership for inclusive growth.

Entain and Hawk Training: A partnership for inclusive growth. Entain partnered with Hawk Training to deliver a leadership experience designed to help women grow, lead and progress with confidence. Grounded in shared values and a strong commitment to inclusion, the programme offers practical development, real-world support and a clear pathway to build leadership capability across the business. Unlocking potential through inclusive leadership. As a fast moving, people-driven business, Entain is committed to creating an environment where everyone can grow and succeed. Women already play a vital role across the organisation, and Entain recognised an opportunity to provide more focused support for those stepping into leadership roles, ensuring they have the tools, confidence and visibility to progress. The ambition was clear: to create a leadership experience that feels relevant, empowering and genuinely useful in day-to-day roles. One that reflects Entain's culture, builds leadership capability and supports women to take the next step in their careers with confidence. Co-creating a meaningful learning experience. Working in close partnership with Hawk Training, Entain co-designed a bespoke Women in Leadership programme shaped by real colleague insight and the skills needed to lead in a dynamic, customer-focused environment. The programme brings together workshops, coaching conversations and digital learning to create a practical, engaging and supportive development journey. Now in its second wave, the programme connects women from across the UK business, creating space to learn from each other, build networks and share experiences. The focus is on confidence, communication, decision making and leading with authenticity, aligned to Entain's values and leadership expectations. As one participant shared: "The programme has helped me understand my strengths and how to use them. It's given me the confidence to step forward and lead in my own way." To maintain momentum beyond the core programme, Entain also introduced "learn at lunch" sessions led by senior female leaders. These short, high-energy sessions make development accessible and help embed learning into everyday work. Real impact for women - and for Entain. The programme is already making a meaningful difference. Completion rates are strong, and participants report increased confidence, clearer career direction and stronger connections across the business. Many have gone on to take on new responsibilities or move into broader roles, supported by the skills and networks built through the programme. More broadly, the initiative is strengthening Entain's leadership pipeline and contributing to a more inclusive culture, one where women feel supported, encouraged and confident to grow. It is a clear example of how targeted, thoughtful development can unlock talent and create lasting impact. By investing in women's leadership, Entain is not only supporting colleagues today, but also helping build a more diverse, confident and future-ready leadership community for tomorrow. Get in touch to discuss your learning and development needs. contact us

Ledbury Reporter
Apr 15th, 2026
Coral to close in Ledbury amid financial pressure.

Coral to close in Ledbury amid financial pressure. 14th April CLOSURE: Coral is due to close on Bye Street (Image: Google Maps) A BETTING shop chain has confirmed that it has plans to close its Ledbury branch. Entain, the parent company of Coral, has said the closure of its shop on Bye Street is pending the outcome of a consultation. The company has said it is facing financial challenges, changes in customer behaviour and competition from unlicensed betting shops. It said it will aim to move staff to other branches. READ MORE: "We regularly review our retail estate to ensure our business remains competitive in a climate of rising cost pressures, long-term changes in customer behaviour and unlicensed rival operators," a spokesperson for Entain said. "Where possible, we will redeploy any colleagues affected by closures." Town man Charlie Badham said the closure of the Ledbury shop would be a "big blow" to the town and described it as "devastating". In October 2025, Entain CEO Stella David warned that tax increases may lead to closures.

Yahoo Finance
Apr 14th, 2026
BetMGM cuts 2026 revenue outlook to $2.9B–$3.1B, maintains EBITDA guidance at lower end

BetMGM reported first-quarter net revenue of $696 million, up 6% year-over-year, and adjusted EBITDA of $25 million, though results fell slightly below expectations due to unfavourable sports outcomes and increased competition. The company has lowered its 2026 revenue guidance to between $2.9 billion and $3.1 billion, whilst maintaining adjusted EBITDA guidance of $300 million to $350 million at the lower end. BetMGM reiterated its target of $500 million adjusted EBITDA for 2027. iGaming revenue grew 9% to $481 million, driven by improved player management and bonus optimisation. The company is focusing capital allocation on multi-product states and premium players, whilst launching exclusive content partnerships including Games Global's Gold Blitz franchise.

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