Entrupy

Entrupy

AI authentication for luxury goods market

Overview

Entrupy offers an AI-powered authentication platform for luxury goods. It analyzes items such as handbags, sunglasses, and jewelry in real time to verify authenticity and spot counterfeits for pawn shops, resellers, and high-end retailers. The service is subscription-based, with potential extra charges for high-volume use or premium features. Its goal is to help luxury retailers protect brands, boost customer trust, and improve operational efficiency by providing fast, accurate authentication."

About Entrupy

Simplify's Rating
Why Entrupy is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

Debt Financing

Total Funding

$5.7M

Headquarters

New York City, New York

Founded

2012

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Simplify's Take

What believers are saying

  • Jewelers Mutual and JMIAP opened pawn-broker distribution on July 21, 2026.
  • Bravo integration gives pawnbrokers certificates inside listings, improving conversion and trust.
  • Device-free access lowers onboarding friction and should accelerate adoption across resale counters.

What critics are saying

  • Bravo's July 17, 2026 exclusive pawn POS deal shifts distribution leverage to Bravo.
  • User-supplied smartphone photos replace microscope hardware, weakening Entrupy's core moat by 2026.
  • Counterfeit busts and accuracy disputes can trigger merchant defections after a single false result.

What makes Entrupy unique

  • May 18, 2026 unified app removed Entrupy's hardware dependence for authentication.
  • Entrupy's 2026 coverage spans bags, footwear, apparel, and leather goods in one subscription.
  • TikTok Shop named Entrupy U.S. official authenticator in November 2025.

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Funding

Total Funding

$5.7M

Below

Industry Average

Funded Over

3 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

-2%

2 year growth

-2%
PR Newswire
Jul 20th, 2026
Bravo Store Systems partners with Entrupy to authenticate luxury goods for pawnbrokers

Bravo Store Systems has partnered with Entrupy to help pawnbrokers authenticate luxury goods. The collaboration makes Bravo the only pawn point of sale system integrated with Entrupy's authentication technology. The partnership gives pawnbrokers a smartphone-based method to verify luxury items before purchase and provide proof of authenticity when selling. This addresses the growing challenge of increasingly convincing counterfeit goods in the secondhand luxury market. The integration aims to protect pawnbrokers from unknowingly purchasing fake items whilst giving customers confidence in the authenticity of goods they buy from pawn shops.

Bravo Store Systems
Jul 17th, 2026
Bravo Store Systems partners with Entrupy so pawnbrokers never buy a fake again.

Bravo Store Systems partners with Entrupy so pawnbrokers never buy a fake again. Released On July 17, 2026 For Immediate Release Bravo becomes the only pawn point of sale partnered with Entrupy, giving pawnbrokers a smartphone-fast way to authenticate luxury goods before they buy, and hard proof they are real when they sell. Las Vegas, NV, July 17, 2026 Counterfeits are more convincing than ever, the deals are getting bigger, and one bad call can wipe out the profit from ten good ones. Bravo Store Systems is closing that gap. Today the company announced an exclusive partnership for pawnbrokers with Entrupy, the trusted leader in luxury authentication, putting professional-grade verification for handbags, leather goods, footwear, and apparel in the hand of every employee. Bravo is the only pawn point of sale partnered with Entrupy and its new all-category app. No expensive scanner to buy. No certification course to sit through. Any staff member signs in on a smartphone, points it at the item, and gets an answer backed by a certificate of authentication in minutes. Here is how it pays off on the floor: * On the way in. Before you lend or buy, authenticate the bag, the watch, or the pair of designer shoes. If it is fake, you know it before a single dollar leaves the drawer. * On the way out. The item is already verified. Staff upload the certificate image into Bravo, where it becomes part of the online listing, so buyers see the proof and pay full price without a second thought. The secondhand luxury market is one of the fastest-growing corners of retail, and more of that inventory is landing on pawn and resale counters every year. High-end handbags, designer shoes, luxury watches, and other high-value pieces are crossing the counter in record numbers, and the money attached to them keeps climbing. But as resale has grown, so have the fakes. Counterfeits have become sophisticated enough to fool even a trained eye, which makes authentication more important than ever, especially ahead of a major purchase. Buyers feel it too. They want proof that a piece is authentic before they pay for it. Now pawnbrokers can give it to them. "Our customers have wanted a simple way to prove a luxury item is real without buying expensive equipment or slowing down the counter. With Entrupy, they can authenticate a designer bag, a luxury watch, or a pair of designer shoes from a smartphone, then add that certificate right to the item's listing in Bravo. That changes what a pawn shop can confidently buy and sell." Tally Mack, CEO, Bravo Store Systems "Pawn and resale businesses are increasingly handling high-value luxury goods, making fast, reliable authentication essential at the point of purchase. Our partnership with Bravo brings Entrupy's technology directly into the workflow pawnbrokers already use, helping their teams make more confident buying decisions, protecting their margins and gives customers clear proof of authenticity when those items are resold." Vidyuth Srinivasan, Co-Founder and CEO, Entrupy Exclusive for pawnbrokers. Bravo is the only pawn point of sale partnered with Entrupy, and Bravo customers get a special discount when they sign up. No special device, just a smartphone. No cap on how many staff can use it. Sign-up, pricing, and support are handled directly by Entrupy. What Bravo customers get. * Every category, one app. Handbags, leather goods, footwear, and apparel, all authenticated from the same place. * Unlimited users, zero hardware. Any employee runs a check from a smartphone. No special device, no per-seat limit. * A verdict you can stand behind. Every check comes back with a certificate of authentication. * Proof buyers can see. Upload the certificate image into Bravo and it lives right on the item's eCommerce listing. * A Bravo-only discount. Special pricing for Bravo customers who sign up with Entrupy. How to get started. This benefit is available now. Bravo customers sign up directly with Entrupy at entrupy.com, which handles setup, pricing, and ongoing support. About Entrupy Entrupy is a trusted leader in luxury goods authentication. Resellers, marketplaces, and retailers around the world use Entrupy to confirm that luxury handbags, leather goods, footwear, and apparel are real, with every check backed by a certificate of authentication. For more information, visit entrupy.com. About Bravo Store Systems Bravo Store Systems is the all-in-one point of sale built for pawn shops, FFL gun stores, jewelers, consignment and resale stores, and independent retailers. Since 2013, Bravo has helped thousands of stores work faster, stay compliant, and grow, with built-in compliance, integrated eCommerce, and access to luxury authentication through Entrupy. For more information, visit bravostoresystems.com. See why 4,000+ stores run on Bravo 30-minute demo. Your workflows. Your questions. No pressure.

Pine Ridge Pawn & Jewelry
Aug 18th, 2024
Shop with Confidence: Pine Ridge Pawn Shop's Entrupy(R) Certification

That's why Pineridgepawn has partnered with Entrupy(R) to ensure every luxury item Pineridgepawn sell is genuine.

PYMNTS
Nov 8th, 2023
Main Street Meets Luxury Consignment Shops With A High-Tech Update

Luxury consignment is a thriving niche within the fashion industry, offering a sustainable and cost-effective way for consumers to access high-end, designer products at more affordable prices. While the brick-and-mortar approach to luxury consignment has its advantages of personalization and in-store experience, it often lacks the technological infrastructure that larger companies can provide for guaranteeing product authenticity and scaling their operations. This presents a challenge for luxury consignment businesses, as they strive to bridge the gap between the traditional and the modern. . In an interview with PYMNTS, Erika Schrieber, CEO and co-founder of Season 2 Consign, tells PYMNTS CEO Karen Webster, “We found that there was a void in the industry for something that combined really the best of both worlds, and we used technology to really fuel the growth of Season 2.”

Forbes
Oct 25th, 2023
How Ai And Blockchain Are Fighting Counterfeiting In The Luxury Market

The Entrupy app in use. EntrupyEarlier this month artificial intellience (AI) powered authenticator Entrupy was announced as an authentication provider of pre-owned luxury handbags for the TikTok Shop in the US.It uses a combination of AI and microscopy to assess the authenticity of an item. When the item is scanned using the outfit’s proprietary device and app, a set of microscopic images are collected, whereupon machine learning algorithms compare them against a database containing millions of records from known authentic and counterfeit products.Based on the results of this comparison, the AI will either verify the item’s authenticity or return an “unverified” result. Each scan from an Entrupy device becomes part of this database, further training the algorithms and making the solution smarter and more accurate.For most items, the process of scanning and submitting for authentication using the Entrupy app takes between three and five minutes. In some instances, it can take up to an hour, and Hermès Premium items can take up to 24 hours.AI is only ever as good as the information fed to its algorithm so the company works with data scientists, engineers and research experts who feed information to the technology in real time to support the process. The company launched in 2012 and has been collecting data to inform its algorithms ever since

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