Envisionit names Tiffany Kirby President and Chief Growth Officer. Tiffany Kirby, recently appointed President and Chief Growth Officer at Envisionit, is leading a new era of fully integrated marketing, combining brand, media, and AI-driven technology to help clients move faster, work smarter, and deliver more meaningful customer experiences. CHICAGO-(BUSINESS WIRE)-Envisionit today named Tiffany Kirby President and Chief Growth Officer, expanding her mandate to lead the agency into its next phase of growth as the marketing industry reaches an inflection point. Since joining in 2022, Kirby has driven double-digit growth year over year by doing something most agencies still can't: delivering truly integrated solutions across brand, media, and technology without sacrificing depth in any of them. That integration-first mindset is now more critical than ever. Agencies across the industry have rushed to attach the word "AI" to their capabilities, but few have done the work to make it operational or meaningful for clients. Envisionit has. In 2023, CEO Todd Brook founded Unchained, a specialized AI consultancy focused on AI strategy, education, and development. Kirby has been central to bridging that capability back to Envisionit's clients, partnering with Unchained to apply AI in ways that strengthen marketing outcomes rather than just streamline internal processes. As President, Kirby's scope now extends beyond growth to encompass operations, client strategy, and team development. She is joined in the leadership structure by Jason Goldberg, an owner and Chief Innovation Officer, who reports directly to Kirby and ensures that innovation and AI integration remain embedded in how the agency serves clients. The result is a leadership model built for where the industry is heading: fully integrated services with AI applied practically to help clients work smarter and maintain a competitive edge. "AI without a marketing lens risks efficiency at the expense of experience. Marketing without AI means falling behind. Our clients get both: integrated marketing excellence and specialized AI working together, so the technology behind the scenes works to improve the brand experiences people feel," said Kirby. "What Tiffany has built at Envisionit speaks for itself: double-digit growth and real results for clients driven by truly integrated thinking," said Todd Brook, CEO of Envisionit. "She's carried our AI vision forward, made sure every department has the resources to be successful, and leads with a people-first mindset that gets the best out of the team. This role puts her at the center of all of it." About Envisionit Envisionit is an award-winning strategic growth and integrated marketing agency. Traditional agencies create dependency, but today's marketers need clarity to navigate expanding platforms, data, and pressure. Envisionit aligns brand, digital, media, technology, and performance around a unified growth strategy, empowering teams to make smarter decisions, maximize every dollar, and move forward with confidence and control.

👩‍🍳 How we use AI at Tech in Asia, thoughtfully and responsibly.🧔‍♂️ A friendly human may check it before it goes live. More news hereThe UK’s Competition and Markets Authority (CMA) announced on June 13 that Google’s 2022 commitments on online advertising are no longer necessary.This follows Google’s April decision to drop its plan for a standalone prompt for third-party cookies.The CMA had raised concerns that removing third-party cookies could hurt competition in the digital ad market.Google responded with commitments tied to its “privacy sandbox” efforts to address these issues.The regulator is now consulting on whether to formally release these commitments later this year.🔗 Source: Reuters🧠 Food for thought1️⃣ The economic balancing act behind cookie policy changesGoogle’s approach to cookie deprecation reflects a careful balancing of business interests against growing privacy demands.With advertising constituting a massive 88.7% of Google’s revenue ($77 billion in 2016), the company has a strong financial incentive to move cautiously with any changes that might disrupt this revenue stream 1.This explains why Google has repeatedly adjusted its timeline for phasing out third-party cookies, extending the deprecation timeline to 2025 and ultimately reversing course to allow user control over cookie preferences rather than implementing a blanket ban 23.The CMA’s decision to release Google from its prior commitments shows how regulatory frameworks must adapt to tech companies’ evolving strategies, especially when those strategies shift toward giving users more choice.The regulatory reversal demonstrates that antitrust concerns about market competition can sometimes be addressed through policy changes that increase user control rather than through formal regulatory commitments.2️⃣ Rising consumer privacy demands reshaping digital advertisingGoogle’s evolving approach to cookies reflects broader shifts in consumer sentiment about data privacy that are forcing fundamental changes in digital advertising.A comprehensive Pew Research survey found 71% of Americans express concern about how their data is used—up from 64% in 2019—and 72% advocate for stronger privacy regulations 4.This consumer backlash is substantial, with 60% of consumers believing their data is misused and 42.7% specifically concerned about data breaches 5.Google’s Privacy Sandbox initiative represents an attempt to respond to these concerns while preserving advertising functionality, offering anonymized signals instead of individual tracking 6.The tension between privacy and personalization has become a central business challenge, forcing not just Google but the entire advertising ecosystem to develop new approaches that can maintain ad effectiveness without the granular tracking that cookies enabled.3️⃣ The industry-wide transformation beyond GoogleThe CMA’s decision reflects a broader industry evolution where the entire digital marketing landscape is being forced to develop alternatives to third-party cookie tracking.Marketing professionals across sectors are actively developing new measurement methods including first-party cookies, zero-party data (information directly shared by consumers), and server-side tracking solutions 7.These shifts will redistribute power in the digital advertising ecosystem, potentially strengthening platforms with strong first-party relationships while challenging those dependent on cross-site tracking 8.The competitive implications are significant enough that regulators like the CMA had initially viewed Google’s cookie deprecation as potentially anti-competitive, highlighting how privacy changes can have complex market consequences 89.The extended timeline for cookie changes, now stretching into 2025, demonstrates the technical and economic complexity of transforming a digital advertising system built over two decades around cookie-based tracking 2.Recent Google developments