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Propensity names Kelly Greenwalt as Vice President of Market Strategy. * By PRNewswire * September 10, 2026 Veteran B2B Marketing and Operations leader joins Propensity to bring the voice of the marketer into the company's market strategy, product vision and next generation of go-to-market orchestration Propensity, the AI-powered go-to-market platform helping B2B growth teams turn buyer signals into coordinated action, recently announced the appointment of Kelly Greenwalt as Vice President of Market Strategy. Greenwalt brings more than 20 years of experience across B2B marketing, marketing operations, demand generation, digital strategy and marketing technology. In her new role, Greenwalt will work across Propensity's customers, product organization and go-to-market teams to help define what modern B2B marketers need from the next generation of marketing technology - and translate those needs into Propensity's market strategy and product roadmap. "Marketing is entering one of the most significant periods of change we've seen in decades," said Sumner Vanderhoof, CEO and Co-Founder of Propensity. "AI is giving teams the opportunity to rethink the technology and processes that connect marketing, sales and the buyer journey. Kelly has spent her career building and operating those systems from the marketer's seat. Her perspective will help ensure we're solving the problems marketers actually face." Greenwalt joins Propensity after a career spanning marketing leadership and operations roles, most recently at Epicor, where her work included marketing technology, spend management, digital transformation, AI innovation and go-to-market operations. Throughout her career, she has focused on connecting technology, data and processes to improve marketing performance and business outcomes. Her appointment comes as Propensity expands beyond traditional account-based marketing toward a broader vision for AI-powered go-to-market orchestration, connecting marketing and sales around shared buyer signals and intelligent processes. "The agentic AI shift creates an incredible opportunity for marketing organizations," said Greenwalt. "We have a chance to rethink the processes marketers have spent years stitching together across teams, technologies and channels. I joined Propensity because I believe we can build something fundamentally better - an intelligent GTM engine that combines AI-powered orchestration with modern, connected processes." "A big part of my role will be listening to marketers - understanding where they're struggling, where processes break down and where AI can genuinely make their teams better," Greenwalt added. "We can bring those insights directly into Propensity's vision and roadmap and build the future of go-to-market alongside them." The appointment strengthens Propensity's commitment to making sophisticated B2B marketing and GTM orchestration easier to execute. The company's platform brings together buyer signals, audience creation, campaign execution, engagement intelligence, sales activation and measurement to help revenue teams move from fragmented tactics toward a coordinated GTM system. For strategic B2B insights and industry intelligence, follow Marketing News Add us as a preferred source on Google Google's "preferred sources" feature allows users to customize search results by selecting news outlets they want to see more often in the "Top Stories" section.

TripleFast Middle East completes migration to Epicor Kinetic cloud, cutting quoting times by up to 80%. Dubai, UAE - September 09, 2026 - TripleFast Middle East has successfully migrated to the cloud with the deployment of Epicor Kinetic, marking a significant step in the company's ongoing digital transformation. The move has already delivered measurable operational gains, including reducing quotation turnaround times from as long as 10 days to as little as 2 days, representing a reduction of up to 80%. TripleFast Middle East manufactures and stocks a diverse range of fasteners and engineered components for the oil and gas and petrochemical sectors. Operating in a segment defined by technical precision, fluctuating material costs and tight project deadlines, the company recognised the need to strengthen its digital backbone to support faster response times, tighter cost control and improved cross-functional visibility. Ian Hamilton, Finance Director MENA-APAC at Triplefast Middle East "This project was never about a single milestone," said Ian Hamilton, Finance Director MENA-APAC at TripleFast Middle East. "It's about continuous, incremental enhancements into the business. When you refine quoting, improve scheduling accuracy and strengthen data discipline, those gains rapidly compound. That's where real competitive advantage lies. In manufacturing, precision and predictability matter. The cloud gives us the foundation to keep improving." TripleFast selected Epicor Kinetic deployed in the cloud as the next phase in its long-standing relationship with Epicor, aligning with the vendor's product roadmap, while enabling centralised management, enhanced security and reduced on-premises infrastructure requirements. The deployment included core ERP functionality alongside the quoting module, product configurator and production scheduling capabilities. One of the most significant improvements has been in the company's quoting process. Previously, cost calculations were managed through standalone spreadsheets before being manually transferred into the ERP system. Today, quotes are generated directly within Epicor Kinetic using structured part codes and integrated costing logic. This has reduced turnaround times from up to 10 days to approximately 2 days, while improving pricing precision and traceability. The system now ensures that each quotation is built on consistent cost data, reducing manual handoffs and strengthening margin control. To further enhance commercial accuracy, TripleFast customised the product configurator to reflect the complexity of its engineered products. Sales and costing teams input key product specifications, such as dimensions and material grades, into the configurator. The system either references existing part codes or automatically creates new ones, with cost data calculated through embedded logic. This integration ensures that part creation, costing and quoting are synchronised within a single environment, supporting both speed and consistency. Operational visibility has also been strengthened through the deployment of advanced production scheduling. TripleFast refined its bills of operations and embedded detailed machine times within the system to enable more precise planning. Delivery buffers and need-by dates are now incorporated into scheduling logic, providing clearer timelines for both production and sales teams. Real-time dashboards allow sales teams to track order status directly, reducing internal bottlenecks and improving predictability across departments. Looking ahead, TripleFast plans to extend its use of the platform to include financial planning and analysis capabilities. Enhanced forecasting tools are expected to provide deeper insight into revenue timing and operational performance, further integrating financial and production data within a single reporting framework. "This has fundamentally changed how we operate day to day," added Hamilton. "We've moved from reactive processes and fragmented data to a far more structured, transparent environment. Our teams are spending less time chasing information and more time acting on it. That shift not only improves efficiency internally, but also strengthens how we engage with customers, because we can respond with greater speed, accuracy and confidence." "Manufacturers across the Middle East are under increasing pressure to deliver greater agility without compromising precision," said Vibhu Kapoor, Regional Vice President - Middle East, Africa & India, Epicor. "TripleFast's migration to Epicor Kinetic deployed in the cloud demonstrates how a modern ERP platform can drive measurable improvements in quoting speed, operational visibility and data integrity. We are proud to support their continued journey of incremental innovation." With its cloud foundation now in place, TripleFast is continuing to pursue further efficiencies, including barcode scanning for job completion and inventory management. By layering improvements over time, the company aims to build a more responsive and data-driven manufacturing operation capable of meeting the evolving demands of the region's energy sector. About Epicor Epicor equips hard-working businesses with enterprise solutions that keep the world turning. For 50 years, Epicor customers in the automotive, building supply, distribution, manufacturing, and retail industries have trusted Epicor to help them do business better. Innovative Epicor solution sets are carefully curated to fit customer needs and built to flexibly respond to their fast-changing reality. With deep industry knowledge and experience, Epicor accelerates its customers' ambitions, whether to grow and transform, or simply become more productive and effective. Visit www.epicor.com for more information. Epicor and the Epicor logo are trademarks of Epicor Software Corporation, registered in the United States and other countries. Other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Epicor Software Corporation. Results are not guaranteed, and each user's experience will vary.