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eternal.ag
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Autonomous harvesting robots for greenhouse operations
eternal.ag
Work Here?
Autonomous harvesting robots for greenhouse operations
Overview
What the company does: Eternal.ag builds autonomous harvesting robots for greenhouse crops, helping growers automate picking and handling to support resilient, scalable greenhouse operations. How the product works: The robots operate inside greenhouses, navigating rows, identifying ripe produce, and autonomously picking and transporting it to an appropriate place for handling or packaging, enabling hands-free, scalable harvests. How it differs from competitors: The offering emphasizes autonomous harvest capability tailored to controlled-environment farming, aiming to provide dependable, scalable harvesting that reduces labor dependency and improves consistency for growers. What the company’s goal is: To give growers a reliable, scalable automation solution that ensures harvest certainty today and as operations grow.
About eternal.ag
Industries
Data & Analytics
Robotics & Automation
Industrial & Manufacturing
AI & Machine Learning
Company Size
11-50
Company Stage
Early VC
Total Funding
$8.8M
Headquarters
Cologne, Germany
Founded
2024
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Simplify's Take
What believers are saying
- March 2026 funding brought €8 million from Simon Capital and peers.
- Van Noord Growers expanded from one robot to three during summer 2026.
- May 2026 Trolley launch broadens sales before full robot adoption cycles complete.
What critics are saying
- Four Growers, Denso, and TTA target the same tomato-harvesting buyers now.
- Single-crop tomato automation leaves eternal.ag exposed until cucumber and other crops ship.
- If Van Noord performance slips in 2026, the RaaS model loses credibility fast.
What makes eternal.ag unique
- Simulation-first training on NVIDIA Isaac Sim reduces greenhouse deployment risk.
- Harvester runs 22 hours daily and plugs into existing greenhouse infrastructure.
- Trolley converts into Harvester credit, lowering buyer lock-in and stranded-capital fears.
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Funding
Total Funding
$8.8M
Above
Industry Average
Funded Over
1 Rounds
Benefits
Flexible Work Hours
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↓ -2%2 year growth
↓ -2%Eternal.ag, a Cologne-based startup, has raised approximately $10 million from European investors to deploy autonomous harvesting robots in greenhouses. Led by CEO Renji John, the company addresses severe labour shortages in controlled environment agriculture through physical AI and robotics. The startup's battery-powered robots operate 22 hours daily in tomato-growing greenhouses, navigating on rails or concrete floors using sensors and computer vision. The technology eliminates the need for six human operators per 10-hectare facility, reducing annual labour costs of $250,000 in developed economies. Eternal.ag operates on a robots-as-a-service model, generating revenue based on produce harvested. The company announced its first paying customer, Van Noord Growers in the Netherlands, which has deployed one robot since September 2025 with plans to add more for tomatoes and cucumbers.
Robotics startup eternal.ag secures EUR 8 million to make greenhouses fully automated
German agritech startup Eternal.ag has raised €8 million to develop AI-powered harvesting robots that automate greenhouse operations and address Europe’s growing agricultural labor shortage
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About eternal.ag
Industries
Data & Analytics
Robotics & Automation
Industrial & Manufacturing
AI & Machine Learning
Company Size
11-50
Company Stage
Early VC
Total Funding
$8.8M
Headquarters
Cologne, Germany
Founded
2024
eternal.ag is Hiring for 11 Jobs on Simplify!
Find jobs on Simplify and start your career today