Overview

Ethnicity Matters is a multicultural marketing firm that helps brands grow by reaching and engaging ethnic communities. It operates through four divisions that provide an end-to-end service: Multicultural Education & Training, Research & Insights, Strategy & Business Planning, and Creative & Execution. The product works by combining education and training with research-driven insights, strategic planning, and integrated creative implementation to execute campaigns that connect with diverse communities. It differentiates itself from typical agencies by offering a complete, divisioned approach focused specifically on ethnic markets, not just advertising, and by delivering both strategic guidance and hands-on execution. The company’s goal is to drive new growth and sales for clients by effectively engaging ethnic audiences.