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Ethnicity Matters

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Ethnicity Matters

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Overview

About Ethnicity Matters

Simplify's Rating

Why Ethnicity Matters is rated

C-

Rated C on Competitive Edge

Rated C on Growth Potential

Rated D+ on Differentiation

Industries

Data & Analytics

Consulting

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Toronto, Canada

Founded

2013

Simplify's Take

What believers are saying

Hired two executives, promoted one to managing director for growth.
Ranked #55 in 2025 agency rankings, up from prior positions.
Rising multicultural marketing demand boosts expertise recognition.

What critics are saying

Ranking dropped from #55 in 2024, loses clients to Cossette.
Environics Analytics erodes share with superior ethnic data tools.
Google, Meta AI platforms obsolete manual buying in 12-18 months.

What makes Ethnicity Matters unique

Largest ethnic media buyer in Canada secures optimal rates.
Multilingual expertise spans Mandarin, French, Arabic, Hebrew.
Proprietary ethnic panels deliver data-driven multicultural insights.

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Benefits

Hybrid Work Options

Remote Work Options

401(k) Retirement Plan

401(k) Company Match

Wellness Program

Mental Health Support

Conference Attendance Budget

Professional Development Budget

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Childcare Support

Parental Leave

Paid Vacation

Paid Holidays

Paid Sick Leave

Unlimited Paid Time Off

Stock Options

Company Equity

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Phone/Internet Stipend

Home Office Stipend

Relocation Assistance

Employee Referral Bonus

Tuition Reimbursement

Professional Certification Support

Mentorship Program

Meal Benefits

Gym Membership

Commuter Benefits

Employee Discounts

Company Social Events

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