Overview

Evocalize specializes in digital advertising solutions, focusing on embedded technology that helps businesses create effective advertising campaigns using data. Their platform integrates with existing systems, allowing for automated search and social advertising, which is especially useful in industries like real estate where media costs are low and buyer intent is high. Businesses can use Evocalize's self-service user interface to manage their campaigns, capturing data and intent signals to optimize ad performance, leading to higher click-through and conversion rates. Unlike many competitors, Evocalize's technology is designed to seamlessly integrate with CRM systems and other applications, providing clients with new revenue opportunities and improved return on investment in advertising.

Simplify's Take

What believers are saying

• Growing demand for privacy-first, cookie-less digital advertising boosts Evocalize's market relevance.
• Winning HousingWire Tech100 awards enhances Evocalize's credibility in real estate and mortgage sectors.
• Partnerships with Smoothie King and Guaranteed Rate expand Evocalize's reach in multi-location brands.

What critics are saying

• Dependence on Facebook and Google could be risky if advertising policies change.
• Economic downturns in real estate and mortgage markets may impact Evocalize's partnerships.
• Data privacy regulations could affect Evocalize's collaborative marketing strategies.

What makes Evocalize unique

• Evocalize offers the first Collaborative Marketing Platform for independent complex marketing programs.
• Deep partnerships with Facebook and Google enhance Evocalize's digital advertising capabilities.
• Evocalize's platform integrates seamlessly with CRM systems, online portals, and marketplaces.

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Funding

Total Funding

$15.5M

Below

Industry Average

Funded Over

3 Rounds

$12,000,000

Series A

Jan 2022

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.

Series A Funding Comparison

Below Average

Industry standards

Ind Avg. $15M

$3.7M

$5M

$8.2M

$12M

$15M

$30M

View all funding stages