Guaranteed Rate has chosen Evocalize to enhance the digital marketing capabilities of its mortgage loan officers.

AUSTIN, Texas, Feb. 14, 2024 /PRNewswire/ -- Evocalize , the provider of industry-leading technology that powers many of the largest housing industry tech platforms and digital marketing tools — CMG Financial, Realtor.com , Moxiworks, Side , and many more — is excited to announce its newest partnership with Guaranteed Rate.Guaranteed Rate is working with Evocalize to improve the way mortgage loan officers generate leads and get in front of referral partners. The platform will enable local, digital paid marketing to automatically launch targeted programs where buyers and referral partners spend time online, on Google, Facebook, Instagram, TikTok, Gmail and YouTube all at once."We're thrilled to announce our newest partnership with Guaranteed Rate. We share a vision to equip loan officers with the resources essential for growing and engaging their spheres, acquiring new customers, and growing their business," said Evocalize CEO, Matthew Marx. "Together, we're making it easy for their users to leverage their local data to automatically run highly sophisticated digital programs to generate their own leads. This is especially important given the pressures from the recently announced FCC/TCPA changes, and the need for loan officers to control their own lead generation and nurture efforts from first touch to funded loan!"With Evocalize's Collaborative Marketing Platform , Guaranteed Rate will now offer access to industry-leading EVOLVE technology — real-time data for automation and machine learning algorithms to optimize performance across multiple ad platforms, ensuring that their messages are seen by the right people, in the right place, at the right time."This partnership presents a significant benefit for both Guaranteed Rate and our loan officers," said Guaranteed Rate Chief Marketing Officer, Andrew Pohlmann

AUSTIN, Texas, Feb. 6, 2024 /PRNewswire/ -- Evocalize , the provider of industry-leading technology that powers many of the largest housing industry tech platforms and digital marketing tools — Guaranteed Rate, CMG Financial, Realtor.com , Moxiworks, Side , Final Offer, and many more — is excited to announce being selected by HousingWire as a winner of their coveted Tech100 award in two major categories — Mortgage and Real Estate.The Tech100 award offers a detailed compilation of companies for housing professionals, serving as a valuable resource to find partners and solutions addressing the daily challenges encountered by mortgage lenders and real estate experts."One of the most exciting parts of my role at HousingWire is having a front row seat to witness stunning innovation in mortgage and real estate," said Clayton Collins, CEO of HW Media. "HousingWire is dedicated to serving housing professionals with the full picture, and the full picture isn't complete without deep and insightful coverage and resources to help mortgage and real estate professionals uncover the innovators and solutions that drive growth and efficiency in the housing sector."This is the fourth consecutive year Evocalize has been awarded this designation in the Real Estate space for being one of the most innovative technology companies in the industry. This year also marks the second year Evocalize has received the Tech100 award in the Mortgage industry."We're honored to have been selected by HousingWire to receive these two awards for another year," says Matthew Marx, CEO of Evocalize. "As we advance our mission to give franchise systems advanced portal-level marketing and lead generation capabilities, we will continue to innovate in ways that make highly sophisticated digital marketing capabilities available to everyone. Agents and MLO's are finally taking control of their own lead generation, and we're excited to be part of the movement."To see how Evocalize automates local digital marketing for 1,500,000+ loan officers, real estate agents and local operators to drive real business results, check out our interactive demo at evocalize.com .Press contact:Justin Ulrich[email protected]About EvocalizeEvocalize's Collaborative Marketing Platform is used by multi-location brands, technology platforms (like CRMs), and online marketplaces to equip their locations and users at scale with sophisticated, push-button easy digital marketing that drives real business results and revenue