About

Evocalize provides digital advertising solutions that help businesses create effective advertising campaigns using data. Their platform integrates with existing systems, allowing for automated search and social advertising, which is especially useful in industries like real estate. By utilizing Evocalize's technology, businesses can run data-driven advertising programs on platforms such as Facebook and Google. The self-service user interface enables clients to manage their campaigns efficiently, capturing data and intent signals to optimize ad performance. This leads to higher click-through rates and improved lead conversion rates. Evocalize generates revenue by offering its technology as a service, helping clients enhance their advertising capabilities and improve their return on investment. The company's goal is to assist businesses in turning data into revenue through optimized advertising solutions.

Simplify's Take

What believers are saying

• Growing demand for hyper-localized marketing boosts Evocalize's platform adoption.
• Partnerships with Guaranteed Rate and Total Expert expand Evocalize's reach in mortgage marketing.
• Winning HousingWire Tech100 awards highlights Evocalize's innovation in real estate and mortgage sectors.

What critics are saying

• Dependence on Facebook and Google poses risks if advertising policies change.
• Increasing competition in digital marketing technology challenges Evocalize's market position.
• Potential regulatory changes in data privacy could impact Evocalize's targeted advertising.

What makes Evocalize unique

• Evocalize offers a unique Collaborative Marketing Platform for complex marketing program execution.
• Deep partnerships with Facebook and Google enhance Evocalize's digital advertising capabilities.
• Evocalize's platform integrates seamlessly with CRM systems, marketplaces, and multi-location brands.

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