FGF Brands

FGF Brands

About FGF Brands

Simplify's Rating
Why FGF Brands is rated
B-
Rated C on Competitive Edge
Rated B on Growth Potential
Rated B on Rating Differentiation

Industries

Food & Agriculture

AI & Machine Learning

Consumer Goods

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Brampton, Canada

Founded

2004

Overview

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Simplify's Take

What believers are saying

  • Increased demand for plant-based goods drives innovation at FGF Brands.
  • E-commerce growth offers FGF Brands new market reach and customer engagement opportunities.
  • Sustainability initiatives can enhance FGF Brands' eco-friendly practices and brand image.

What critics are saying

  • Recent donut recall may damage FGF Brands' brand and consumer trust.
  • Competition from Rise Baking Company, which acquired FGF's pie facilities, is intensifying.
  • Managing large-scale recalls poses operational challenges and financial strain for FGF Brands.

What makes FGF Brands unique

  • FGF Brands is investing in a high-tech food manufacturing campus in Pickering, Ontario.
  • The company is exploring plant-based and gluten-free product lines for health-conscious consumers.
  • FGF Brands is leveraging e-commerce and direct-to-consumer sales channels to expand reach.

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Company News

Fox 26 Houston
Feb 10th, 2025
Donut recall: 2 million products nationwide had listeria concern

FGF Brands issued a recall in January with the U.S. Food and Drug Administration for dozens of donut products that were distributed throughout the U.S. and Canada.

92 Moose
Feb 10th, 2025
Massive Recall Affects Donut Lovers in Maine, New Hampshire & Massachusetts

As per People, the report says that the recall of several products was announced by an American company, FGF Brands.

Delimarket News
Dec 11th, 2023
Rise Baking Company Completes Acquisition of Pie Facilities; Brian Zellmer and Mike Horgan Explain

Rise Baking Company recently acquired two pie facilities from Wonder Brands Holdings and FGF Brands (USA) dba as Pies Rise provides premium cookies, cakes, brownies, muffins, dessert bars, icings, artisan breads, and flatbreads in North America to retail bakeries as well as foodservice providers.

Baking Business
Dec 5th, 2023
Rise Baking acquires two pie facilities

MINNEAPOLIS - Rise Baking Co., a portfolio company of Olympic Partners, has acquired two pie facilities from Wonder Brands Holdings Inc. and FGF Brands Inc.

Louisiana Lifestyle Guide
Oct 5th, 2023
Bread Market is Estimated to Reach a Value of $350.17Bn by 2030 - Exclusive Report by The Insight Partners

For instance, in January 2023, Baking manufacturer FGF Brands purchased 151 acres of land in Pickering, Ontario, and built high-tech food manufacturing campus called Wonderbrands Innovation Business Park.

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