FGF Brands

FGF Brands

Tech-driven bakery producing artisan goods

Overview

FGF Brands uses robotics, AI, and supply chain tech to bake artisan-quality foods at large scale for retailers, foodservice providers, restaurants, and coffee shops across North America, selling both private-label products and its own brands. Its process blends traditional baking with automation and data-driven manufacturing to produce naan, flatbreads, pizza crusts, muffins, croissants, and artisan breads in multiple facilities, with innovation campuses guiding sustainable manufacturing. It differentiates itself by combining advanced manufacturing tech with a broad private-label and branded bakery portfolio, expanding its reach through the 2021 Weston Foods bakery acquisition. Its goal is to deliver high-quality baked goods at scale while driving sustainability, aiming for zero waste certification and significantly reducing water use.

About FGF Brands

Simplify's Rating
Why FGF Brands is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Industrial & Manufacturing

AI & Machine Learning

Consumer Goods

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Brampton, Canada

Founded

2004

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Simplify's Take

What believers are saying

  • Revelio counted 114 active job postings in 2026, signaling continued operational expansion.
  • FGF will acquire Première Moisson’s Baie-D’Urfé plant for C$90 million by September 26, 2026.
  • Metro’s partnership validates FGF’s manufacturing expertise and secures grocery shelf space in Quebec.

What critics are saying

  • FGF’s January 7, 2025 listeria recall covered 2,017,614 donut cases and damaged trust.
  • The recall hit U.S. and Canada distribution, exposing Dunkin’ and private-label retail accounts.
  • A failed food-safety program would trigger retailer delistings and destroy FGF’s national bakery franchise.

What makes FGF Brands unique

  • FGF’s 30-plus facilities and 3,012 employees underpin unmatched North American bakery scale.
  • July 16, 2026 Première Moisson deal expands Quebec manufacturing without owning retail bakeries.
  • Stonefire, Wonder, ACE, and Country Harvest create resilient branded and private-label distribution.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Tuition Reimbursement

Company News

Annex Business Media
Jul 27th, 2026
FGF to buy Première Moisson's commercial bakery operations.

FGF to buy Première Moisson's commercial bakery operations. July 27, 2026 By Bakers Journal Staff Talking points. FGF Brands plans to acquire the commercial bakery operations of Première Moisson Group from grocery Metro Inc. in a $90-million deal, which includes a production facility in Baie-D'Urfé, Que. The acquisition will enable FGF to manufacture and distribute Première Moisson products in Quebec and Ontario. * Première Moisson will remain a subsidiary of Metro, retaining its brand and 25 retail bakeries across Quebec. * The transaction is expected to close during Metro's fourth quarter of fiscal 2026, ending on Sept. 26. * All affected employees will transition to FGF, with collaboration between Metro, FGF, and the union representing workers. This acquisition highlights Metro's focus on core retail activities while enhancing Première Moisson's product offerings through FGF's manufacturing expertise. Powered by: Montreal - FGF Brands plans to acquire the commercial bakery manufacturing operations of Première Moisson Group, a subsidiary of grocery Metro Inc., in a $90-million transaction that includes the group's production facility located in Baie-D'Urfé, Que. According to a news release from Metro, FGF will manufacture and distribute Première Moisson products sold in its Quebec and Ontario food stores while having the benefit of FGF's manufacturing expertise, innovation capabilities and operational scale. Première Moisson Group will remain a subsidiary of Metro and will retain ownership of the Première Moisson brand, its network of 25 retail bakeries across Quebec, its artisanal in-store production operations, and its French pastry production facility in Vaudreuil-Dorion, which exclusively supplies its bakery network, Metro said in a news release. "This transaction is consistent with our focus on our core food and pharmaceutical retail and distribution activities, while preserving the strength of the Première Moisson brand," said Marc Giroux, chief operating officer, Metro. "This partnership allows us to leverage our manufacturing and innovation capabilities to support the growth of Première Moisson's grocery offering while continuing to provide consumers with high-quality products," said Ojus Ajmera and Tejus Ajmera, co-chief executive officers and cofounders of FGF. The transaction is subject to customary closing conditions for transactions of this nature and is expected to close during Metro's fourth quarter of fiscal 2026, which ends on Sept. 26. The company said all impacted employees will be transferred to FGF upon closing of the transaction and Metro and FGF will work with the union representing unionized employees as part of the transition.

Food in Canada
Jul 20th, 2026
FGF Brands acquires Metro's Première Moisson plant.

FGF Brands acquires Metro's Première Moisson plant. July 20, 2026 By Food in Canada Staff Talking points. FGF Brands has acquired Première Moisson Group's production facility in Baie-D'Urfé, Que., for $90 million. Première Moisson will remain a subsidiary of Metro, retaining ownership of its brand and 25 retail bakeries across Quebec. * The acquisition aims to enhance innovation and product development while maintaining the quality of Première Moisson products. * All employees affected by the transaction will be transferred to FGF upon closing. * The deal is expected to finalize by September 2026, pending customary closing conditions. This acquisition highlights FGF's commitment to expanding its manufacturing capabilities while ensuring the continued success of the Première Moisson brand, which is known for its artisanal quality. Powered by: FGF Brands acquire Première Moisson Group's production facility in Baie-D'Urfé, Que., for $90 million. Première Moisson Group will remain a subsidiary of Metro and will retain ownership of the brand, its network of 25 retail bakeries across Quebec, its artisanal in-store production operations, and its French pastry production facility in Vaudreuil-Dorion, Que. "This transaction is consistent with our focus on our core food and pharmaceutical retail and distribution activities, while preserving the strength of the Première Moisson brand. By partnering with a company recognized for its manufacturing expertise, we will continue to offer customers the Première Moisson products they enjoy while benefiting from enhanced innovation, product development capabilities and a more efficient operating structure," said Marc Giroux, COO, Metro. The agreement with FGF provides for the continued production and manufacturing of all Première Moisson products. All impacted employees will be transferred to FGF upon closing of the transaction. "We are pleased to bring our baking expertise to Metro and in particular to Première Moisson, a brand renowned for the quality of its products and craftsmanship. This partnership allows us to leverage our manufacturing and innovation capabilities to support the growth of Première Moisson's grocery offering while continuing to provide consumers with high-quality products," said Ojus Ajmera and Tejus Ajmera, co-CEOs and co-founders of FGF. The transaction is subject to customary closing conditions amd expected to close by September, 2026.

Just Food
Jul 17th, 2026
Canadian baker FGF buys Metro production site.

Canadian baker FGF buys Metro production site. Under the terms of the deal, Metro will remain the owner of the Première Moisson brand and its retail bakeries in Québec. Canada-based bakery group FGF Brands has struck a deal to buy a production facility owned by Metro, one of the country's largest grocers. Family-owned FGF is to pay Metro C$90m (US$64.2m) for the Première Moisson Group site in Baie-D'Urfé, a Montreal suburb. Under the terms of the deal, Metro will remain the owner of the Première Moisson brand and its retail bakeries in Québec. FGF will manufacture and distribute Première Moisson products, meaning Metro will continue offering Première Moisson lines to customers in Québec and in Ontario. "This partnership allows us to leverage our manufacturing and innovation capabilities to support the growth of Première Moisson's grocery offering while continuing to provide consumers with high-quality products," FGF co-CEOs and co-founders Ojus Ajmera and Tejus Ajmera said in a joint statement. FGF says it is Canada's largest industrial baker and "one of the world's fastest-growing producers of bakery and snack foods". It supplies branded and private-label retailers and foodservice operators. The group's brands include the Wonder and Country Harvest labels picked up when the company acquired a clutch of assets from Canadian baker Weston Foods five years ago. Metro said the deal reflects its efforts to "focus its investments and resources on its core food and pharmaceutical retail and distribution operations". COO Marc Giroux added: "This transaction is consistent with our focus on our core food and pharmaceutical retail and distribution activities, while preserving the strength of the Première Moisson brand. By partnering with a company recognised for its manufacturing expertise, we will continue to offer customers the Première Moisson products they enjoy while benefiting from enhanced innovation, product development capabilities and a more efficient operating structure."

ConnectCRE
Jul 16th, 2026
Metro to sell industrial bakery to FGF Brands for $90M.

Metro to sell industrial bakery to FGF Brands for $90M. Metro has agreed to sell its industrial bakery in Baie-D'Urfé, Que., to FGF Brands for $90 million. The companies said the transaction is part of Metro's strategy to focus on its core food and pharmacy retail and distribution businesses while simplifying its operating model. The large-scale production facility is currently owned by Metro subsidiary Première Moisson. Upon closing, FGF will manufacture and distribute Première Moisson products sold through Metro's food stores in Quebec and Ontario. Première Moisson Group will remain a Metro subsidiary and will retain ownership of the Première Moisson brand, its network of 25 retail bakeries in Quebec, its artisanal in-store production operations and its French pastry production facility in Vaudreuil-Dorion, Que., which supplies the bakery network. Under the agreement, FGF will continue producing all Première Moisson products. Employees affected by the transaction will transfer to FGF when the deal closes, with Metro and FGF working with the union representing unionized employees during the transition. "This transaction is consistent with our focus on our core food and pharmaceutical retail and distribution activities, while preserving the strength of the Première Moisson brand," said Marc Giroux, chief operating officer at Metro. "By partnering with a company recognized for its manufacturing expertise, we will continue to offer customers the Première Moisson products they enjoy while benefitting from enhanced innovation, product development capabilities and a more efficient operating structure." "This partnership allows us to leverage our manufacturing and innovation capabilities to support the growth of Première Moisson's grocery offering while continuing to provide consumers with high-quality products," said Ojus Ajmera and Tejus Ajmera, co-CEOs and co-founders of FGF. The transaction is subject to customary closing conditions and is expected to close during Metro's fourth quarter of fiscal 2026, which ends Sept. 26, 2026. Montreal-based Metro is a food and pharmacy retailer operating in Quebec and Ontario. The company owns the Première Moisson brand, operates a network of about 1,000 food stores and 640 pharmacies, and reported annual sales of more than $22 billion. FGF Brands is a Canadian, family-owned bakery company headquartered in Toronto. Founded in 2004, it is Canada's largest industrial baker and supplies branded and private-label bakery and snack products to retailers and foodservice customers across North America and other global markets. Photo: FGF Inside the story. Monte Stewart serves as Content Director - Canada for Connect Commercial Real Estate. Based in Vancouver, British Columbia, Monte provides daily news coverage of major Canadian commercial real estate markets, including Vancouver, Toronto, Montreal and Calgary. He has written about the real estate sector for various media outlets and Avison Young since the early 2000s. In addition, he has covered sports, general news and business for several leading wire services and publications, including The Canadian Press, The Associated Press, The Calgary Herald, The Globe and Mail, Research Money, The Daily Oil Bulletin, Natural Gas World and The Toronto Star. Monte is active in his community as a youth basketball coach and raises funds for such charitable causes as Movember. * | Sale/Acquisition

Newswire
Jul 16th, 2026
METRO and FGF Brands enter into a strategic partnership for Première Moisson's commercial bakery manufacturing operations.

METRO and FGF Brands enter into a strategic partnership for Première Moisson's commercial bakery manufacturing operations. Jul 16, 2026, 08:55 ET MONTRÉAL, July 16, 2026 /CNW/ - METRO Inc. (TSX: MRU) and FGF Brands (FGF), a Canadian company and a North American leader in bakery products, today announced a strategic partnership for the commercial bakery manufacturing operations of Première Moisson Group Inc., a subsidiary of METRO. As part of the transaction, FGF will acquire Première Moisson Group's production facility located in Baie-D'Urfé for a total consideration of $90 million. This transaction reflects METRO's ongoing commitment to focus its investments and resources on its core food and pharmaceutical retail and distribution operations, while simplifying its operating model through the support of a specialized partner. Upon closing of the transaction, FGF will manufacture and distribute Première Moisson products sold in food stores. This agreement will allow METRO to continue offering Première Moisson products to customers throughout its Québec and Ontario food store network while leveraging FGF's manufacturing expertise, innovation capabilities and operational scale. Première Moisson Group will remain a subsidiary of METRO and will retain ownership of the Première Moisson brand, its network of 25 retail bakeries across Québec, its artisanal in-store production operations, and its French pastry production facility in Vaudreuil-Dorion, which exclusively supplies its bakery network. The agreement with FGF provides for the continued production and manufacturing of all Première Moisson products. All impacted employees will be transferred to FGF upon closing of the transaction; METRO and FGF will work with the union representing unionized employees as part of the transition. "This transaction is consistent with our focus on our core food and pharmaceutical retail and distribution activities, while preserving the strength of the Première Moisson brand. By partnering with a company recognized for its manufacturing expertise, we will continue to offer customers the Première Moisson products they enjoy while benefiting from enhanced innovation, product development capabilities and a more efficient operating structure." said Marc Giroux, Chief Operating Officer, METRO. "We are pleased to bring our baking expertise to METRO and in particular to Première Moisson, a brand renowned for the quality of its products and craftsmanship. This partnership allows us to leverage our manufacturing and innovation capabilities to support the growth of Première Moisson's grocery offering while continuing to provide consumers with high-quality products," said Ojus Ajmera and Tejus Ajmera, Co-Chief Executive Officers and Co-Founders of FGF. The transaction is subject to customary closing conditions for transactions of this nature. It is expected to close during METRO Inc.'s fourth quarter of fiscal 2026, which ends on September 26, 2026. About METRO Inc. With annual sales of more than $22 billion, METRO Inc. is a food and pharmacy leader in Québec and Ontario, providing employment to more than 97,000 people. Its purpose is to Nourish the health and well-being of our communities. As a retailer, franchisor, distributor, manufacturer, and provider of eCommerce services, the company operates or services a network of some 1,000 food stores under several banners including Metro, Metro Plus, Super C, Food Basics, Adonis and Première Moisson, and some 640 pharmacies primarily under the Jean Coutu, Brunet, Metro Pharmacy and Food Basics Pharmacy banners. For more details, visit corpo.metro.ca and follow the latest news on LinkedIn. About FGF Brands FGF Brands is a Canadian, family-owned private bakery company founded in 2004. The FGF Group of Companies is Canada's largest industrial baker and one of the world's fastest-growing producers of bakery and snack foods. Headquartered in Toronto, Ontario, FGF supplies a broad range of branded and private-label products to leading retailers and foodservice partners across the globe. Guided by the belief that everyone deserves great food at an affordable price, FGF has earned a reputation as a values-led enterprise that fuses culinary craftsmanship with advanced industrial technologies. The FGF Group operates a network of over 30 world-class facilities and owns iconic brands such as Stonefire(R), ACE(R), Wonder(R), Country Harvest(R), D'Italiano(R), and Gadoua(R) cementing its position as a cornerstone of North America's modern food industry. Forward-Looking Information This news release contains forward-looking information that reflects the expectations of the management of METRO Inc. regarding expected future events, including statements relating to the transaction between Première Moisson Group Inc. and FGF, the timing of its completion, and the future prospects of METRO Inc., its subsidiaries and FGF. Such forward-looking information generally includes verbs in the future or conditional tense as well as words and expressions such as "will", "expected to", "commitment", or other similar terminology. These forward-looking statements are not facts but rather reflect the estimates and expectations of the management of METRO Inc. Although METRO Inc. believes that these forward-looking statements are based on current, reasonable and complete information and assumptions, they are inherently subject to a number of factors that could cause actual results to differ materially from management's expectations as set out in such forward-looking statements, including the risks and uncertainties discussed under the "Risk Management" section of METRO Inc.'s public disclosure documents filed from time to time with the Canadian Securities Administrators. The forward-looking statements contained in this news release are made only as of the date of this news release, and METRO Inc. does not undertake any obligation to publicly update such forward-looking statements, whether as a result of new information, future events or otherwise. Given these risks, uncertainties and assumptions, the forward-looking events described in these forward-looking statements may or may not occur. METRO Inc. cannot guarantee that the projected results or events will be achieved. SOURCE METRO INC. Further information: METRO, Media Relations, [email protected]

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