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FGF Brands

Tech-driven bakery producing artisan goods

Overview

FGF Brands uses robotics, AI, and supply chain automation to bake artisan-quality goods at a large scale for North American retailers, foodservice providers, and restaurants, selling both private-label products and its own brands. Its production blends traditional baking with automated manufacturing across multiple facilities, making naan, flatbreads, pizza crusts, muffins, croissants, and artisan breads. The company differentiates itself by combining advanced manufacturing tech with a broad private-label and branded bakery portfolio, and it expanded its reach through the 2021 Weston Foods acquisition. Its goal is to supply high-quality baked goods at scale while pursuing sustainability, aiming for zero waste certification and lower water use.

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About FGF Brands

Simplify's Rating
Why FGF Brands is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & AgricultureIndustrial & ManufacturingAI & Machine LearningConsumer Goods

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Brampton, Canada

Founded

2004

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Simplify's take

What believers are saying

  • Metro's July 16, 2026 sale expands FGF's Quebec volume and customer reach.
  • FGF's July 2026 transaction secures a production site and all impacted employees.
  • Retailers keep outsourcing bakery production, supporting FGF's scale advantage through 2026 and 2027.

What critics are saying

  • The January 2025 listeria recall hit over 2 million products and damaged trust.
  • Food-safety failures at one plant can trigger retailer delistings and regulatory scrutiny within months.
  • Integration of Première Moisson and sprawling facilities creates execution risk if quality systems slip.

What makes FGF Brands unique

  • FGF combines industrial-scale baking with private-label and branded distribution across North America.
  • Its 30-plus facilities and Weston Foods brands create unmatched breadth in bakery categories.
  • The Première Moisson deal adds Quebec manufacturing depth and stronger artisanal credibility.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Company Match
  • Tuition Reimbursement

Company News

Star Tribune
Oct 30th, 2026
New French Bakery plants to close in Minneapolis, eliminating 166 jobs.

New French Bakery plants to close in Minneapolis, eliminating 166 jobs. The company that made artisan breads has changed ownership several times since 2013. The Minnesota Star Tribune October 30, 2026 at 2:47PM Two New French Bakery facilities are shuttering in Minneapolis after their private equity owners sold the brand to a Canadian company in September. A letter sent to Minnesota officials said the closures of facilities on Kasota Avenue and 26th Avenue S. will result in 166 job losses. Layoffs begin Dec. 29. The company sells baked goods to grocery stores and food-service companies around the country. Minnesota-based Rise Baking Co. - which private equity firms Platinum Equity and Butterfly bought for potentially $2.5 billion in 2024 - sold subsidiary New French Bakery in September, a spokeswoman said. "Our people are incredibly important to us, and we are committed to supporting those... affected through this transition," the Rise spokeswoman said. "We're grateful for their dedication and contributions to New French Bakery and Rise Baking Company." The facilities' buyer, Toronto-based FGF Brands, did not immediately respond to requests for comment Friday afternoon. FGF owns brands such as Stonefire, which makes naan bread and other products. The bakery makes products such as artisan breads and has changed ownership several times since 2013. The plants' closures mark the latest disruption to Minnesota's food industry, which has reckoned with the announced closure of Pearson's Candy and the possible shuttering of Revol Greens in recent months. In a separate filing to state officials on Friday, executives at Revol, which makes lettuce and greens in a greenhouse near Owatonna, said they were postponing layoffs until at least Nov. 6 "due to ongoing efforts to close a transaction that may allow operations at the facility to continue." Over 20 years, New French Bakery's original owner Peter Kelsey grew the firm to employ 300 people and pull in millions of dollars in revenue in 2013, the Minnesota Star Tribune has reported. That's the year he sold his company for millions to Chicago private equity firm Arbor Investments in part because he had trouble borrowing $6 million from banks to create an additional production line. Arbor sold its baking businesses under the umbrella of Rise to Olympus Partners in 2018. Then in 2024, that Connecticut-based firm sold Rise, which had nearly 4,000 employees and 20 facilities at the time. Hennepin County property records show that FGF bought the New French Bakery Kasota Avenue facility for roughly $1.9 million and the 26th Avenue one for $598,865 in September. Workers being laid off range from technicians and managers to sanitation employees.

Annex Business Media
Jul 27th, 2026
FGF to buy Première Moisson's commercial bakery operations.

FGF to buy Première Moisson's commercial bakery operations. July 27, 2026 By Bakers Journal Staff Talking points. FGF Brands plans to acquire the commercial bakery operations of Première Moisson Group from grocery Metro Inc. in a $90-million deal, which includes a production facility in Baie-D'Urfé, Que. The acquisition will enable FGF to manufacture and distribute Première Moisson products in Quebec and Ontario. * Première Moisson will remain a subsidiary of Metro, retaining its brand and 25 retail bakeries across Quebec. * The transaction is expected to close during Metro's fourth quarter of fiscal 2026, ending on Sept. 26. * All affected employees will transition to FGF, with collaboration between Metro, FGF, and the union representing workers. This acquisition highlights Metro's focus on core retail activities while enhancing Première Moisson's product offerings through FGF's manufacturing expertise. Powered by: Montreal - FGF Brands plans to acquire the commercial bakery manufacturing operations of Première Moisson Group, a subsidiary of grocery Metro Inc., in a $90-million transaction that includes the group's production facility located in Baie-D'Urfé, Que. According to a news release from Metro, FGF will manufacture and distribute Première Moisson products sold in its Quebec and Ontario food stores while having the benefit of FGF's manufacturing expertise, innovation capabilities and operational scale. Première Moisson Group will remain a subsidiary of Metro and will retain ownership of the Première Moisson brand, its network of 25 retail bakeries across Quebec, its artisanal in-store production operations, and its French pastry production facility in Vaudreuil-Dorion, which exclusively supplies its bakery network, Metro said in a news release. "This transaction is consistent with our focus on our core food and pharmaceutical retail and distribution activities, while preserving the strength of the Première Moisson brand," said Marc Giroux, chief operating officer, Metro. "This partnership allows us to leverage our manufacturing and innovation capabilities to support the growth of Première Moisson's grocery offering while continuing to provide consumers with high-quality products," said Ojus Ajmera and Tejus Ajmera, co-chief executive officers and cofounders of FGF. The transaction is subject to customary closing conditions for transactions of this nature and is expected to close during Metro's fourth quarter of fiscal 2026, which ends on Sept. 26. The company said all impacted employees will be transferred to FGF upon closing of the transaction and Metro and FGF will work with the union representing unionized employees as part of the transition.

Food in Canada
Jul 20th, 2026
FGF Brands acquires Metro's Première Moisson plant.

FGF Brands acquires Metro's Première Moisson plant. July 20, 2026 By Food in Canada Staff Talking points. FGF Brands has acquired Première Moisson Group's production facility in Baie-D'Urfé, Que., for $90 million. Première Moisson will remain a subsidiary of Metro, retaining ownership of its brand and 25 retail bakeries across Quebec. * The acquisition aims to enhance innovation and product development while maintaining the quality of Première Moisson products. * All employees affected by the transaction will be transferred to FGF upon closing. * The deal is expected to finalize by September 2026, pending customary closing conditions. This acquisition highlights FGF's commitment to expanding its manufacturing capabilities while ensuring the continued success of the Première Moisson brand, which is known for its artisanal quality. Powered by: FGF Brands acquire Première Moisson Group's production facility in Baie-D'Urfé, Que., for $90 million. Première Moisson Group will remain a subsidiary of Metro and will retain ownership of the brand, its network of 25 retail bakeries across Quebec, its artisanal in-store production operations, and its French pastry production facility in Vaudreuil-Dorion, Que. "This transaction is consistent with our focus on our core food and pharmaceutical retail and distribution activities, while preserving the strength of the Première Moisson brand. By partnering with a company recognized for its manufacturing expertise, we will continue to offer customers the Première Moisson products they enjoy while benefiting from enhanced innovation, product development capabilities and a more efficient operating structure," said Marc Giroux, COO, Metro. The agreement with FGF provides for the continued production and manufacturing of all Première Moisson products. All impacted employees will be transferred to FGF upon closing of the transaction. "We are pleased to bring our baking expertise to Metro and in particular to Première Moisson, a brand renowned for the quality of its products and craftsmanship. This partnership allows us to leverage our manufacturing and innovation capabilities to support the growth of Première Moisson's grocery offering while continuing to provide consumers with high-quality products," said Ojus Ajmera and Tejus Ajmera, co-CEOs and co-founders of FGF. The transaction is subject to customary closing conditions amd expected to close by September, 2026.

Just Food
Jul 17th, 2026
Canadian baker FGF buys Metro production site.

Canadian baker FGF buys Metro production site. Under the terms of the deal, Metro will remain the owner of the Première Moisson brand and its retail bakeries in Québec. Canada-based bakery group FGF Brands has struck a deal to buy a production facility owned by Metro, one of the country's largest grocers. Family-owned FGF is to pay Metro C$90m (US$64.2m) for the Première Moisson Group site in Baie-D'Urfé, a Montreal suburb. Under the terms of the deal, Metro will remain the owner of the Première Moisson brand and its retail bakeries in Québec. FGF will manufacture and distribute Première Moisson products, meaning Metro will continue offering Première Moisson lines to customers in Québec and in Ontario. "This partnership allows us to leverage our manufacturing and innovation capabilities to support the growth of Première Moisson's grocery offering while continuing to provide consumers with high-quality products," FGF co-CEOs and co-founders Ojus Ajmera and Tejus Ajmera said in a joint statement. FGF says it is Canada's largest industrial baker and "one of the world's fastest-growing producers of bakery and snack foods". It supplies branded and private-label retailers and foodservice operators. The group's brands include the Wonder and Country Harvest labels picked up when the company acquired a clutch of assets from Canadian baker Weston Foods five years ago. Metro said the deal reflects its efforts to "focus its investments and resources on its core food and pharmaceutical retail and distribution operations". COO Marc Giroux added: "This transaction is consistent with our focus on our core food and pharmaceutical retail and distribution activities, while preserving the strength of the Première Moisson brand. By partnering with a company recognised for its manufacturing expertise, we will continue to offer customers the Première Moisson products they enjoy while benefiting from enhanced innovation, product development capabilities and a more efficient operating structure."

ConnectCRE
Jul 16th, 2026
Metro to sell industrial bakery to FGF Brands for $90M.

Metro to sell industrial bakery to FGF Brands for $90M. Metro has agreed to sell its industrial bakery in Baie-D'Urfé, Que., to FGF Brands for $90 million. The companies said the transaction is part of Metro's strategy to focus on its core food and pharmacy retail and distribution businesses while simplifying its operating model. The large-scale production facility is currently owned by Metro subsidiary Première Moisson. Upon closing, FGF will manufacture and distribute Première Moisson products sold through Metro's food stores in Quebec and Ontario. Première Moisson Group will remain a Metro subsidiary and will retain ownership of the Première Moisson brand, its network of 25 retail bakeries in Quebec, its artisanal in-store production operations and its French pastry production facility in Vaudreuil-Dorion, Que., which supplies the bakery network. Under the agreement, FGF will continue producing all Première Moisson products. Employees affected by the transaction will transfer to FGF when the deal closes, with Metro and FGF working with the union representing unionized employees during the transition. "This transaction is consistent with our focus on our core food and pharmaceutical retail and distribution activities, while preserving the strength of the Première Moisson brand," said Marc Giroux, chief operating officer at Metro. "By partnering with a company recognized for its manufacturing expertise, we will continue to offer customers the Première Moisson products they enjoy while benefitting from enhanced innovation, product development capabilities and a more efficient operating structure." "This partnership allows us to leverage our manufacturing and innovation capabilities to support the growth of Première Moisson's grocery offering while continuing to provide consumers with high-quality products," said Ojus Ajmera and Tejus Ajmera, co-CEOs and co-founders of FGF. The transaction is subject to customary closing conditions and is expected to close during Metro's fourth quarter of fiscal 2026, which ends Sept. 26, 2026. Montreal-based Metro is a food and pharmacy retailer operating in Quebec and Ontario. The company owns the Première Moisson brand, operates a network of about 1,000 food stores and 640 pharmacies, and reported annual sales of more than $22 billion. FGF Brands is a Canadian, family-owned bakery company headquartered in Toronto. Founded in 2004, it is Canada's largest industrial baker and supplies branded and private-label bakery and snack products to retailers and foodservice customers across North America and other global markets. Photo: FGF Inside the story. Monte Stewart serves as Content Director - Canada for Connect Commercial Real Estate. Based in Vancouver, British Columbia, Monte provides daily news coverage of major Canadian commercial real estate markets, including Vancouver, Toronto, Montreal and Calgary. He has written about the real estate sector for various media outlets and Avison Young since the early 2000s. In addition, he has covered sports, general news and business for several leading wire services and publications, including The Canadian Press, The Associated Press, The Calgary Herald, The Globe and Mail, Research Money, The Daily Oil Bulletin, Natural Gas World and The Toronto Star. Monte is active in his community as a youth basketball coach and raises funds for such charitable causes as Movember. * | Sale/Acquisition

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