Overview

FabFitFun provides curated, full-sized premium products in beauty, fitness, wellness, and lifestyle to subscribers as seasonal boxes four times a year. Members pay $49.99 per season and receive 8–10 items valued at over $200, with optional customization. There’s also an annual plan with more customization. Revenue comes from subscription fees and brand partnerships that supply products at lower costs. FabFitFun also offers FabFitFunTV, an online platform with exclusive workout videos and content to boost member value and retention. Goal: deliver convenient access to high-quality, personalized discoveries through a recurring subscription model while expanding value via additional content and partnerships.