FabFitFun, established in 2010, offers a unique lifestyle membership and shopping experience that focuses on delivering happiness and wellbeing through a curated collection of full-size products across various sectors. The company's competitive advantage lies in its comprehensive approach to customer satisfaction, providing members with exclusive access to an online community, members-only shopping experiences, and exclusive digital content. As an industry leader, FabFitFun has successfully redefined the subscription box service by integrating diverse product categories and creating a holistic customer experience.