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Overview
FabFitFun provides curated, full-sized premium products in beauty, fitness, wellness, and lifestyle to subscribers as seasonal boxes four times a year. Members pay $49.99 per season and receive 8–10 items valued at over $200, with optional customization. There’s also an annual plan with more customization. Revenue comes from subscription fees and brand partnerships that supply products at lower costs. FabFitFun also offers FabFitFunTV, an online platform with exclusive workout videos and content to boost member value and retention. Goal: deliver convenient access to high-quality, personalized discoveries through a recurring subscription model while expanding value via additional content and partnerships.
About FabFitFun
Industries
Consumer Goods
Entertainment
Company Size
201-500
Company Stage
Debt Financing
Total Funding
$183.5M
Headquarters
Los Angeles, California
Founded
2010
Simplify's Take
What believers are saying
- PupBox acquisition captures pet-parent segment within existing 1M+ member base.
- Paya Health ingestible wellness expands beauty-from-within category with higher margins.
- Sustainable packaging via Boox acquisition reduces costs and appeals to eco-conscious consumers.
What critics are saying
- PupBox integration alienates core female subscribers, driving 10-15% churn in 6-12 months.
- BarkBox's superior dog customization captures 20% of pet expansion revenue by month 18.
- FDA scrutiny of Paya Health ingestible claims triggers recalls and lawsuits, halting expansion.
What makes FabFitFun unique
- Full-sized premium products with $200+ value per $49.99 seasonal box.
- Personalized customization across beauty, wellness, fitness, and lifestyle categories.
- Vertical integration through Paya Health, PupBox, and Boox acquisitions expands addressable market.
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Funding
Total Funding
$183.5M
Above
Industry Average
Funded Over
3 Rounds
Kleiner PerkinsBenefits
Unlimited Paid Time Off
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Pet Insurance
Growth & Insights and Company News
6 month growth
↑ 2%1 year growth
↑ 2%2 year growth
↑ 2%FabFitFun has acquired Paya Health to expand its presence in the ingestible wellness sector, enhancing its offerings beyond subscription boxes into the beauty-from-within market.
Subscription box FabFitFun acquired sustainable packaging company Boox, marking a strategic expansion into scalable, sustainable infrastructure solutions for brands.
This Mother's Day, FabFitFun is releasing a limited-edition, Spring Advent Calendar.
Just in time for holiday glam season, Pat McGrath Labs has teamed with FabFitFun to launch a limited-edition holiday glam box.
FabFitFun x Pat McGrath launch a limited edition winter box drop.
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About FabFitFun
Industries
Consumer Goods
Entertainment
Company Size
201-500
Company Stage
Debt Financing
Total Funding
$183.5M
Headquarters
Los Angeles, California
Founded
2010
There are no jobs for FabFitFun right now.
Find jobs on Simplify and start your career today