Facet Wealth

Facet Wealth

Flat-fee financial planning with CFPs

Overview

Facet Wealth provides personalized and affordable financial planning services for individuals and families through a flat-fee membership. Clients pay a set fee for access to a team of Certified Financial Planner (CFP) professionals who deliver unbiased, holistic financial guidance across life events like starting a business, buying real estate, planning for a family, investments, and retirement, with no commissions or product sales. The flat-fee model and direct CFP access distinguish Facet Wealth from traditional advisors by removing hidden costs and conflicts of interest, offering transparent, comprehensive planning. The company aims to make professional financial planning accessible to more people and become a trusted, preferred choice in the financial advisory market.

About Facet Wealth

Simplify's Rating
Why Facet Wealth is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Fintech

Financial Services

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$263.2M

Headquarters

Baltimore, Maryland

Founded

2016

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Simplify's Take

What believers are saying

  • Facet kept public pricing clear in 2026, supporting trust and conversion.
  • Unbiased reported $1.9 billion AUM and 100-plus advisors in 2026.
  • Facet sells tax filing, equity compensation, and direct indexing across tiers.

What critics are saying

  • Advisor access is capped, limiting service quality as membership grows in 2026.
  • Complete costs $8,700 annually; NerdWallet flags higher fees than traditional advisors.
  • Vendors like Wealth.com control estate planning, creating supplier leverage and churn risk.

What makes Facet Wealth unique

  • Flat-fee CFP access with Core, Plus, Complete tiers; no AUM commissions.
  • Facet ranked USA Today Best Financial Advisory Firm in February 2026.
  • Wealth.com partnership adds estate planning inside Complete memberships since 2024.

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Funding

Total Funding

$263.2M

Above

Industry Average

Funded Over

7 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Life Insurance

Parental Leave

401(k) Company Match

Wellness Program

Tuition Reimbursement

Remote Work Options

Company Equity

Professional Certification Support

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

-2%

2 year growth

-6%
Business Wire
Oct 9th, 2024
Facet Secures $35 Million in Additional Funding to Broaden Access to High-Quality Financial Advice

Facet, the fintech company that is building the future of financial planning, today announced it has raised an additional $35 million in new financing

The Business Journals
Oct 8th, 2024
Baltimore Inc. 5000 company raises $35 million

Facet previously raised $100 million in 2022.

Citywire
Oct 8th, 2024
Facet raises $35m in mezzanine deal led by Multiplier Capital

Chief executive Anders Jones said the deal includes $25m of debt and $10m of Facet equity.

U.S. Securities and Exchange Commission
Jul 29th, 2024
SEC FORM D

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.The reader should not assume that the information is accurate and complete.

Business Wire
Nov 30th, 2023
Facet Wealth Secures $100 Million in Series C Round

Facet's $100 million raise will be invested in technology, its product suite and client experience to fuel its already meteoric growth trajectory.

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