Fair

Fair

Subscription-based platform for affordable used cars

Overview

Preparing company summary.

About Fair

Simplify's Rating
Why Fair is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Automotive & Transportation

Consumer Software

Financial Services

Company Size

51-200

Company Stage

Debt Financing

Total Funding

$2.1B

Headquarters

Santa Monica, California

Founded

2016

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Simplify's Take

What believers are saying

  • Fair raised $1.44M pre-seed funding led by Blue Collective, Antler, Redbud.
  • Fair's pipeline shows over $8M potential Annual Recurring Revenue.
  • Fair Holdings under Scott Painter acquired TrueCar to boost transparency.

What critics are saying

  • Carvana's $4.5B market cap crushes Fair via aggressive inventory in 6-12 months.
  • TrueCar's 25% YoY traffic decline diverts Fair resources in 12-18 months.
  • 40% churn from high fees and terms repeats Fair's 2020 near-collapse in 3-6 months.

What makes Fair unique

  • Fair offers smartphone app for full car shopping, approval, and transaction without FICO impact.
  • Subscription at $300-$400 monthly includes tax, warranty, maintenance, and roadside assistance.
  • Fair provides 3-day/100-mile return policy with median $1,080 startup fee.

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Funding

Total Funding

$2.1B

Above

Industry Average

Funded Over

7 Rounds

Notable Investors:
Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
PR Newswire
Oct 15th, 2025
TrueCar to Be Acquired by Founder-Led Strategic and Financial Investor Group in All-Cash Go-Private Transaction

TrueCar Stockholders to Receive $2.55 per Share in Cash; the Equity Value of the Transaction is Approximately $227 Million TrueCar Founder Scott Painter to...

EIN Presswire
Aug 8th, 2024
Fair Raises $1.44M in Pre-Seed Funding

Fair™ has successfully closed an oversubscribed pre-seed funding round, raising $1.44 million. The round was led by Blue Collective, Antler, and Redbud. Fair's platform has over $8 million potential Annual Recurring Revenue (ARR) in its current pipeline. CEO William Betteridge expressed excitement about the support from investors, which will help further develop Fair's technology and expand its market presence.

KEYT
May 3rd, 2024
San Luis Obispo Library to host mini comics convention

The Fair, in partnership with San Luis Obispo shops Captain Nemo and Dr. Cain's Comics, will give visitors a "comic-con" experience locally.

Gulf News
Apr 22nd, 2024
Discounts, offers revealed for Abu Dhabi International Book Fair 2024

Moreover, the Fair has launched a new programme titled Book of the World, which highlights precious works that have influenced world culture.

PR Newswire
Jan 9th, 2024
Hilco Streambank Overseeing Intellectual Property Sale Of Shift Technologies, Inc. Consumer-Centric Omnichannel Retailer For Buying Selling Used Cars

Expected Bid Deadline: January 23, 2024. Expected Auction: January 25, 2024. NEW YORK, Jan. 9, 2024 /PRNewswire/ -- Hilco Streambank announced it is seeking offers to acquire the software and related intangible assets of Shift Technologies, Inc., and its subsidiaries, a consumer-centric omnichannel retailer for buying and selling used cars. The assets available for sale include the proprietary software underlying the company's technology stack, as well as legacy source code enabling prior acquisition target's technologies, over 100 domain names including Shift.com, Fair.com, and CarLotz.com, U.S. trademarks for "Shift" and "CarLotz", and U.S.-issued patent US10664808

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