Fair

Fair

Digital platform for affordable pre-owned vehicles

About Fair

Simplify's Rating
Why Fair is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Rating Differentiation

Industries

Automotive & Transportation

Company Size

51-200

Company Stage

Debt Financing

Total Funding

$2.1B

Headquarters

Santa Monica, California

Founded

2016

Overview

Fair.com is a digital platform that simplifies the car shopping process by providing affordable pre-owned vehicles with flexible terms. Customers can select vehicles and subscription plans that fit their needs, making car ownership more accessible. The platform operates on a subscription-based model, generating revenue through subscription fees and personalized offers. Fair.com stands out from competitors by focusing on transparency and customer satisfaction, ensuring a seamless and user-friendly experience. The company's goal is to enhance personal mobility and promote fairness in all transactions.

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Simplify's Take

What believers are saying

  • Fair raised $1.44M in pre-seed funding to enhance technology and market presence.
  • Shift Technologies' software acquisition could boost Fair's competitive edge.
  • Growing interest in subscription car models aligns with Fair's business strategy.

What critics are saying

  • Drover's $26M funding poses potential competition in the subscription car market.
  • Shift Technologies' asset sale could lead to brand confusion for Fair.
  • Car manufacturers' direct subscription options may reduce demand for Fair's platform.

What makes Fair unique

  • Fair offers a subscription-based model for flexible car ownership.
  • The platform emphasizes transparency and customer satisfaction in car transactions.
  • Fair's digital platform provides a seamless and user-friendly car shopping experience.

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Funding

Total Funding

$2101M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Company News

EIN News
Aug 8th, 2024
Fair Raises $1.44M in Pre-Seed Funding

Fair™ has successfully closed an oversubscribed pre-seed funding round, raising $1.44 million. The round was led by Blue Collective, Antler, and Redbud. Fair's platform has over $8 million potential Annual Recurring Revenue (ARR) in its current pipeline. CEO William Betteridge expressed excitement about the support from investors, which will help further develop Fair's technology and expand its market presence.

KEYT
May 3rd, 2024
San Luis Obispo Library to host mini comics convention

The Fair, in partnership with San Luis Obispo shops Captain Nemo and Dr. Cain's Comics, will give visitors a "comic-con" experience locally.

Gulf News
Apr 22nd, 2024
Discounts, offers revealed for Abu Dhabi International Book Fair 2024

Moreover, the Fair has launched a new programme titled Book of the World, which highlights precious works that have influenced world culture.

PR Newswire
Jan 9th, 2024
Hilco Streambank Overseeing Intellectual Property Sale Of Shift Technologies, Inc. Consumer-Centric Omnichannel Retailer For Buying Selling Used Cars

Expected Bid Deadline: January 23, 2024. Expected Auction: January 25, 2024. NEW YORK, Jan. 9, 2024 /PRNewswire/ -- Hilco Streambank announced it is seeking offers to acquire the software and related intangible assets of Shift Technologies, Inc., and its subsidiaries, a consumer-centric omnichannel retailer for buying and selling used cars. The assets available for sale include the proprietary software underlying the company's technology stack, as well as legacy source code enabling prior acquisition target's technologies, over 100 domain names including Shift.com, Fair.com, and CarLotz.com, U.S. trademarks for "Shift" and "CarLotz", and U.S.-issued patent US10664808

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