Faire

Faire

B2B marketplace for independent brands and retailers

About Faire

Simplify's Rating
Why Faire is rated
C+
Rated C on Competitive Edge
Rated A on Growth Potential
Rated D+ on Rating Differentiation

Industries

Data & Analytics

Social Impact

Consumer Goods

Company Size

1,001-5,000

Company Stage

Series G

Total Funding

$1.5B

Headquarters

San Francisco, California

Founded

2017

Overview

Faire operates a business-to-business (B2B) marketplace that connects independent brands with local retailers, primarily in the wholesale market. The platform enables brands to expand their reach to a larger audience of retailers, while retailers can discover unique products that set their stores apart from competitors. Faire generates revenue through a commission on sales made via its platform and provides additional services like inventory management and data analytics to help businesses improve their operations. The company focuses on supporting small to medium-sized businesses and aims to enhance the distinctiveness of local communities by empowering both brands and retailers to succeed.

YC Company
Simplify Jobs

Simplify's Take

What believers are saying

  • B2B marketplaces are the fastest-growing segment, offering expansion opportunities for Faire.
  • AI tools enhance wholesale operations, boosting Faire's platform capabilities.
  • DTC brands diversifying into wholesale align with Faire's model, attracting more brands.

What critics are saying

  • Increased competition from retail giants like Target may draw away Faire's target businesses.
  • Leadership turnover at Faire could lead to strategic instability affecting operations.
  • Functional food brands expanding retail presence may challenge Faire's brand attraction.

What makes Faire unique

  • Faire offers net 60 payment terms and free returns, reducing wholesale business risks.
  • The platform connects independent brands with local retailers, enhancing store uniqueness.
  • Faire provides inventory management and data analytics to optimize business operations.

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Funding

Total Funding

$1470.7M

Above

Industry Average

Funded Over

8 Rounds

Series G funding comparison data is currently unavailable. We're working to provide this information soon!
Series G Funding Comparison
Coming Soon

Benefits

Time off

Parental leave

Daily mindfulness

Annual learning grant

Thoughtfully designed spaces

Fitness & wellbeing benefits

Mental health benefits

Charitable matching

Career planning

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
PR Newswire
Jan 21st, 2025
The Functional Chocolate Company Recognized As 'Best Functional Food Brand - North America' In The Food Drink Awards

Ninth Annual Awards Commend Standout Product Innovation Across the International Food and Beverage IndustryDENVER, Jan. 21, 2025 /PRNewswire/ -- The Functional Chocolate Company®, a leader in functional food innovation, is proud to announce that it has been recognized in the LUXlife Food Drink Awards. In its ninth consecutive year, The Food Drink Awards recognize standout product innovation across the global food and beverage industry, spotlighting brands that are shaping the future of food

PR Newswire
Jan 8th, 2025
The Functional Chocolate Company Introduces Funcho Kids: Chocolate That Loves Kids Back

Carefree, Sleepy, Brainy and Painfree Chocolate Supplements for Kids Ages 4+Now Available Online and Through Fine Retailers NationwideDENVER, Jan. 8, 2025 /PRNewswire/ -- The Functional Chocolate Company®, known for blending rich dark chocolate with botanicals to address everyday health realities, is excited to announce the official launch of its much-anticipated FunCho Kids™ products. This new collection brings all the benefits of Functional Chocolate to the youngest members of the family—making wellness a treat to keep little ones thriving and parents smiling

PR Newswire
Dec 19th, 2024
Cpsc Urges Consumers To Stop Using Flikrfire Tabletop Fireplaces Due To Flame Jetting And Fire Hazards; Two Deaths And Serious Burn Injuries Reported

WASHINGTON, Dec. 19, 2024 /PRNewswire/ -- The U.S. Consumer Product Safety Commission (CPSC) is warning consumers that using alcohol-fueled FLIKRFIRE Tabletop Fireplaces can cause uncontrollable pool fires in which flames burn across the surface of pooled or spilled alcohol, as well as flame jetting from fuel containers, resulting in serious or fatal burns. Consumers should immediately stop using and dispose of these dangerous products.Flame jetting contributed to the June 2024 death of an elderly couple who were seriously burned when a third person attempted to refill a FLIKRFIRE that appeared to be extinguished. In at least three other incidents, FLIKRFIRE use has resulted in third or fourth degree burns to extensive areas of consumers' bodies.FLIKRFIRE Tabletop Fireplaces are small, decorative bowls or open containers that require consumers to pour isopropyl (rubbing) alcohol into the bowl and then ignite the pooled alcohol in the same location it was poured. Requiring consumers to take these two steps to use the product violates voluntary safety standard ASTM F3363-19, which is designed to prevent pool fires and flame jetting in fire pit products that burn liquids.Isopropyl alcohol burns with flame temperatures over 1,600°F and can cause third degree burns in less than one second

BetaKit
Jul 11th, 2024
Swift Medical Among The Latest #Cdntech Companies To Appoint New Leaders As Industry Executive Turnover Continues

Changes in top leadership also hit Faire, Kovo HealthTech, goeasy, CFI, and more

PYMNTS
Jun 24th, 2024
Target To Include Shopify Merchants In Digital Marketplace, Physical Stores

Target will begin including select Shopify merchants on Target Plus, the retailer’s third-party digital marketplace.In addition, in the months to come, Target will offer some of these merchants’ products in its physical stores, the retailer said in a Monday (June 24) press release.“Our partnership with Shopify extends the breadth of thoughtfully designed and affordable items available to discover and enjoy as part of Target’s distinctive mix of brands shoppers love,” Cara Sylvester, executive vice president and chief guest experience officer at Target, said in the release.Target Plus was launched in 2019 and currently includes more than 2 million products from more than 1,200 partners that have been selected by the retailer’s curation experts, according to the release.The marketplace enables Target to offer consumers brands that may be trending, premium or direct-to-consumer, alongside its own product selection, the release said.By shopping for these brands on the Target Plus website, consumers can buy the products on a site they are already familiar with and gain benefits like free shipping on orders over $35 and free returns, per the release.Shopify merchants in the United States can use Shopify’s Marketplace Connect app to apply to sell online on Target Plus and to sell and manage orders on that and other marketplaces, according to the release.“It’s table stakes for merchants to be everywhere customers are, and as the world’s leading retail operating system, we make it easier and more accessible for brands to sell directly to their customers on the best channels,” Shopify President Harley Finkelstein said in the release.Retail giants have capitalized on the rise of eCommerce by providing third-party marketplace solutions.These platforms give small- to medium-sized businesses (SMBs) access to an extensive customer base and equip them with a range of tools and insights to maximize their customer outreach.For the retailers who offer these marketplaces, like Target, Amazon and Walmart, the platforms help them diversify their product offerings and compete in the digital age.In an earlier partnership, Shopify teamed up with B2B retail marketplace Faire in September, naming that company its “recommended wholesale marketplace.”For all PYMNTS retail coverage, subscribe to the daily Retail Newsletter

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