Fairlife's "core Power" Campaign takes Grand Ogilvy at 2026 ARF david Ogilvy awards. Provided by PR Newswire Oct 15, 2026, 5:05:00 AM Fairlife's "core Power" Campaign takes Grand Ogilvy at 2026 ARF david Ogilvy awards PR Newswire NEW YORK, Oct. 15, 2026. NEW YORK, Oct. 15, 2026 /PRNewswire/ - The Advertising Research Foundation (ARF) has named Fairlife and its agency Doner as winners of the 2026 Grand Ogilvy Award for their campaign "Core Power: Champion Your Recovery." The campaign also won Gold in Food & Beverage and Silver for Best Brand Transformation. The Grand Ogilvy recognizes the year's most compelling connection between research, consumer insight, creative work and results. The Fairlife and Doner team used post-workout interviews, in-home discussions, semiotic analysis, barrier research, brand tracking and creative testing to understand how people approach exercise and recovery. The research pointed to an opportunity beyond serious fitness enthusiasts: everyday exercisers also value recovery. "Champion Your Recovery" turned that insight into a more inclusive invitation to recognize effort at every level. The winners were celebrated October 14 at Tribeca Rooftop in New York City, following the ARF's Creative Effectiveness conference. The conference examined how marketers can balance immediate performance with lasting brand value such as AI, retail media and creator marketing reshape creative strategy. Speakers explored ways to measure effective creative across channels and connect it to business outcomes. Other Gold winners * Abbott Laboratories / FreeStyle Libre - "This is Progress" (Pharmaceuticals) * Auto Glass Now / Driven Brands - "Get Your Auto Glass Now" (Automotive) * Chase Sapphire Reserve - "Stories Worth Retelling" (Financial Services & Insurance) * He Gets Us - "Loaded Words" (Cultural Fluency) * Heineken USA / Dos Equis - "Ni Perdón, Ni Permiso" (Cultural Fluency) * J Sainsbury's PLC / Sainsbury's - "Are We Made of Money?" (International, For-Profit) * Kaiser Permanente - "A Whole Big Thing" (Health & Personal Care) * Microsoft - "M365 with Copilot Campaign" (Best Use of Emerging Technology) * Nestlé / Sanpellegrino - "With Love, Italy: Disrupting the Rules of Latecomer Marketing" (Best Brand Transformation) * Tapestry / Coach - "Courage to Be Real" (Fashion, Beauty & Home) * The Ad Council - "Agree to Agree" (Government, Public Service & Non-Profit) * TruGreen - "Trust the Pros the Pros Trust" (Best Brand Transformation) * Wahl Clipper Corporation / Wahl Professional - "Make It with Wahl" (Business-to-Business) * White Castle - "Crave Thy Castle" (Retail & Restaurants) * YouTube TV - "Don't Settle for Meh" (Sports, Media & Entertainment) "Fairlife and Doner's work shows how research can uncover a bigger opportunity and give creative teams a clear direction," said Scott McDonald, Ph.D., President and CEO of the ARF. "By listening to a wider range of exercisers, the team made recovery feel relevant to more people." See the complete list of 2026 winners. About the ARF Founded in 1936, the Advertising Research Foundation (ARF) is the leading organization dedicated to creating better advertising through research, standards and collaboration. With more than 400 member companies, the ARF advances the science and practice of advertising, media and marketing. For more information, visit thearf.org or follow the ARF on LinkedIn, YouTube, X and Facebook. Media Contact: Philip Perry | Senior Content & Communications Manager | [email protected] | (212) 751-5656 ext. 5757 View original content to download multimedia:https://www.prnewswire.com/news-releases/fairlifes-core-power-campaign-takes-grand-ogilvy-at-2026-arf-david-ogilvy-awards-302903153.html SOURCE The Advertising Research Foundation The articles, information, and content displayed on this webpage may include materials prepared and provided by third parties. Such third-party content is offered for informational purposes only and is not endorsed, reviewed, or verified by Morningstar. Morningstar makes no representations or warranties regarding the accuracy, completeness, timeliness, or reliability of any third-party content displayed on this site. The views and opinions expressed in third-party content are those of the respective authors and do not necessarily reflect the views of Morningstar, its affiliates, or employees. Morningstar is not responsible for any errors, omissions, or delays in this content, nor for any actions taken in reliance thereon. Users are advised to exercise their own judgment and seek independent financial advice before making any decisions based on such content. The third-party providers of this content are not affiliated with Morningstar, and their inclusion on this site does not imply any form of partnership, agency, or endorsement.

New Fairlife facility building toward full production. Aug 26, 2026 WEBSTER, NY - The initial ramp up of production at the new Fairlife facility in upstate New York is under way, with the 745,000-square-foot plant expected to be fully operational later this year. The ultrafiltered milk manufacturer, part of The Coca-Cola Company, celebrated the progress Aug. 20 with a ribbon-cutting celebration that drew New York Gov. Kathy Hochul, and other area politicians and business people to Webster, NY. Fairlife said the $650 million facility will serve as the brand's flagship plant in the Northeast and "significantly" increase the availability of Fairlife products in the US. The growing dairy processor noted Coca-Cola's continued investment in Fairlife production is "directly related to the growing demand" for its portfolio of products. Hochul remarked: "The demand is soaring, right? Everybody is understanding the benefits of protein, how important it is for healthy lives, and this is - your timing is excellent to build this facility with the possibility of even more growth." Once fully operational, the new plant is projected to take in 5 to 6 million lbs of milk per day from 40 nearby dairy farms. "I believe that this project, this $650 million investment, is a once-in-a-generation opportunity for this region to show off who we are," Hochul said. "And the amount of people already hired, almost 400, that's amazing." Earlier this month, Fairlife broke ground on a largescale expansion project at another facility in Michigan. Get better dairy industry search results. Adding Dairy Processing tells Google to prioritize Dairy Processing stories.

Becca Kerr Fairlife CEO | Fairlife celebrates opening of $650M Webster processing plant, largest dairy facility in northeast U.S. Fairlife CEO Becca Kerr joined New York Governor Kathy Hochul and local officials on Thursday, August 20, 2026, for a ceremonial ribbon-cutting to mark the soft opening of the company's new $650 million milk processing plant in Webster, Monroe County. Representing one of the largest capital investments in the history of The Coca-Cola Company, the 745,000-square-foot facility is the largest single industrial development in Monroe County history and the largest dairy production plant in the northeastern United States. Hiring at the plant has advanced ahead of initial projections, with Kerr announcing that Fairlife has already created approximately 380 full-time jobs in the region - surpassing the original 250-job target tied to state performance incentives and internal build-out forecasts. The facility is slated to operate continuous 24/7 shifts with all three core processing lines running during the second half of the year, manufacturing high-protein, lactose-free ultra-filtered milk, Core Power protein shakes, and Nutrition Plan meal replacement beverages. Aug. 21, 2026