Falcon Wealth Planning

Falcon Wealth Planning

Fee-only financial planning with tax optimization

Overview

Falcon Wealth Planning provides comprehensive, fee-only financial planning as a Registered Investment Advisor. They help clients reach their financial goals while controlling taxes, fees, and investment risk. Their approach centers on tax-efficient retirement income and a broad suite of planning services, including tax planning, real estate planning, Social Security planning, retirement income planning, estate planning, investment planning, and insurance planning. They do not receive commissions, instead charging fees to align their advice with the client’s interests. This combination makes them different from many competitors who earn commissions or offer narrower services. The company’s goal is to help clients improve their financial situation as efficiently as possible by identifying and acting on key planning opportunities, maximizing net retirement income, preserving wealth, and reducing unnecessary costs.

About Falcon Wealth Planning

Simplify's Rating
Why Falcon Wealth Planning is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Financial Services

Company Size

11-50

Company Stage

N/A

Total Funding

$28.8M

Headquarters

Ontario, California

Founded

2014

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Simplify's Take

What believers are saying

  • Falcon said April 2026 assets reached $1.9 billion and retention hit 99.6%.
  • USA TODAY named Falcon one of America’s Best Financial Advisory Firms on April 15, 2026.
  • Recent articles on OBBBA, Roth catch-up rules, and California tax planning drive inbound leads.

What critics are saying

  • Falcon sued former employee Ray Sensenig in 2024 over alleged trade-secret theft and client poaching.
  • Public AUM readings diverge: $1.9 billion in April 2026 versus $1.44 billion in July 2026.
  • A bad advisor defection or custody dispute would hit trust, retention, and recruiting quickly.

What makes Falcon Wealth Planning unique

  • Fee-only fiduciary model eliminates commissions, aligning incentives with clients' outcomes on every plan.
  • Falcon emphasizes tax, retirement income, estate, Social Security, and real estate planning together.
  • National expansion with David Lynch, appointed April 16, 2026, targets advisor development and custodians.

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Funding

Total Funding

$28.8M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Performance Bonus

Company News

Business Wire
Apr 16th, 2026
Falcon Wealth Planning appoints ex-Fidelity SVP as MD to scale $1.9B RIA nationally

Falcon Wealth Planning, an SEC-registered investment advisory firm managing approximately $1.9 billion in assets, has appointed David Lynch as Managing Director to lead national expansion efforts. Lynch joins from Fidelity Investments, where he served as Senior Vice President overseeing 50 branches and $700 billion in assets under administration. With over 35 years of industry experience, including senior roles at Merrill Lynch and TD Ameritrade, Lynch will focus on advisor development and strengthening custodial partnerships. He will report to CEO Gabriel Shahin from the firm's Ontario, California headquarters. Falcon has achieved significant organic growth, advising over $1.5 billion in client assets as of 31 December 2025, whilst maintaining a 99.6% one-year client retention rate. The fee-only firm serves more than 1,500 households.

Newswire
Apr 30th, 2025
Zoe Secures $30 Million Series B Funding to Power the Future of Wealth Management

Zoe, the digital end-to-end wealth platform transforming how registered investment advisors (RIAs) and investors connect, has closed a $29.6 milli ...

ETFDailyNews.com
Dec 14th, 2023
Falcon Wealth Planning Invests $253,000 in ASML Holding (NASDAQ:ASML)

Falcon Wealth Planning invests $253,000 in ASML Holding (NASDAQ:ASML).

ETFDailyNews.com
Dec 14th, 2023
Falcon Wealth Planning Makes New Investment in Northrop Grumman Co. (NYSE:NOC)

Falcon Wealth Planning makes new Investment in Northrop Grumman Co. (NYSE:NOC).

ETFDailyNews.com
Sep 12th, 2023
Falcon Wealth Planning Makes New Investment in AbbVie Inc. (NYSE:ABBV)

Falcon Wealth Planning makes new investment in AbbVie Inc. (NYSE:ABBV).

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