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Fastly provides edge cloud computing services that run data processing and application logic near users to reduce latency and improve performance. Customers deploy code at the network edge using Edge Compute Language, manage services through APIs, and rely on edge caching and security to speed up and protect content. It differentiates itself with a programmable, developer-focused edge platform and a global edge network, along with usage-based pricing. The goal is to enable faster, safer online experiences by moving computation and delivery closer to users across industries.
Industries
Data & Analytics
Enterprise Software
Cybersecurity
AI & Machine Learning
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
San Francisco, California
Founded
2011
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$599M
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Funded Over
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Promptwatch review 2026: features, pros & cons. Jul 25, 2026 This Promptwatch review evaluates the tool's features and ability to track brand presence across ChatGPT, Gemini, Claude, and Perplexity. While Promptwatch tracks how brands appear across ChatGPT, Claude, Gemini, and Perplexity, then benchmarks that visibility against competitors. Aside from other highlighted limitations by users, the price points may not be suitable for SMBs, freelancers, and agencies seeking a more accessible all-in-one solution. Hence, alternatives like Rankpilot have become a go-to option offering stronger rank tracking, audits, content optimisation, and a more budget-conscious pricing point. What is Promptwatch. Promptwatch is an AI search visibility and Generative Engine Optimisation (GEO) tool that tracks brand mentions, citations, and visibility across AI models like ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Promptwatch targets marketing teams, SEO professionals, and agencies who need to understand AI-driven search behaviour beyond traditional Google rankings. Its core value proposition centres on tracking prompts, analysing citations, and identifying content gaps across multiple AI platforms simultaneously. Core features of Promptwatch. * Prompt tracking: It monitors users' prompts and flags when AI engines mention the brand in their responses. * Citations analysis: The tool shows which sources AI engines cite when discussing a brand, including third-party mentions on Reddit and YouTube. * Agent analytics: Promptwatch tracks how AI agents and assistants interact with a brand's content, available on Professional and Business tiers. * Content agent: It generates AEO (answer engine optimisation) articles, though the number of articles is limited by tiers. * Sentiment analysis and content gap analysis: The tool evaluates how AI engines characterise a brand and identifies topics where visibility is weak * Integrations: Promptwatch also connects with Cloudflare, Fastly, Vercel, and other hosting/CDN providers. Pros and cons of Promptwatch. Pros. * It tracks AI visibility across ChatGPT, Claude, Gemini, and Perplexity. * It has a clean, intuitive interface (though some users reported otherwise) * It offers a free trial * It has a built-in article generation feature (5/month, 15/month, or 30/month depending on the pricing) * It offers country, state, and city-level tracking. Cons. * Users shared that the UI is complex and has a steep learning curve for new users * Reported UX bugs with limited escalation paths * Starting at $95/month, may be expensive for small businesses * Content generation quality rated as weak by users * The reporting depth and accuracy consistency require improvement * According to users, the Answer Gap report can be difficult for non-SEO professionals to interpret Promptwatch pricing. Promptwatch offers three primary subscription tiers alongside a 7-day free trial. For small businesses that don't need deep AI-driven visibility analytics or need more consistent content to support their growth, a $95 starter plan may offer less value than an all-in-one SEO/GEO tool like Rankpilot at $59/month. Promptwatch user testimonials. Positive reviews. Users highlight that the tool is very elaborate, giving very useful recommendations on how to improve visibility within AI tools. A user notes the content gap feature "showed us we weren't showing up in responses because we were missing specific topics" Negative review. On the other hand, a 60-day hands-on evaluation by Generate More (across 8 other SaaS clients) shared that: "Promptwatch has more UX errors and bugs than other solutions. There is currently no way to escalate and resolve them. We're seeing an increasing amount of bugs in the user interface that can't be dismissed or flagged. This means some core reports we share with customers are faulty." Other user testimonials share that the generated content/articles are weak. Promptwatch vs. Alternatives. Final verdict. Promptwatch offers excellent AI visibility tracking across multiple AI models, with unique features such as crawler log analysis and built-in content generation, though reported UI bugs and weak content warrant caution. For teams needing broad AI model coverage and technical crawl insights, Promptwatch justifies its mid-tier pricing. However, small businesses without dedicated SEO resources may find the learning curve and cost too much. Hence, a top Promptwatch alternative you can opt for is Rankpilot, which offers a more affordable all-in-one SEO/GEO suite including content automation and AI visibility tracking at $59/month.
Fastly appoints Peter Scott as ANZ Channel Manager. Fastly | Published 1 June 2026 Fastly today announced the appointment of Peter Scott as ANZ Channel Manager Based in Melbourne, Scott is responsible for driving all aspects of Fastly's channel partner developments in the region, including the recruitment of partners around a broadening product and services portfolio targeting a range of markets including media, e-commerce, logistics, retail and communications. Scott has more than 15 years' experience in the IT industry and originally joined Fastly four years ago as Asia Pacific Senior Account Manager before being promoted to the organisation's first Key Account Manager. In this latter role, he built out the company's strategic account management ecosystem in the Asia Pacific region and successfully expanded take-up of customers adopting Fastly's managed services. "Fastly is going through a transition in the region with the channel playing a critical part of our market momentum, said Peter Scott. "We have a unique offering in the market enabling our partners to offer services in areas such as web application firewalls, automated DDoS and bot protection, and object storage without the overhead of egress costs which will enable partners to pass savings onto customers. I'm looking forward to building mutual wins with partners and expanding our partner channel to benefit both Fastly as well as our partners and customers." Late last year, Fastly announced the Fastly Certified Services Partner Program providing technical security professionals at the company's partner organisations with comprehensive training and certification to implement and manage Fastly's advanced security solutions. The program enables partners to expand their service portfolios, create new revenue streams, and deliver greater value to their clients, while also providing customers with greater choice and flexibility in how they implement and manage their security infrastructure. Bruce Bennie, AVP, ANZ at Fastly, said, "We are actively recruiting channel partners in Australia and New Zealand who can offer clear differentiation and skills specialisation in key market segments. We see strong alliance engagement as an integral part of Fastly's ongoing success and look forward to Peter Scott driving profitable relationships with our partners and delivering an enhanced experience for our customers." Fastly's powerful and programmable edge cloud platform helps the world's top brands deliver online experiences that are fast, safe, and engaging through edge compute, delivery, security, and observability offerings that improve site performance, enhance security, and empower innovation at global scale. Compared to other providers, Fastly's powerful, high-performance, and modern platform architecture empowers developers to deliver secure websites and apps with rapid time-to-market and demonstrated, industry-leading cost savings.
Fastly has partnered with Spain's LALIGA on an AI-driven anti-piracy project to detect and disrupt illegal live sports streams in real time. The collaboration aims to help platforms remove unauthorised content whilst protecting rights holders' economic interests. The partnership showcases Fastly's edge security and AI capabilities in high-value live sports content, where piracy can significantly erode media owners' revenue. However, analysts note the deal doesn't materially change the company's near-term investment narrative, which centres on executing security-led growth whilst managing rising costs. Fastly recently appointed Joan Jenkins as chief marketing officer to help commercialise offerings like the LALIGA solution. The company remains unprofitable, with some analysts projecting only 5.7% annual revenue growth and no profitability for at least three years.
Fastly shares fell 18% on Friday, with Akamai down 13% and Cloudflare dropping 11%, following Anthropic's launch of Claude Managed Agents. Investors appear concerned the development signals a competitive shift in cloud and edge infrastructure markets. The selloff occurred despite each company investing heavily in AI-driven services. Cloudflare has built Workers AI and an Agents SDK, whilst Fastly CEO Kip Compton noted managing agents has increased platform usage. Akamai recently launched Inference Cloud to support AI inference scaling. Anthropic's Claude Managed Agents offers a hosted service for running long-horizon agents with virtualised sessions, orchestration loops and execution environments. The simplified interface could reduce developer complexity, suggesting AI-native platforms may increasingly overlap with traditional edge and cloud infrastructure functions.
Fastly, LaLiga collaborate on anti-piracy innovation. April 10, 2026 Fastly, a specialist in global edge cloud platforms, and LaLiga, Spain's Professional Football Association, have partnered to develop technical solutions to address the illegal streaming of live sports, with a particular focus on LaLiga's matches. With LaLiga estimating that piracy costs its clubs between $700-$800 million (€600-€700 million) each year, the two companies are collaborating on a joint anti-piracy innovation project with the dual goals of helping platforms combat piracy and enabling rights holders like LaLiga to preserve the economic value of their copyrighted content by mitigating illegal use. Fastly and LaLiga began collaborating in 2025, motivated by the scale of illegal streaming of live sports, with numerous unauthorised streaming sites active on each match day. To help LaLiga combat this content theft, Fastly has developed a targeted, intelligent detection system that leverages AI and proprietary content signals to identify illegal streams in real time. A 2025 study by Grant Thorton revealed that at least 10.8 million unauthorised retransmissions of live events were detected in 2024, over 81 per cent of these retransmissions were never suspended, and only 2.7 per cent were addressed within the first 30 minutes of the event. Fastly's solution is designed to address these challenges by enabling the removal of illegal content by its platform customers with enhanced precision and dramatically reduces the window of opportunity for piracy. This unique approach reflects Fastly's strong commitment to leveraging technology to help its customers protect their platforms and rights holders better protect their intellectual property without needing to resort to legal enforcement measures against intermediaries. "At LaLiga, we have succeeded in reducing piracy of our streams in Spain by 60 per cent during the 2024/25 season through a comprehensive, end-to-end strategy focused on legal, educational, institutional, and technological measures," said Javier Tebas, President at LaLiga. "This success is due in large part to our ecosystem of partners like Fastly, enabling us to continue exploring new and more effective ways to tackle piracy at its root. LaLiga remains firmly committed to putting an end to piracy, and achieving this goal requires the collaboration of all stakeholders working together." LaLiga and Fastly's joint initiative comes as part of their wider efforts that allow media and publishing companies to flag confirmed pirated content and segments. Fastly and LaLiga are actively collaborating with other technology companies, publishers, and regulators to develop software solutions and best practices that quickly detect and disable unauthorised streaming while leaving all other traffic untouched. "Unlike alternative approaches based on regional blocking, our strategy focuses on precision, letting fans enjoy the game while protecting content from abuse by criminals," added Kelly Shortridge, Chief Product Officer at Fastly. "At Fastly, we love co-innovating with customers to solve their thorniest challenges, and we look forward to continuing our work with LaLiga to help protect content owners around the world."
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Industries
Data & Analytics
Enterprise Software
Cybersecurity
AI & Machine Learning
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
San Francisco, California
Founded
2011
Find jobs on Simplify and start your career today