Fellers

Fellers

Distributes sign, graphics, and automotive films

Overview

Fellers distributes sign films, vehicle wraps, and automotive window tints to professional installers across the United States. The company operates a nationwide network of warehouses to provide fast delivery of raw materials, printing equipment, and specialized film-cutting software. Unlike smaller regional suppliers, Fellers offers a broader selection of top brands and technical support across multiple industry segments, including paint protection and graphics. Their goal is to provide the fastest service and most comprehensive inventory of film and equipment to help businesses complete installation projects efficiently.

Significant Headcount Growth

About Fellers

Simplify's Rating
Why Fellers is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Automotive & Transportation

Industrial & Manufacturing

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Tulsa, Oklahoma

Founded

1986

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Simplify's Take

What believers are saying

  • July 2026 brought three executives to improve service, sales, and HR execution.
  • Fellers added products and partners, including PPF, window tint, and General Formulations.
  • Online ordering and a broader catalog strengthen repeat purchasing from installers nationwide.

What critics are saying

  • WARN notices hit Fellers in Ohio and New York during 2025.
  • APG-backed distributors face integration pressure, margin compression, and customer-service dilution.
  • 3M, Avery Dennison, and ORAFOL can bypass Fellers through direct channels.

What makes Fellers unique

  • Fellers is a national distributor for vinyl wrap, PPF, tint, and sign materials.
  • It sells proprietary CheetahWrap, CheetahPCC, Black Label, and DigiCut software.
  • APG ownership since 2021 funds scale across 58 U.S. locations.

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Benefits

Remote Work Options

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

16%

1 year growth

16%

2 year growth

16%
PR Newswire
Jul 16th, 2026
Fellers adds three executives to strengthen customer experience and sales strategy

Fellers, a US distributor of sign and graphics materials, has appointed three executives to strengthen its customer experience and operations. John McCahan joins as Chief Customer Experience Officer, bringing experience from companies including Avon, FTD, Fifth Third Bank, and Target. John Peck becomes Vice President of Sales after 28 years in sales leadership, most recently with AFC Industries. Monica Sarmiento joins as Director of Human Resources, with previous roles at McCormick & Company and MegaMex Foods. Chief executive Steve Cavin said the appointments reflect Fellers' investment in becoming "the most trusted, highest-performing distribution partner" in the industry. The company serves sign shops and automotive installers nationwide, partnering with manufacturers including 3M and Avery Dennison.

SEMA
Dec 9th, 2021
American Pacific Real Estate acquires FELLERS INC.

American Pacific Group (APG), a San Francisco Bay Area-based private equity firm, has announced that it has acquired Fellers Inc., a distributor of vinyl wrap supplies.

PE Hub
Dec 6th, 2021
APG buys wrap supply company Fellers

American Pacific Group has acquired Fellers, a wrap supply company.

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