Fellers

Fellers

Distributes sign, graphics, and automotive films

Overview

Fellers distributes sign films, vehicle wraps, and automotive window tints to professional installers across the United States. The company operates a nationwide network of warehouses to provide fast delivery of raw materials, printing equipment, and specialized film-cutting software. Unlike smaller regional suppliers, Fellers offers a broader selection of top brands and technical support across multiple industry segments, including paint protection and graphics. Their goal is to provide the fastest service and most comprehensive inventory of film and equipment to help businesses complete installation projects efficiently.

Significant Headcount Growth

About Fellers

Simplify's Rating
Why Fellers is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Automotive & Transportation

Industrial & Manufacturing

Design

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Tulsa, Oklahoma

Founded

1986

Get referred to Fellers

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Steve Cavin became CEO in April 2026, signaling a reset toward commercial expansion.
  • July 2026 leadership hires target better service, sales discipline, and employee retention.
  • Fellers continues investing in technology and expanded product selection, supporting cross-sell and reorder frequency.

What critics are saying

  • Private-equity ownership since APG's 2021 purchase pushes aggressive growth and exit pressure.
  • Fellers competes against 3M, Avery Dennison, and distributors with deeper catalogs and bargaining power.
  • If installers shift to direct manufacturer purchasing, Fellers' margin pool and relevance erode fast.

What makes Fellers unique

  • Fellers is a national one-stop distributor for wrap, sign, PPF, and tint supplies.
  • July 16, 2026 hiring of Cavin, McCahan, Peck, and Sarmiento sharpens customer execution.
  • Founded in 1986, Fellers built 58 U.S. locations and 40,000 customers around speed.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Remote Work Options

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

15%

1 year growth

15%

2 year growth

15%
PR Newswire
Jul 16th, 2026
Fellers adds three executives to strengthen customer experience and sales strategy

Fellers, a US distributor of sign and graphics materials, has appointed three executives to strengthen its customer experience and operations. John McCahan joins as Chief Customer Experience Officer, bringing experience from companies including Avon, FTD, Fifth Third Bank, and Target. John Peck becomes Vice President of Sales after 28 years in sales leadership, most recently with AFC Industries. Monica Sarmiento joins as Director of Human Resources, with previous roles at McCormick & Company and MegaMex Foods. Chief executive Steve Cavin said the appointments reflect Fellers' investment in becoming "the most trusted, highest-performing distribution partner" in the industry. The company serves sign shops and automotive installers nationwide, partnering with manufacturers including 3M and Avery Dennison.

SEMA
Dec 9th, 2021
American Pacific Real Estate acquires FELLERS INC.

American Pacific Group (APG), a San Francisco Bay Area-based private equity firm, has announced that it has acquired Fellers Inc., a distributor of vinyl wrap supplies.

PE Hub
Dec 6th, 2021
APG buys wrap supply company Fellers

American Pacific Group has acquired Fellers, a wrap supply company.

Recently Posted Jobs

Sign up to get curated job recommendations

Fellers is Hiring for 5 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →