F

Fender

Global producer of guitars, basses, amps

Overview

Fender makes guitars, basses, amplifiers, and related gear, selling them directly through Fender.com and via authorized dealers worldwide, with customization options in the Mod Shop and bundles. It designs, builds, and sells instruments and amps, supported by a direct-to-consumer model and a global distribution network, plus digital tools like the Fender Tune app to assist setup and practice. Fender’s strength comes from its long history since 1946, a broad catalog from beginner to professional instruments, and strong customization and digital ecosystem that connect buyers with gear and learning tools. Its goal is to be a leading global source of high-quality musical instruments and gear, building customer loyalty through direct sales, customization, and digital services.

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About Fender

Simplify's Rating
Why Fender is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

HardwareConsumer Goods

Company Size

1,001-5,000

Company Stage

Debt Financing

Total Funding

$52.8M

Headquarters

Los Angeles, CA

Founded

1946

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Simplify's take

What believers are saying

  • July 20, 2026 Christina Stejskal hire strengthens crisis communications and creator strategy.
  • August 2026 Motion 16 and Motion 32 expand Fender beyond guitars into software.
  • Japan-only Stratocaster launches on August 21, 2026 prove pricing power among collectors.

What critics are saying

  • Fender's July 16, 2026 Thomann suit alienates dealers and boutique builders.
  • German courts can reject Strat copyright claims, collapsing Fender's European enforcement strategy.
  • February 6, 2026 layoffs in Corona signal pressure on margins and manufacturing efficiency.

What makes Fender unique

  • Fender owns Stratocaster and Telecaster heritage, still defining electric-guitar design in 2026.
  • Bud Cole's team pairs hardware with Fender Studio Pro and Motion controllers.
  • Japan-exclusive August 21, 2026 collections show Fender monetizes prestige through limited editions.

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Funding

Total Funding

$52.8M

Above

Industry Average

Funded Over

2 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Paid Vacation
  • Remote Work Options
  • Hybrid Work Options

Growth & Insights and Company News

6 month growth

0%

1 year growth

1%

2 year growth

2%
CQ Esports
Oct 31st, 2026
Pokémon and Fender reveal Red and Green anniversary guitars.

Pokémon and Fender reveal Red and Green anniversary guitars. Ethan Crossfield Oct 31, 2026, 19:33 Pokémon fans interested in anniversary collectibles have another product to watch: Fender is developing officially licensed guitars inspired by Pokémon Red and Pokémon Green. The instruments are not due until 2027, but prospective buyers should expect pre-orders to appear through the Pokémon Center before release. What Pokémon and Fender have announced. The Pokémon Company has revealed two Fender guitars built around the series' original Red and Green releases. Promotional footage shows instruments with translucent shells and body art that references the first-generation games. Rather than being a simple visual collaboration, the guitars are also set to include a special toggle designed to alter their sound in a way that recalls the 8-bit audio associated with the original Game Boy titles. Pokémon has not announced pricing, exact release timing, or full technical specifications. What is confirmed is a 2027 launch window, with pre-orders planned for the official Pokémon Center website. Who the release is likely to interest. This is primarily a premium anniversary collectible for players who also play guitar, as well as longtime fans of Pokémon's earliest games. The Red and Green focus gives the collaboration a stronger retro identity than a general Pokémon-branded accessory, while the sound-changing toggle appears intended to make the connection extend beyond the artwork. It also joins a broad range of 30th-anniversary merchandise and partnerships. Pokémon has already rolled out a Target apparel collection, a Game Boy-style music player with classic tracks, and branded food products, while the Trading Card Game's 30th Celebration expansion brought back notable cards from its history. What comes next for the anniversary. The Fender instruments are one part of a wider campaign that has reached fashion and food partnerships as well. Adidas has released Pokémon-themed footwear and leather jackets featuring characters including Pikachu, Mewtwo, and Charmander's evolutionary family. McDonald's Japan also expanded its Pokémon collaboration in July 2026 with burgers based on the original starter Pokémon. On the game side, Pokémon FireRed and LeafGreen arrived on Nintendo Switch in February, while Pokémon Pokopia launched in March 2026. The next mainline generation, Pokémon Winds and Waves, has also been confirmed, with a tropical island setting and the starters Growt, Pombon, and Gecqua. What players should know. * Fender's new Pokémon guitars are themed around Pokémon Red and Pokémon Green. * The instruments use translucent shells and artwork drawn from the original games. * A dedicated toggle is intended to evoke the 8-bit sound character of the Game Boy era. * Release is planned for 2027; Pokémon Center pre-orders are expected beforehand. * No price, exact launch date, or detailed hardware specifications have been confirmed. Expert view. The collaboration has a clear audience: collectors, musicians, and first-generation Pokémon fans. The retro-specific design and sound feature make it more distinctive than standard logo merchandise, but the lack of price and technical details means most buyers should wait for the Pokémon Center listing before deciding whether it is a practical instrument or a display-focused collectible.

MusicRadar
Oct 31st, 2026
The QOTSA pedal with the severed finger, Seymour Duncan goes full Iron Maiden, JHS makes Pherb a thing - this is MusicRadar's guitar gear roundup, the October 2026 edit.

The QOTSA pedal with the severed finger, Seymour Duncan goes full Iron Maiden, JHS makes Pherb a thing - this is MusicRadar's guitar gear roundup, the October 2026 edit. Published 7 hours ago This month's brings Music Radar Company stunning HSS Albert Lee signature models from Ernie Ball Music Man, Zoom's next-gen modeller, Positive Grid's Cab 2 FRFR speaker and more It's Halloween, folks. Congratulations, Music Radar Company made it. The witch hat knobs are officially in season. Pumpkin spice lattes are back on the menu - please enjoy responsibly. Oversized spiders constructed of nylon and wire are descending from doorways, and the gear just keeps on coming. If there is a common thread, a narrative through line that joins this month's biggest gear releases together, then Music Radar Company haven't found it. But maybe there was some seasonal spice to Fender's decision to launch John 5's signature Phantom Telecaster - and his Ghost Tele - this month. And if Halloween really is the heavy metal Christmas, then Christmas came early on Wednesday when Epiphone announced its refreshed and upgraded Prophecy Series. It comprises its most high-performance metal guitars yet - and the range includes a baritone Les Paul that promises a whole lotta chug from that extra scale length and those custom-voiced Fishman humbuckers. Latest Videos FromMusicRadar There has been a lot of cool stuff. Kim Gordon's signature Jazzmaster is definitely cool. The new bedroom-friendly Katana-25 combo from Boss is definitely cool. And Mark Hoppus' limited edition Stoned Fruit Jaguar Bass is definitely cool (especially if you like stickers). This was the month that brought Music Radar Company the big news from Fender that the American Professional Series had landed with a raft of player-friendly updates. Ovation brought back the Viper for a limited anniversary run, and MXR teamed up with Sonic Research for its first-ever guitar tuner. Gibson's Flying V celebrating 50 years of Tom Petty and the Heartbreakers also arrived, and it will surely break some hearts. But what was the shut-up-and-take-its money release? Jackson's Legend Series, in which it recreated four of the most iconic metal signature models of all time for Randy Rhoads, Scott Ian, Marty Friedman and David Ellefson would be in the running. The aforementioned Kim Gordon Jazzmaster, with its Seymour Duncan JB/Fender Alnico V single-coil pickup configuration, has to be in the conversation too. And then PRS Guitars made its play for the shred/metal market with the all-new Tekton series - six and seven-string guitars, with or without Floyd Rose vibratos, all with the Maryland brand's high-end attention to detail.

GoNintendo
Oct 30th, 2026
Pokémon co. reveals Fender Guitar collaboration.

Pokémon co. reveals Fender Guitar collaboration. Guitarist used shred, it's super effective! 30 October 2026 It's been 30 years since the Pokémon Red and Pokémon Green video games originally released in Japan, and fans can now look forward to a pair of instruments to amp up the fun. Pokémon Center and Fender are teaming up to bring the Made in Japan Pokémon Red Version Stratocaster(R) Electric Guitar and the Made in Japan Pokémon Green Version Telecaster(R) Electric Guitar to Pokémon and music enthusiasts alike. These guitars not only feature an aesthetic combination of Fender's classic style and old-school Pokémon pixel art, but they also include a time-warping toggle to 8-bit audio, perfect for transporting your tunes back to the past with a retro ring straight out of your first Game Boy. You'll notice a special neck plate design celebrating Pokémon's 30th anniversary, too, commemorating the collaboration between Pokémon and Fender! The Pokémon Center and Fender(R) Collaboration guitars won't release until 2027, but that's plenty of time to practice playing classic tracks from Pokémon Red and Pokémon Blue before sliding down the riffs once these unique instruments hit your doorstep. Keep an eye out for preorders coming soon to Pokémon Center. Add comment. No comments yet. Be the first!

Guitar World
Oct 30th, 2026
Fender Japan is releasing Pokemon guitars with an onboard 8-bit effect - but they're so limited you need to enter a lottery to get one.

Fender Japan is releasing Pokemon guitars with an onboard 8-bit effect - but they're so limited you need to enter a lottery to get one. Published 2 hours ago Red and Green models celebrate the franchise's 30th anniversary in pixelated style A wild Strat appeared! Fender Japan has teamed up with Pokémon for two special pixel art guitars that tip their headstocks to the enduring franchise's first two video games. The Red Stratocaster and Green Telecaster both get snazzy semi-transparent pickguards (that glow in fluorescent colors depending on the angle, no less) to better show off the pixel art on the body. Honestly, it's a really smart way to celebrate Pokémon's 30th anniversary. The art display includes everything from Pokémon and character sprites to a Poké Ball and a Game Boy Color. The pickguards also get pixelated edging, which is really nice. Latest Videos FromGuitar World 10 most expensive guitars of all time Fenders owned by Eric Clapton and Bob Dylan, Martins belonging to Kurt Cobain and David Gilmour, and one independently made axe headline the list of most profitable guitars sold at auction Better still, both guitars get Poké Ball inlays on their fretboards (maple for the Tele, rosewood for the Strat). It really ties into the game exclusive concept that runs through the monster-catching franchise. Both rock traditional single-coil electronic configurations, then... Oh? The pickups are evolving! Engaging the push/pull Volume knob injects an 8-bit sound sound into your playing. It's wholly unnecessary, but also genius. They both also get a unique Pocket Monsters 30th neck plate, complete with a little Pikachu sprite. The timing of the launch is miraculous, too, coming just days after Ibanez partnered up with another long-standing Japanese anime and game franchise, Dragon Ball Z. It's been a hell of a week of guitar playing nerds - this writer included. All the latest guitar news, interviews, lessons, reviews, deals and more, direct to your inbox!

The Pokémon Company
Oct 30th, 2026
Get ready to rock with Pokémon Center and Fender(R) Collaboration.

Get ready to rock with Pokémon Center and Fender(R) Collaboration. These sweet guitars will be available for preorder soon. Oct 30, 2026 It's been 30 years since the Pokémon Red and Pokémon Green video games originally released in Japan, and fans can now look forward to a pair of instruments to amp up the fun. Pokémon Center and Fender are teaming up to bring the Made in Japan Pokémon Red Version Stratocaster(R) Electric Guitar and the Made in Japan Pokémon Green Version Telecaster(R) Electric Guitar to Pokémon and music enthusiasts alike. Notice: If you click on the YouTube video above, you will leave Pokemon.com. The Pokémon Company International is not responsible for the content of any linked website that is not operated by The Pokémon Company International. Please note that these websites' privacy policies and security practices may differ from The Pokémon Company International's standards. These guitars not only feature an aesthetic combination of Fender's classic style and old-school Pokémon pixel art, but they also include a time-warping toggle to 8-bit audio, perfect for transporting your tunes back to the past with a retro ring straight out of your first Game Boy. You'll notice a special neck plate design celebrating Pokémon's 30th anniversary, too, commemorating the collaboration between Pokémon and Fender! The Pokémon Center and Fender(R) Collaboration guitars won't release until 2027, but that's plenty of time to practice playing classic tracks from Pokémon Red and Pokémon Blue before sliding down the riffs once these unique instruments hit your doorstep. Keep an eye out for preorders coming soon to Pokémon Center. Rock on, Trainers!

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