Fender

Fender

Global producer of guitars, basses, amps

Overview

Fender makes guitars, basses, amplifiers, and related gear, selling directly through Fender.com and via authorized dealers worldwide, with customization options through the Mod Shop and bundles. It designs and builds a range of electric instruments and amps, supported by a digital ecosystem including the Fender Tune app. Fender differentiates itself through its long brand history since 1946, a broad catalog from beginner to professional instruments, and strong direct-to-consumer sales plus customization and digital services. Its goal is to be a leading global source of high-quality musical instruments and gear, serving players from beginners to professionals and building lasting brand loyalty.

About Fender

Simplify's Rating
Why Fender is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Hardware

Consumer Goods

Company Size

1,001-5,000

Company Stage

Debt Financing

Total Funding

$52.8M

Headquarters

Los Angeles, California

Founded

1946

Get referred to Fender

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • July 20, 2026 Christina Stejskal hire strengthens crisis communications and creator strategy.
  • August 2026 Motion 16 and Motion 32 expand Fender beyond guitars into software.
  • Japan-only Stratocaster launches on August 21, 2026 prove pricing power among collectors.

What critics are saying

  • Fender's July 16, 2026 Thomann suit alienates dealers and boutique builders.
  • German courts can reject Strat copyright claims, collapsing Fender's European enforcement strategy.
  • February 6, 2026 layoffs in Corona signal pressure on margins and manufacturing efficiency.

What makes Fender unique

  • Fender owns Stratocaster and Telecaster heritage, still defining electric-guitar design in 2026.
  • Bud Cole's team pairs hardware with Fender Studio Pro and Motion controllers.
  • Japan-exclusive August 21, 2026 collections show Fender monetizes prestige through limited editions.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$52.8M

Above

Industry Average

Funded Over

2 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Remote Work Options

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 1%

2 year growth

↑ 2%
GuitarBomb
Sep 18th, 2026
Leak: Fender American Pro Jaguar, Jazzmaster & Kim Gordon model.

Leak: Fender American Pro Jaguar, Jazzmaster & Kim Gordon model. Leaked retailer listings reveal Fender's upcoming American Professional Jaguar, Jazzmaster, and a limited-edition Kim Gordon signature model Retailers have accidentally pulled back the curtain on Fender's upcoming release schedule. A wave of premature product listings - some already scrubbed from the web - has given Guitar Bomb its best look yet at the next evolution of Fender's high-end production lines, highlighted by a new generation of American Professional offset models and an unexpected artist-inspired limited run. The next standard: American Professional Jaguar & Jazzmaster. Spotted via an Australian retailer, the upcoming American Professional Jaguar in Olympic White with a rosewood fingerboard has leaked with a price tag of A$3,149.00, pointing to a broader refresh of the flagship American Pro series. While the new Jaguar retains its hallmark 24-inch short scale, Fender has packed in a slew of modern refinements. The neck sports a comfortable Deep "C" profile with smooth rolled fingerboard edges, a "Super-Natural" satin finish, a bone nut, 22 narrow-tall frets, and a newly sculpted neck heel designed for effortless upper-register access. V-Mod III. Under the hood, the guitar introduces V-Mod III Jaguar single-coil pickups. Notably, the bridge pickup features a tap function that lets players toggle between a thick, throaty punch and a lower-output vintage chime. The traditional rhythm circuit returns with a twist, putting both pickups in series at the flip of a switch for beefier output, with independent volume and tone roller pots. ClassicGear J-Bridge & Panorama Tremolo. Hardware upgrades also abound. The guitar adopts the Panorama Tremolo system with a pop-in arm for deeper vibrato, paired with a ClassicGear J-Bridge for improved intonation and stability, ClassicGear Precision potentiometers, and a deluxe molded hardshell case. American Professional Jazzmaster. A companion American Professional Jazzmaster is also coming, carrying over the updated V-Mod III architecture and modern ergonomic tweaks tailored for contemporary players who want vintage offset flavor without the historical quirks. The rogue listing: Limited Edition Kim Gordon Jazzmaster. Perhaps the most exciting - and quickly suppressed - leak came from an international dealer that briefly posted a product page for a Limited Edition Kim Gordon Jazzmaster. Long celebrated for co-founding Sonic Youth and her ferocious noise-rock sensibility, Gordon's distinct approach to texture and heavy dissonance is clearly reflected in this limited run's specs. Olympic White The leaked listing reveals an Olympic White finish paired with a matching headstock, an alder body, and a rosewood fingerboard adorned with striking white pearl block inlays and a 9.5" radius. Eschewing traditional dual single-coils, this variant features a heavy-hitting Seymour Duncan JB TB-4 humbucker in the bridge position paired with a Player Alnico V Jazzmaster single-coil in the neck - blending the open character of the offset body style with high-output, aggressive sonic muscle. Keeping true to the utilitarian roots of indie and no-wave history, the guitar is outfitted with a vintage-style floating tremolo tailpiece, a Jazzmaster bridge equipped with Mustang saddles (a favorite mod among offset players for eliminating string slippage), and ClassicGear tuners. What's next? With retailer listings leaking prematurely and inventory databases catching the spill, an official announcement from Fender can't be far off. Whether you're looking for the refined studio-ready versatility of the updated American Pro series or a heavy, noise-ready tribute to alternative royalty, it's shaping up to be an expensive season for offset enthusiasts. Stay tuned. For fans of Offset Guitars, try its free-to-use Offset Guitar Builder to help you visualize and design your custom guitar. * +Modern ergonomic upgrades with sculpted neck heel and rolled fingerboard edges * +V-Mod III pickups with tap function for tonal versatility on Jaguar * +Panorama Tremolo system allows deeper vibrato with pop-in arm design * +Kim Gordon model pairs aggressive humbucker with offset body for unique tonal range * +Mustang saddles on Kim Gordon model eliminate common string slippage issues * +ClassicGear hardware and tuners enhance stability and reliability * −Limited information on American Pro Jazzmaster specs at time of leak * −Kim Gordon model appears to be limited-run only, potentially unavailable to many players * −Pricing not confirmed for all models at time of publication Body Material Alder Fingerboard Rosewood with white pearl block inlays (Kim Gordon); Rosewood (American Pro) Frets 22 narrow-tall Neck Profile Deep C with rolled edges Bridge Pickups (Kim Gordon) Seymour Duncan JB TB-4 Humbucker Neck Pickups (Kim Gordon) Player Alnico V Jazzmaster Single-Coil Bridge Pickups (Jaguar) V-Mod III with tap function Tremolo Panorama Tremolo (Jaguar); Vintage-style floating (Kim Gordon) Bridge ClassicGear J-Bridge (Jaguar); Jazzmaster with Mustang saddles (Kim Gordon) Tuners ClassicGear (Kim Gordon) Finish Olympic White (Kim Gordon) Scale Length 24 inches (Jaguar) Price (AUD) A$3,149.00 (American Pro Jaguar) What are the key upgrades to the new American Professional Jaguar? What makes the Kim Gordon Jazzmaster different from standard Jazzmasters? When will Fender officially announce these models?

Premier Guitar
Sep 8th, 2026
Fender introduces squier paranormal troy van leeuwen telecaster XII.

Fender introduces squier paranormal troy van leeuwen telecaster XII. By News Sep 08, 2026 More for you. Sep 02, 2026 Cort announces the expansion of its single cut lineup with the introduction of the CR300MT electric guitar. Developed to fulfill the evolving preferences of contemporary guitarists, this guitar unites a highly requested combination of components and materials in a classic design.

GuitarBomb
Aug 15th, 2026
Fender Japan unveils "Japan-Inspired" Stratocaster Collection amidst global legal blitz.

Fender Japan unveils "Japan-Inspired" Stratocaster Collection amidst global legal blitz. Fender Japan launches Japan-Inspired Stratocaster Collection with five limited-edition models. Fresh designs amid global legal battle. Jef Stone · Aug 15, 2026 Fender Japan has announced the launch of its "Made in Japan Limited Japan-Inspired Collection," a series of five distinct Stratocaster models that lean heavily into Japanese cultural aesthetics. The release comes at a volatile moment for the parent company, which is currently embroiled in an aggressive global legal campaign to enforce its ownership of the Stratocaster body shape. A fusion of heritage and craft. The new collection serves as a visual celebration of Japanese tradition, blending classic Fender construction with thematic designs inspired by Kyoto, samurai culture, and local delicacies. The models - Kyoto Orange, Indigo Denim, Matcha Green, Katana Silver, and Ninja Black - all utilize a "vintage-modern" foundation of an alder body, maple neck, and rosewood fingerboard. A deep dive into the five new models. The collection stands out not just for its color palettes, but for the tangible ways it integrates traditional Japanese arts into electric guitar design: * Indigo Denim: Perhaps the most radical departure in the lineup, this model goes beyond a simple paint job by applying actual Japanese denim fabric directly to the body. Celebrating aizome - the centuries-old indigo dyeing craft originating from the Edo period and famously mastered in Okayama - the textile treatment gives the instrument a unique texture, depth, and organic character rarely seen on a standard production Stratocaster. * Ninja Black: Built with stealth in mind, Fender's chosen spelling for the model accompanies a dedicated aluminum pickguard engraved with the kanji character 忍 (at the root of "ninja"). It is further accentuated by custom-cut, shuriken-shaped white pearl inlays jumping out against the dark rosewood fingerboard. * Kyoto Orange: Drawing inspiration from the vibrant vermilion architectural accents of Kyoto's historic torii gates, this variant pairs a bold orange finish with a striking one-ply gold anodized aluminum pickguard, matching gold hardware, and a painted headstock to match. * Katana Silver and Matcha Green: The Katana Silver model features a silver-burst-reminiscent pickguard paired with rhombus-shaped acrylic inlays styled after traditional sword-handle geometry, representing the sharp spirit of the samurai. Meanwhile, the Matcha Green model offers a subdued, earthy nod to Japan's powdered green tea culture, complete with clean chrome hardware and dark pickup covers. Technical specifications for the series include: * Hardware: Two-point synchronized tremolos, vintage-style locking tuners, and Hybrid II Custom-Voiced pickups designed for a versatile, retro-modern sound. * Playability: A modern "C" profile neck and 9.5" fingerboard radius with medium-jumbo frets. * Aesthetic Details: The collection features striking motifs, such as the Katana Silver's rhombus-shaped acrylic white pearl inlays (recalling blade handles) and the Ninja Black model's shuriken-inspired inlays. Priced at ¥275,000 (approximately $1,730), these models launch as Japan-exclusive releases available through Fender Flagship Tokyo and the brand's official Japanese online store. A dual narrative: innovation vs. Litigation. The introduction of this collection - which Fender describes as designs that "symbolize [a] unique world" - coincides with a period of intense legal scrutiny for Fender Musical Instruments Corporation (FMIC). Throughout 2026, Fender has significantly escalated its efforts to protect its intellectual property, specifically the iconic Stratocaster body shape. Following a landmark default ruling in Germany's Regional Court of Düsseldorf in late 2025 - which recognized the Stratocaster as a "copyrighted work of applied art" - Fender has begun issuing cease-and-desist letters to numerous guitar manufacturers and retailers. The strategy has faced significant industry friction. Fender's recent actions have targeted companies ranging from boutique builders to major retailers like Thomann, which filed its own "Declaration of Non-Infringement" action against Fender in response. Fender has subsequently filed a countersuit, asserting its right to protect its designs from what it deems copycat products. While the company pursues a "protect and defend" strategy to secure its legacy, the new Japan-exclusive collection highlights the brand's continued push to innovate within its own borders, creating thematic, highly stylized iterations that reinforce the Stratocaster's status as a canvas for creativity - even as the company seeks to restrict that canvas for its competitors. * +Unique Japanese cultural aesthetics integrated into classic Stratocaster design * +Indigo Denim model features actual traditional aizome fabric application * +Custom hardware and inlay details reflect thematic inspiration (shuriken, rhombus patterns) * +Versatile Hybrid II pickups suit retro-modern playing styles * +Limited availability creates collector appeal * −High price point at ¥275,000 limits accessibility * −Japan-exclusive release restricts global availability * −Thematic designs may not appeal to players seeking traditional Stratocaster aesthetics * −Limited information on production quantity or reorder availability Body Alder Neck Maple with C profile Fingerboard Rosewood, 9.5" radius, medium-jumbo frets Pickups Hybrid II Custom-Voiced Tremolo Two-point synchronized Tuners Vintage-style locking Price ¥275,000 (~$1,730 USD) Availability Japan-exclusive What are the five models in Fender Japan's new collection? How much do these Stratocasters cost? Why is Fender releasing this while facing legal battles?

PR Newswire
Aug 4th, 2026
Fender launches Motion controllers with chord mode and DAW integration from $304

Fender Studio has launched Fender Motion, a line of professional creative controllers designed for songwriters and producers. The controllers are available in 16-pad and 32-pad configurations, featuring built-in chord mode with over 30 playable progressions and assignable scales. The Motion controllers integrate natively with Fender Studio Pro digital audio workstation software, which is included with purchase. Key features include context-aware FATAR pads, RGB touch encoders, touch strips, and hands-on session control. The controllers also offer MIDI I/O for connecting external equipment and compatibility with other major DAWs. The Fender Motion 16 is priced at $270, £239, €279, $479 AUD, or JPY 42,570. The Motion 32 costs $330, £299, €349, $549 AUD, or JPY 50,820.

Guitar World
Jul 24th, 2026
Fender Japan reimagines the hits with the Active Modern series - let's hope the US branch is taking notes.

Fender Japan reimagines the hits with the Active Modern series - let's hope the US branch is taking notes. Published 7 hours ago New neck heels, body binding and Turbo Tone Boost functions have been rolled out across the new range Fender Japan is continuing to set the pace for the Big F when it comes to innovation by rolling out its new Active Modern collection. Covering two Stratocasters, a Telecaster, and a Modern Jazz Bass, the quartet introduces some choice aesthetic, functional and electronic features that would certainly be welcome additions to the US lineup. Key among the updates is a new Turbo Tone Boost. Activated by a push/push volume knob, it smartly simulates the effect of increasing the number of windings on a single-coil. There's also a new five-bolt neck plate and neck heel design, which looks like a refinement of the American Ultra II style and a neat way to grant further access to the upper frets. Latest Videos FromGuitar World 5 best basslines of all time The greatest bass guitar parts ever committed to record 0 seconds of 1 minute, 13 seconds Volume 0% Further still, the Stratocasters and Telecasters feature body binding - a novelty especially for Strats, and a rarity among Fender's regular collection. Here's hoping some similarly styled six-strings make their way to the US lineup. Then Guitar World has the the all-new SILENCOIL. On paper, it looks to be the same, if not incredibly similar, to the patent-pending Silent System found Pro Classic Silent series announced last month. In practice, the SILENCOIL promises to retain the original tone of the single-coil while also ensuring noiseless operation. Expect the "delicate nuances and clear attack inherent in single coil pickups," with some extra wiring wizardry that sends a connection from the pickup's ground side to cancel out only the hum noise picked up by the coils. This results, Fender Japan says, in "a clear and three-dimensional sound". The independence of the SILENCOIL means that its noiseless benefits will be injected into new pickups, should the stock ones be replaced down the line. All the latest guitar news, interviews, lessons, reviews, deals and more, direct to your inbox!

Recently Posted Jobs

Sign up to get curated job recommendations

Fender is Hiring for 18 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →