Fernish

Fernish

Premium furniture rental with flexible options

Overview

Fernish is a furniture rental service that offers premium home furnishings on a monthly subscription. Customers can rent stylish furniture and choose to keep, swap, or return pieces after delivery. The service includes free delivery and assembly within a week. If customers opt to keep the furniture, Fernish provides a rent-to-own option, creating an additional revenue stream alongside standard rental fees starting at $75 per month. This flexible model targets urban professionals and people who want convenience without long-term commitments. Fernish differentiates itself by its emphasis on flexibility, convenience, and premium pieces available through rental, rent-to-own, or purchase.

Significant Headcount Growth

About Fernish

Simplify's Rating
Why Fernish is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Design

Consumer Goods

Company Size

11-50

Company Stage

Late Stage VC

Total Funding

$76.2M

Headquarters

Los Angeles, California

Founded

2017

Simplify Jobs

Simplify's Take

What believers are saying

  • Furniture rental market projected to reach $139.05 billion by 2029 from $67 billion in 2021.
  • Circular economy model saved 268 tonnes of furniture from landfills in 2021.
  • Expanded to six markets including NYC, Washington, Seattle, Dallas-Fort Worth, Austin.

What critics are saying

  • Vesta acquisition in 2023-2024 subordinates Fernish to luxury staging focus, diluting consumer brand.
  • Feather competitor gains Vesta resources to undercut pricing in NYC and Seattle markets.
  • No funding announcements since 2022's $17.5M raise leaves company undercapitalized versus CORT, Flex.

What makes Fernish unique

  • Rent-to-own model applies rental payments toward purchase price at end of term.
  • Free delivery and assembly within one week across all service areas.
  • Partnerships with premium brands like Crate & Barrel, CB2, Floyd, Campaign.

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Funding

Total Funding

$76.2M

Above

Industry Average

Funded Over

4 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Top-tier health, dental, and vision plans (company covers 75% cost for employees and 65% cost for dependents).

Remote work options

Unlimited PTO plan, with encouragement for everyone to relax, refresh and recharge

12 weeks paid parental leave

Fun work environment and team culture

50% off any furniture and décor through Fernish, after all, that's what we do!

Growth & Insights and Company News

Headcount

6 month growth

8%

1 year growth

8%

2 year growth

8%
Furniture Today
Apr 26th, 2024
Vesta Acquires NY Staging Firm Anne Kenney

Vesta, a company that integrates home sales with interior design and furniture rental, has acquired New York-based Anne Kenney Staging, expanding its portfolio. This acquisition, following last year's purchase of Fernish and Feather, enhances Vesta's focus on the resale market, complementing its new build specialization. Anne Kenney will now have access to Vesta's resources and luxury furnishings, allowing for a broader service range under one roof. Further acquisitions are anticipated as part of Vesta's growth strategy.

Retail Dive
Nov 13th, 2023
Luxury furniture rental company Vesta acquires Fernish and Feather

Fernish in 2019 announced a partnership with Alliance Residential in which consumers could see what the company's products would look like in spaces they may actually live in.

Retail TouchPoints
Nov 10th, 2023
Design Firm Vesta Aims to 'Dominate' Furniture Rental with Acquisition of Fernish and Feather

Luxury interior design and staging firm Vesta has acquired not one, but two of the furniture industry's hottest new startups - Fernish and Feather, both of which offer furniture rental services.

Home Accents Today
Nov 9th, 2023
Rental companies Fernish and Feather become part of newly-formed Showroom

Fernish and Feather were acquired by Vesta, a luxury design studio that offers furnished rentals, home staging, interior design services and custom furniture manufacturing, which is also under the Showroom umbrella.

Forbes
Nov 9th, 2023
Luxury Home Staging Firm Vesta Acquires Two Furniture Rental Startups

Vesta, known for its work shown on Million Dollar Listing and other real estate reality shows, is aiming to broaden its reach by adding the Feather and Fernish companies.

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